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YICHANG, China, 12. August 2023 /PRNewswire/– Der weltweit führende Hefehersteller Angel Yeast (SH600298) feiert am 12. August den 23. Internationalen Tag der Jugend und hat sich das Ziel gesetzt, eine führende Plattform und Möglichkeiten für die Jugendentwicklung zu bieten und…
“There are many options for swim lessons, but the programs offered by British Swim School are unique and truly set us apart from all others.”
ORANGE, Calif. (PRWEB)
August 11, 2023
British Swim School, the nation’s leading “learn to swim” franchise company, continues its rapid expansion across North America with the opening of its newest franchise locations in Greater Anaheim’s City of Orange. Lessons will be held at the Embassy Suites at 400 N. State College Boulevard Orange, CA 92868 starting in early August and at the 24-Hour Fitness at 3600 W. Orangewood Avenue. in early September.
New British Swim School owners, Kris and Joanne Salas are no strangers to how businesses run. With extensive backgrounds in healthcare business operations, the couple is well prepared to take on the challenges of franchise ownership. They both specialized in client, resource, and operational management as well as cash application in the healthcare business.
The transition from healthcare to swim schools feels natural for the duo. As they were searching for a new business opportunity, the Salas’s trusted the mission that British swim school offered. “British Swim School offers a proven, gentle, and caring teaching method that focuses on water survival skills and risk mitigation,” Kris explained. “There are many options for swim lessons, but the programs offered by British Swim School are unique and truly set us apart from all others.”
For more than 40 years, British Swim School has been dedicated to teaching water survival skills by teaching infants, children, and adults of all ages the skills needed for water acclimation, water survival, and stroke development. Its mission — ensure that every person, regardless of age or ability, has the opportunity to become a safe and happy swimmer.
Across the nation, eleven people die every day from unintentional drownings, with nearly 4,000 deaths occurring each year. Research shows that participation in formal swim programs, such as those offered by British Swim School, can reduce the risk of drowning by 88% among children who are most at risk for deaths caused by drowning. However, the risk of drowning isn’t limited to children: a Red Cross survey found that more than half of all Americans (54%) either can’t swim or don’t have the basic swimming skills needed to save themselves in the event of a water emergency.
For Kris and Jojo, swim safety is a driving force behind opening their swim schools. “Swim safety is of utmost importance to us as it encompasses the knowledge, skills, and precautions necessary to minimize risks in water activities,” says Kris. “When I was growing up, swimming brought joy, freedom, and personal growth, providing memorable experiences and a sense of accomplishment. As adults, swimming became a means to maintain fitness, relieve stress, and find tranquility.”
“We’re thrilled to add Kris and Jojo to the British Swim School family,” said Ashley Gundlach, British Swim School President. “We know their first location in Orange will be a terrific addition to the community.”
For more information about British Swim School, visit http://www.britishswimschool.com/greater-anaheim/.
To learn more about the benefits of British Swim School’s franchising opportunities, visit http://www.britishswimschoolfranchise.com.
About British Swim School
British Swim School, the nation’s most established swim school franchise, with over 40 years in business, believes that every individual, regardless of age or ability, should have the opportunity to become a safe and happy swimmer. Offering lessons for babies, children, and adults, the brand is dedicated to its mantra, “Survival of the Littlest,” focusing first on the survival skills needed to survive a water accident, then moving on to stroke development and more advanced skills. Not only does British Swim Schools give peace of mind to countless families who seek the essential life skill the brand offers their children but the purpose-driven franchise also offers an exceptional opportunity for entrepreneurs who seek a fulfilling business venture with a sound foundation, low investment, and easily scalable model. Part of the Buzz Franchise Brands family, British Swim School currently operates over 315 schools across the United States and Canada.
For more information about British Swim School, visit http://www.britishswimschool.com.
To learn more about the benefits of British Swim School’s franchising opportunities, visit http://www.britishswimschoolfranchise.com.
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Gentry Academy
“I have seen from afar the positive impact this school is having on its’ students”
VADNAIS HEIGHTS, Minn. (PRWEB)
July 31, 2023
Gentry Academy, an accredited school for students in grades 5-12, announced today, it has hired Morgan Underwood as the school’s new Athletic Director and Monique Aanenson as girls’ hockey coach.
