Bryan K. O’Rourke of Vedere Ventures and Gordon Johnson owner-operator of three Golds Gym Georgia Locations sold.

“We were very fortunate to have engaged Bryan O’Rourke to assist us in this project and through these transactions. His expertise and experience were truly valuable to our team and we would highly recommend working with him.” – Gordon Johnson

MANDEVILLE, La. (PRWEB)
December 03, 2019

Bryan O’Rourke, CEO of Vedere Ventures, a mergers and acquisitions advisory and investment firm focusing on the health club, fitness, and technology space, today announced the successful conclusion of an engagement involving the strategic sale of three award-winning Georgia based Gold’s Gyms to two different reputable strategic buyers. The terms of the deal were not disclosed.

Mr. O’Rourke and his firm represented the well respected and long-time health club operator Gordon Johnson, his team and partners, who operated three Georgia based Gold’s Gym clubs.

The three Georgia based Gold’s Gyms were among the most award-winning clubs in the worldwide chain. Started as Douglasville Health and Athletic Club by Gordon Johnson in 1984, the clubs joined the Gold’s Gym brand in 1996. Since then, the businesses have earned over 20 state, national, and international health club awards.

Industry insider and Vice-Chairman of ABC Financial, Paul Schaller, had this to say: It does not surprise me that Gordon engaged Bryan O’Rourke, who has become such a trusted advisor to the top leaders and brands around the world in the health club industry space.”

Johnson’s team launched a strategic plan to evaluate alternatives for their members, employees, and partners; engaging Bryan O’Rourke and his firm Vedere Ventures, to guide them through the transactions. Johnson had this to say, “We were very fortunate to have engaged Bryan O’Rourke to assist us in this project and through these transactions. His expertise and experience were truly valuable to our team and we would highly recommend working with him.”

O’Rourke has over 30 years of M&A experience. He began his career in finance becoming CFO of a large multi-national franchise food brand and since that time has overseen over 35 transactions and grown dozens of companies. He currently advises some of the leading global brands in the fitness and technology space and is a board member of IHRSA and CEO of the Fitness Industry Technology Council. Bryan’s companies, Moon Mission Media, a digital marketing firm, and Vedere Ventures, which has made investments in the America’s, Europe, and Asia during the past three years, are part of a conglomerate of 14 operating companies focused on fitness and technology.

O’Rourke entered the fitness industry in 1997. In 2016, he and partner Robert Dyer, a health club industry veteran, sold their Les Mills US distribution business, launching a number of new endeavors. Dyer is active with O’Rourke in their companies including Florida based VertiMax. Among his many investments, O’Rourke keynotes around the world on consumer, technology, and health club trends and has contributed to 6 books and the subjects.

Alloy Personal Training Franchise founder, Rick Mayo, who has collaborated with O’Rourke for a number of years shared, “Being able to rely on Bryan’s insights during the development of our Alloy brand, concept, and franchise, has been something we greatly value. I am not surprised our long-time friend Gordon sought his insights and support.”

O’Rourke had this to say about the transaction and representation of Johnson and his health clubs, “It is a great honor to work with such reputable people. I’ve known Gordon and his team for nearly a decade and it is very fulfilling for us to help folks that we care about achieve their goals for their members, their community, and their partners.”

About Vedere Ventures

In addition to advising clients in strategic transactions and strategies, Vedere Ventures has made investments in health club, fitness, and technology companies in Europe, the Americas, and Asia. Mr. O’Rourke and his partners including Robert Dyer, and other notable leading health club and fitness industry experts have advised leading global brands in fitness, health clubs, and related technologies for several decades.

Learn more at http://www.vedereventures.com

About Moon Mission Media

Moon Mission Media is a boutique strategic marketing advisory group with a network of specialists who have been guiding brands collectively for over 50 years. With expertise in technology, franchising, fitness, health, and wellness, the Moon Mission Media team has advised and managed leading global, national, and regional brands on strategy, marketing, creative, technologies, and communications successfully for years.

Having relationships with a significant group of operators, suppliers, and industry groups and the Moon Mission Media team is deeply familiar with trends, opportunities, and challenges facing both the industry as a whole as well as specific technology providers among others.

As a boutique firm, the team takes on a limited group of clients and is very hands-on with all of its projects working with each clients’ unique businesses to gain understanding as to what are the key issues, opportunities, and methods to achieve business goals.

