Category Archives: health and fitness

Health and Fitness, is important to living a healthy life. Learn the newest research from our Press Releases today.

Innovative Fitness Franchise Volofit Nears First Anniversary of Charlotte Flagship Studio


“If there’s one thing we really carried over from our Tough Mudder foundation, it’s the feeling that fitness does not have to be an individual journey,” said Canady.

Volofit, the emerging franchise brand innovating boutique HIIT fitness, is celebrating an upcoming milestone for its first corporate location.

The flagship studio in the South End neighborhood of Charlotte, North Carolina, will celebrate its first anniversary this fall. The team of North Carolina natives leading the franchise say,

“Charlotte is such a fast-growing area that blends density of population with an incredible community feel,” said Volofit CEO Britt Canady. “There is a unique balance of an exciting financial region with a thriving fitness community here, and we’re excited to see what the next years bring.”

The brand, which also has franchise locations in a number of high growth markets throughout the nation, sets itself apart from other fitness concepts with a workout that changes daily to combat boredom and keep both mind and body engaged. A year into building its footing in Charlotte, the South End studio has set the standard for what is possible with further growth.

“You won’t find a more diverse, tight, and motivated studio anywhere else,” said Canady. “Our members and staff all know and love each other, and that extends outside the studio as well – from run clubs to charities and supporting other businesses. That’s what every fitness studio strives to accomplish, and we’re thrilled to have built that community so quickly.”

Volofit, born out of the nationally popular Tough Mudder fitness concept but built to appeal to a wider audience, offers an innovative twist to the usual HIIT workout concepts. From moveable stations and equipment to high-end visual software, the workouts are designed each day to be different – and to build on the benefits of group fitness.

“If there’s one thing we really carried over from our Tough Mudder foundation, it’s the feeling that fitness does not have to be an individual journey,” said Canady. “It’s more compelling to experience that journey with others and be part of a supportive community. There’s a need for us to be together, which is why group fitness bounced back so fast after the pandemic. We love the ability to continue that theme in a new fitness concept.”

With studios now open in North Carolina, Florida, Arizona, California, Oregon and Pennsylvania – and others in development – Volofit is setting its sights on expansion to replicate the success of the flagship location with franchising opportunities throughout the United States.

ABOUT VOLOFIT:

Volofit is the next evolution in studio fitness, offering whole-body transformation through results producing workouts. Every HIIT group workout is designed to challenge, maximize results, and keep members coming back for more. To find a Volofit near you, visit http://www.volo-fit.com. To find out more about owning your own Volofit fitness studio, email Jeff Kulik at jeff.kulik@volo-fit.com.

MEDIA CONTACT:

Matt Randall, mrandall@919marketing.com, 919-578-5994

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Fitness Trainer Eugenio Pallisco Announces New Fitness Blog


Eugenio Pallisco Fitness

Eugenio Pallisco is a veteran trainer and fitness entrepreneur who offers a wide range of personal fitness services to individuals and groups. His expertise extends to both the realms of strength training and cardiovascular exercise and is strongly influenced by his background in CrossFit. He believes that fitness should be accessible to everyone, not just those who have the means to work one-on-one with a trainer. His new blog will embody that core belief.

Pallisco says he intends to use the platform to share his passion for fitness across a variety of topics and fields of interest. His material will be geared toward people interested in getting fit and maintaining their progress over time. He emphasizes actionable content that readers can use immediately to begin making meaningful, lasting changes. Most of the blog’s content will focus on the roles of exercise and healthy habits in transforming the lives of its readership.

The blog also serves as an appendage of Eugenio Pallisco’s online fitness brand. Like many other fitness professionals, he got into the game in response to the COVID-19 pandemic. He now sees the internet as a tool for engaging anyone and everyone interested in improving their physical conditioning.

Readers who visit Pallisco’s blog will encounter a staggering wealth of content. Eugenio plans to create new posts regularly to meet the needs of his audience, which ranges widely in terms of age, location, and fitness level. These posts will include answers to common questions, expert advice, and general guidance and support. This format reflects his holistic training approach and commitment to all-around wellness.

