Category Archives: health and fitness

Health and Fitness, is important to living a healthy life. Learn the newest research from our Press Releases today.

Shark Discoveries and Kevin Harrington Launch BRTV Campaign with Rural Route Hemp Co

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Rest and relaxation is the key to health. Used by Podiatrists, Chiropractors, and Functional Health experts to help a number of patients, Rural Route Hemp Co utilizes selected ingredients based on enhancing health benefits.

Rural Route Hemp Co is a family-owned company, with a multi-generational farming background, that utilizes hemp cultivated on their USDA organic certified farm. They strive to set a higher standard by having all products third party tested to ensure safety and premium quality. With Rural Route Hemp Co, you know you’re getting clean CBD products from their farm to your table.

“We farm it, extract it, and bottle it,” says Michelle Poindexter, Owner of Rural Route Hemp Co. “We handle every step in our process to ensure safe, transparent, and reliable products. We’re excited to be working with Shark Discoveries and help even more people enhance their health.”

“The quality of Rural Route Hemp Co’s products is unmatched,” says Doug Scott, Executive Producer at Shark Discoveries. “They uphold safety and consistency to the highest standard.”

As part of its BRTV campaign with Shark Discoveries, Rural Route Hemp Co will be appearing in 60 second spots set to air nationwide and feature the original Shark himself, Kevin Harrington. Shark Discoveries is comprised of an award-winning team of producers, writers, videographers, and editors as well as industry veterans dedicated to finding the latest, most innovative products and ideas, and putting them on the BRTV map.

About Shark Discoveries

Headquartered in South Florida, Shark Discoveries is a full-service production, branding, and marketing company that specializes in brand response television, including Celebrity Influencer Videos, and brand building. Based out of a 25,000+ sq ft, state-of-the-art studio, the company’s creative team handles every aspect of production from script to screen to airing.

About Kevin Harrington

As the inventor of the infomercial, founder of As Seen on TV, and one of the original Sharks on Shark Tank, Kevin Harrington has worked with some of the world’s biggest celebrities and launched some of the best-selling DRTV campaigns in history. Since producing his first 30-minute infomercial in 1984, Harrington has been involved in over 500 product launches that have resulted in over $5 billion in sales. Now, in his latest venture with Shark Discoveries, Harrington is on the hunt for the best new products and ideas, bringing them to homes everywhere through personalized BRTV campaigns featuring the Shark.

For more information on Rural Route Hemp Co, please visit http://www.RRHempCo.com.

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Nike Running Camps Launch Elite Middle Distance Camp with Union Athletics Club

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“…If you’re an 800m and/or 1500m specialist, you’ll learn the principles and training methods that apply to your specific event. It will be the first camp of this kind,” says Pete Julian, Director and Head Coach of UAC.

US Sports Camps, the largest provider of sports camps in the world, is excited to announce the launch of its first-ever Elite Middle Distance Camp with Nike’s Union Athletics Club (UAC).

Hosted at the McKenzie River Resort and McKenzie Community Track and Field Complex, just outside Eugene, Oregon, Pete Julian and the Union Athletics Club will provide high school runners with a week-long elite running camp experience, designed specifically for the middle-distance runner, learning from some of the world’s best coaches and athletes.

“Training for the 800m/1500m in this new era takes a specific type of training and specific mindset. All too often, true middle-distance athletes get thrown in with either the long-distance group or the long sprinters. But that won’t be the case with this camp. If you’re an 800m and/or 1500m specialist, you’ll learn the principles and training methods that apply to your specific event. It will be the first camp of this kind,” says Pete Julian, Director and Head Coach of UAC.

Founded in 2021, Julian and the UAC staff have developed a team of exceptional athletes, whose core values of integrity, excellence, and diversity are what drives them to be leaders on and off the track, with the foundation of the UAC Elite Middle Distance Camp experience built on those same values.

“By partnering with Pete Julian and the Union Athletics Club, we can provide high school athletes with a world-class running experience that’s tailored for the specific needs of elite middle distance runners,” says Tim Phelan, VP of Running & Sport Performance US Sports Camps. “It’s an exciting time for track and field, as we assist in the development of student-athletes through our camp partnerships with best-in-class programs like Union Athletics Club.”

