Category Archives: Technology: Electronics

Technology is changing daily, keep up to date with the latest Press Releases.

Brady Unveils New Laser Markable Materials at SMTA International Electronics Exhibition


Brady (NYSE:BRC), a global leader in industrial and safety printing systems and solutions, announced the launch of a new line of Laser Markable Labels which will be on display at this year’s Surface Mount Technology Association’s (SMTA) International Electronics Exhibition in Rosemont, Ill. on September 24-25.

“When it comes to PCB board manufacturing, traceability is extremely important,” said Lori Aeschbacher, global product manager at Brady Corporation. “The harsh processes that the boards have to go through and small spaces available for identification reduce the identification options. These labels are a perfect fit for this application due to their ability to survive harsh conditions and produce high-resolutions at small font sizes.”

The benefits of these labels don’t end there. The manufacturing process of PCB boards also requires identification processes that don’t yield debris to ensure that the boards remain in working condition. Unlike other laser-engravable solutions on the market, these labels produce little-to-no debris during the engraving process. And, with black on white, white on black and anti-static options available, users have options that best fit their identification needs.

Brady will also be showcasing their complete printing solutions for product identification at SMTA in booth 1232. These solutions include automation products, high-volume on-demand printers, a variety of label materials and software to automate processes.

For more information on Laser Markable Labels, visit BradyID.com.

For More Information

For the complete product offering from Brady, visit BradyID.com.

About Brady Corporation:

Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady’s products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin and as of July 31, 2019, employed approximately 6,100 people in its worldwide businesses. Brady’s fiscal 2019 sales were approximately $1.16 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available at http://www.bradycorp.com.

Share article on social media or email:

Treximo Welcomes New Vice President of Clinical Operations and Vice President of Medical Writing and Transparency


Treximo is pleased to announce and welcome both Shannon Lewis-Mundt and Katherine Dale as the company’s new Vice President of Clinical Operations and Vice President of Medical Writing and Transparency, respectively.

Shannon Lewis-Mundt joins Treximo as a clinical operations executive with a successful track record of building and managing global operation teams at prominent CROs, medical device, and pharmaceutical companies. With a therapeutic focus in rare disease and oncology, Shannon has 20 years of experience working across GxP environments including laboratory services, manufacturing, quality assurance, monitoring, clinical operations and project management. In addition, she is experienced in clinical development planning, strategy and risk mitigation.

Prior to joining Treximo, Shannon worked with Bellicum Pharmaceuticals where she served as the Executive Director of Clinical Operations for programs focused on cellular immunotherapy, including hematopoietic stem cell transplantation (HSCT) and CAR T cell therapy. In her new role as Vice President of Clinical Operations, Shannon will be responsible for global leadership, strategic planning, and executive oversight of all clinical operations staff and clinical business opportunities.

Katherine Dale joins Treximo with 15+ years of experience in medical writing, medical writing management, clinical project management, and contractor/outsourced management. She is an established leader in managing the regulatory writing process and moving clinical development teams through the production of high-quality, eCTD and ICH-compliant documents.

As the Vice President of Medical Writing and Transparency at Treximo, Katherine will be developing partnerships, managing relationships, and providing forecasting, projection, and oversight of projects for Medical Writing, Disclosures (Transparency), and Quality Control for new and existing clients. She will support business development in expanding existing accounts into the Medical Writing arena, and in identifying and developing new Medical Writing opportunities. Additionally, she will oversee and monitor deliverables, timelines, and quality to ensure client satisfaction for all documents and deliverables across Medical Writing, Disclosures, and Quality Control.

About Treximo:

Treximo provides best in class, results-based consulting and strategic quality project management services to the life sciences industry, with focus on Medical Device, Pharmaceutical and Biotechnology. Our methods help companies focus beyond the talent transaction and onto the strategies that will position them to win for years to come. We are experts in leading operational and quality program initiatives, providing immediate improvement to your organization with focus on speed, quality, cost, compliance, and innovation. For further information on Treximo, please visit: http://www.treximo.com

Share article on social media or email:

Balluff Adds Durability to Ethernet, Simplifies Trouble-Shooting With New Cable Portfolio


News Image

Offering a variety of industrial cable jacket types, the RJ45/RJ45 Ethernet portfolio from Balluff delivers increased durability for connectivity in manufacturing environments.

