Category Archives: health and fitness

Health and Fitness, is important to living a healthy life. Learn the newest research from our Press Releases today.

Monster Army Recruit Filipe Mota Shreds Nyjah Huston’s Private Park in New Video


Monster Army Recruit Filipe Mota Shreds Nyjah Huston’s Private Park in New ‘Shadow Day’ Video Edit

“Filipe has been absolutely shredding it lately and we’re here to get some practice in. Let’s get it!” Nyjah Huston in the opening of the video.

Upcoming street skating prodigy meets the winningest street skater of all time in the latest Monster Energy skate video release. Watch 13-year-old Brazilian ripper and Monster Army recruit Filipe Mota bring his skills to a unique session at reigning SLS world champion Nyjah Huston’s private skate park in the new ‘Shadow Day’ video edit.

Released to global audiences across Monster Energy’s social media channels today, ‘Shadow Day’ captures technical street skating at the highest level, courtesy of Mota and Huston. Filmed at the California Skateparks-designed private facility in San Clemente, California, the two-minute video offers a special look at one of the most talked about talents in street skateboarding.

Filipe has been absolutely shredding it lately and we’re here to get some practice in. Let’s get it!” said Huston in the opening of the clip. “I had already met Nyjah before, that day at the park was so fun. Plus, it’s so cool to get the chance to talk with one of the best skaters in the world,” said Mota about the unique session.

Viewers can now go online and watch ‘Shadow Day’, live now on YouTube. Also make sure to read the back story featuring an exclusive Q&A with Mota on the Monster Army website.

Over the past years, Mota has emerged as part of a new generation of Brazilian talent alongside Monster Energy team rider and Olympics hopeful Rayssa Leal. At the mere age of 9 in 2016, Mota dropped his first full-length part ‘Deemers Essencial’ that put his name on the map. In 2019, Mota arrived in the U.S. and took third place among the top amateur riders in the Zumiez Best Foot Forward Competition finals in Los Angeles. After securing a list of top-shelf sponsors, Mota went viral after releasing a four-minute video skating The Berrics skatepark that has been viewed more than 1.4 million times to date.

With a new video part in the works, Mota came into the 2020 contest season fully motivated before the pandemic shut things down. “I just want to get done with my video part, that’s the biggest plan. And I hope there will be more contests this year,” said Mota.

Speaking of more contests this year, the session at Huston’s park clearly showed that Mota has a few new tricks up his sleeve. Filipe will be the youngest skater to be featured in the X Games Real Street Best Trick contest – Huston will also release a video entry – dropping this month. But see for yourself! Watch the two-minute ‘Shadow Day’ edit, live now on YouTube to get your tech skating fix. And whatever you do, keep an eye on Mota because this kid is the future!

Download Photos for Editorial Use.

Also visit http://www.monsterenergy.com and follow Monster Energy on YouTube, Facebook, Instagram, Twitter for exclusive updates on Mota, Huston and our team of skateboarding athletes.

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About Monster Energy

Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, it’s the way of life lived by athletes, sports, bands, believers and fans. See more about Monster Energy including all of its drinks at http://www.monsterenergy.com.

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It’s Time to Engage in the Power of Holistic Health by Attending the MaxLiving Fearless Immunity Masterclass


This is a Masterclass like never seen before. Spanning six weeks and five unique topics, the Fearless Immunity Masterclass has been tailor-made to promote health in times of fear.

In the first week, MaxLiving will introduce the concept of “Fearless Immunity” and the essential role the immune systems plays on strengthening the body from the inside out. From the first week, the masterclass will cover the researched information on Cancer Awareness, the Nervous System, Nutrition and Detox, and Fitness Plans.

The six-week masterclass is everything needed to master a principled approach to optimal health, all through the lens of the 5 Essentials® and chiropractic care. These interactive presentations will guide each course with a focus on the cutting edge of natural health. Use this opportunity to refocus on the reality of health and the MaxLiving message of empowerment and wellness. Be sure to take advantage of this unique course and engage in the truths of health and healing!