Pallisco makes it clear that comments, questions, critiques, and other input are welcome and even encouraged. With his foray into digital publishing, he hopes to build a strong online community centered around a mutual love of fitness.

Pallisco also wants to assure his current and future clients that the new blog will be a supplement to his current services, not a replacement. He remains dedicated to developing individualized programs in addition to being a wellspring of fitness information and inspiration.

For more information, please visit https://www.eugeniopallisco.com/#blog.

About Eugenio Pallisco

Eugenio Pallisco has had a lifelong love affair with athletics and movement. As a student-athlete in high school, he first realized he could use his understanding to help and mentor others. When he’s not meeting with clients or refining his comprehensive training programs, Pallisco enjoys hiking, climbing, and cycling. He spends much of his free time engaging in these activities with his beloved dog, Leeroy.

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Standard Process Donates 67,000 Meals Through its 7th Annual One Day, One Bottle, One Meal Event


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“One Day, One Bottle, One Meal shows what is possible when we come together and collaborate for a wonderful cause” said Standard Process President and CEO Charlie DuBois.

Standard Process® has announced the donation of 67,000 meals to a network of more than 200 food banks across the nation as part of the company’s ongoing commitment to change lives through whole food nutrition. The donation — which supported Feeding America® — was made possible through the company’s 7th annual One Day, One Bottle, One Meal event, which was held on Thursday, August 4, 2022.

“One Day, One Bottle, One Meal shows what is possible when we come together and collaborate for a wonderful cause” said Standard Process President and CEO Charlie DuBois. “We appreciate all of our customers and employees who understand the power of whole food nutrition and continue to help us change lives.”

Standard Process has donated one meal for every Standard Process, MediHerb®, and Standard Process Veterinary Formulas™ product sold since the one-day event launched in 2016. The effort has resulted in more than 444,000 donated meals to help fight hunger across the country.

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About Standard Process

Standard Process is a third-generation, family-owned company that has been a leader in making whole food-based supplements since 1929. From the company’s certified organic farm at its Palmyra, Wisconsin headquarters to the Nutrition Innovation Center in Kannapolis, North Carolina, Standard Process is committed to clinical science that advances health and changes lives through whole food-based nutrition.

Learn more about Standard Process and find a health care professional who sells company products at: https://www.standardprocess.com/

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Pride Foods Signs Canadian Crossfit Legend Patrick Vellner to the Team


Paul Vellner Crossfit Competitor

“The level at which these men and women perform is extremely high. And so follows their need to fuel and replenish. Pride will be a valuable & tasty tool they can use to help push their performance,” said Pride Foods, CEO Shaun Vazquez.

Coming off the heels of their Pride Crispies launch, Pride Food takes another giant leap forward by signing their very first athlete, Canadian CrossFit legend and Chiropractor Patrick Vellner.

Elite athletes and fitness enthusiasts want to fuel their bodies with foods that can enhance their performance. Whether it’s intense training sessions or competing at the highest level at the CrossFit Games, Pride Foods is there to help optimize endurance and performance.

“I have been very excited about the possibility of breaking into the functional fitness category for some time now. The level at which these men and women perform is extremely high. And so follows their need to fuel and replenish. Pride will be a valuable & tasty tool they can use to help push their performance. And share with their families. We are pumped to have Pat on the team ! As a hardworking husband, father, businessman and someone with a great sense of humor, he is a natural fit. The team and I are looking forward to attending our first CrossFit Games in Madison this year and watching Pat fight for a top placing, once again!”, said Pride Foods, CEO Shaun Vazquez.

Pride Foods provides consumers with better-for-you ingredients that utilize healthy carbohydrates — an essential macro-nutrient that athletes across the globe leverage to meet the demands of their strenuous energy requirements to perform at the highest level.

