BrightFarms’ produce is fresher, safer, cleaner, healthier and tastier than long-distance, field-grown produce.

IRVINGTON, N.Y. (PRWEB)
January 13, 2020

BrightFarms, a leader in locally grown packaged salads, has been featured in Forbes as a safer brand of salad.

Paul Lightfoot, President at BrighFarms, explained to Forbes contributor Liz Engel that BrightFarms is “structurally better than the product we compete with, and consumers are really going for it.”

Following a surge of nationwide romaine recalls in the past year, including an E.coli outbreak just ahead of Thanksgiving, there are growing concerns about the safety of long distance, field grown salad greens.

Grown in local, indoor greenhouse farms, BrightFarms’ produce is fresher, safer, cleaner, healthier and tastier than long-distance, field-grown produce. All BrightFarms salads including its romaine lettuce, are safe to eat and were not associated with the FDA and CDC’s November 2019 romaine advisory.

“We’re replacing what’s…always been a long and complex supply chain. The salad industry is very centralized from the West Coast, and for places in the Midwest, that’s a long journey,” continued Lightfoot. “And with salads, which are two-week shelf life products, it’s a really big deal.”

With greenhouses in Pennsylvania, Virginia, Ohio and Illinois, BrightFarms continues to scale. This year, BrightFarms has plans to open a greenhouse in Selinsgrove, Pa. and begin construction on a greenhouse in Henderson County, NC.

To learn more about how BrightFarms grows safer, fresher salad greens, visit brightfarms.com.

About BrightFarms

BrightFarms is the No. 1 brand of locally grown packaged salads, serving the freshest, tastiest and most responsibly grown produce to consumers nationwide. BrightFarms operates hydroponic greenhouse farms in the communities it serves, enabling it to eliminate time, distance, and costs from the food supply chain. BrightFarms’ growing methods, a model for the future of scalable, sustainable local farming, use far less energy, land and water than long distance, field-grown agriculture. Forbes has recognized BrightFarms as one of the “100 Most Consumer Centric Companies” and Fast Company has recognized BrightFarms as “One of World’s 50 Most Innovative Companies” and one of the “Top 10 Most Innovative Companies in Food.” BrightFarms is funded by leading investors Cox Enterprises, Catalyst Investors, WP Global Partners and NGEN Partners. For more information, please visit http://www.brightfarms.com.

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The quantification of performance has become a critical aspect of training and performance optimization for athletes, who have relied on performance quantification technologies to fine tune their performance, understand how to push harder, and when to pull back to avoid injury.

TORONTO (PRWEB)
January 10, 2020

Myant Inc., pioneers in Textile Computing™, will be exhibiting at CES 2020 in Las Vegas and showcasing a system of connected performance apparel (including a pair of connected cycling shorts) designed to augment fitness experiences, connecting athletes to their bodies, their training partners and coaches. Connected fitness represents just one facet of a life connected through textile that Myant is creating. These garments along with other connected textile form factors are poised to change the way people across society work, care for each other, and play.

The quantification of performance has become a critical aspect of training and performance optimization for athletes, and for cyclists in particular who have relied on performance quantification technologies to fine tune their performance, understand how to push harder, and when to pull back to avoid injury. The objective quantification of performance also serves as a motivational tool, helping to demonstrate progress over time and versus the competition. While many such tools exist, the individual measurement tools are often difficult to swap between bikes and the data generated from various tools are locked in their own platforms making it difficult to obtain a holistic view of performance.

Recognizing these challenges, Myant has been applying their expertise in textiles that can sense and react to the human body and is developing a line of fitness & performance apparel that consolidates numerous performance measurement tools into a single textile-based measurement platform. Different textile form factors (e.g. sports bra, underwear, sweat band, compression tights, etc.) all will have the ability to contribute data towards building a holistic picture of your performance and provide deeper context and understanding on how your broader life off the field (i.e. your sleep, your daily activity, etc.) is impacting your performance on the field. One such garment in development is a pair of connected cycling shorts with EMG sensors knitted directly into the textile which in combination with data captured by other connected garments (such as the connected athletic shoe or ECG shirt) enables access to a variety of performance metrics like fatigue, power output and blood/muscle oxygenation.