Moon Mission Media can help with any or all aspects of marketing from Strategic Planning, Digital Marketing, Thought leadership, Social Media, PR, and more.

Learn more at http://www.MoonMissionMedia.com

About Bryan O’Rourke

Mr. O’Rourke serves on the board of directors of the global health club industry association IHRSA and as chairman and CEO of the Fitness Industry Technology Council. He has a background in finance and has been advising firms on strategic transactions and initiatives in a variety of industries for the past 30 years. He has active investments in fourteen operating companies, has written six books with colleagues in the fitness and health industry, and keynotes on consumer and technology trends in health, fitness, and technology around the world.

To learn more visit http://www.bryankorourke.com.

With our solutions, food companies can produce delicious and safe foods that are good for health and the planet today. The focus is on making even better use of resources, improving access to nutrition and exciting consumer taste buds.

PARIS, France (PRWEB)
December 02, 2019

DuPont Nutrition & Biosciences has built a new plant-based solutions portfolio to help food producers meet the growing demand for healthier, more sustainable foods and beverages that are meat and dairy-free. The portfolio – a comprehensive launch pad for new product development – will be presented at Food Ingredients Europe 2019, where a selection of innovative plant-based concepts will give visitors a taste of the potential.

The global sales growth forecast for the plant-based sector is huge. As more consumers choose a flexitarian, vegetarian or vegan diet, Euromonitor estimates the market total value at USD 23 billion with growth rate close to 9%.

Innovation beyond meat and dairy alternatives

Among millennials, the desire for healthy and sustainable food solutions is also moving the market beyond plant-based alternatives that mimic meat or dairy. The rise of fermented products is a prime example of that. Through the fermentation of numerous vegetable bases, manufacturers can create exciting new tastes and textures.

“Using our plant-based solutions, food manufacturers can redefine existing products or create entirely new categories that give consumers a wider range of choices. If the plant-based movement is to have a long-term impact on health and sustainability, we need to provide more options so consumers can quickly identify their personal preferences and speed up change in their purchasing habits,” says Sonia Huppert, Global Marketing Leader for Plant-Based Health at DuPont.

A comprehensive portfolio – ready to sample

The DuPont plant-based solutions comprise a comprehensive portfolio of plant proteins, cultures, probiotics, enzymes and stabilizing solutions that deliver all-round nutritional and functional benefits.

At Food Ingredients Europe, visitors to the DuPont stand will be inspired by a range of tasty plant-based samples developed by a chef: flammable tacos, favourite ‘fish’ soup, croque mon père, vegetable protein on a mushroom landscape, iced caffe latte, and a creamy dessert with granola. All exclusively made with animal-free ingredients.

The plant-based opportunities link with the DuPont platforms for digestive health and clean label solutions, which the stand will also highlight.

Solving tomorrow’s challenges today

“We all talk about the need to secure the global food supply for the future. With our solutions, food companies can produce delicious and safe foods that are good for health and the planet today. The focus is on making even better use of resources, improving access to nutrition and exciting consumer taste buds,” says Huppert, with reference to the DuPont ‘Invent a Better N:OW’ campaign.

► The DuPont team invite visitors to join their tasting sessions at Food Ingredients Europe on 3-5 December 2019 in Paris. The sessions will be held each day at 11.30am and 2pm on the DuPont stand, number 6C90.

About DuPont Nutrition & Biosciences

DuPont Nutrition & Biosciences applies expert science to advance market-driven, healthy and sustainable solutions for the food, beverage, dietary supplement and pharmaceutical industries. We also use cutting-edge biotechnology across a range of markets to advance bio-based solutions to meet the needs of a growing population, while protecting our environment for future generations. We are innovative solvers who help our customers turn challenges into high-value business opportunities. For more information: http;//http://www.dupontnutritionandbiosciences.com or http://www.biosciences.dupont.com

About DuPont

DuPont (NYSE: DD) is a global innovation leader with technology-based materials, ingredients and solutions that help transform industries and everyday life. Our employees apply diverse science and expertise to help customers advance their best ideas and deliver essential innovations in key markets including electronics, transportation, construction, water, health and wellness, food, and worker safety. More information can be found at http://www.dupont.com/.

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12/02/19

DuPont™, the DuPont Oval Logo, and all trademarks and service marks denoted with ™, SM or ® are owned by affiliates of DuPont de Nemours, Inc. unless otherwise noted.

