All have a need to use data more dynamically, but not all have had that opportunity

KANSAS CITY, Mo. (PRWEB)
August 27, 2021

MarksNelson has launched its first proprietary product, MN Navigator. The subscription-based data analytics solution gives small and mid-sized companies access to internal and industry data in formats that help them spot trends and business opportunities.

The Kansas City-based accounting firm created the product in response to a gap in the marketplace, where performance analytics software available to larger organizations tends to be cost prohibitive for smaller companies. The solution is structured in four levels – bronze, silver, gold, and platinum – that offer different frequencies and depth of data reporting. Smaller companies can enter the business intelligence arena at the lower levels and grow over time.

MN Navigator pulls together data that may be siloed within disparate internal systems, providing additional insights that will enhance decision making and measurably improve performance.

“MarksNelson’s clients have a wide range of sophistication, complexity, and size. All have a need to use data more dynamically, but not all have had that opportunity,” said MarksNelson partner Brandi DiGiorgio. “MN Navigator affordably fills that niche, going beyond static data and providing visuals that illustrate a company’s data and clarify the path toward better business management. The product can specifically target areas where businesses struggle or have a hard time getting actionable information.”

MarksNelson supplements MN Navigator’s data reporting by consulting with subscribers to help them understand what the results mean and how they can be applied to better business decision making. Together, the product and MarksNelson’s consultants serve as a compass that guides smaller companies to success.

“All businesses, regardless of industry, have business questions they want to evaluate before making the next strategic or tactical move,” DiGiorgio said. “MN Navigator gives them validation and insights needed to answer key questions, such as how to optimize profitability, evaluate staffing model challenges, identify which customers or products are most profitable, or understand what top salespeople are doing so those successes can be replicated across a sales team.”

MN Navigator’s gold and platinum levels combine information from multiple sources, including company and comparative industry data, into a powerful visual tool that pinpoints trends and patterns. The platinum level is a best-in-class business intelligence platform powered by BUCSanalytics. Lower-level data reporting is available for firms that may not yet need the power of the gold and platinum levels but want to sample the insights MN Navigator provides.

Onboarding is as simple as a company identifying a business problem it wants to solve and supplying MarksNelson with related business data. MarksNelson then executes reporting through MN Navigator.

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About MarksNelson LLC

MarksNelson LLC, an accounting and business advisory firm headquartered in Kansas City, helps clients safeguard and grow their businesses. The firm has deep accounting and business advisory experience in a variety of sectors, especially real estate, insurance, manufacturing and distribution, and construction. To learn more and make the move forward with MarksNelson, visit marksnelsoncpa.com.

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Suzanne Gagliese, VP, Global Partner Solutions, Microsoft Canada

As an increasing variety of services and now the operating system moves into the cloud, the need for actionable insight on the user’s experience has grown. We are thrilled to join this program, and in turn make Microsoft Azure our preferred hosting platform. John Proctor, President & CEO, Martello

OTTAWA, Ontario (PRWEB)
August 25, 2021

Martello Technologies Group Inc., (“Martello” or the “Company”) (TSXV: MTLO), a leading developer of enterprise digital experience monitoring (“DEM”) solutions with a focus on Microsoft 365 and Microsoft Teams, is pleased to announce an agreement with Microsoft in which Martello will join the Microsoft Global Solutions Alliance program as a Strategic Global Independent Software Vendor (GISV) Partner. This agreement provides Martello with deeper engagement and access to Microsoft customer and partner channels to accelerate sales and pipeline growth. Martello is one of the only Microsoft 365 and Microsoft Teams focused DEM software vendors in this program.

Actionable insight into the user experience, provided by Martello, has become more critical than ever as the business world depends on cloud productivity, collaboration and communication services to drive revenue and support customers. The recent launch of Windows 365 means that with even more of the workload moving into the cloud, it will be critical in the years ahead to have visibility into the user experience, and to be able to troubleshoot problems in a timely and effective manner.