Find a MaxLiving clinic to learn more about the six-week masterclass and how to attend: https://maxliving.com/locations/

If you are interested in joining the MaxLiving network or in MaxLiving wholesale product opportunities, contact Emily Pugh-Oliver, MaxLiving Doctor Sales Associate, at emily.oliver@maxliving.com.

For press information and media resources, please contact Ray Leake, MaxLiving, at (321) 939-3060, or ray.leake@maxliving.com

MaxLiving is a natural healthcare organization founded on five core principles of wellness. The 5 Essentials™ is a natural and effective way to maximize your health by integrating core chiropractic, mindset, nutrition, exercise and oxygen, and minimizing toxin exposure. Our vision of chiropractic and holistic healthcare is recognized through a group of chiropractor partners and practices. MaxLiving exists to transform lives by providing educational seminars, coaching programs, franchise opportunities, and nutritional products and services. We want to educate about the power of chiropractic care and empower people to live a healthy, balanced lifestyle.

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Gold’s Gym – DC Metro Franchisee Chooses VFPnext as Its New Technology Partner


Gold's Gym Partners with VFPnext

Golds Gym DC Chooses VFPnext

“We have always appreciated the approach the VFP team has taken to support us and the clubs. VFP’s ability to embed all of their sales expertise into the newest technology system is going to make a huge difference for our clubs.”Matt Clifford, President, and CEO, Golds Gym DC

The Gold’s Gym DC Metro Franchisee recently became the largest Gold’s Gym franchise in the United States and is now operating 22 clubs in the greater DC area.

Their recent acquisition from Gold’s Gym Corporate gave them the opportunity to assess multiple technology platforms, and after an in-depth review of the industry’s technology platforms, they chose VFPnext.

COO and Managing Partner, Josh Fuglsby, said, “We have used multiple industry CRMs in the past and the VFPnext system is the very best choice for us.”

President and CEO, Matt Clifford, commented, “We have always appreciated the approach the VFP team has taken to support us and the clubs. VFP’s ability to embed all of their sales expertise into the newest technology system is going to make a huge difference for our clubs.”

Daron Allen, President, and CEO of VFP added, “We have always had a strong partnership with Gold’s Gym providing them technology and sales expertise.  Now we are happy that we can provide them with a comprehensive platform that will enable their marketing automation and sales enablement on a single platform.”

The new technology platform will provide them with a Digital Guest Registry, Sales Tour, Digital Enrollment, Full Marketing Automation CRM, Personal Training Orientation platform, and the Gold’s Gym Challenge platform. All of these solutions will be managed in the VFP Data Box, streamlining Gold’s Gym DC Metro’s technology stack.

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About Gold’s Gym 

For more than 50 years, Gold’s Gym has been the world’s trusted fitness authority. From humble beginnings as a small gym in Venice, California, Gold’s Gym has grown into a global icon with 700+ locations serving 3 million people each day across 6 continents and 29 countries.

About VFPnext™

VFPnext™ turns touchpoints into sales opportunities and provides complete task management systems for sales, personal training, and staff retention. The solution is customizable to your club’s lead and member communication cadence and style. It is simple to use and provides an intuitive user interface designed by health club experts and the leading health club sales system, Visual Fitness Planner (VFP).

To learn more about VFP and the VFPnext™ CRM, visit https://vfp.us/.

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BuyLottoNow® Cashless Lottery Mobile Payment Platform Brings Zero Percent Merchant Processing Fees to 30,000 Convenience Stores


“The BuyLottoNow solution eliminates transaction fees for the retailer which is their number one concern. In fact, it may very well be the first time a payment system isn’t charging the fee to the retailer. Plus, there’s the extra benefit of a loyalty engagement program,” said CEO Joe Randazza.