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Galloway is featured on a co-branded 3 oz Roll-On Real Time ACTIVE Pain Relief Cream.

“I’ve recommended it to hundreds of runners and I have only received positive feedback,” said Jeff Galloway.

EDMOND, Okla. (PRWEB)
December 02, 2019

Real Time Pain Relief, makers of the popular rub-on pain relief lotion and products, today announced they have partnered with Jeff Galloway. A lifetime runner, All-American collegiate athlete and member of the 1972 US Olympic Team in the 10,000 meters, Galloway has spent his life teaching others how to get active and stay active. From the young cross-country hopeful to the middle age newbie, his lectures and books have helped over a million people cross the finish line and earned him the title of America’s Coach.

Galloway designed his method in 1973 to help beginners start running. Strategic walk breaks allow the runner to control fatigue, virtually eliminating significant running injuries. He does not adhere to the “no pain, no gain” mantra. Instead, Galloway is often heard saying, “Fitness, when done correctly always leaves you feeling better.” For this reason, Real Time Pain Relief is proud to partner with Galloway, to support anyone’s fitness goals with Real Time ACTIVE Pain Relief Cream.

Galloway is featured on a co-branded 3 oz Roll-On Real Time ACTIVE Pain Relief Cream that will be promoted in his newsletters, social media and his running stores. It is available for purchase here. The new formula is homeopathic and provides gentle but effective pain relief. Users can stay focused on their workout while enjoying the following benefits:

• Sweat-resistant and absorbs quickly without any greasy residue.
• No harsh chemicals – free of parabens, SLS, artificial dyes, GMOs, NSAIDs and acetaminophen.
• No burn. Contains less menthol than many other leading brands – no burn or uncomfortable topical sensation.
• No medicinal smell.

“I’ve been using Real Time Pain Relief and like it a lot,” said Galloway. “I’ve recommended it to hundreds of runners and I have only received positive feedback. I’m happy to be a part of the Real Time Pain Relief team.”

“Jeff’s approach helps anyone create a doable plan that opens up to the possibility of a life-changing experience of finishing a distance event,” said Meredith Wolfley, Director of Partnerships at Real Time Pain Relief. “His methods reduce aches, pains and injuries while helping people of all abilities enjoy exercise at any age. We’re thrilled to have Jeff partner with RTPR to promote Real Time ACTIVE Pain Relief Cream.”

Visit https://rtpr.com/active-pain-relief to purchase Real Time Pain Relief products or go to http://www.jeffgalloway.com/ to learn more about Jeff Galloway.

About Real Time Pain Relief (RTPR)

For over 20 years, Real Time Pain Relief has made pain relief lotions available to families across America. In 2019, RTPR partnered with legendary champion George Foreman to launch its most powerful pain relief solution ever – George Foreman’s Knockout FormulaTM. Infused with nature’s ingredients and free of NSAIDs, acetaminophen, parabens, SLS, and artificial dyes, Real Time Pain Relief formulas contain the recipe for success. For pain relief you can trust, choose Real Time Pain Relief. Real Time Pain Relief is an FDA registered OTC, pain relief product. Visit rtpr.com to learn more about Real Time Pain Relief.

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“We jumped at the opportunity to bring together a collective that, when combined, would allow any company to create a digital product designed to engage and retain their users, whether they’re in the studio or at home.” – asensei CEO Steven Webster

SAN FRANCISCO (PRWEB)
December 02, 2019

Today asensei, Feed.fm, Mux and WEEL announce the launch of a full suite of technology designed to offer a complete solution for digital fitness experience creators.

As more and more Connected Fitness products hit the market, the opportunity exists for a technology stack upon which companies can differentiate their products and decrease time to market. This partnership was forged to address that gap and combine key technical elements in one holistic package. With a simple plug-and-play solution that includes video streaming, music licensing and streaming, and body sensor technology, any company can harness the competitive edge they need.

The partnership includes:

● asensei: asensei offers a Connected Coaching™ platform that understands human movement and movement coaching through patented (app)arel technology, which integrates motion capture and real-time coaching into sport clothing. This allows asensei to provide customers real-time feedback from world-class trainers and athletes on their form and technique as they practice their favorite sports or fitness activities on their preferred equipment. For apparel and equipment brands, Connected Coaching from asensei turns education into engagement, and ensures customers aren’t simply moving, but improving.