Under the terms of the four-year agreement, Martello will benefit from Microsoft resources to accelerate sales and pipeline growth. The July 2020 Forrester Total Economic Impact Study: Revenue and Growth Opportunities for Microsoft Azure Partners commissioned by Microsoft, found that partners in the Global Solutions Alliance Program can double their leads and increase deal size by 50% to 100% with dedicated marketing and sales support from Microsoft and the ability to transact business via the Azure Marketplace.

“As an increasing variety of services and now the operating system moves into the cloud, the need for actionable insight on the user’s experience has grown. We are thrilled to join this program, and in turn make Microsoft Azure our preferred hosting platform”, said Martello President and CEO John Proctor. “We look forward to utilizing the breadth, depth and connectivity that Microsoft brings, and in collaboration, accelerating our growth and driving increased value for our joint customers and partners as they seek the tools to provide exceptional, productive Microsoft 365 user experiences.”

“Today’s hybrid workforce relies on Microsoft Teams to stay connected and productive, and Martello offers a digital experience monitoring solution that helps our customers and partners deliver the best possible Microsoft 365 and Microsoft Teams user experience,” said Suzanne Gagliese, VP, Global Partner Solutions, Microsoft Canada. “We are pleased to enter this new level in our relationship with Martello, driving Microsoft Azure consumption together as we bring customers and partners the tools to detect and address challenges and improve performance and experience of business-critical cloud services.”

Martello’s DEM Microsoft 365 solution provides monitoring and analytics that offer actionable insights into the performance and user experience of Microsoft 365 and Teams, no matter where the user is located. The Company provides these solutions to companies of any size, having recently launched its partner program, in which managed service providers (MSP) and value-added resellers (VARs) can elevate their Microsoft 365 service offering for small and medium businesses with Martello DEM. Learn more about the Martello partner program.

About Martello Technologies Group

Martello Technologies Group Inc. (TSXV: MTLO) is a technology company that provides digital experience monitoring (DEM) solutions. The company’s products provide monitoring and analytics on the performance and user experience of critical cloud business applications, while giving IT teams and service providers control and visibility of their entire IT infrastructure. Martello’s software products include unified communications performance analytics, Microsoft 365 end user experience monitoring and IT service monitoring and analytics. Martello is a public company headquartered in Ottawa, Canada with employees in Europe, North America and the Asia Pacific region. Learn more at http://www.martellotech.com

This press release does not constitute an offer of the securities of the Company for sale in the United States. The securities of the Company have not been registered under the United States Securities Act of 1933, (the “1933 Act”) as amended, and may not be offered or sold within the United States absent registration or an exemption from registration under the 1933 Act.

This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of the securities in any state in which such offer, solicitation or sale would be unlawful.

Neither the TSXV nor its Regulation Services Provider (as that term is defined in the policies of the TSXV) accepts responsibility for the adequacy or accuracy of this news release.

Cautionary Note Regarding Forward-Looking Information

This news release contains “forward-looking information” within the meaning of applicable securities laws. Forward-looking information can be identified by words such as: “anticipate,” “intend,” “plan,” “goal,” “seek,” “believe,” “project,” “estimate,” “expect,” “strategy,” “future,” “likely,” “may,” “should,” “will” and similar references to future periods. Examples of forward-looking information contained in this news release include, among others, statements with respect to Microsoft partners doubling their leads and increase deal size by 50% to 100% with dedicated marketing and sales support from Microsoft.