“We could not be happier to welcome Morgan and Monique to the Gentry Academy family,” said Megan Stone, Gentry’s Director of Leadership and Culture. “Both are strong leaders excited to continue the wonderful things we are doing here. I believe Morgan and Monique will bring our athletic department and our whole learning community to the next level.”
Underwood holds a master’s degree from St. Cloud State University and comes to Gentry Academy from Providence Academy where she was an assistant athletic director. At St. Cloud State she played softball. Morgan and her husband are the proud parents of a 16-month-old daughter named Millie.
“This was an opportunity I could not pass up,” said Underwood. “I have seen from afar the positive impact this school is having on its’ students. I cannot wait to be a part of helping build a culture where student athletes can achieve their goals both academically and athletically.”
Aanenson is no stranger to Gentry Academy. She served as assistant coach last season and was a crucial part of the state championship team this past winter season. She played women’s’ hockey for four seasons at the University of Minnesota Duluth before entering coaching. When not on the ice she is a physical therapist in Maplewood.
“I am very excited to lead this team as it defends a state title,” said Aanenson. “Last year was such a fulfilling experience and I look forward to building off that to create a long-term path of success for this program.”
When hiring leaders within a successful athletic program it is important to find the right person, said Jennifer Kurth, Gentry’s Director of Education.
“We are building tomorrow’s leaders here at Gentry,” said Kurth. “So, it’s critical that we are well positioned to get our student-athletes to the next level of competition because the caliber of our administrators and coaches. I believe Morgan and “Coach Mo” will do a wonderful job of being stewards of our mission.”
About Gentry Academy
Gentry Academy is an accredited school for students in grades 5-12 located in Vadnais Heights, Minnesota. Students are presented with a dynamic learning environment that integrates the core curriculum and required electives with a flexible W.I. N. (What I Need) time schedule and hallmark leadership and life skills program. Students garner real-world skills through focus on academics, arts, physical education, and internships as part of our W.I.N. time learning model. Students are afforded 90 minutes daily to direct their learning, tailoring their school day to fit their individual goals for skill acquisition and enrichment. For more information http://www.gentryacademy.org
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Monster Energy’s Justin Gaethje Defeats Dustin Poirier via Head Kick K.O. at UFC 291 in Salt Lake City, Utah
“I want to prove I’m the best in the world. Win, lose or draw, max effort is what you’re going to get from me.” – Justin Gaethje
SALT LAKE CITY (PRWEB)
July 30, 2023
“The Highlight” does it again! Monster Energy congratulates Justin Gaethje on defeating Dustin Poirier and earning the infamous BMF Belt at UFC 291 in Salt Lake City. In the night’s Main Event fight contested in the Lightweight division, the 34-year-old from Safford, Arizona, dealt Poirier a thunderous stoppage via a head kick in Round 2 and earned the UFC’s $50,000 Performance of the Night Bonus.
Earlier in the night, 36-year-old Alex Pereira from São Bernardo do Campo, Brazil, went the distance against Jan Blachowicz to earn a victory by split decision in his debut fight in the Light Heavyweight division.
UFC 291: Poirier vs. Gaethje 2 was contested in front of a live crowd of 18,467 fans inside the sold-out Delta Center in Salt Lake City. With a total of eleven fights on the card, the world-class fighting showcase was broadcast live on ESPN pay-per-view.
Monster Energy’s Gaethje (25-4) came to Salt Lake City after recently defeating Rafael Fiziev at UFC 286 in March. Going against 34-year-old Poirier (29-8) from Louisiana, Gaethje had a special score to settle: In 2018, the two collided in the Octagon, with Poirier earning a TKO defeat in the fourth round. Time for a rematch!