Balluff offers three main cable jackets:

  • PVC (polyvinyl chloride) – the most common jacket type with high moisture resistance
  • PUR (polyurethane) – good resistance against abrasion, oil and ozone
  • TPE (thermoplastic elastomer) – highly flexible and resistant to aging in sunlight, UV and ozone

Additionally, the portfolio offers Ethernet in five different colors — red, orange, green, royal blue, and teal — to help maintenance and IT teams troubleshoot and diagnose network issues. The colored cables allow companies to create a reference for quick recognition of the connection type. For example, runs between managed and local unmanaged switches could use orange cables; teal cables could be used to connect field-level devices like sensors and I/O, while red cables could be used to connect robots in the work cell and the local switch.

With multiple colors and jacket materials, Balluff helps companies implement an Ethernet network to meet their reliable, real-time communication needs, while surviving the harsh conditions of an industrial environment.

Key features include:

  • Colors available: red, orange, green, royal blue, teal
  • Versions available with 10 million flex cycles and drag chain compatibility
  • Cable jackets available: PVC, PUR, TPE
  • Chemical-resistant and CMX outdoor rated versions available
  • Gigabit and 10/100 speeds

Learn more at: http://www.balluff.com

About Balluff Inc.

Balluff Inc. is the U.S. subsidiary of Balluff GmbH, Neuhausen, Germany. Balluff is a leading supplier of networked IO-Link control system architectures that unlock the potential of the IIoT and Industry 4.0. Balluff offers a wide range of intelligent IO-Link and industrial Ethernet sensors in a variety of technologies including inductive, photoelectric, capacitive, and magnetic as well as magnetostrictive linear position sensors, magnetic tape linear encoders, industrial RFID systems, and industrial vision systems. Balluff provides cost-saving, process-enhancing solutions to machine builders and manufacturers to control, regulate, automate, assemble, position, and monitor manufacturing, assembly, and packaging sequences. Industries served include: automotive, packaging, food processing, beverages, tire, primary metals, conventional and alternative energy, semiconductor, plastics, and fluid power.

Share article on social media or email:

Pi Network Launches Mobile Cryptocurrency Mining Application With 500k+ Installs Since March


Too many people are being left behind by the digital economy. By pooling their time and talent around a common currency, Pi’s members are redefining the way ‘value’ is created and shared.

In a major step forward for the cryptocurrency industry, Pi, a new social cryptocurrency secured and backed by everyday people, announces incredible growth since launch.

Launched in beta on Pi Day (3/14/2019), Pi has rapidly grown to more than 500K installs, with active members spanning 180 countries. Conceived by Stanford grads, Dr. Nicolas Kokkalis, Dr. Chengdiao Fan, Vincent McPhillip, and Aurelien Schiltz the breakneck speed of Pi’s adoption across a diverse, global user-base reveals the expanding interest in cryptocurrency and public desire to participate in a more inclusive digital economy.

Despite bitcoin’s promise to democratize finance, it remains largely inaccessible because bitcoin mining⁠—the most direct way to earn⁠—is expensive, requires extensive technical knowledge, and consumes so much energy that mining operations are now a major contributor to global CO2 emissions.

By contrast, Pi’s breakthrough technology harnesses the power of members’ social networks to allow everyday people to contribute to the security of the currency. When Pi members vouch for each other as trustworthy, together they form a network of interlocking “security circles” that determines who can validate transactions on Pi’s ledger. This allows members to earn Pi from their mobile phones with low financial cost, limited battery drain, and a light footprint on the planet.