Other potential capabilities that can be integrated into fitness & performance apparel include posture detection and haptic feedback to correct form, heart rate via continuous ECG monitoring, respiration monitoring, blood pressure tracking, electrolyte-level monitoring via sweat sensing, activity tracking, electronically-controlled moisture management, and more. The cycling shorts and other fitness & performance interfaces will be on display in Myant’s booth at CES 2020, happening January 7th to 10th in Las Vegas.

The data generated by these textile-based sensors will be fed to the Myant Platform which aggregates these different data types to provide a single holistic view of your fitness & performance. Using machine learning on the Myant Platform, users will also be able to identify and predict performance issues, unlocking a new level of optimization. The insights derived from this data can be shared back to the athlete but also shared with training partners and coaches to augment the training experience. Training partners can share their data via apps connected to the Myant Platform, providing the social motivation to improve and push through.

The optimization of performance through connected textiles is just one of the many possibilities enabled by the Myant Platform, which provides a continuous and ambient connection between people and their bodies, their communities, and their environments across all aspects of daily life (i.e. home, work, and play). Myant’s presence at CES 2020 was designed to encourage others envision these possibilities, inspiring the world to challenge the way they see everyday textile and to reimagine the value that these objects can provide. Myant invites you to visit their booth at CES 2020 (Booth #43925, Sands Expo, Health & Wellness) to discover more about a world connected by textile.

For more information or to schedule a meeting with Myant at CES 2020, please contact:

Brian Fung

Marketing Strategist at Myant

brian.fung@myant.ca, 416-423-7906 x401

Frank Florio

VP, Strategy & Business Development at Myant

frank.florio@myant.ca, 416-423-7906 x421

About Myant Inc.

Myant has created the world’s first platform that continuously and ambiently connects people to their bodies, to each other, and to the world around them. Using connected textiles that can sense and react to the human body and a platform that enables machine learning driven health and performance outcomes, Myant is on a mission to transform human connectedness. With an extensive patent portfolio, key exclusive relationships within the textile computing industry, a multidisciplinary team of researchers, engineers, data scientists, fashion designers and knitting specialists, and over 80,000 ft² of manufacturing capacity, Myant is changing the way people across society connect. Connect with us to find out how we can help you create innovative solutions powered by connected textiles and the Myant Platform.

Visit https://www.myant.ca to learn more.

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“We’re thrilled to start 2020 with massive growth from our initial launch of September 2019 and offer the general public the opportunity to invest at such an early stage in our growth through our StartEngine campaign,” says President & Founder David Bean.

PEABODY, Mass. (PRWEB)
January 09, 2020

NIRA Skin (http://www.NIRAskin.com), a new at-home skincare laser with 12 patents and FDA-clearance, is now offering the general public an opportunity to invest in their technology through crowdfunding at StartEngine. In order to scale marketing, research and development, operations, and production to meet demand to grow the company, Dermal Photonics Corp. (maker of NIRA Skin) is looking to raise $1.07M. The Dermal Photonics campaign with StartEngine launches today (https://www.startengine.com/nira-skin) with the goal of raising $1.07M with the opportunity start investing as little as $250 to buy shares at $1.06 per share.

The NIRA Skincare Laser noticeably reduces fine lines and wrinkles around the eyes with only 2 minutes of daily usage, all in the comfort of your own home. NIRA Skin’s system is the first of its kind, delivering dramatic and lasting improvements by stimulating natural collagen production to renew skin without causing pain or redness. The NIRA Skincare Laser is FDA-cleared with proven safety and efficacy based on clinical studies that were reviewed and cleared by the US government.

The NIRA Skincare Laser, which uses cutting-edge semiconductor technology, is the most advanced at-home skincare laser on the market. NIRA is safe, affordable, and easy-to-use without any pain or redness. The technology works by reversing the loss of collagen using a non-fractional and non-linear laser fluence to gently heat the dermis above the point of heat-shock protein (HSP) formation, and just below the pain threshold. This provides comparable collagen production as compared to professional fractional lasers used by dermatologist, plus NIRA avoids the pain and erythema.

“We’re thrilled to start 2020 with massive growth from our initial launch of September 2019 and offer the general public the opportunity to invest at such an early stage in our growth through our StartEngine campaign,” says President & Founder David Bean. Bean is a seasoned entrepreneur who developed successful laser technologies for professional medical, surgical, military, and telecom systems. “The $100B skincare market is ripe for disruption and with strong indicators from our clinical study, we are in a great position to become a market leader. We’re excited to expand our mission to bring professional dermatology at home to everyone not only in the US but across the Globe.”