In the bout for the iconic BMF Belt, both fighters started by throwing heavy kicks to the body. During the explosive exchanges, Poirier looked to have the upper hand in Round 1 after opening a cut above Gaethje’s left eyebrow. But that was about to change…
Heading into the second round, Gaethje maintained the pressure while waiting for the right opening to land big. It arrived when Gaethje connected a hard overhand right that stunned Poirier. Without missing a beat, Gaethje proceeded to land a surgical left kick right between his opponent’s neck and chin that sent Poirier straight to the canvas, knocked out cold.
At 1:00 of Round 2, referee Herb Dean called a stop to the fight pronouncing Gaethje the winner by KO.
Celebrating the victory with a backflip off the cage, Gaethje said about settling the score at UFC 291:
“Unlike any other sport on earth, you rarely get a chance at redemption. We take a loss, and it just sits with us and eats away. We usually don’t get another chance so to come back and prove myself, I believed in myself the whole time.”
The epic knockout victory also earned Gaethje the UFC’s Performance of the Night bonus with a $50,000 payout. He has now won 20 of his 25 fights by knockout and is the second fighter to win the iconic BMF Belt after Jorge Masvidal.
The victory also puts Gaethje in line for a title shot in the 155-pound division. “You know what I want to do next. I want to fight for the world championship!” said Gaethje. “I want to prove I’m the best in the world. Win, lose, or draw, max effort is what you’re going to get from me. Luck and chance are a factor, and I’m willing to roll the dice any f-ing day.”
Also, the UFC 291 co-main event marked the Light Heavyweight division debut of 36-year-old Alex Pereira (8-2) from Brazil. Pereira is the UFC’s former Middleweight Champion and was looking to return to the winner’s bracket after losing the title to Israel Adesanya at UFC 287. Pereira’s opponent, 40-year-old Blachowicz from Cieszyn, Poland, also wanted a victory after earning a draw against Magomed Ankalaev in December 2022.
The co-main event fight pitted Pereira’s raw knockout power against Blachowicz’s grappling skills. Round 1 saw the Polish fighter control Pereira on the ground but unable to lock in a submission. Next, the Brazilian bounced back in the second round to land heavy shots while wearing out his opponent’s gas tank.
Round 3 proved very close as a worn-down Blachowicz found himself on the receiving end of Pereira’s punishing leg kicks. With his left leg visibly damaged, Blachowicz was forced to switch stances and absorbed a heavy left hook from Pereira before the bell. When all was said and done, the judges pronounced Pereira the winner by split decision (29-28, 28-29, 29-28).
After his successful debut in the 205-pound division, Pereira had one clear message for fans. “I want to be champion of this division,” said Pereira in his post-fight interview. Stay tuned for more!
Justin Gaethje and Alex Pereira count amongst Monster Energy’s elite UFC athletes along with Kamaru Usman, Jon “Bones” Jones, Donald “Cowboy” Cerrone, Chris “The All American” Weidman, Rose Namajunas, Marlon Vera, Michael Chandler, Justin Gaethje, Jessica-Rose Clark, Valentina Shevchenko, Sean “Sugar” O’Malley, Brandon Moreno, Daniel Rodriguez, Alex Pereira, Punahele Soriano, Gilbert Burns, Giga “Ninja” Chikadze, Islam Makhachev, Johnny Walker, Beneil Dariush, Gaston Bolanos, Maycee “The Future” Barber, Brendan Allen, Jalin Turner, and Sean Strickland.
For more on Monster Energy’s MMA athletes, visit http://www.monsterenergy.com. Follow Monster Energy on YouTube, Facebook, Instagram, Twitter and TikTok.
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About Monster Energy
Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes, and musicians represent. More than a drink, it’s the way of life lived by athletes, sports, bands, believers, and fans. See more about Monster Energy including all of its drinks at http://www.monsterenergy.com.
EarBuddy
“It’s made from 100% recyclable materials so people can enjoy clear sound, comfort, and peace of mind knowing that they’re taking care of their ears and the environment in the best way possible.”
VENICE, Italy (PRWEB)
July 24, 2023
Ditch the cotton swabs and bulky, wax-removing tools for EarBuddy, an eco-friendly ear cleaner that easily removes wax, dirt, water and grime. Developed with comfort and environmental responsibility in mind, EarBuddy can transform the way people care for their ears.