Patrick Vellner is no stranger to fueling his body for optimal performance as he attempts to make history by winning the 2022 CrossFit Games. After securing a #1 ranking in the world in 2020 and taking home a win in the 2021 Atlas Games, Patrick is looking to continue his dominance in the sport moving into the 2020 CrossFit Games.

“Pride Foods is rapidly growing and it’s great to see the expand their footprint in functional fitness with an athlete of Paul’s caliber. The physical demands of Crossfit are extreme and therefore they require excellent nutrition to keep them fueled. The synergies between Pride and Vellner will be strong,” said Spry Tribe, CEO Daniel Pierce.

Pride Foods has made its mark on the industry by introducing a delicious and flavorful hot cereal with their Rice’ N Grinds. In July 2022, they launched a healthier alternative to a childhood favorite — the Pride Crispies Bar. The Pride Crispies Bar is a take- anywhere snack option that has been adult-tested and kid-approved with its premium ingredients and lower sugar content compared to similar products.

Whether you’re looking to start your day with a healthy breakfast or carry around a healthy snack to help get you through the most demanding day, Pride Foods is there to fuel your mind and body.

About Pride Foods: Pride Foods is a veteran-owned and operated business out of Oklahoma City, OK, that produces healthy foods and snacks by utilizing healthy carbohydrates and ingredients that focus on performance and fuel. They take PRIDE in ensuring that not only all products and ingredients are of the highest quality possible, but that every product in their line is manufactured right here in the USA.

About Spry Tribe: With a collective 20+ years of active nutrition nutrition experience, the team at Spry Tribe has gained attention as a global digital marketing and innovation leader specializing in food and nutrition marketing. They have commercialized over 2,000 products globally, including running the associated go-to-market and lifecycle marketing campaigns across Amazon, major detail, and direct to consumer channels.

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Feed Media Group Triples Music Streams in First Half of 2022 as it Expands to Power New Apps in Fitness, Wellness, AI and Gaming


Feed Media Group provides licensed music to fitness, wellness and other businesses

“The landscape of music listening changes constantly and the ease-of-use of our platform has helped drive innovation across a range of new industries this year, which fuels growth for our platform.” – Lauren Pufpaf, COO FMG

Company names veteran tech executive Roxy Kellogg Vice President of Product.

Feed Media Group (FMG), the leading Music as a Service [MaaS] software platform, announced today that during the first half of 2022 the company increased the number of songs streamed on behalf of its business clients by 3X. The growth is driven by integrations with new apps, increased usage amongst digital fitness customers, and expansion into international markets.

With over 5 million apps in app stores and only a small fraction that license popular music, there is enormous growth potential for Music as a Service solutions that provide APIs and SDKs for developers to easily integrate commercial music into their apps. FMG is the leading MaaS solution for the digital fitness and wellness industries, powering music for over 50 of the leading fitness and wellness apps including Tonal, Mirror, Future, Sworkit and Nautilus. FMG released new data this year that showed that users of fitness apps that listened to FMG-powered music solution, Feed.fm, while working out had 3x higher average session times and 1.7x higher 90-day customer retention than users that did not listen to music.

FMG also provided music for a wide range of innovative apps that launched in the last year, including Intuition Robotics, which debuted its ElliQ Eldercare robot that provides seniors a personal sidekick for healthier, happier aging and MoveWorld, a mobile app that harnesses the power of AI to gamify fitness activities. Additionally, FMG announced international expansion this year, launching in Canada and Australia, with the United Kingdom to follow.

“The power of music to help drive success for our diverse client base has never been more evident,” said Lauren Pufpaf, COO FMG. “The landscape of music listening changes constantly and the ease-of-use of our platform has helped drive innovation across a range of new industries this year, which fuels growth for our platform.”

FMG also announced today that it has named veteran technology executive Roxy Kellogg Vice President of Product at the company. In her new role, Mrs. Kellogg will chart the product development strategy and execution for FMG.

“As we continue to innovate for our clients, Roxy’s experience in designing and scaling technology solutions for high-growth organizations is the perfect fit for our next stage of growth and we’re elated to have her on the team,” said Ms. Pufpaf.