The 2022 Nike Union Athletics Club Elite Middle Distance Camp will run from July 24 to July 29, at the McKenzie River Resort, in Blue River, Oregon. The camp offers the perfect mix of training, education, and fun, providing high school middle-distance runners the opportunity to learn from some of the world’s best track and field coaches and athletes about individual and team excellence.

Be sure to register early by visiting https://www.ussportscamps.com/running/nike/union-athletics-club-nike-running-camp or call 1-800-645-3226.

About US Sports Camps

US Sports Camps (USSC), headquartered in San Rafael, California, is America’s largest sports camp network and the licensed provider of Nike Sports Camps. The company has offered summer camps since 1975 with the same mission that defines it today: to shape a lifelong enjoyment of athletics through high quality sports education and skill enhancement.

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Mind Blown Plant Based Seafood Co. nets Celebrity Chef Investor

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News Image

Top Chef Alum, PLNT Burger and Eat the Change Co-Founder and Culinary Director, Spike Mendelsohn invests in the fast-growing plant based seafood brand, Mind Blown

I am so excited to be a small part of helping revolutionize the plant-based seafood space.

The Plant Based Seafood Co., makers of award winning Mind Blown plant based seafood products, announced today an investment from Celebrity Chef Spike Mendelsohn. Chef Spike has his finger on the plant based pulse with his growing endeavors including PLNT burger, a fast-growing plant-based restaurant chain, and the mushroom jerky snack brand, Eat The Change. His passion for innovating with plant based alternatives is centered around the foods that consumers love and crave.

“When I first tasted the coconut shrimp, I literally had my Mind Blown!,” said Chef Spike on why he chose to invest in the Mind Blown brand. “While I initially fell in love with the product, the reason I am investing in Mind Blown is because I love being part of an innovative team that leads with deliciousness first. This mother-daughter dynamic duo is making waves in the plant-based space.”

Mind Blown has quickly become known as the “seafood lovers’ choice” with the largest product portfolio in the marketplace that includes shrimp, scallops, lobster, oysters, and crab cakes. In December 2021, the Mind Blown Scallops were crowned by the World Plant Based Awards, the ‘Best Plant Based Seafood Product of the Year’. The company has over 20 years experience making gourmet seafood products in the traditional seafood industry that it now leverages to create the world’s most realistic plant based seafood products that are indistinguishable in taste and texture to the animal counterpart.

“We are so thrilled to have fellow change-maker, Chef Spike Mendelsohn on our team!,” said Monica Talbert, CEO of The Plant Based Seafood Co. “We love that Chef Spike pushes the envelope and shares our insatiable appetite for creating mind-blowing plant-based food for everyone-from vegans to meat eaters alike! Spike is known for being a high-energy, passionate restaurateur and brings with him a shared excitement that we can change the world by changing what we eat, without sacrificing our foodie favorites!”

“It’s a pleasure to get to work with other driven entrepreneurs who understand the effect that our food system has on our planet,” said Chef Spike. “I am so excited to be a small part of helping revolutionize the plant-based seafood space. There’s so much more to come…so get your old bay spice ready to go!”

About Plant Based Seafood Co.

Plant Based Seafood Co. products are the food of the future, and the company’s mission is to offer the ocean, and our planet, some well-deserved relief while offering seafood experiences without the sacrifice. The Plant Based Seafood Co. is an all-female, family-owned company leveraging their 20 years experience creating award-winning seafood products to now creating deceptively delicious seafood experiences made from plants. The Plant Based Seafood Co. headquarters and innovation facility is located on an island in the Chesapeake Bay. You may find Plant Based Seafood Co. on Instagram (@plantbasedseafoodco) and Facebook.

Media Contact:

Banning Ramirez, BuzzBright PR banning@buzzbrightpr.com (808) 895-0513

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Try These Healthy Valentine’s Day Ideas and Self Care Tips from GOLO

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Try these Valentine’s Day ideas

Healthy Valentine’s Day Ideas and Self Care Tips from GOLO

“With so many tempting and tasty Valentine’s Day treats surrounding us, one of the biggest challenges is finding a way to celebrate the holiday while also staying on track with personal wellness goals,” says Jennifer Brooks, President, GOLO LLC.