The device is available for sale at http://www.NIRAskin.com for $399 or bundled with NIRA’S Advanced Hyaluronic Acid Serum for $425. Free shipping and a 90-day, money back guarantee is included.

The StartEngine campaign launches today at https://www.startengine.com/nira-skin and backers will have the option to invest for as little as $246.56. The StartEngine campaign will run for 90 days through April 7th, 2020. Special bonuses are offered to early investors. If they invest $500 or more within the first 48 hours, they will receive $500 worth of free product. And, if they invest $500 or more within 3 to 7 days, they will receive $450 in free product.

More information about NIRA Skin can be found at http://www.NIRAskin.com and the equity crowdfunding campaign through StartEngine campaign can be found at: https://www.startengine.com/nira-skin.

About NIRA

NIRA Skin is committed to providing the newest generation skincare solutions to help improve the health and beauty of your skin. We believe everyone should have access to professional level skincare at home and at an affordable price. NIRA Skin brings you the same technology used by professionals into the home, with an easy-to-use program that is enjoyable to use and guarantees results. http://www.NIRAskin.com

About Dermal Photonics Corporation

Dermal Photonics Corporation, maker of NIRA Skin, is a beauty and wellness company bringing professional skincare to the home market by using the latest science to create proven, effective anti-aging beauty products. Dermal Photonics believes that bringing science and nature together will yield the best and most beautiful results. Years ago, our founder was first to create the laser diode technology used in professional medical systems costing $50,000 to over $100,000. By harnessing innovations in microprocessor and semiconductor technology, we are now able to make this same technology affordable and simple to use for consumers.

Dermal Photonics Corporation is located in Peabody, Massachusetts, USA where all Dermal Photonics products are designed, assembled and manufactured. Dermal Photonics is committed to the highest levels of product quality and customer service.

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Shane Kline, American track cyclist and Olympic hopeful trains to represent the United States at the 2020 Tokyo Olympic Games. Photo by Sasha Nialla

This is one of my favorite go-to’s after a hard day. It makes my body feel amazing. Not only does it give that relief but it smells soooo good.

NEW YORK (PRWEB)
January 09, 2020

Prāz Naturals, a skincare company that focuses on fresh all-natural ingredients and clean, easy-to-use products, today announced the launch of their Muscle Conditioner Soak. Packed with anti-inflammatories and antioxidants, this unique combination of ingredients results in a natural muscle relaxer for the achy muscles or stressed out limbs of anyone wanting a home-spa-day or to replenish and renew a tired, overstretched, or overworked body.

January sees gyms packed with renewed resolutions and determination usually resulting in achy muscles not used to being pushed to their limits. In addition to fitness, the other 11 months of the year finds the average person juggling commitments, managing stress, perhaps recovering from an illness, or just yearning for a respite from the daily grind.

Enter Prāz Naturals skincare with an all-natural solution for muscle recovery with the active ingredient of Arnica Oil as well as Dead Sea Salt. The soak works to revive sore muscles, exfoliate skin, control oil production, and cleanse the skin barrier all while offering a luxurious breather. For centuries salt baths have been known for their therapeutic and healing properties as well as their ability to ease stress and boost overall health.

The key ingredient Arnica Oil has its roots as far back as the early 16th century as a popular German folk remedy. It was used to treat bruising, blunt injuries, inflammation, and skin lesions. Known also as Wolf’s Bane or Mountain Tobacco, it is a botanical from the sunflower family found in East Asia, Europe, the northern United States, and Canada. Arnica is full of antimicrobials and anti-inflammatories beneficial in killing bacteria, skin disorders and pain.

In addition to Arnica, the soak uses Dead Sea Salt, a mineral rich in magnesium, potassium, calcium and more than 20 other elements. The therapeutic pure salt was used by the ancient Egyptians, Greeks and Romans to cleanse, repair and renew while hydrating, soothing and repairing skin and body. Prāz Naturals develop all their products using research and scientific theory.