Mrs. Kellogg comes to FMG from Lyft, where she was Product Lead on the Driver Growth team. She has previously held growth product roles at JUUL, StubHub, and Zynga.

“Feed Media Group is powering the delivery of curated music for some of the biggest brands in the world,” said Mrs. Kellogg. “I am so excited to be working with the team at FMG to build the next generation of products to help companies leverage the power of music to drive growth for their businesses.”

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About Feed Media Group

Feed Media Group is for businesses that need licensed popular music to create the most engaging customer experiences in their digital apps and physical spaces. Unlike navigating complex, time-consuming negotiations with music labels and publishers, Feed Media Group’s proprietary streaming platform and SDKs deliver pre-cleared music—compiled by the industry’s best curators—complete with user analytics, payments to rights holders, and legal indemnification for our customers. Feed.fm powers music for the world’s leading brands including American Eagle Outfitters, Mayo Clinic, Mirror, Nautilus and Tonal; and up-and-coming startups use Adaptr to create unique music-based experiences. Our music partners include WMG, ADA, eOne, A-Train Entertainment, Vio Distribution and Insomniac and publishers including Warner Chappell, Kobalt, BMG, The Royalty Network, Southern Music (peer), MCPS and Audiam. Learn more at Feed Media Group.

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LPA-Designed West Hollywood Aquatic and Recreation Center Opens


West Hollywood Aquatic and Recreation Center

The design for the West Hollywood Aquatic and Recreation Center features a five-story sculptural grand staircase that will be a new gathering spot and icon for the city. (Photo: Costea Photography)

“The new center is the heart of the city, and it is the direct result of years of collaboration between the community, the city and designers.” -Steve Campbell, the city of West Hollywood’s Director of Public Works.

LPA Design Studios’ design of the newly opened West Hollywood Aquatic and Recreation Center (ARC) creates the largest contiguous piece of open land in the city of West Hollywood, suspends two pools above a multisport gymnasium and features a five-story sculptural grand staircase that will be a new gathering spot and icon for the city.

The 88,000-square-foot facility anchors West Hollywood Park — a popular event space along San Vicente Boulevard that has served as home base for many large-scale community events and festivals, including celebrity affairs hosted by organizations such as the Elton John AIDS Foundation.

In many ways, the project reflects the city’s unique interests and aspirations, supporting everything from competitive dodgeball leagues to senior aquatics.

“The design process for the ARC was always about creating a facility that reflected the community’s identity and diversity,” says LPA Design Director Rick D’Amato. “Residents told us they wanted the new center to be a place for everyone, which really struck a chord with us.”

This project is the direct result of a lengthy engagement with West Hollywood’s famously passionate and deeply involved community. Early research identified 16 user groups, in addition to myriad arts organizations and neighborhood groups representing segments of the community. To lead the process, a steering committee was developed with members of the community, the city council and the city’s Public Facilities Commission.

“The new center is the heart of the city, and it is the direct result of years of collaboration between the community, the city and designers,” says Steve Campbell, the city of West Hollywood’s Director of Public Works. “The ARC shows what can be accomplished on a tight urban site when people work together.”

The project’s signature element is a sculptural grand stairway that connects the park level to the rooftop aquatic center. Landscaped stadium seating areas, which flank the lower portion of the stairway, provide an elevated vantage point with city views. A lift system within the garage doubles the parking capacity on the first level of the facility, with a 17,000-square-foot multisport court on the second level and two pools on the roof — one competition, one recreation.

Situated on a challenging urban site and straddling an existing roadway, the project created a wide array of design and engineering challenges. The city wanted the new facility to connect at the rooftop level to tennis courts on existing buildings, in addition to accommodating the different community needs.

LPA engineers pieced together all the site elements, including a sky bridge over the road that connects the new facility to a community building with meeting rooms, a day care center and staff offices. To support the pools and maximize space on the level below, engineers used a two-way truss system to suspend the two pools above the multisport gym, eliminating the need for structural columns.