While Valentine’s Day is the perfect time of year to celebrate love and affection for others, it is also an opportunity to check in on your own personal wellness. Just in time for the big day, GOLO, the pioneering wellness solutions company, has some healthy Valentine’s Day ideas that can help keep the body moving and the mind focused – whether prepping for a day of quiet personal introspection or enjoying date night with a significant other.

“With so many tempting and tasty Valentine’s Day treats surrounding us, one of the biggest challenges is finding a way to celebrate the holiday while also staying on track with personal wellness goals,” says Jennifer Brooks, President, GOLO LLC. “That’s why we developed a list of healthy Valentine’s Day ideas to help get the most out of the day and every day.”

Try these healthy Valentine’s Day ideas from GOLO:


  • Understand your own needs and make them a priority: When it comes to personal health and wellness, there is no “one-size-fits-all” solution that works the same for everyone. It’s important to create a plan and set goals specific to your own unique needs.
  • Move your body: Before, during, and after Valentine’s Day, make time to get up and active. Even a little bit of exercise can help improve your physical health while also stimulating you mentally.
  • Get Organized: It’s Valentine’s Day, so let’s start in the kitchen. Whether it’s a romantic dinner or a quick snack before you head out the door, the more organized your kitchen is, the easier it will be to make better eating choices. Keeping your surroundings organized can also help minimize stress.
  • Consider an accountability partner: Holding yourself accountable to a specific health goal can be difficult. You may not always feel up to the challenge of eating the best foods or exercising, particularly on Valentine’s Day. But when you commit to a wellness goal with a friend or loved one, especially if they have similar aspirations, you increase your chances of success.
  • Quiet time: Take 10-15 minutes to incorporate a little healthy “you time” into your day. As the saying goes—you can only love someone as much as you love yourself.

Wherever you are on your health and wellness journey, GOLO offers a range of innovative products designed to help, including the GOLO for Life Plan®, a game-changing nutritional approach to losing weight, and a healthy alternative to conventional dieting. The program includes GOLO Release® (an all-natural dietary supplement), the GOLO Metabolic Plan® (a healthy balanced meal plan), access to personal coaches, and online tools.

ABOUT GOLO® Products:

GOLO® products provide safe solutions to weight loss and wellness while helping individuals transition to a healthier and sustainable lifestyle. GOLO has reached over two million people worldwide who now have a chance at healthy, sustainable, and affordable weight loss. For more information about the GOLO for Life® plan, visit golo.com or call 800-730-4656.

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Reveri, a Self-Hypnosis App, Secures Financing From Leading Global Investors

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“Self-hypnosis is a powerful tool to better manage your mind and body – from reducing stress to curtailing certain habits like smoking and poor eating,” said Dr. David Spiegel, co-founder of Reveri.

Reveri Health, Inc., which enables anyone in the world to experience the benefits of self-hypnosis after a single 10-minute session, today announced it has closed $1.8 million in seed financing led by InReach Ventures and with participation by Background Capital, plus angel investors, Bobby Lo, Joe Greenstein, Andrew Artz, Joseph Rubinsztain and Eduardo Vilar. The funding will be used to grow the team with current job openings listed here and further enhance the in-app experience.

The company was co-founded by the leading U.S. expert in research and clinical uses of hypnosis with over 45 years of experience, Dr. David Spiegel, Professor of Psychiatry & Behavioral Sciences, Stanford University, and Ariel Poler, prolific Silicon Valley entrepreneur and investor focused on human augmentation. Spiegel also directs the Stanford Center on Stress and Health and Poler has served on numerous tech company boards, including Strava.

As part of today’s news, Reveri is announcing Massimo De Marco joining as CEO, formerly CTO of Depop and Bradley Lautenbach as SVP of Marketing who most recently was head of commercial marketing at The Washington Post.

“After 15 years in high-growth tech and the recent success of Depop, my ambition gravitated towards wellness. I kept asking myself: can I use my experience to help people improve their wellbeing at scale? Shortly after meeting Dr David Spiegel and Ariel Poler, it became clear that Reveri was the opportunity I was looking for. I’m thrilled to be part of this mission and the journey of translating Dr David Spiegel’s world-renowned expertise and decades of research and clinical work with an experience that could benefit hundreds of millions of people,” said Massimo De Marco, CEO of Reveri.