Ear wax, a natural lubricant and antibacterial substance, plays a vital role in protecting the inner ear from dirt, dust, and debris. But the use of traditional options like cotton swabs and Q-tips can be harmful to the delicate inner ear, leading to ear canal damage, perforation, and even hearing loss. The use of cotton swabs and Q-tips also contributes to plastic waste, improper disposal, and harmful chemical usage.
EarBuddy is an innovative, user-friendly, and eco-conscious approach to ear wax removal. With its patented design, it ensures a hassle-free experience while effectively removing unwanted wax, water, and debris. Made from soft silicon, PP and SEBS, EarBuddy is fully detachable, recyclable and safe to use to avoid harming the eardrum. Unlike other devices that push wax deeper in the ear, EarBuddy is around 30% smaller than traditional ear cleaning products and can safely remove excess wax to improve one’s overall ear health.
“EarBuddy is designed to be an easy-to-use, eco-friendly and safer alternative to cotton swabs or other ear wax removing devices,” said Alessandro Paulis, co-founder of MioColibri srl. “Everybody loves the feeling of clean ears, but the best thing about EarBuddy is that it’s eco-friendly! It’s made from 100% recyclable materials so people can enjoy clear sound, comfort, and peace of mind knowing that they’re taking care of their ears and the environment in the best way possible.”
EarBuddy can be reused daily, avoiding single-use cleaning products. Simply clean the device with soap and water after each use. All three parts are easily detachable for cleaning or travel, including the silicon tip. To preorder, visit pr.go2.fund/earbuddy.
About MioColibri srl
MioColibri srl is an Italian health and wellness company that consists of entrepreneurs, skilled professionals and friends. The mission behind EarBuddy was to create a healthy, safe cleaning device that is easy to use and eco-friendly. The company’s overall mission is to help people and the environment the best they can. If everyone can do their part, the world will be a better place.
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The Doorway Gym
THORNWOOD, N.Y. (PRWEB)
July 10, 2023
The Doorway Gym is a revolutionary new fitness tool that will change the way people work out at home. Launching today, The Doorway Gym is a compact, multifunctional fitness tool that fits in any doorway. The Doorway Gym is designed for people of all fitness levels, regardless of age or physical ability, making it the perfect fitness tool for everyone.
The Doorway Gym is made up of two stacked pull-up bars and features a cable system that allows users to attach suspension straps, cable handle attachments, weights, or a dip bar attachment to the system to perform bodyweight exercises, strength training exercises, cable exercises and suspension strap exercises.
Users of all fitness levels can take advantage of this fully functioning gym while following their own program, or they can utilize The Doorway Gym’s library of workouts. It’s compact, portable and space efficient, making it perfect for people with smaller living areas. The setup and breakdown process takes less than two minutes, so it can be left in the doorway or taken down after a workout.
“Every fitness journey has a beginning and The Doorway Gym is the perfect way to help build strength, confidence and accomplish your goals, regardless of fitness level,” said Tommy Carter, inventor of The Doorway Gym. “Fitness is a way of life for me, I’ve been a gym owner and personal trainer for a decade. Fitness has helped change my life for the better and I want the same for other people, enabling them to live a great life with great health!”
In addition to its multifunctional design and compatibility with all weights, The Doorway Gym comes with a 1-year product warranty to cover any parts or pieces that may be defective—no questions asked. Plus, users can tailor The Doorway Gym to their specific fitness goals by choosing from add-ons such as dumbbell weights or cable handle attachments.
To take the guesswork out of exercising, The Doorway Gym also offers workout programs in its exercise library. Enjoy strength training workouts, full-body HIIT workouts and so much more. To pre-order visit, pr.go2.fund/doorwaygym.
About The Doorway Gym
Tommy Carter, creator of The Doorway Gym, has been a gym owner and personal trainer for over 10 years. Over the years, he realized there was a need for a product that beginners could use to build strength to do pull-ups, push-ups and dips. That’s when the idea for The Doorway Gym was born. He sketched out his product idea and went to a local welder to create the first prototype. Once he realized his prototype achieved his goal, he forged ahead with the idea and continued developing it. For more information, visit https://thedoorwaygym.com/.