● Feed.fm: Music is core the workout experience and is proven to drive improved outcomes for exercisers. Feed.fm’s platform makes it easy for brands to seamlessly harness the power of music to engage and empower their users. The company tackles three major challenges when it comes to integrating popular music in apps, on websites, or in physical spaces: music licensing and curation, white label technology integration, and real-time analytics.

● Mux: Mux is an API-first video platform designed to make world-class video streaming and analytics possible for any development team. For a connected fitness product, it’s imperative to deliver a seamless video streaming experience for the viewer at home or on the go. Mux delivers this with its advanced encoding services and ability to distribute video across different bandwidths, form factors, and devices.

● Weel:The world’s leader in the research, development and manufacturing of wearable electronics, WEEL’s electronics are core to the asensei Connected Coaching experience. Their tech makes it easy for apparel manufacturers to integrate motion capture sensors into their apparel, compatible with the asensei Kinetic Capture(TM) technology that enables real-time coaching and feedback. By partnering with WEEL, asensei is able to shorten the time to market for existing apparel brands to create smart apparel.

“At asensei, building products on our Connected Coaching platform has given us first-hand experience of all the technical challenges at play when developing a connected fitness experience that is absent the watchful eye of a trainer or coach,“ said asensei CEO, Steven Webster. “We jumped at the opportunity to bring together a collective that, when combined, would allow any company to create a digital product that doesn’t just meet the bar of existing Connected Fitness products, but raises the bar to include real-time coaching of correct form and technique.”

“Music is a key part of any workout – there’s a scientifically proven link between the right music and improved physical performance, but more importantly for health and fitness platforms there’s a direct improvement in retention and frequency of use when workouts have the right soundtrack,” said Lauren Pufpaf, COO of Feed.fm. “We couldn’t be more thrilled to be working with this group on combining all of the key elements that can help any health or fitness brand get the right technology and expertise to bring their platform into the homes of users even more quickly.”

“Offering crystal clear video, regardless of the device, brings an experience to life and can help any user feel that they’re right in the classroom with their favorite trainer or instructor, even if it’s the middle of the night,” said Eric Elia, Head of Strategic Accounts at Mux. “We’re passionate about helping platforms of all kinds find their audience through streaming video, and we’re so excited to be working with this group to help bring the visions of so many health and fitness brands to life, no matter where their user lives.”

“One of the challenges for wearable technology is that it requires a multitude of sensors that disappear into familiar and fashionable apparel and to do so at scale. The value-add of WEEL to the partnership is that we can have an apparel partner come to us to enable them to create “smart” apparel at scale that looks and feels like their own brand.” added Michael Corbett, GM of WEEL Technologies. “We are excited to work with this group to deliver an all-in-one tech solution for health and fitness platforms that delivers the best possible experience for their user, every day.”

The companies are available for briefings at the Digital Fitness and Active Brands Summit in Los Angeles, December 4-5 and CES in Las Vegas, January 7-9.

About asensei

Founded in 2014, asensei is democratizing access to world-class sport coaching, by allowing athletes of all abilities to following coaching programs led by world-class athletes and coaches, in the sport of their choosing. Our Kinetic Capture™ technology gives asensei sport-specific understanding of posture and movement by embedding motion capture capability into regular sports apparel. The asensei experience is enabled through (app)arel, compression apparel infused with Kinetic Capture, allowing asensei to guide, monitor and correct your practice with real-time feedback. asensei is changing the way aspiring athletes practice sport and fitness, by letting them progress along their own path as they follow coaching programs from sporting heroes.

For apparel and equipment brands, asensei offers a digital strategy that turns transactions into subscriptions, content marketing into coaching, and makes the equipment purchase the beginning not the end of the consumer journey.

For more information visit http://asensei.com

About Feed.fm

Feed.fm is a technology platform that makes it easy for brands to legally and seamlessly harness the power of music to engage and retain their customers. Feed.fm’s team handles the licensing and technical integration of curated music stations to help brands increase key growth and customer retention metrics. Based in San Francisco, Feed.fm was co-founded by Jeff Yasuda (CEO), Lauren Pufpaf (COO) and Eric Lambrecht (CTO), and is backed by investors that include Crunchfund, Core Ventures Group, KEC Ventures, and Fyrfly. For more information, visit https://feed.fm/.