Announcing BuyLottoNow, http://www.buylottonow.com, a new cashless payment platform that allows c-stores to accept payment for draw games and scratch off tickets easily on a mobile phone with a seamless interface into existing POS terminals. Today, BuyLottoNow is bringing its proprietary decoupled debit mobile payment platform featuring no processing fees to c-store operators. In addition to no processing fees, BuyLottoNow makes lottery a potential winning loyalty program that can drive increased in-store foot traffic through merchant branded no cost email campaigns. Unlike cash, the platform knows who a retailer’s lottery players are, where and what they are buying and how much they are spending so the retailer can target such products as gas and merchandise offers to these customers.

Today online lottery sales are in their infancy with approximately $2 billion in sales. It is estimated that the 13 states currently selling lottery products online will reduce c-store retailers’ commissions by $126 million this year alone. The pandemic has caused states to accelerate their interest in online lottery sales pushing projections to $262 million in reduced commissions to retailers by 2025.

While the nation continues its rapid movement away from cash transactions, high processing fees mean convenience retailers won’t be able to accept cash for Lotto sales. On the slim margins these retailers make on debit and credit payments, they cannot afford to promote such card payments for Lotto sales because of costly processing fees.

“The BuyLottoNow solution eliminates the transaction fee for the retailer which is their number one concern. In fact, it may very well be the first time a payment system isn’t charging the fee to the retailer. Plus, the extra benefit of a loyalty engagement program makes participating retailers a VIP destination for lottery players,” says Joe Randazza, CEO of BuyLottoNow, who also co-founded National Payment Card Association that attracted millions of enrolled users to c-store branded rewards programs. “Cash is suppressive to the impulse of high jackpot games or $20 scratch off tickets. Cashless payment will bring a lift in sales and commissions,” says Randazza.

A convenience fee of $0.30 per transaction, regardless of the transaction size is charged to the consumer for the convenience of paying for lottery products with their phone. Mr. Randazza says that, “By making lottery a winning loyalty program, c-stores can retain current customers and reduce or offset the loss in in-store traffic from online sales.”

Interested parties can learn more about the merchant and consumer benefits of the BuyLottoNow payment platform from the following two videos that can be found at:

https://www.buylottonow.com/videos/Buy_Lottery_with_Your_Phone.mp4

https://www.buylottonow.com/videos/Make_Lottery_A_Winning_Loyalty_Program.mp4

For more information about BuyLottoNow and to set up an interview with a company official, please contact Shep Doniger at 561-637-5750 and sdoniger@bdcginc.com.

About iVertical Payment Network d/b/a: BuyLottoNow

(http://www.buylottonow.com) is a Fintech company with a proprietary cashless payment platform designed for the $91 billion state lottery industry utilizing the business methods of 9 issued U.S. Patents. Our platform is a seamless payment interface into a retailer’s existing POS Terminals. The company is a Gold Level Member with Conexxus, http://www.Conexxus.org, a non-profit member driven organization that helps set technology standards in the c-store and petroleum industries.

iVertical Payment Network’s management team of electronic payment professionals has worked together for 16 years providing payment solutions to Convenience Stores and has implemented the best-in-class data security for mobile payments.

Contact:

Shep Doniger

BDCG, Inc,

561-637-5750

sdoniger@bdcginc.com

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Pro Cyclist Foundation Launches with the Mission of Providing Professional Cyclists with Legal, Wellness, and Career Support


“We understand the structure of the sport, its limitations, and intend to improve on existing challenges that prohibit athletes from reaching their potential.”

The Pro Cyclist Foundation has launched. The Foundation will provide professional cyclists with access to legal, health, and career training services. In tandem, Black Swift Group, LLC, a Colorado based SEC registered investment advisor has launched a private investment fund to provide ongoing financial support to the Foundation. A portion of the private fund’s investment management fees will provide an annual operating and program budget for the Pro Cyclist Foundation.

Will Dugan, a former professional cyclist, will lead the Foundation’s efforts in developing programs and advisory councils to assist athletes competing at the highest levels in the sport of cycling. “The positive effects of supporting professional athletes reach beyond the athletes and the sport itself,” Dugan explains. “Cycling permeates societies around the world: the bike grants independence and utility by providing emissions-free transportation, a means to wellness, recreation, and can form lasting social bonds. Without support, the viability of cycling as a professional sport, its benefits and the fabric that binds diverse social groups together, is at risk. We aim to reduce those risks and in turn grow the sport.”