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I came to this retreat because I needed to heal from a recent break up, as well as from my divorce, to find the joy in my life again … I am now planning to create the life I want!
PARK CITY, Utah (PRWEB)
June 27, 2023
Red House Wellness, a premier holistic retreat center, is excited to announce its upcoming transformative retreats designed to rejuvenate your body, mind, and soul. Set against the backdrop of serene natural surroundings, Red House Wellness invites individuals seeking a revitalizing escape to join us on July 16th or September 10th for an unforgettable experience.
“At Red House Wellness, we believe in the power of self-care and the importance of reconnecting with our inner selves,” says Sherri Lukac, founder of Red House Wellness. “Our retreats are meticulously designed to provide a haven for relaxation, reflection, and personal growth. We are dedicated to helping individuals achieve holistic wellness, and we’re thrilled to offer these transformative experiences on July 16th and September 10th.”
During the retreat, guests will have the opportunity to:
Carla Calabrese attended Red House Wellness this year and has this to say:
“I first-hand experienced the change in myself, and I observed and listened to the testimonials on the last day of the other 5 guests (aka, my new life-long friends), who also experienced major changes in their outlooks, attitudes, happiness, and well-being. I came to this retreat because I needed to heal from a recent break up, as well as from my divorce, to find the joy in my life again … I am now planning to create the life I want!”
To learn more about Red House Wellness’ retreats, check out the resources below:
About Red House Wellness
Red House Wellness is an intimate retreat providing transformative experiences for individuals seeking balance, self-care, growth, and a reset. Through a holistic approach to care from exceptional program leaders, people leave their one-week experience at Red House Wellness feeling energized, focused, and motivated to live as the very best version of themselves.
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Monster Energy’s Maycee Barber Defeats Amanda Ribas And Earns the UFC’s $50,000 Performance of the Night Bonus at UFC Fight Night in Jacksonville, Florida
I feel like I’m a shark. I’m going to come for that blood, and when I see it, I’m coming for it!” – Maycee Barber
JACKSONVILLE, Fla. (PRWEB)
June 25, 2023
Another show-stopping victory! Monster Energy congratulates Maycee “The Future” Barber on defeating Amanda Ribas at UFC Fight Night Jacksonville. In the co-main event fight contested in the Women’s Flyweight division, the 25-year-old from Greeley, Colorado, brutalized her opponent to a second-round TKO victory. The no-holds-barred battle also earned Barber the UFC’s $50,000 Performance of the Night Bonus.
Also on the main card, 27-year-old Brendan Allen from Beaufort, South Carolina, dominated Brazil’s Bruno Silva to a spectacular submission victory in the first round.
UFC Fight Night: Emmett vs. Topuria was contested in front of a high-energy crowd inside VyStar Veterans Memorial Arena. With 14 fights on the card, the world-class fighting showcase was broadcast live on ESPN+ and ABC 5 Television.
Monster Energy’s Barber (13-2) came to Jacksonville riding a four-fight win streak after most recently defeating Andrea Lee at UFC Fight Night San Antonio in March 2023.
Her opponent, Brazilian MMA athlete Ribas (11-4), most recently earned a decision victory against Viviane Araujo at UFC 285 in March 2023. In terms of weight classes, Riba split time between strawweight and flyweight, and according to sports analysts, presented the biggest test of Barber’s career so far.
The pressure was palpable as the fight got underway, with Ribas edging Barber against the fence only to receive a fierce elbow to the face that opened a headwound early in the fight. Barber proved her strong takedown defense when Ribas attempted a headlock and answered a knee bar attempt by scoring big hits from the top. Gaining the upper hand, the end of Round 1 saw Barber dealing massive ground-and-pound damage as Ribas held on until the bell.
The second round started with Ribas returning fire after a takedown attempt and drawing blood from Barber. Showing her grit, Barber defended against headlock takedown and can opener attempts. Remaining on the offense, Barber continued to land significant shots while also sustaining visible damage in what proved one of the most ferocious and bloody fights the Women’s Flyweight division has seen to date.