Reveri comes at a critical time when the world heads into the third year of the pandemic. Stressors have become persistent and indefinite, adding to a multitude of challenges and taking a dangerous toll on people’s wellness and mental health. Self-hypnosis is a proven, effective way to solve life’s challenges. Despite broad misconceptions, hypnosis is rooted in science; it is a facilitator and useful tool that leverages one’s ability to concentrate. Unlike meditation, which has its own benefits when adopted as a lifestyle, self-hypnosis is oriented around problem solving and can be used to manage acute challenges on demand. Backed by decades of research and clinical experience, Reveri’s approach to self-hypnosis and its newly released iOS app will help anyone in the world relieve pain and stress, improve sleep, and build better habits.

“Self-hypnosis is a powerful tool to better manage your mind and body – from reducing stress to curtailing certain habits like smoking and poor eating,” said Dr. David Spiegel, co-founder of Reveri. “I’ve already helped more people with the Reveri app than I’ve been able to treat in-person over my 50 year career in psychiatry. And that’s why I am committed to getting more people to experience the benefits of hypnosis on their own terms and anywhere with the Reveri app.”

Reveri currently offers six core Practices (with plans for more), aimed at helping people:


  • Sleep Better
  • Reduce Stress
  • Manage Pain
  • Enhance Focus
  • Eat Well
  • Quit Smoking

“We love Reveri’s mission to bring hypnosis to hundreds of millions of people around the world. There is no one in the whole world that is more knowledgeable about the clinical use of hypnosis than Dr. David Spiegel. Combining his expertise with with Ariel’s and Massimo’s consumer internet track record was an opportunity not be missed!,” said Roberto Bonanzinga, Co-Founder and Investment Partner at InReach Ventures.

How Reveri Works

Reveri’s self-hypnosis is an immersive, interactive audio experience in which you can choose to interact verbally or with options on the screen. Upon opening the Reveri app, a member can learn about self-hypnosis through a video with Dr. Spiegel. From there, a member can choose from the six core practices currently available, with more planned this year. Practices vary in length and content based on the member’s responses to questions but are usually 10-15 minutes in length. Reveri’s Moments feature **helps members build their self-hypnosis muscle while addressing whatever is bothering them that day.

Reveri is available to download on the Apple App Store and has Monthly, Yearly and Lifetime memberships available. Reveri aims to help as many people as possible, regardless of their financial situation. To do this, Reveri for Good makes Reveri available to those for whom membership is out of reach. Details on website or by emailing good@reveri.com. Download Reveri today on the Apple App Store and change your mind for the better.

About Reveri Health, Inc.

Reveri’s self-hypnosis app helps anyone relieve pain and stress, improve sleep, and build better habits in as little as ten minutes. Backed by decades of scientific research and clinical experience, Reveri is the easiest way to change your mind and improve your life. Reveri was co-founded in 2020 by Dr. David Spiegel and Ariel Poler. Spiegel is one of the world’s most respected experts in research on and the clinical uses of hypnosis. He is Professor of Psychiatry & Behavioral Sciences, Stanford University and directs the Stanford Center on Stress and Health. Poler is a serial entrepreneur and prolific investor focused on human augmentation and has served on numerous tech company boards, including Strava. Reveri is backed by top global investors, including InReach Ventures and Background Capital, plus angel investors, Bobby Lo, Joe Greenstein, Andrew Artz, Joseph Rubinsztain and Eduardo Vilar.

Media Inquiries:

Audrey Jacobson for Reveri Health, Inc.

press@reveri.com

(415) 374-0715

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Fatty15 Receives Four Awards in 2021 for Being the First Essential Fatty Acid Discovered in 90 years

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Seraphina Therapeutics, with its patented dietary supplement fatty15 and ingredient FA15, was recognized by “Nutritional Outlook Magazine”, “W Magazine”, “Thingtesting”, and “The Quality Edit” for its groundbreaking work with C15:0, a saturated fat discovered as essential to maintaining health. Seraphina was chosen by these organizations for being a company that has brought a product to the market that “has scientifically proven to fortify our cells against age by strengthening cell membranes, boosting mitochondria, and promoting mind and body health.” (Quality Edit).