The Pro Cyclist Foundation aims to give cyclists access to a trusted referral network of professionals with legal, wellness and career guidance expertise. The referral network is well-versed with the challenges professional cyclists face. A component of the Foundation’s budget will be used to offset the costs of essential services and resources cyclists need through financial assistance with needs-based grants.

This comprehensive referral network combined with needs-based financial assistance promotes development, a principal focus of the Foundation. “Our goal is to work directly with established organizations at the forefront of supporting rider well-being and development. We understand the structure of the sport, its limitations, and intend to improve on existing challenges that prohibit athletes from reaching their potential,” Dugan emphasized.

Greg Casals, the Chief Investment Officer for Black Swift added the following, “Having been involved in the support of cycling at the amateur level, I am excited to be working with Will Dugan and the management team he has put together to form a Foundation to support the professional athlete. We think professional cycling needs this type of independent support and advocacy, and are excited about building an endowment with support from the fan base that wants to see the sport thrive, from the professional level, all the way to the grassroots level of the sport.”

ABOUT THE PRO CYCLIST FOUNDATION

Inspired and founded by former professional cyclists, the Pro Cyclist Foundation’s mission is to offer professional cyclists improved access to legal, wellness and career services to benefit the sport of cycling at all levels. Led by Will Dugan and based in Denver, Colorado, the Foundation receives financial support from Black Swift Group, LLC. For additional information, please visit the Foundation’s website at http://www.procyclistfoundation.org.

ABOUT BLACK SWIFT GROUP, LLC

Black Swift Group, LLC is an investment manager and SEC registered investment adviser founded in 2016 to offer investment management services with a single mandate: to aim for better risk-adjusted returns through custom solutions. The firm is headquartered in downtown Denver, serving high-net worth individuals, family offices, and institutional clients. Black Swift emphasizes transparency and accountability and the importance of strategy selection. For additional information, please visit the Company’s website at http://www.blackswiftgroup.com.

Pro Cyclist Foundation

Will Dugan

President, Pro Cyclist Foundation

1899 Wynkoop St., Suite 250

Denver, CO 80202

Phone: 978-518-7092

Email: wdugan@procyclistfoundation.com

procyclistfoundation.org

Black Swift Group, LLC

Greg Casals

Chief Investment Officer, Black Swift Group, LLC

1899 Wynkoop St., Suite 250

Denver, CO 80202

Phone: 303-955-4381

Email: gcasals@blackswiftgroup.com

blackswiftgroup.com

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Excy Cranks Up the Power of Floor Cycling Cardio and Strength Training Workouts with New Hang On Bar Accessory


Excy Lying Down Exercise Bike

Excy Cranks Up the Power of Floor Cycling Cardio and Strength Training

“The Hang On Bar brings numerous new exercises to our lying down cycling capabilities and opens up more versatility for physical therapy, medical fitness, and advanced training” — Michele Mehl, Co-founder and CEO at Excy

Excy (http://www.excy.com), the leader in quality portable full-body cycling equipment, announced today the new Hang On Bar accessory for high force bi-directional leg cranking while lying down on the floor or in bed. Exclusively designed for Excy’s patented no-scoot portable exercise bikes, the Hang On Bar allows riders to leverage their upper body to aggressively pedal Excy while lying down to target muscles in the trunk, lower back, glutes, legs, calves, and feet from a supine cycling position. Excy also released a new dual-purpose hand and foot pedal for added convenience and comfort when switching between its upper and lower body cycling workouts.

“The ability to pedal Excy while lying down has been one of our most popular riding positions, whether it’s on the floor, in bed, or on a therapy table,” said Michele Mehl, co-founder and CEO of Excy. “For some, they pick this position for general fitness, but for others, it might be the only way they can exercise due to an injury, chronic pain, or a health condition that favors supine cycling. The Hang On Bar brings numerous new exercises to our lying down cycling capabilities and opens up more versatility for physical therapy, medical fitness, and advanced training.”