“Without any stretch of the imagination, it’s been the most complicated project I’ve ever worked on,” says LPA Director of Civic + Cultural Jeremy Hart. “We got to solve this giant puzzle in three dimensions.”

The final project, which is designed to meet LEED Gold certification, reflects the community in many ways, including two dog parks that were not part of the initial plans, art and cultural spaces, and the preservation of a spectacular neon sign of a diving girl, which was originally commissioned for a West Hollywood exhibition of neon art and is part of the city’s urban art collection.

The first public art installment on the site, Parallel Perpendicular, a series of five freestanding mirrored volumes designed by Southern California artist Phillip K. Smith III, was unveiled earlier this year. Artist Daniel Tobin has designed an interactive AIDS monument for the site.

LPA collaborated with RIOS on the project’s landscape architecture, which reflects the city’s diverse needs. In a dense neighborhood, the open spaces were designed to accommodate a wide variety of community activities and events.

“The project supports a healthier West Hollywood, introduces urban habitat and supports play and recreation for all the residents,” says Brent Jacobsen, Studio Director for RIOS, the landscape architect on the park portion of the center. “The project also builds in adaptability to allow the park to flex from daily experience to large-scale gatherings.”

Designed for flexibility, the new center is able to accommodate the changing community interests, ensuring it will serve the residents for decades. The project represented the varied demographics throughout the community, including athletes, children, seniors, artists and families.

“The facility was very much designed to accommodate all of the diverse population equally and give them all a place they could call their own,” D’Amato says. “This project could only be on this site in this community.”

About LPA Design Studios

Founded in 1965, LPA specializes in creating innovative environments that work better, do more with less and improve people’s lives. An integrated design firm with more than 400 in-house architects, master planners, engineers, interior designers, landscape architects and research analysts, LPA is focused on a research-driven, inclusive design approach to developing better performing facilities. In 2021, LPA earned AIA-California’s Firm Award, the state industry’s highest honor for an architecture practice. For more information, visit lpadesignstudios.com.

Contact:

Kevin Brass

kbrass@lpadesignstudios.com

949.701.4257

Digital Silk & Evlo Fitness Launch A Vibrant New Digital Experience to Grow the Fitness Brand Online


Fitness brand website by Digital Silk

Evlo Fitness’ new website is live

“This is what makes a brand feel authentic; a brand that is true to its founder’s personality and company culture will feel true to its audience.” – Boban Vaiagich, Director of Brand Design at Digital Silk

Founded by a renowned physical therapist Dr. Shannon Ritchey, fitness brand Evlo partnered with a creative digital agency Digital Silk to reimagine and grow their online presence through strategic branding and web design.

Evlo competes in a highly saturated market of online fitness programs. To stand out, the brand needed an authentic, visually distinctive look and feel, as well as effective, clear, and unique value proposition (UVP) driven messaging. Digital Silk’s Director of Brand Strategy Courtney Bozigian and her team of brand strategy experts led a series of structured discovery exercises to define Evlo’s core messaging to leverage in all brand communications, as well as their brand visual design.

“Thanks to industry research, competitive analysis and brand positioning exercises, we were able to clearly identify what makes Evlo unique, and create a positioning that is unique ownable to them,” said Bozigian. “These insights translated into the key messaging territories that would underpin all brand communications, including website and marketing copy and the brand visual identity .”

The agency focused on Evlo’s unique methodology of effective workouts that are safe and gentle for your joints, developed and delivered by “doctors of physical therapy and highly trained fitness instructors” as one of the key differentiators.

Having defined Evlo’s brand strategy, Digital Silk reimagined the brand’s visual identity. Lead by Director of Brand Design Boban Vaiagich, the agency’s brand designers crafted a vibrant brand book, complete with their new color palette, typography, imagery, iconography and other visual resources that would maintain consistency in Evlo’s presentation.

“We used lots of dynamic elements such as rhomboids, diagonally stacked lines and italicized text coupled with a youthful and soft color palette to communicate both the energy and strength this program promotes, and the gentle nature of its approach,” explained Vaiagich.