The fatty15 and FA15 products that were chosen for these top reviews were by editors and customers alike. The Quality Edit, W Magazine, Nutritional Outlook Magazine, and Thingtesting all recognize companies whose trailblazing achievements are helping to shape, for the better, the state of the dietary supplement and natural products industry. In the feature article on Seraphina Therapeutics and fatty15, “Thingtesting” editors shared that fatty15, which was also voted by customers as a “Thingtesting” Best Of product of 2021, can help promote healthier metabolism, better mood, and balanced immunity—plus, increased sleep and decreased stress.

Seraphina Therapeutics launched fatty15 during January 2021, which sold out in less than 6 weeks and has maintained a consistently high monthly customer retention rate of greater than 90%. The company is the first to discover C15:0 as an essential fatty acid and to bring its pure and vegan-friendly C15:0 powder ingredient (called FA15) to the world via fatty15. FA15 acquired GRAS status earlier in 2021, and a randomized, double-blinded, and placebo-controlled clinical trial to evaluate the physiological benefits of fatty15 is underway at the University of California, San Diego.

Seraphina Therapeutics, with its fatty15 supplement and FA15 ingredient, is continuing to lead research on C15:0 and other nutrients critical to ensuring healthy aging at the cellular level. These awards are a key milestone for Seraphina, which has raised $13.2M in Series A financing to expand the science, awareness, and commercial growth of fatty15 and FA15 during 2022.

About Seraphina Therapeutics:

Seraphina Therapeutics is a team of doctors, scientists, and innovators who work hard every day to help people age smarter and healthier. Seraphina’s founders have spent over 15 years working on a big discovery that fits in one tiny pill—C15:0 (FA15), the first essential fatty acid to be found in 90 years. Fatty15 is Seraphina’s breakthrough, patented, and award-winning pure C15:0 supplement that enables a reset on healthy aging at the cellular level, resulting in benefits that can be felt within weeks and seen within months.

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Options Medical Weight Loss™ Clinic Helps Chandler, AZ Man Successfully Lose Over 100lbs

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Chris Balkow of Chandler, AZ lost more than 100lbs during his journey with Options Medical Weight Loss

“My life has forever changed since going through my journey with Options and I am very grateful as I have lost a total of 101.4 pounds and dropped 26.4 percent in body fat and feel like a new person mentally and physically,” said Chris Balkow.

Chandler, Arizona resident Chris Balkow had no clue what eating better and feeling better was like. His day-to-day reality was one of high blood pressure and general discomfort.

“My motivation for losing weight came from being overweight most of my life and struggling with high blood pressure and honestly feeling uncomfortable in my own skin from all these issues. I searched online and found Options and set up a consultation,” Balkow stated.

Options Medical Weight Loss clinic of Chandler was able to put together a plan that worked for him. “We offer weight loss solutions rooted in science and developed by MDs. Each solution is scientifically proven and tailored to the individual needs and lifestyle of each patient,” said Dr. Matthew Walker, the CEO of Options Medical Weight Loss.

“I felt very welcomed and comfortable and moved forward with signing up. They gave me something that I knew I could control in my life as far as eating healthier and exercising regularly,” Balkow stated.

As a leading weight loss clinic, Options Medical Weight Loss combines the benefits of medical prescriptions along with a range of personalized nutrition programs managed by certified professionals. Every aspect of care is customized to each patient’s medical history, weight loss goals, and any social obstacles they may face.

“Our doctors listen to each individual’s personal struggles, provide nurturing counsel and cheer on successes. Each patient receives a weekly one-on-one counseling session to keep them on track toward reaching their weight loss goal,” said Walker.

“Checking in regularly helped me so much as my counselor encouraged me to keep going, try new things in my workout, and modified my program where needed.

“My life has forever changed since going through my journey with Options and I am very grateful as I have lost a total of 101.4 pounds and dropped 26.4 percent in body fat and feel like a new person mentally and physically,” said Balkow.

“Once I started, I didn’t want to stop. I felt the support from all the people from Options,” added Balkow.

To learn more about Options Medical Weight Loss programs to help you lose weight and improve your overall health, sign up for a free consultation at https://optionsmedicalweightloss.com/get-your-free-consultation/ Or call 888-405-5673.