Forward-looking information is neither historical fact nor assurance of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking information relates to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking information. Therefore, you should not rely on any forward-looking information. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking information include, among others, the following:

• 
  continued volatility in the capital or credit markets;
• our ability to maintain our current credit rating and the impact on our funding costs and competitive position if we do not do so;
• changes in customer demand;
• disruptions to our technology network including computer systems and software, as well as natural events such as severe weather, fires, floods and earthquakes or man-made or other disruptions of our operating systems, structures or equipment;
• delayed purchase timelines and disruptions to customer budgets, as well as Martello’s ability to maintain business continuity as a result of COVID-19;
• and other risks disclosed in the Company’s filings with Canadian Securities Regulators, including the Company’s annual information form for the year ended March 31, 2020 dated December 24, 2020, which is available on the Company’s profile on SEDAR at http://www.sedar.com.

Any forward-looking information in this news release is based only on information currently available to us and speaks only as of the date on which it is made. Except as required by applicable securities laws, we undertake no obligation to publicly update any forward-looking information, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

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LCR-Reader-R2 LCR/ESR meter from Siborg Systems Inc.

LCR-Reader-R2, with 250 kHz test frequency, will be on sale this October from Siborg Systems Inc.

WATERLOO, ON (PRWEB)
August 23, 2021

Canadian Siborg Systems Inc. has finished the final touches on their newest model, the LCR-Reader-R2. The R2 is the latest model in the LCR-Reader line of tweezer-meters and boasts a 250 kHz test frequency for the first time amongst all tweezer-meters to-date. Siborg will be holding a sale on the LCR-Reader-R2 in October.

The LCR-Reader-R2, based on the LCR-Reader-MPA model, combines features from previous models and offers more stability while testing in-circuit measurements. The stability is due to the ability to switch test signal source resistance from 100 Ohms to 1.4 kOhms. The higher source resistance reduces noise when measuring small resistances.

The new device utilizes a different, more powerful MCU and therefore allows to process measurements at higher frequencies. It also allowed to implement an additional test feature, namely Analog Signature Analysis. This is a circuit board troubleshooting technique that uses an AC sine wave across two points of an electronic component or a circuit. The resulting waveform is displayed using current and voltage as x and y axis. This signature is compared to that of the known good circuit board or component allowing to determine the board or component health.

When initially announced, the R2 was supposed to offer a 300 kHz test frequency. After some preliminary testing, this value was found to be too high without sacrificing measurement accuracy. Instead, the R2 offers up to a 250 kHz test frequency still offering 0.1% basic accuracy. The 250 kHz test frequency, along with the change in source resistance, is very important while testing small capacitance and inductances, and also while testing in-circuit.

The LCR-Reader line of multimeters uses a set of tweezers as probes integrated with a high accuracy multimeter akin to Smart Tweezers LCR-meter. When the devices’ gold-plated tweezer tips grasp a component, it will automatically determine the type of component and best test parameters to use before measuring. All measurement values are instantly available on the display, including the test results (LCR and ESR values), test frequency used and component type. LCR-Readers are lightweight and compact making them useful for on-field work, and make short work of identifying unknown components.

Some major differences between the R2 and MPA models is the removal of AC/DC current measurements, AC/DC voltage measurements up to 15 V, Frequency meter, and Oscilloscope.

The LCR-Reader line of multimeters started in 2014 with the flagship LCR-Reader model as a budget alternative to Smart Tweezers LCR-meter. This model has a 0.5% basic accuracy and very limited testing capabilities. Users are only able to select the test mode (Auto, L, C, R and ESR) and the device determines which frequency is the best for the measurement (100 Hz, 1 kHz, or 10 kHz). Since the launch, Siborg has created the LCR-Reader Colibri, LCR-Reader-MP, LCR-Reader-MPA, Low Frequency MPA and MPA with Bluetooth.