According to Vaiagich, Evlos’ visual identity was inspired by both its new brand strategy and its leadership, particularly Dr. Ritchey.

“In the brand design phase, we were heavily focused on capturing not only what Evlo’s audience expects and responds to, but also Dr. Ritchey and her team’s unique brand culture,” said Vaiagich. “This is what makes a brand feel authentic; a brand that is true to its founder’s personality and company culture will feel true to its audience.”

Evlo’s visual identity then took form in their new website design. Under the leadership of Vice President Keith Solomon, Digital Silk’s web design experts developed the brand’s digital strategy which formed a blueprint for their website structure, messaging, and design.

“Evlo’s web design is the embodiment of their brand strategy guided by a digital strategy,” said Solomon. “Each landing page follows user experience (UX) design best practices and is fully optimized for marketing campaigns which is key to their future online growth.”

Digital Silk and Evlo Fitness recently launched the brand’s new website, introducing the redesigned identity to their loyal online community as well as prospect audiences.

About Digital Silk:

Digital Silk is a creative digital agency focused on growing brands online. From custom websites to digital marketing, Digital Silk creates SUPERIOR digital experiences to drive higher conversions, greater brand engagement and measurable results.

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87% of Gen Z Would Be More Interested in a Job That Pays The Same Day


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With a desire to have more control over their personal finances, the study found that 87% of Gen Z would be more interested in applying for a job that pays them the same day they work.

Instant Financial, the pioneer of fee-free on-demand pay solutions, partnered with the Center for Generational Kinetics, to study the effects and perceptions of wage frequency on the financial security and job requirements of the next wave of young professionals entering the labor market: Generation Z (Gen Z). With a desire to have more control over their personal finances, the study found that 87% of Gen Z would be more interested in applying for a job that pays them the same day they work. And with Gen-Zers set to hold up to 36% of the workforce by the end of this year, employers will need to take note of their demands in order to recruit and retain this generation.

As the generation most likely to switch jobs and land the biggest pay increases, Gen Z is taking advantage of the labor shortage to redefine workplace expectations – much like other areas where these teens and twenty-somethings have pushed the boundaries of cultural norms. In fact, four in ten Gen Z workers would like to leave their job in two years, and behind compensation, mental health and burnout are the top two reasons.

Gen Z Wants More than Money

While compensation is one of the major reasons Gen Z workers leave their current jobs, when it comes to choosing a new job, younger generations are more inclined to take work/life balance into account. And trendy perks or workplace gimmicks aren’t going to cut it – they want to feel like their employers respect them and are willing to invest in their advancement. This means taking their financial security into consideration and helping reduce the stress and anxiety that comes along with living paycheck to paycheck. With only a quarter of Gen Zers saying they can comfortably manage their expenses, it’s not surprising that 62% of Gen Z workers are willing to stay a month to over a year longer at a job if they can get immediate access to their earned pay after each day’s work at no cost, the highest of any generation. Furthermore, 61% of Gen Z respondents said they would be less likely to be late on bills if they had access to their earned wages after each day’s work.

”Gen Z isn’t going to sit at home while they wait two weeks for a paycheck so they can pay their bills,” said Tal Clark, CEO of Instant Financial. “Our research shows if they need money before payday, they are the generation most likely to take on a short term job that pays immediately, and also the most likely to work more shifts or hours at their current job if they have access to their wages after every day’s work. After all, they are the on-demand generation. Why should their salaries be any different?”

Responsible Earned Wage Access

But immediate access to their earned wages isn’t enough. In fact, with 94% of Gen Z workers saying it is unfair to be charged a fee to access their earned pay after a day of work, it’s clear that in order to recruit and retain younger workers, employers will need to implement a responsible earned wage access (EWA) program that allows employees to get paid their earned wages at the end of every work day, free of fees.

To meet the demands of millions of Gen Z employees and their employers across the country, Instant Pay is the only on-demand pay solution that gives employees access to their earned wages, free of predatory fees. For more information on how your company can utilize a responsible, earned wage access program to attract the youngest workers entering the workforce, visit http://www.instant.co.