About Mux

Mux is a software company that develops infrastructure and monitoring tools for developers and publishers of online video. Founded in 2015 by experts in online video, including the creators of the biggest open-source video player on the web (Video.js), the largest transcoding service in the cloud (Zencoder), and the premier conference for engineers working with video (Demuxed), Mux empowers publishers of all sizes to provide high-quality online video viewer experiences. Backed by investment from Evolution Media, Accel, and Y Combinator, Mux is headquartered in San Francisco, CA. For more information visit http://www.mux.com.

About WEEL

WEEL Technologies celebrated their 12th Anniversary in January 2020. Since 2008, WEEL has designed and manufactured electronics that have been integrated into shirts, pants, shoes, backpacks, gloves and other apparel items for many of the world’s leading brands. For more information, visit http://www.weeltechnologies.com/

rejuvenating spa activities, all of which help purify the body’s lymphatic and circulator systems, stimulate muscle tone, and more

PUERTO VALLARTA, Mexico (PRWEB)
November 26, 2019

The award-winning SE Spas at Mexico’s AAA Diamond Grand Velas Riviera Nayarit and Grand Velas Los Cabos are launching two new beauty rehab treatments for 2020. Designed to re-enliven the body after a 2019 filled with stressors, the packages feature multiple treatments that address each part of the body for a new year, new you.

The Beauty Rehab Ritual at Grand Velas Riviera Nayarit will offer guests a 3.5-hour lineup of rejuvenating spa activities, all of which help purify the body’s lymphatic and circulator systems, stimulate muscle tone, encourage cell rehabilitation, and help return texture, hydration, and elasticity to the skin. The ritual includes:

• body treatment;
• specialty facial with organic ingredients from the resort’s botanical garden;
• soothing hand massage with moisturizer made from vegan ingredients applied to the nails;
• personalized hair treatment bringing silkiness and firmness to the scalp

At Grand Velas Los Cabos, guests can book a 130-minute Restoration Treatment. The reviving experience is ideal for individuals who recently had surgery, went through childbirth or just encountered an excessively stressful day of work. The treatment includes a body massage that stimulates lymphatic drainage with one of the following treatments:

• hydrating and toning body mask;
• purifying facial;
• energy balancing Shiatsu

Prior to the experiences at both resorts, guests can experience the spas’ renowned hydrotherapy. The seven-step Water Ceremonies feature a eucalyptus-scented steam room with chromotherapy, peppermint ice room, polar pool, aromatherapy sensory shower, sauna, Jacuzzi and multi-sensory pool. The central pool features several hydro elements such as powerful massaging faucets for the neck and back and bubble beds, carved-stone chaises with jets set just underneath the surface of the water on which guests recline.

The Beauty Rehab treatment at Grand Velas Riviera Nayarit costs $419 USD and at Grand Velas Los Cabos costs $476 USD. For more information about Grand Velas, call 1-888-407-4869 or visit http://www.grandvelas.com.

About Velas Resorts:

Velas Resorts in Riviera Maya, Puerto Vallarta, Riviera Nayarit, and Los Cabos have earned 56 AAA Diamonds, including the prestigious Five Diamond Award. Other esteemed international awards for their services and facilities include Virtuoso’s “Best Spa,” Forbes’ “Coolest All-Inclusives,” Forbes’ Four Star Award, and TripAdvisor’s Hall of Fame, among others. Offering unparalleled all-inclusive experiences, properties include the AAA Five Diamond Grand Velas in Los Cabos, with dramatic ocean views and unique spaces infusing every area of the resort; AAA Five Diamond Grand Velas Riviera Nayarit, which enjoys a privileged natural setting with flowering, landscaped gardens beside a long stretch of pristine beach and a dramatic backdrop of the Sierra Madre mountains; and AAA Five Diamond Grand Velas Riviera Maya, located five minutes from Playa del Carmen, offering a sophisticated resort experience in the Caribbean with jungle and beach settings. In Puerto Vallarta, Casa Velas is a boutique adults-only hotel and ocean club located on the Marina Vallarta Golf Course, and Velas Vallarta, a family-friendly all suites resort and spa located on Banderas Bay. Mar del Cabo, a boutique hotel on Mexico’s Baja Peninsula, opened on December 5th as its only European Plan offering. Eduardo Vela Ruiz, founder and president of Velas Resorts, operates Velas Resorts with brother Juan Vela, vice president of Velas Resorts, by his side. For reservations or more information, call 1-888-407-4869 or visit https://www.velasresorts.com.

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