Features on LCR-Reader-R2:

• 
      Automatic and manual LCR, ESR, LED/Diode measurements
•     0.1% Basic accuracy
•     Automatic test signal reduction to 0.1 V for in-circuit measurements
•     Three test signal levels, 0.1, 0.5 and 1 Vrms
•     Automatic and manual test frequency; including 100, 120 Hz, 1, 10, 20, 30, 40, 50, 60, 75, 100 and 250 kHz
•     Parasitic offset removal using easy Short/Open Calibration
•     Measures components to a 0201 size (0.3 mm)
•     1.5 oz. weight
•     Backlit LCD
•     Displays active and reactive impedance components
•     Gold-plated test leads
•     NIST traceable calibration certificate

Siborg will be offering a discounted price in October for LCR-Reader-R2 in their LCR-Reader Store, and on their Amazon sales channels in North America and Europe. Siborg also offers other test equipment and accessories, including Smart Tweezers, Kelvin Probe Connector kit, Offset Calibration board, spare probes and more.

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BuzzCast is the premium virtual events platform, powering the world’s most buzzworthy events.

By partnering with the teams at BuzzCast and The Buzz Lab, we were able to build and deploy an exceptional virtual experience that reached more members of our community than ever before, said Laurie McCartney, President of NASM.

LOS ANGELES (PRWEB)
August 23, 2021

BuzzCast, The Buzz Lab and the National Academy of Sports Medicine (NASM) won a Gold Stevie® Award in the Conferences & Meetings – Educational Event category in The 18th Annual International Business Awards® today. The award recognizes best-in-class virtual events that were held in 2020 when the event industry was forced to rapidly innovate in response to the global pandemic.

“Optima is the premier event for our community to learn, network and share the latest science and trends in fitness and wellness,” said Laurie McCartney, President of NASM. “When the pandemic forced the world into a lockdown, we had to quickly pivot to a 100% online event. By partnering with the teams at BuzzCast and The Buzz Lab, we were able to build and deploy an exceptional virtual experience that reached more members of our community than ever before.”

“We founded BuzzCast in 2020 to address a significant gap in the market,” said Ryan Byrne, co-founder and CEO of BuzzCast. “In the last 16 months, BuzzCast has been at the forefront of solving many of the serious technical challenges of digitizing events and conferences. While there are many basic virtual/hybrid event platforms out there, BuzzCast continues to capture market share in the premium end of the market by providing a unique solution that differentiates itself from the competition through scalability, security, and service.”

The NASM Optima 2020 virtual conference included 100 educational sessions for Continuing Education Units, guided workouts, and valuable opportunities to network with leaders and your peers in a state-of-the-art virtual environment.

• 
  30,000 simultaneous attendees at any time over a four-day event
• Zero down-time with full redundancy to address spikes in traffic
• Over 120,000 registrations and 120 hours of streaming content
• Minimum of four tracks happening all the time
• Gamification with an engagement leaderboard and prizes 3x a day
• Over 65 expert speakers and 18 Sponsor booths

More than 3,700 nominations from organizations of all sizes were submitted to the 18th Annual International Business Awards® and the 2021 IBAs received entries from organizations in 63 nations and territories. This year’s competition also featured a number of categories to recognize organizations’ and individuals’ responses to the COVID-19 pandemic.

“What we’ve seen in this year’s IBA nominations is that organizations around the world, in every sector, have continued to innovate and succeed, despite the setbacks, obstacles and tragedies of the ongoing COVID-19 pandemic,” said Stevie Awards president Maggie Gallagher. “All of this year’s Stevie Award winners are to be applauded for their persistence and their resilience.”

About BuzzCast

BuzzCast is the premium virtual events platform, powering the world’s most buzzworthy events. Trusted by global brands including Anthem, The Bill and Melinda Gates Foundation, The World Trade and Tourism Council and Uber, BuzzCast delivers a broadcast-quality experience with zero downtime – 100% of the time. BuzzCast features advanced networking capabilities and supports complex ticketing access, tracks and formats, making it an ideal platform for global summits, investor conferences and high-profile industry events. For more information, visit BuzzCast.com or read BuzzCast’s five-star customer reviews on G2.