About the Study

The survey of 1,000 employed full-time or part-time US labor force participants, aged 16-55, was conducted by the Center for Generational Kinetics from April 9, 2022, to April 20, 2022. The margin of error is +/-3.1 percentage points.

To download a copy of the Wages and Wellbeing study from Instant Financial, visit https://www.instant.co/resource/earned-wage-study/.

About Instant Financial

Instant Financial is leading the charge to provide financial freedom and wellness to millions of workers in the United States through its earned wage access solutions. By enabling employers to allow employees to access their daily wages immediately after their shift, Instant Financial helps organizations improve retention and reduce absenteeism while helping employees take control of their financial freedom by bridging the gap between work day and payday. Learn more about Instant Financial at http://www.instant.co.

About Center of Generational Kinetics

The Center for Generational Kinetics, LLC (CGK) is the leading research, advisory, and speaking firm focused on uncovering key emerging trends, generational change, and behavioral insights. CGK’s team leads original research around the world to solve important consumer and workforce challenges. The firm uncovers new and unexpected, statistically accurate insights for innovative, market-leading clients. CGK’s team has worked with over 700 companies around the world, from the biggest global consumer brands to governments, technology pioneers, financial services, retailers, and global banks.

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2023 Zeigler Kalamazoo Marathon Registration Opens August 1, Live Kick Off Event At Gazelle Sports


2023 Zeigler Kalamazoo Marathon Registration Opens August 1, Live Kick Off Event At Gazelle Sports

2023 Zeigler Kalamazoo Marathon Registration Opens August 1, Live Kick Off Event At Gazelle Sports

We are excited to kick off the promotion for the 2023 Zeigler Kalamazoo Marathon. We had such a successful event last year, and we know it’ll only be even better this year with us bringing the full marathon back.

Registration for the 2023 Zeigler Kalamazoo Marathon will officially open online at zeiglerkalamazoomarathon.com on August 1, 2022 at 6:00 p.m. The event will be live-streamed by Zeigler’s Driving Vision Podcast at Gazelle Sports, located on the Kalamazoo Mall. The registration kickoff will include photo-ops, giveaways, race information, and swag for the first 50 guests; with an after-event wrap up at Old Burdick’s Bar & Grill.

The 2023 Zeigler Kalamazoo Marathon will be held on April 22 and the 23rd next year and will include a full marathon race for the first time in three years; along with the Kids’ 1K, 5K Run/Walk, 10K, and half marathon.

“We are excited to kick off the promotion for the 2023 Zeigler Kalamazoo Marathon. We had such a successful event last year, and we know it’ll only be even better this year with us bringing the full marathon back,” said Aaron Zeigler, president and CEO of Zeigler Auto Group, the race’s main sponsor.

The Zeigler Kalamazoo Marathon made history earlier this year by announcing its 2023 date on the hood of the Zeigler.com No. 77 NASCAR race car piloted by Spire Motorsports’ Josh Bilicki. This was the first time in history a date for a marathon was revealed to the national and worldwide media this way.

“We are thrilled to kick registration off on August 1 for the 2023 Zeigler Kalamazoo Marathon in anticipation of the return of the full marathon! The entire weekend is dedicated to celebrating health,” said Carrie Drake, race director.

“We want to ensure everyone who wants to be a part of driving a healthy community together has ample time to plan – be it for any of the runs and 5k walk or by volunteering, planning a spirit station, or joining the Saturday and Sunday fun as spectators! Everyone is welcome and everyone can drive a healthy community.”


Event Kickoff: 9:00a.m.

Kids’ 1K: 10:00a.m.

Full Marathon: 7:30am

Half Marathon: 7:35am

5K Walk/Run: 7:55am

10K: 8:00am

The Zeigler Kalamazoo Marathon is currently offering 10% off all registrations with code ZKZMOpen2023. The discount will be effective up to 24 hours after registration opening starting 6:00p.m. August 1, 2022.