Barber’s path to victory opened when she landed a stiff head kick that stunned Ribas, followed by a riveting right hand to the jaw. Seizing the moment, Barber swarmed her opponent with a heavy left-right combo that dropped Ribas to the canvas. Staying in close pursuit, Barber kept raining damaging elbows and punches on her bloodied adversary until referee Keith Peterson called a stop to the savage fight at 3:42 minutes, pronouncing Barber the winner by TKO.
“I feel like I’m a shark. I’m going to come for that blood, and when I see it, I’m coming for it!” said Barber upon winning her fight at UFC Fight Night Jacksonville, adding: “It feels like I just warned the whole 125-pound division that I’m back!”
Barber made her MMA debut on the Legacy Fighting Alliance (LFA) circuit. In 2018, she joined the Ultimate Fighting Championship (UFC) after a knockout performance on Dana White’s Contender Series and earned the nickname “The Future.”
New Monster Energy athlete “All In” Allen (22-5) came to Jacksonville on a four-fight win streak. Most recently, the rising middleweight contender defeated Andre Muniz in the headline fight at UFC Night 220 in February 2023. Previously, he defeated Krzysztof Jotko, Jacob Malkoun, and Sam Alvey and remains undefeated since February 2022.
Allen’s opponent, Silva (23-9) from Cajazeiras, Brazil, recently earned a thunderous first-round TKO victory over Brad Tavares at UFC Fight Night 222 in April. Would the Brazilian powerhouse put an end to Allen’s victory streak?
Opening the fight, Allen brought the pressure with several high kick attempts to keep Silva on his toes. After Silva defended against a takedown attempt, Allen landed a punishing elbow from the top. Silva stood his ground with a sharp punch that hurt Allen, only to collect instant payback by way of a clean punch followed by another takedown.
The fight’s decisive scene unfolded after Allen absorbed a heavy punch from Silva and fired back an unstoppable combo, dropping the Brazilian to the canvas with a clean right. With Silva slumped against the side of the cage, Allen assumed side control to lock in a rear-naked choke – and it was all over! At 4:39 minutes of Round 1, referee Marc Goddard declared Allen the winner by submission.
“I’m the youngest guy in the top 15 with some of the most fights. I’m really doing this, I’ve been out here, and I haven’t even reached my prime. I haven’t shown everything. I will be the next champion,” said Allen upon winning his fight at UFC Fight Night Jacksonville.
Looking ahead, Allen has his eyes on a title shot: “I’m the only guy to be able to threaten the actual champion everywhere. So, with that being said, Izzy… ‘And New’ in 2024! I’m coming!”
This win brings Allen’s professional record to 10 wins, two losses in the UFC promotion. Allen has now earned four of his past five wins via rear-naked choke submissions.
Allen made his professional MMA debut in 2015 and earned two Middleweight Championship titles in the Legacy Fighting Alliance promotion. After an outstanding performance on Dana White’s Contender Series in 2019, the black belt in Brazilian Jiu-Jitsu earned a UFC contract and has been climbing in the Middleweight division rankings.
Maycee Barber and Brendan Allen count amongst Monster Energy’s elite UFC athletes along with Kamaru Usman, Jon “Bones” Jones, Donald “Cowboy” Cerrone, Jorge “Gamebred” Masvidal, Chris “The All American” Weidman, Rose Namajunas, Tony Ferguson, Marlon Vera, Joanna Jędrzejczyk, Paulo “The Eraser” Costa, Stipe “Stone Cold” Miocic, Michael Chandler, Justin Gaethje, Jessica-Rose Clark, Valentina Shevchenko, Sean “Sugar” O’Malley, Brandon Moreno, Daniel Rodriguez, Alex Pereira, Punahele Soriano, Gilbert Burns, Giga “Ninja” Chikadze, Islam Makhachev, Johnny Walker, Beneil Dariush, and Gaston Bolanos.
For more on Monster Energy’s MMA athletes, visit http://www.monsterenergy.com. Follow Monster Energy on YouTube, Facebook, Instagram, Twitter and TikTok.