About The Buzz Lab

The Buzz Lab is a production company that specializes in helping large companies and organizations use strategic content and live experiences to drive measurable results. Our team has decades of experience producing award-winning content and complex, high-profile events; from Olympics and Super Bowls, to conferences for Fortune 500 companies and major fundraisers for global NGOs. We understand the complex, fast-paced, ever-changing nature of event production and offer our clients high-touch, low-stress support through development, pre-production, execution and wrap of virtual, in-person, and hybrid events.

Media Contacts:

Terasa Livingstone-Traval

BuzzCast

terasa@buzzcast.com

Ligaya Malones

Heart & Soul PR for NASM

ligaya@heartandsoulpr.com

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Mobile tech brings the information and training the frontline needs to keep pace with change and do their best work everyday directly into the workflow—without disrupting the operation – Axonify Chief Learning Architect JD Dillon

WATERLOO, ON (PRWEB)
August 24, 2021

As more organizations introduce mobile devices on the frontline, employees are seizing the opportunity to develop their knowledge and skill, says Axonify. Their data shows that, the more mobile-friendly training is provided, the more employees participate. For example, customers with 75 percent of their training accessed via mobile device also saw 15 percent higher participation. Not only did more employees engage in training, but they also returned more often with 10 percent higher frequency. The results were even greater for companies with 100% mobile training: 20 percent higher participation and 15 percent higher frequency.

“Frontline employees often get left behind because they’re difficult to reach with traditional training tactics,” said JD Dillon, Chief Learning Architect at Axonify. “These team members usually don’t have company email or extra time to attend classroom sessions. Mobile tech brings the information and training the frontline needs to keep pace with change and do their best work everyday directly into the workflow—without disrupting the operation. Now, companies like Walmart, Kroger and Lowe’s are showing how critical it is to leverage mobile technology to empower the frontline.”

Axonify’s mobile engagement numbers have always been higher than industry average, but they rose sharply during the first few months of the pandemic as employers shifted the way work was done. During a three month period in 2020, 77 percent of Axonify training sessions were completed on mobile devices. And 84 percent of employees indicated that they wanted access to training and communications on their mobile device according to Axonify’s 2020 State of Frontline Training Report.

The Axonify platform was built as a mobile-first solution to meet the needs of an on-the-go frontline. As a consequence, retailers and grocers can employ a people-first device strategy either through POS systems, mobile devices including Zebra handheld devices, weigh scales, and even their own smartphones.

About Axonify

Axonify gets frontline employees ready for anything with a training and communications solution that actually works. Why does it work so well? Because the experience is fun, fast, personalized and designed to make critical information stick. And employees love it—83% of users log in 2-3 times a week, which translates into meaningful behavior change that drives business results. More than 160 customers in 150+ countries around the world, including Walmart, Kroger, Levi’s and Merck, trust Axonify to fuel their people’s performance to keep pace with their business. Founded in 2011, Axonify is headquartered in Waterloo, ON Canada. For more information, please visit http://www.axonify.com

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More than 70 percent of my revenue comes from take-out and delivery orders, so an internet outage is the kiss of death

ST. PETERSBURG, Fla. (PRWEB)
August 24, 2021

RabbitRun Technologies announced today that its solution is being successfully used by pizza shop operators to optimize sales in the unique business conditions brought about by the global pandemic.

Accompanying this announcement, RabbitRun is simultaneously releasing this case study that highlights the experience of Local Pizza Co., which is located near the company’s headquarters in St. Petersburg, FL.

Like many restaurants operating through the pandemic, Local Pizza is heavily reliant on take-out and delivery business. And, with a growing part of his business originating through online food platforms, owner Milen Kolef made the conscious decision to embrace technological tools that increased the productivity of his employees, and enhanced the customer experience, including:

●    Cloud-based point-of-sale system that ties into food delivery apps;

●    Cloud-based phone system with caller ID and screen pops;

●    Cloud-based automated SMS text messaging;

●    Internet connected sensors, and;

●    Streaming content and security systems.