A recent study from the University of Cagliari in Italy found that spa therapy was confirmed as beneficial for chronic back pain and proved to induce changes in proteins involved in functions such as gene expression modulation, differentiation, angiogenesis, tissue repair, acute and chronic inflammatory response.

“My father suffers from back and shoulder pain ever since he had a bad horseback riding accident. Seeing him on so many different pain meds and still complaining of pain, he tried soaking but never found a natural soak that was more than just salt in a bag.” Said Sasha Nialla, Founder, Prāz Naturals, “After years of testing, I formulated the Muscle Conditioner Soak to relieve pain, body aches, soothe skin and relax the mind. My father soaks for a minimum of 20 minutes 4 nights a week and spa bathing has been proven to relieve chronic back pain.”

Other ingredients include Echinacea Root Powder, an antimicrobial and anti-dandruff remedy used in fighting acne, diminishing the sensation of pain and combating the effects of harsh conditions, as well as Magnesium Flakes a deep-cleansing mineral proven to improve hydration, speed up wound healing, enhance skin barrier, improve circulation and decrease inflammation. The combination demonstrates Prāz Naturals’ commitment to developing products that are proven to work while staying true to their ethos of using organic solutions to boost and nourish with natural, high quality botanicals free of toxins.

Shane Kline is an American track cyclist and Olympic hopeful seeking to compete at the highest level and represent the United States at the 2020 Tokyo Olympic Games. His job is to push his body to its limits. “This is one of my favorite go-to’s after a hard day,” says Kline, “It makes my body feel amazing. Not only does it give that relief but it smells soooo good.”

As with all Prāz Naturals skin care products, the new Muscle Conditioner Soak is formulated with 100% USDA certified organic ingredients. It’s a novel way to recover after a workout or just a long day. So while the gym crowd might thin out after January, Prāz Naturals’ Muscle Conditioner Soak ensures a reprieve for aching muscles and naturally-achieved renewed vigor all year round.

Prāz Naturals offers a skincare routine worth celebrating and only gets better as they continue to explore and discover powerful plant-based ingredients. With a foundation built on appreciation, wellness and a commitment to the environment – Praz ensures responsible business practices and manufactures every product by hand. The ultimate goal is to source and share their products in a way that honors humans, animals, and the planet.

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SAN FRANCISCO (PRWEB)
January 09, 2020

Rowdy Bars is excited to kick off 2020 by bringing gut healthy snack options like their new Blueberry Almond Tart bar to the 2020 Winter Fancy Foods Show in San Francisco from January 19-21 — Booth 5278.

Prebiotics, non-digestible carbohydrates that help feed the good bacteria in one’s gut, are a quickly growing buzzword in the health food world as they’ve been linked to improved digestive health, decreased inflammation, better immunity, and weight management.

Meet Rowdy Bars: One of the first fast, easy, travel-friendly, real ingredients, snack food to incorporate prebiotic-rich superfoods alongside energizing proteins, antioxidant rich fruits, and healthy fats. From the midday work slump to hiking the extra mile, Rowdy Bars provide clean fuel for every adventure.

Rowdy Bar Highlights:

• Compatible with Keto, Vegetarian, Paleo, or Flexitarian lifestyles
• Promotes digestive health using the beneficial prebiotics from the Yacon Root
• Naturally sweetened with Yacon Root syrup
• Packed with healthy fats like nut and seed butters
• Crafted with 10 or fewer whole food ingredients per bar
• Low Glycemic
• No artificial flavors
• Non-GMO
• Gluten-, Soy-, and Dairy- Free

Stop by Booth 5278 to try their new Blueberry Almond Tart bar, which is loaded with antioxidant rich blueberries and protein-packed almonds, or their other flavors including Peanutty Dark Chocolate, Chocolate Coconut Cashew, and Sunflower Butter N’ Berries.

To see what the future of prebiotics holds, swing by Rowdy’s booth from January 19-21 at the 2020 Winter Fancy Foods Show in San Francisco, California.

Rowdy Bars are available for purchase at http://www.rowdybars.com and specialty stores nationwide.

For Press Materials: Rowdy Bars Media Kit

About Rowdy Bars:

Rowdy Bars hit the market in January 2018 and within 12 months emerged as a leading innovator in the digestive health food industry, specializing in gut healthy energy bars. Rowdy’s “grab and go” prebiotic bars provide sustainable energy from clean, whole-food ingredients with Rowdy’s signature prebiotic superfood, the Yacon Root.