Designed and manufactured in the United States, Excy’s XCS 200 portable exercise bikes are uniquely built for heavy duty usage and offer a broad range of upper and lower body cycling workouts. In one system that folds for easy storage and transport, riders can use Excy as a recumbent exercise bike, upper body ergometer, step cycle, and a lying down bike. With 2-70 pounds of bi-directional resistance, Excy portable bikes are capable of light to athletic performance levels for cardio, strength training, and range of motion exercises. The secret to Excy’s durable design is its patented Keeper, a flexible durable material made of vinyl and coated fabric that simply uses the rider’s body weight to prevent the bike from scooting, whether in a kneeling, lying down, or sitting position. The new Hang On Bar simply attaches to the Keeper in seconds, allowing the rider to hold on and crank their legs at significantly higher forces while lying down compared to without it. The new Excy Hand Foot Pedal makes it easy and convenient for riders to rotate between pedaling their hands or feet without ever having to swap out the pedals.

Excy Hang On Bar: Ultimate Cardio and Strength Training Supine Cycling Experience

Excy has supported a supine cycling experience since launching its innovative device on Kickstarter, including helping customers improve circulation, preserve joint integrity, and prevent or attenuate lower-limb muscle weakness due to limited mobility. By introducing the Hang On Bar, riders can now crank up the power for Excy’s supine cycling workouts with higher levels of force that can be similar to weighted squats, leg presses, lunges and the like. Riders can start easy by simply grabbing the bar while pedaling to engage their core, then slightly increase the angle of the pelvis for more core engagement, and then lift their pelvis into a full bridge position to build greater endurance and strength. Resistance can be dialed up or down for cardio and/or strength training workouts with low impact on joints. It is ideal for slow motion high force cranking to build total body strength, with a specific focus on engaging the core, glutes, and legs.

Excy Hand Foot Pedal: Ultimate Convenient and Comfortable Dual Purpose Pedal

The new Excy Hand Foot Pedal now ships standard with every Excy purchase. One side includes a soft cushion for an ergonomically correct and comfortable hand cycling position. Riders can simply turn the pedal around and pedal with their feet with a wide platform base to comfortably pedal barefoot, in socks, or with shoes. The Excy Hand Foot Pedal works with any 9/16” crank arm.

Pricing and Availability

The Excy Hang on Bar retails for $79.95. The new dual purpose hand and foot pedal ships standard with all Excy XCS 200 systems, but is available for purchase for $69. Excy portable exercise bikes start at $699. Rent-to-own and monthly rental programs are also available. Excy also provides a free mobile coaching application for Android and iOS with live, on-demand, and guided training from physical therapists.

About Excy

Excy is a Seattle-based company creating quality portable exercise equipment and on-demand training for those who want to safely and conveniently enjoy the benefits of full body cycling and resistance training without the barriers of big, expensive, and hard to access exercise equipment. Excy also provides a free mobile coaching application for Android and iOS with live, on-demand, and guided training from physical therapists. All Excy systems ship in recyclable packaging. For more information visit http://www.excy.com.

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Caring for Loved Ones with Dementia During COVID-19


As September marks the sixth month of social distancing measures nationwide, the strain placed on the aging population continues to grow – leaving older adults with dementia more agitated and restless, and family caregivers at a loss for how to keep their loved ones safe and healthy.

While caring for an individual with memory loss requires a great deal of time and patience year-round, the coronavirus has placed a unique set of emotional and physical demands on Alzheimer’s and dementia caregivers, with nearly 82% reporting higher stress due to COVID-19 in a recent study by UsAgainstAlzheimer’s A-LIST.

“The pandemic has upended our normal way of life. For those supporting a loved one with dementia or Alzheimer’s disease, it’s no surprise that stress is at an all-time high,” said Lakelyn Hogan, gerontologist and caregiver advocate at Home Instead Senior Care. “However, no one should feel the need to travel this journey alone. There are many online communities and resources available to guide them.”