About Zeigler Auto Group

Zeigler Automotive Group is one of the largest privately-owned dealer groups in the U.S. with 78 franchises across 35 locations in Wisconsin, Illinois, Indiana, and Michigan. Vehicle brands represented include all of the domestic and the majority of the imported manufacturers.

Besides its extensive automotive portfolio, the organization owns and operates Zeigler Motorsports, an 85,000-square-foot motorsports dealership and action park, offering 19 different powersports brands, plus its own onsite restaurant: Trak Houz Bar & Grill. Additionally, Zeigler Motorsports houses the Elevate Leadership & Team Building Academy, an executive training company.

The Kalamazoo-based dealer group also owns and operates Zeigler Pre-Owned of Chicago, a Carquest Auto Parts store, three Byrider franchises, three finance companies, several insurance firms, and a leasing firm.

Additionall, the dealer group’s new Driving Vision Podcast, hosted by COO Sam D’Arc and Director of Talent Development Mike Van Ryn, invites celebrities, business leaders, and athletes to share their unique perspective on what drives innovation in their careers.

Founded in 1975, the organization employs over 2,300 people, ranking among the top 1% of automotive dealers in the nation with estimated annual sales of $2.2 billion for 2022. The family-owned and operated company is well known for its commitment to both customer service and employee satisfaction. Zeigler is regularly recognized as one of the Best and Brightest Companies to Work for in the Nation, also earning similar accolades in Wisconsin, Chicago, and Michigan.

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Workout Anytime Launches Ad Partnership with 5460: The Joe West Podcast


Workout Anytime, a leader in fitness franchising with nearly 190 units open across the U.S., has announced a new ad partnership with 5460: The Joe West Podcast, a weekly program covering the life and career of retired MLB umpire “Cowboy” Joe West.

Through the partnership, Workout Anytime will sponsor 5460, featuring ads promoting the brand’s industry-leading franchise opportunity, voiced by West and co-host Mike Claiborne.

“We are huge fans of 5460 and Joe West, and we are always looking for new ways to reach audiences who may not yet be aware of our franchise opportunity, so this is a perfect fit for us,” said Terri Harof, Director of Franchise Sales. “This partnership will allow us to put our opportunity in front of like-minded entrepreneurs who will help fuel the brand’s growth.”

Named for the number of games umpired in Major League Baseball by West (an all-time record), 5460 is hosted by veteran sports broadcaster Mike Claiborne and features guests including Mark Grace, Eduardo Perez, Jerry Reinsdorf, Joe Buck, Larry Gatlin and Charles Barkley. The podcast dives deep into West’s career, which saw some of the most iconic moments in baseball history, including Nolan Ryan’s 5th career no-hitter, Willie McCovey’s 500th home run and Felix Hernandez’s perfect game in 2012.

Earlier this year, Workout Anytime signed a 20-unit deal, putting the 189-unit franchise on track to cross the milestone 200-unit mark before the end of 2022.

5460: The Joe West podcast releases episodes every Monday and is available through all major podcast platforms, including Apple Music and Spotify. You can also find the podcast at PodcastHeat.com.

The startup costs for a Workout Anytime franchise range from $562,850 to $1,008,550, including the franchisee fee. To learn more about franchising with Workout Anytime, visit https://workoutanytimefranchise.com/.

ABOUT WORKOUT ANYTIME:

Atlanta-based Workout Anytime is a 24-hour, seven-day-a-week fitness concept with nearly 190 units across the U.S. Founded by fitness veterans John Quattrocchi and Steve Strickland, the company was formed to provide members with first-class fitness facilities at the lowest cost possible while delivering a profitable and affordable business model to franchisees. Built on the founders’ motto of “think big, keep it simple and do it with integrity,” Workout Anytime is preparing for significant expansion into new territories across the U.S. and Central America by providing opportunities to business-minded entrepreneurs. Franchise opportunities are available, and more information can be found on http://workoutanytimefranchise.com/.

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