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About Monster Energy
Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes, and musicians represent. More than a drink, it’s the way of life lived by athletes, sports, bands, believers, and fans. See more about Monster Energy including all of its drinks at http://www.monsterenergy.com.
We’ve discovered that nearly 70% of protein consumers routinely mix protein powder into their coffee, multiple times per week. Now the two are combined in one easy scoop.
DENVER (PRWEB)
June 22, 2023
One of America’s fastest growing sports nutrition companies, Ascent Protein, announced today a new product – Iced Coffee with Protein. Available for a limited time, the rich and refreshing Iced Coffee flavor combined with Whey Protein supplies the equivalent caffeine in a cup of coffee (100 mg) and 20 grams of protein.
“Following months of research and testing we are excited to launch this innovative and delicious product that answers consumer demand for iced coffee and protein,” Kirsten Karlsson, Head of Marketing for Ascent, said. “We’ve discovered that nearly 70% of protein consumers routinely mix protein powder into their coffee, multiple times per week. Now the two are combined in one easy scoop. All that is needed is cold water, or the chilled beverage of choice, to make a delicious and high protein iced coffee.”
Athletes of all kinds consider whey protein a vital part of their nutrition routine, as it helps support muscle health and post-workout recovery. Whey, a primary protein from dairy, contains the nine essential amino acids that can aid in weight loss and building muscle. According to dieticians and nutritionists, as well as athletic trainers, most people don’t get enough protein in their diet.
Ascent’s Iced Coffee with Protein offers 100mg of caffeine and 20 grams of clean protein with zero artificial flavors or sweeteners. The caffeine is naturally sourced from 100% Colombian Coffee & Coffeeberry(R) Energy – which is made from carefully selected, premium Arabica coffee cherries, hand-picked at family-owned farms using more sustainable practices. Ascent’s Iced Coffee with Protein is available for a limited time only and can be purchased online at Ascentprotein.com, as well as Amazon and Wegman’s Supermarkets beginning in July.
Ascent is continually innovating to deliver the cleanest products on the market for consumers seeking high quality ingredients to support muscle health and performance. All of Ascent’s products contain zero artificial flavors or sweeteners and are Certified Gluten Free and Informed Sport Certified, meaning every batch is third-party tested for banned substances. Ascent Protein is trusted by some of the world’s most prominent elite athletes including CrossFit Games athlete Brent Fikowski & Team USA Weightlifting athletes Jourdan Delacruz & CJ Cummings.
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About Ascent Protein
Ascent® was created to naturally improve athletic performance and is The Official Sponsor of Hard Work®. Ascent launched in 2016 and has continued to bring innovative products to the market, while remaining committed to their high-quality standards and offering products with straight-forward ingredients and nothing artificial. All Ascent products contain zero artificial flavors and sweeteners. They are Certified Gluten Free and Informed Choice Certified meaning they are third-party tested for banned substances. Aligning with the admirable qualities in the athletes that Ascent serves – going the extra mile, completing an extra set, and never backing down from a challenge – Ascent pushes for high-quality results knowing they do not come without hard work. For more information, visit http://www.ascentprotein.com.
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FȲTA Elite Plant Protein in Café Latte, Creamy Chocolate and Caramel Vanilla
FȲTA™ launches with its Elite Plant Protein, an easy-to-mix, plant-based protein powder made from a proprietary blend of an ancient grain (sprouted barley, in the form of EverPro®) and an ancient, soil-regenerating bean (whole lupin).
LOS ANGELES (PRWEB)
June 22, 2023
James Wilks, former UFC fighter and creator of the acclaimed documentary, “The Game Changers,” announces today the launch of FȲTA™ (https://www.fyta.com/), a first-of-its-kind sports and active nutrition brand.
“My quest for the optimal diet for athletic performance started with the discovery that Roman Gladiators ate a predominantly plant-based diet based around grains and beans,” states Wilks. “After the release of ‘The Game Changers,’ I went on a hunt for high-protein plant-based products that were delicious, convenient and met international standards for optimized athletic performance, health and sustainability. But, I couldn’t find any.”
It wasn’t just Wilks; thousands of athletes around the world had written to him to share they were looking for the exact same thing.