September is World Alzheimer’s Month, a good reminder to refresh your care approach and evaluate the areas where you may need assistance. Hogan suggests incorporating the following tips into your daily care routine to empower individuals living with Alzheimer’s disease and other dementias and establish a positive environment:

  • Encourage healthy habits. Many people living with Alzheimer’s disease and other dementias have pre-existing medical conditions that put them at a higher risk for COVID-19. Remind them to stay healthy with the help of visual cues like regular handwashing or covering your mouth while coughing. For another nudge, hang signs near kitchen and bathroom sinks with simple instructions, such as “wash your hands.”
  • Build structure into the day. A routine not only benefits the individual, it can also improve the productivity and emotional well-being of their caregiver. Basic patterns subconsciously guide our bodies through the day. Explore new activities that engage the senior’s mind and body – host an afternoon tea, organize items in your closet or take part in a daily exercise class via YouTube or other online channels. If you are social distancing from one another, set a regular time each day to connect through phone or video chat.
  • Create a safe space. Those receiving care are often very in tune with their caregiver’s emotions. If you are anxious or upset, your family member will likely feel it, too. Keep your stress levels in check by taking the Caregiver StressMeter assessment. If you’re someone who likes to keep the television on throughout the day, make time for positive programming (such as documentaries and musicals) instead of daily news shows. Evaluate the best level of information to share about topics such as COVID-19 and consider creating a script that other members of the family can use when answering difficult questions.
  • Brainstorm a backup plan. A recent study found that 73% of people caring for an individual with Alzheimer’s disease at home are unsure what would happen to their loved one if they as the caregiver contracted COVID-19. By creating a short- and long-term plan, you can help ensure the proper plan is in place and reduce the stress of decision-making under pressure. Assemble important documents and keep a record of key information, should you need to enlist an alternate carer.
  • Seek out support. Supporting an individual with Alzheimer’s disease can evoke a variety of emotions and take a heavy toll on even the most resilient caregivers. Using resources or respite services doesn’t mean you have failed. In fact, asking for help can often be a gift to both yourself and your family member. You will be a better caregiver when you take moments to rest, eat healthy meals and lean on a support system.


Above all, remember you know your family member best. Release any pressure you’re placing on yourself to memorize an exact list of tips in order to be a good caregiver – use what you know and admire about your loved one to guide your care and connect with them in meaningful ways. Take each day as it comes, and don’t be afraid to reach out for help if stress starts to wear down your physical or mental health.

With the right resources and support, you can set yourself up for success and provide the right level of care. To learn more, visit http://www.helpforalzheimersfamilies.com.

ABOUT HOME INSTEAD SENIOR CARE

Founded in 1994 in Omaha, Nebraska, the Home Instead Senior Care® franchise network provides personalized care, support and education to enhance the lives of aging adults and their families. Today, the network is the world’s leading provider of in-home care services for seniors, with more than 1,200 independently owned and operated franchises that provide more than 80 million hours of care annually throughout the United States and 13 other countries. Local Home Instead Senior Care offices employ approximately 90,000 CAREGivers℠ worldwide who provide basic support services that enable seniors to live safely and comfortably in their own homes for as long as possible. Home Instead Senior Care franchise owners partner with clients and their family members to help meet varied individual needs. Services span the care continuum – from providing personal care to specialized Alzheimer’s care and hospice support. Also available are family caregiver education and support resources.

Visit HomeInstead.com. Connect with us on Facebook and Twitter.

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eTargetMedia Announces New Email Marketing Lists for a Changing World


eTargetMedia

eTargetMedia

The current pandemic is pushing consumers to work, learn and play digitally. Marketers should take advantage of this shift in digital behavior and use email marketing to reach their customers online.

eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions announced 3 new email marketing datacards to reach consumers in a changing world. The current pandemic has modified the way consumers work, play, learn, shop and exercise. Many consumers are staying home and spending more time online whether it is for entertainment, getting work completed, learning new skills or working out from home. The 3 new email marketing lists can help marketers target a group of savvy and responsive consumers who are using the web in new ways and are adjusting to a digital lifestyle in a changing world.