Coming in 2020, Rowdy will provide new options for better digestion, improved wellness, low-carb and ultimately increased happiness. Dedicated to gut health and happy taste buds, Rowdy is preparing to unveil an assortment of new product creations with fresh flavors and clean ingredients, created to meet the strict dietary requirements and lifestyle needs of their customers.

To coordinate an interview with founder Kellie Lee, please contact Brooke Daily at brooke@veteranpr.com.

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The longer the distance the shorter the gender pace gap. In 5Ks men run 17.9% faster than women, but above 195 miles, women are actually 0.6% faster than men.

FORT COLLINS, Colo. (PRWEB)
January 09, 2020

In the largest study ever completed on the sport of ultra running, RunRepeat.com with the help of the International Association of Ultrarunners (IAU) has analyzed 5,010,730 results from 15,451 ultra running events over the last 23 years.

They’ve discovered among many things, that as distances extend, women quickly close the pace gap between genders and at extreme distances women in fact are faster than their male counterparts.

The findings detailed in The State of Ultra Running 2020, give a unique view into a sport that’s been seeing constant growth for the past 20 years.

Unlike the decline in participation seen in shorter distance races (under 26.2), ultra marathons continue to see increased participation year after year, suggesting that as we crest into a new decade runners are seeking out more ambitious endeavors.

Below are some of the key findings of the study:

• 
  Female ultra runners are faster than male ultra runners at distances over 195 miles. The longer the distance the shorter the gender pace gap. In 5Ks men run 17.9% faster than women, at marathon distance the difference is just 11.1%, 100-mile races see the difference shrink to just .25%, and above 195 miles, women are actually 0.6% faster than men.
• Participation has increased by 1676% in the last 23 years from 34,401 to 611,098 yearly participations and 345% in the last 10 years from 137,234 to 611,098. There have never been more ultra runners.
• More ultra runners are competing in multiple events per year. In 1996, only 14% of runners participated in multiple races a year, now 41% of participants run more than one event per year. There is also a significant increase in the % of people who run 2 races a year, 17.2% (from 7.7% to 24.9%) and 3 races, 6.7% (from 2.8% to 9.5%).
• There have never been more women in ultrarunning. 23% of participants are female, compared to just 14% 23 years ago.
• Ultra runners have never been slower across distance, gender and age group. The average pace in 1996 was 11:35 min/mile, currently, it is 13:16 min/mile. The average runner has added 1:41 min/mile to their average pace, which is a slowdown of 15% since 1996. We don’t believe that individual runners have become slower, but that these distances are attracting less prepared runners now because the sport is more mainstream.
• The fastest ultra running nations are South Africa (average pace 10:36 min/mile), Sweden (11:56 min/mile), and Germany (12:01 min/mile).
• A record amount of people travel abroad for ultra running events. 10.3% of people travel abroad to run an ultra, for 5Ks this percentage is just 0.2%.
• Runners in the longer distances have a better pace than the runners in the shorter distances for each age group. All age groups have a similar pace, around 14:40 min/mile. Which is unusual compared to the past and to other distances.
• The average age of ultra runners has decreased by 1 year in the last 10 years. It has changed from 43.3 years to 42.3 years.

There are numerous other findings detailed in this extensive look at ultra running, but as thrill seekers continue to push the boundaries of what’s possible, this sport is poised to capture the hearts, minds, and dollars of millions.

You can view the full study and it’s findings at: https://runrepeat.com/state-of-ultra-running.

For questions about this study, repurposing or covering its content, or RunRepeat as a whole, please reach out to Paul Ronto at paul@runrepeat.com.

About the IAU

The International Association of Ultrarunners (IAU) is operating under the patronage of the IAAF and is dedicated to developing ultra distance running internationally within the IAAF Rules & Regulations. As an international governing body for ultra distance running, the main objectives is to promote and develop long distance running worldwide.

About RunRepeat

RunRepeat helps to ensure that athletes of all sports have the right footwear at the absolute best price. Through aggregating user reviews, conducting extensive expert testing, scoring every model using a sophisticated CoreScore system, and scouring the internet for the best prices available, RunRepeat ensures the shoe buying process is quick and simple.

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