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BYROE Expands the Coveted Salad-Infused Skincare Line. Introducing Golden Carrot Overnight Relief Mask and Mojito Lip Mask

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BYROE Golden Carrot Overnight Relief Mask and Mojito Lip Mask

“I instantly knew that I wanted to be the one to bring this same holistic love and appreciation for salad ingredients into skincare.” says Amy Roe, founder of BYROE.

The luxurious, clean skincare brand — BYROE — has broadened its lavish salad-infused collection with two contemporary masks: Golden Carrot Overnight Relief Mask and Mojito Lip Mask. These latest additions will serve as the brand’s first venture into both the mask and lip care space. As both of the new products are a continuation of the salad-infused line, their formulations are centered around the vast benefits gained by using natural salad ingredients in skincare.

The Golden Carrot Overnight Relief Mask utilizes the naturally restorative essence of the carrot to bring relief to dry, fatigued skin on the cellular level. Packed with other highly beneficial ingredients like vegan collagen, ginger, onion, turmeric, Vitamin C, and hyaluronic acid — this dense mask will gently fortify the moisture barrier and restore a healthy radiance to troubled skin. The Golden Carrot Overnight Relief Mask will be available in February for $142.

The Mojito Lip Mask provides a nourishingly silky and surprisingly vegan formula that replenishes dry, chapped lips. Inspired by the unique combination of citrus and mint within mojitos, this playful lip treatment delivers a cooling burst upon application. Filled with ultra-hydrators such as eight varieties of hyaluronic acid and jojoba oil, the Mojito Lip Mask creates an instant hydrating and plumping effect. While plumping, the lemon and lime work together to create a natural and gentle exfoliation that dissolves excess dead skin cells. The Mojito Lip Mask will be available in March for $55.

“It was while I was working towards my MBA at Columbia that I noticed everyone was eating these stunning, nutritionally dense salads everyday. That’s when I really took note of this incredible energy around the city that was slowly transforming our culture into one of mindfulness and simplicity,” says Amy Roe, founder of BYROE. “I instantly knew that I wanted to be the one to bring this same holistic love and appreciation for salad ingredients into skincare.”

All products are available exclusively at http://www.byroe.com. Affiliates include Share-a-Sale and Skimlinks.

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VIDA Fitness Partners with FORTË To Enhance ODYSSEY By VIDA

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VIDA Fitness is partnering with FORTË, a white label streaming platform, to enhance and elevate ODYSSEY by VIDA, an alternative membership option that gives unlimited access to virtual classes.

FORTË is a fully automated end-to-end white label solution that helps fitness operators seamlessly produce live and on-demand fitness classes. They provide software and hardware – including cameras and lighting – and facilitate the entire installation process.

“Our new partnership with FORTË is allowing us to enhance our digital platform, ODYSSEY, which is a tremendous way for our members to keep putting their health and wellness first – no matter where they may be in the world,” said Aaron Moore, director of operations for VIDA Fitness. “FORTË’s technology will allow us to seamlessly bring the live studio experience into participant’s homes.”

Partnering with FORTË will allow VIDA members to track their workout progress on a real-time leaderboard; and improve their sense of community, with members being able to engage via chat, share their video with the instructor, or even turn on their cameras to interact with the class. ODYSSEY will continue to offer on-demand fitness content.

FORTË Founder and CEO, Lauren Foundos, couldn’t be happier about the new partnership with VIDA Fitness. She shared, “Our team is thrilled to be in this partnership with VIDA to bring their members live and on-demand workouts they can access anywhere, anytime. Our integrations with ABC Fitness & Smart Health Clubs make the experience even more seamless for the VIDA team–allowing them to focus on what they do best, which is to create awesome fitness content and engage their community.”