The new email marketing lists include:

Digital Entertainment Enthusiasts

The Digital Entertainment Enthusiasts file is composed of families and individuals who enjoy a variety of digital entertainment activities and have significantly increased the time they spend on digital entertainment. From binge-watching their favorite shows to learning new skills, these savvy consumers are spending an increasing amount of time enjoying their hobbies online. They are trying new recipes through online cooking demonstrations, traveling the world through virtual experiences, connecting with family and friends through a variety of video services, hosting virtual happy hours, gaming and so much more… all from the comfort of their homes. http://lists.etargetmedia.com/market?page=research/datacard&id=562459

Online Fitness and Wellness Enthusiasts

The Online Fitness and Wellness Enthusiasts file is comprised of fitness and health enthusiasts who are achieving their wellness goals through digital platforms. These health-conscious consumers subscribe to a variety of digital fitness memberships including live streaming classes from their favorite local gyms as well as subscribing to online national fitness programs. From yoga classes to cycling, cross-training, HIIT, Pilates and other related workouts, fitness enthusiasts now have a huge variety of fitness opportunities online. They enjoy the convenience, flexibility and safety of home-based exercise programs.

http://lists.etargetmedia.com/market?page=research/datacard&id=562456

Online Education Enthusiasts

Online education has transformed the learning experience for students, giving people an opportunity to learn about anything in the world without leaving their homes. The Online Education Enthusiasts file includes individuals who are using their digital devices to learn new subjects, develop new skills, pursue a degree, pivot into a new career, or develop new hobbies. From free and paid online courses to learning a new language, enrolling in seminars and workshops, developing interest-based skills, or pursuing a new degree, online education has changed the way these enthusiastic learners study, learn and engage with new information.

http://lists.etargetmedia.com/market?page=research/datacard&id=562458

“The current pandemic is pushing consumers to work, learn and play digitally. Marketers should take advantage of this shift in digital behavior and use email marketing to reach their customers online. Our new email lists were developed to target consumers who are now using their digital devices for work, entertainment, fitness and educational experiences,” stated Harris Kreichman, Managing Partner of eTargetMedia. “Our email marketing lists offer the perfect opportunity for marketers to reach customers digitally in our new world.”

eTargetMedia, based in South Florida, provides Email Lists, Postal Lists, Data Append and Creative Solutions to a wide variety of direct marketing customers. eTargetMedia works with some of the world’s most popular and successful brands to develop targeted email marketing campaigns that drive traffic, sales, revenue and ROI. eTargetMedia is a member of the Association of National Advertisers (ANA). Visit the eTargetMedia website to learn more.

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Sesame Workshop and UnitedHealthcare Say, “Lets Hear it for Grandparents and All They Do!”


Grandparenting today comes with new challenges and new opportunities to help kids learn and grow. And whether grandparents are providing care to children at home, or looking for ways to stay connected virtually, it’s more important than ever for them to stay healthy and valued as an important part of the family.

A video accompanying this announcement is available at: https://youtu.be/NgZMshR1zgM

That is where UnitedHealthcare and Sesame Workshop, the nonprofit educational organization behind Sesame Street come in. They are partnering to support families, health care providers and communities as they help kids everywhere grow smarter, stronger and kinder. And this year, helping families connect with their grandparents, whether they’re together or apart.

Rocio Galarza of Sesame Workshop and Lenys Alcoreza of UnitedHealthcare joined together on a nationwide media tour to discuss:


  • How Sesame Workshop and UnitedHealthcare have worked together to address a variety of well-being initiatives including food insecurity, lead safety, asthma, and healthy habits
  • What tools are available that can help caregivers create a healthy foundation for kids
  • How grandparents can make the most of their health benefits
  • How to take part in the program that has been successful in helping families increase their knowledge, beliefs and behaviors around nutrition

For more information on all Sesame Workshop and UnitedHealthcare are doing you can visit: http://www.grandparentsday.com

About YourUpdateTV:

YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology.