At first, Kolef took it for granted that his local cable company would be able to deliver the consistent and reliable broadband internet service that his business demanded. He soon realized however that this was not the case. And because his business had become so reliant on the technology, every glitch in connectivity translated into lost profits.

In fact, with each internet outage the problems compounded when:

●    Orders from food delivery services were not received;

●    Credit card transactions could not be processed;

●    Customers could not reach the store by telephone to check on orders;

●    Counter staff could not reach customers or coordinate with delivery drivers.

With internet problems happening weekly, the problem quickly became untenable. ““More than 70 percent of my revenue comes from take-out and delivery orders, so an internet outage is the kiss of death,” said Kolef. “These situations created havoc with both the staff and our customers because none of our systems worked reliably.”

To solve the dilemma, Kolef initially implemented a 4G failover solution that would switch his data connection to a cellular modem when a cable outage occurred. Although this provided an improvement, it was far from perfect, Working with his local MSP (managed service provider), Kolef ultimately found a better solution from RabbitRun. Unlike a basic 4G modem, the RabbitRun intelligent edge solution uses SOHO SD-WAN technology to fix internet problems seamlessly.

Guy Fawkes, Owner of TELEPATH Communications (Kolef’s MSP) says: “Since the pandemic started, demand for solutions that can fix problem internet connections is the highest it’s ever been. Home offices and small businesses like Local Pizza depend on their cable broadband for their livelihood. When my customers encounter issues with that broadband reliability, RabbitRun is my go-to solution.”

‘The difference is like night and day. Even with my previous 4G failover solution, an internet outage was always harrowing,” said Kolef. “All of my critical systems would stop working temporarily, and would work sub-par while on the 4G connection because some applications hogged all the bandwidth. RabbitRun fixed everything. Now, business does not grind to a halt when a problem occurs. The phones keep ringing and the POS system can still process orders.”

The full case study is available on RabbitRun’s website at https://www.rabbitrun.io/local-pizza-depends-on-soho-sdwan/

About RabbitRun Technologies

RabbitRun Technologies manufactures innovative SD-WAN products powered by agile Edge devices, transforming applications and services using the internet. We offer channel partners easy to deploy solutions that reduce support costs, increase reliability, and improve customer satisfaction. Products are sold through telecommunications technology indirect sales channels, focusing on key networking needs of the underserved SOHO SD-WAN and Remote Worker markets.

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AI 3D Art by Artificial Paintings

Can you imagine what will happen if you dare to stir the classic abstraction and sharp-cut 3D elements? What will be the outcome of adding computer-generated colors to the common ones?

WROCLAW, Poland (PRWEB)
August 19, 2021

Artificial Paintings has made another step towards the evolution of AI futuristic technology. The company specializes in the development of AI algorithms that are trained to create ethereal works of art. The latest advance is presented by brand new video materials that can boast realistic 3D details being harmonically embedded into the original 2D pattern.

The process of three-dimensional graphics integration became available with an experiment when the existing AI model was programmed to train on a new 3D dataset. The implemented dataset has been composed of thousands of 3D footages, thus, allowing the AI algorithms to expand the horizons of possible by mixing various art concepts and styles. AI video art is about to move to a whole new level and become even more dynamic, innovative, and mind-boggling.

“Can you imagine what will happen if you dare to stir the classic abstraction and sharp-cut 3D elements? What will be the outcome of adding computer-generated colors to the common ones? We have traveled a long and glorious road to release this collection, and we are totally satisfied with the results. Creating something new, if not innovative, is always a great pleasure.” – says Alex Solonsky, the founder of the project.

A while ago Artificial Paintings launched the training of a new AI model from scratch. From that moment, every user had a unique opportunity to keep track of the spectacular process on the project’s Twitter (@ArtificialNFT) or on Instagram (@Artificial_Paintings). New interactive experiments are coming soon!

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