Wilks brought together a group of elite sports dietitians and food scientists who tested hundreds of ingredients and combinations. His search for the perfect protein led him to EverPro®, the most soluble and digestible plant-sourced protein in the category, made from upcycled barley.
EverPro is the flagship product of EverGrain™, a St. Louis-based sustainable ingredient business that, through years of research, developed and acquired proprietary technologies to transform brewer’s spent grain into high-quality protein ingredients. EverPro is made from upcycled, homegrown American barley, a byproduct of beer production, which not only offers highly bioavailable amino acids, but superior taste and texture.
Beer production begins by separating the naturally occurring carbohydrates found in grains like barley and rice from their protein and fiber. The carbohydrates are then used to initiate the fermentation process, but the protein and fiber typically end up in landfills or as livestock feed.
“It’s amazing to think that such a high quality, highly digestible and highly versatile protein was being thrown away,” says Wilks, who was ranked #3 on Men’s Health’s list of “The 13 Most Influential Men in Health and Fitness.” “EverGrain’s efforts to upcycle a protein that would otherwise go to waste not only resulted in a truly unique product, but aligns with our mission to create a stronger, healthier population and planet.”
FȲTA, which derives its name from the Greek word for plants, launches this month with its Elite Plant Protein — an easy-to-mix, plant-based protein powder made from a proprietary blend of an ancient grain (sprouted barley, in the form of EverPro) and an ancient, soil-regenerating bean (whole lupin).
FȲTA Elite Plant Protein’s unique formulation delivers:
FȲTA’s three flavors of Elite Plant Protein — Creamy Chocolate, Café Latte and Caramel Vanilla — are now available online at an average price of $39.99/14 servings on http://www.fyta.com.
*Commercially available at scale
About FȲTA™
FȲTA™ is a first-of-its-kind plant-based sports and active nutrition brand, launching with Elite Plant Protein, designed to optimize athletic performance, health and environmental sustainability.
Founded by “The Game Changers” documentary producer and The Ultimate Fighter winner, James Wilks, FȲTA utilizes an advanced protein blend made from two ancient grains: whole-ground lupin, an ancient, soil-regenerating bean, and EverPro®, an upcycled protein made from barley and rice. EverPro was developed by AB InBev’s sustainable ingredient business, EverGrain™.
FȲTA launched in June 2023 and offers three flavors of its Elite Plant Protein — Creamy Chocolate, Café Latte and Caramel Vanilla.
To learn more about FȲTA’s revolutionary new foodline, visit https://fyta.com/.
About James Wilks
James Wilks is a filmmaker and elite combatives instructor best known for producing and narrating “The Game Changers,” a critically acclaimed documentary about the dramatic rise of plant-based eating in professional sports.
Executive produced by James Cameron, Arnold Schwarzenegger, Jackie Chan, Lewis Hamilton and Chris Paul, the film went on to become one of the most-viewed documentaries of all time, garnering unprecedented accreditations from the U.S. Department of Defense and the Academy of Nutrition and Dietetics. James was subsequently ranked by Men’s Health as #3 on their list “The 13 Most Influential Men in Health & Fitness.”
Following the release of “The Game Changers,” James co-founded The Game Changers Institute, a non-profit research, educational and advocacy platform that promotes plant-forward nutrition in order to help improve personal performance, advance public health, protect the environment, and promote social justice.
A former winner of The Ultimate Fighter, Wilks continues to serve as a combatives trainer for government agencies including the US Marines, US Army Rangers, and US Navy SEALs.
About EverGrain® by AB InBev
Introduced in 2020, EverGrain is a sustainable ingredient business created by Anheuser-Busch to unlock every grain of potential in our barley to make a positive impact on people and the planet. Our in-house team of scientists, sustainability experts, nutritionists and product developers ensure we understand every molecule of barley and how we can build an ingredient portfolio that improves the nutrition and environmental integrity of plant-based foods and beverages. EverGrain opened a large-scale facility located in our global headquarters of St. Louis, Missouri in 2022.
To learn more about EverGrain and our ingredients visit http://www.evergrainingredients.com.
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