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Aqua-Tots Swim Schools Opens Newest Location in Dearborn, Michigan


News Image

“The availability of a year-round activity where children can learn valuable life skills is always beneficial, but this year, with families working and learning from home, it provides an even more vital physical, social and emotional outlet for families.” – Annette Tomina Bommarito

Aqua-Tots Swim Schools has announced the opening of its newest franchise location in Dearborn, Michigan, at the intersection of Michigan Avenue and Telegraph at 24441 Michigan Avenue, in the plaza shared by Planet Fitness and Chuck E. Cheese. Aqua-Tots Dearborn is the worldwide franchise’s 114th location, which officially opened on Thursday, September 10, 2020.

Aqua-Tots Swim Schools has been the leader in the swim instruction industry since 1991, offering comprehensive swim curriculum for children as early as four months old. With over 100 locations in 14 countries, families all over the world experience the dedicated, year-round, indoor swim facilities where their children can become safe and confident swimmers by completing the proven Aqua-Tots curriculum.

The 7000 sq. foot, state-of-the-art swim school is the thirteenth Aqua-Tots location for siblings, Annette, Brian, JR and Patrick Tomina, and Chris Jaboro. The Tominas also own schools in California and Florida.

“Michigan is our home,” said Franchise Owner Annette Tomina Bommarito. “We are always excited about coming alongside our friends, neighbors and the families of Michigan to offer them an exceptional swimming experience. The availability of a year-round activity where children can learn valuable life skills is always beneficial, but this year, with families working and learning from home, it provides an even more vital physical, social and emotional outlet for families.”

According to the National Institutes of Health, “Consistency in formal swim lessons reduces the risk of drowning by 88% among children ages one to four years old.” That’s an encouraging reality since the Centers for Disease Control and Prevention reports that drowning is the leading cause of unintentional, injury-related death among children ages one to four.

Aqua-Tots Dearborn is committed to keeping families safe, healthy and comfortable when attending swim lessons. They have implemented the Aqua-Tots Full Circle of Safety to prevent the spread of COVID-19 in their swim school. This includes reduced lobby capacity, daily health checks, hand sanitizer stations, socially distanced seating areas, enhanced school-wide cleaning and many more procedures.

Additionally, a properly maintained and sanitized pool is still considered a safe environment for children and families. According to the CDC, “There is no evidence that the virus that causes COVID-19 can be spread to people through the water in pools, hot tubs, spas, or water play areas. Proper operation and maintenance (including disinfection with chlorine and bromine) of these facilities should inactivate the virus in the water.” The Aqua-Tots pool contains a commercial sanitation and filtration system which maintains the proper chlorinated levels.

Aqua-Tots Dearborn is open seven day per week and encourages families to reserve a spot in small group (4:1 ratio) or semi-private (2:1 ratio) lessons before classes fill up. Aqua-Tots Dearborn will also feature the Special Needs Aquatic Program (S.N.A.P.), which tailors lessons to each child’s special needs and abilities, as well as Fast Track, which serves as a jumpstart to lessons.

Families who enroll in group swim lessons will get an additional day each week free for the first month. ($88 value per child.) Additionally, Aqua-Tots Dearborn is now hiring for all positions. Visit http://www.aqua-tots.com/employment to apply by completing the online application. To register for swim lessons or to learn more about Aqua-Tots Dearborn, visit aqua-tots.com/dearborn or call (313) 915-5655.

About Aqua-Tots Swim Schools

Aqua-Tots Swim Schools serves over 100 communities worldwide, offering dedicated, year-round, indoor swim instruction, community outreach and drowning prevention education to children of all abilities from four months to 12 years old. As the world’s largest swim school franchise, their hand-selected instructors are passionate about teaching children how to remain safer in and around the water, using tried and true curriculum, 29+ years in the making and trusted worldwide to teach 2.9 million swim lessons annually. To learn more, visit aqua-tots.com

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