ABOUT VIDA FITNESS

At VIDA Fitness, the DC area’s premier health and wellness club, we are here to make your life better! We do this by creating uniquely designed and laid out spaces, providing industry leading facilities and programming, hiring and retaining the best fitness professionals to support you in achieving your goals, and creating a community where people of shared values can make meaningful personal connections. VIDA signature classes provide fun, innovative ways to work out that constantly evolve to provide new challenges. Our instructors take the time to get to know our members and develop personal relationships before, during, and after class. Our clubs feature all the latest technology and equipment, smart design, luxurious locker rooms, and modern conveniences to make your experience nothing short of amazing. Complete with Aura spa and Bang Salon, we cater to every aspect of your lifestyle. Spend your summer days and nights at our lavish Penthouse Pool Club on the rooftops of our U Street and Yards locations. We host a variety of social events including member mixers, happy hours, and member appreciation days to keep your social calendar packed. Twitter: @VIDAFitnessDC

ABOUT FORTË

FORTË is a female founded and led technology company. Launched by Lauren Foundos in 2015, FORTË’s white label streaming platform helps boutique fitness studios, big box gyms and health clubs create premium live and on-demand fitness experiences for members. The FORTË solution is proprietary & turn-key. The company provides hardware and software, and facilitates the entire installation process. By removing complexities associated with production, FORTË’s fully-automated streaming solution allows fitness operators to focus on what they do best – create world-class content and deliver it to members wherever they are.

For more information, please visit http://www.goforte.fit or contact the company at partnerships@forte.fit.

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NYCRUNS Brooklyn Marathon & Half Marathon Signs Multi-Year Agreement With adidas as the Official Race Footwear and Apparel Partner

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adidas will create footwear and apparel available to all race participants, volunteers and NYCRUNS staff members, and will be the presenting sponsor of the race Expo.

NYCRUNS, one of the fastest-growing endurance event businesses and the organizer of the 2022 NYCRUNS Brooklyn Marathon & Half Marathon, today announced that adidas has joined on as the first-ever official Footwear and Apparel Partner for the event, which will be held in Brooklyn on April 24th. With an expected sold-out field of more than 20,000 runners, the 2022 race will rank as one of the largest and most expansive running events in the United States this year.

“We are proud to have adidas, one of the world’s most respected and innovative brands, joining us in this partnership as we continue to establish the NYCRUNS Brooklyn Marathon & Half Marathon as an iconic athletic event that serves our communities well beyond race weekend,” said Steve Lastoe, Founder and CEO of NYCRUNS. “We looked for a partner who wanted to be embedded within the culture of Brooklyn year-round, and we found that in adidas – a company with deep ties to the sports and cultural foundation of this incredible community.”

adidas will create footwear and apparel available to all race participants, volunteers and NYCRUNS staff members, and will be the presenting sponsor of the race Expo. The brand will also provide race shirts for participants in the NYCRUNS Prospect Park 5K & 10K Benefiting CAMBA on April 16.

“At adidas, we are always looking for opportunities to expand our outreach and engagement in the communities we serve and we are proud to partner with NYCRUNS to support the running community in Brooklyn,” said Ernesto Bruce, Senior Director of adidas Running, North America. “It’s bound to be a really incredible race weekend, with a size and scope that hasn’t been done in decades.”

Currently on track to sell out, the 2022 NYCRUNS Brooklyn Marathon & Half Marathon will be one of the biggest running events in New York City and one of the largest running events nationwide. An epic tour of Brooklyn, the race also strives to serve and support the residents and communities that make up the borough. This exciting new partnership is an important step in achieving that mission.

ABOUT NYCRUNS

In 2022, NYCRUNS will produce approximately two dozen running events for as many as 100,000 athletes. These events include our flagship Brooklyn Marathon & Half Marathon, the Newport-Liberty Half Marathon – one of the largest half marathons in New Jersey, and the storied Empire State Building Run-Up. NYCRUNS races are accurately measured, electronically timed, and produced by a highly trained team of event and medical professionals. Our post-race festivals feature fresh New York bagels (with a shmear, of course – this is New York), fresh fruit, and a vibrant atmosphere led by a great DJ.

Our goal is to give athletes the chance to win their race by providing them with the best possible experience from the time they register until the moment they see their finish line photos. In doing so, we want to be a relentlessly positive part of our customer’s lives; a meaningful partner to local businesses, local causes, and local runners; and a great employer to our diverse team of employees. NYCRUNS was built with these values in mind, and they guide us moving forward. We can’t wait to see you Win YOUR Race!

ABOUT ADIDAS

adidas is a global designer and developer of athletic and lifestyle footwear, apparel, and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster, and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.

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