“Too many people are being left behind by the digital economy,” said McPhillip, who is Head of Community at Pi Network. “By pooling their time and talent around a common currency, Pi’s members are redefining the way ‘value’ is created and shared. Our dramatic growth proves there is a dynamic global community of people searching for new ways of establishing and controlling their worth.”

To join and start earning Pi, users need only download the free app, currently available on Apple or Android: https://minepi.com/ and use the invitation code “PiCoreTeam”. New members with questions can read the app’s FAQ or ask their inviter via the application’s newly launched Earning Team chats.

For media inquiries, please contact Kili Wall at (310) 260-7901 or Kili@MelrosePR.com.

About Pi

Pi is a new social cryptocurrency secured and backed by everyday people. Developed by a team of Stanford PhDs and graduates, Pi can be easily mined on mobile phones with low financial cost, limited battery drain, and a light footprint on the planet. Pi’s social cryptocurrency is laying the foundation for an inclusive, online ecosystem where everyday people can capture their fair share of the digital pie.

Share article on social media or email:

WISI Unveils New Transcoding Features, SRT Support, and an Optical Platform at SCTE 2019


News Image

WISI, a global leader in carrier-grade video delivery platforms, broadband access, and fiber-optic solutions, will showcase new features at SCTE 2019 (Booth #2238). Highlights include increased transcode capacity, SRT integration, MOBITV certification for ABR transcoding, and a live demo of WISI’s RFoG optical platform.

33% More Capacity and Next-Gen HEVC Compression

The Inca Modular Series 4400, a high-density linear and ABR transcoder for cable and IPTV networks, delivers 33% more transcoding power in a new 1RU chassis with up to 4x transcode modules. With the new 4440 chassis, operators receive greater flexibility with the ability to select between GigE or SFP+ network interface options. The 4440 supports linear transcoding of up to 48x HD or 120x SD sources and can also transcode HD or SD sources to frame-aligned, adaptive bitrate (ABR) outputs for OTT deployments.

WISI’s new HEVC transcode module is another show highlight. Built for use with the Inca Modular Series 4400, operators can use existing systems to future proof their networks. HEVC is designed to optimize video distribution with a compression savings of up to 40% over AVC while maintaining excellent picture quality. Operators also benefit from reduced long-haul transport costs and the ability to reach devices on bandwidth-constrained networks, such as remote headends.

SRT Added to all WISI Headend Platforms

WISI, a member of the SRT alliance, now supports the SRT protocol in it’s intelligent headend product lines to reduce latency and increase reliability for live video delivery. Video operators can choose the Inca IP Video Platform, the Tangram High-Density Video Platform, or the Chameleon Headend Platform to detect and adapt to real-time network conditions between source and destination devices. SRT uses advanced, low latency retransmission techniques to optimize streaming performance across noisy or unpredictable networks while delivering high-quality video.

SRT applications include high-density video delivery to remote sites; transport to hospitality networks to deliver QAM or analog outputs; or direct connections from broadcasters. SRT also supports end-to-end AES encryption to ensure streams are protected between contribution and distribution endpoints.

MOBITV and WISI

WISI’s Inca Adaptive Bitrate Transcoder 3840 is MOBITV CONNECT™ certified. WISI and MOBITV’s collaboration empowers video operators to invest in and deploy next-generation multiscreen video experiences to subscribers. Video operators launching MOBITV services can now benefit from VidiOS™, Inca’s integrated analytics and monitoring platform, by adding WISI’s carrier-grade transcoders to their project.

WISI Optopus Demo for Optical Networks

See WISI’s Optopus optical platform in action at SCTE booth #2238. The Optopus, is a flexible, high-density optical platform that is used worldwide in RF optical networks. The Optopus family of products is used in HFC, RF over Glass and RF Overlay in FTTx networks.

Optopus provides a powerful, flexible, and cost-efficient solution for optical access network operators.

For more information about any of WISI’s intelligent headend products, or to book a meeting with the WISI team at SCTE 2019, please visit: https://wisi.tv/book-a-meeting/

About WISI

Founded in 1926, WISI has consistently innovated video reception and distribution technology for nearly 100 years. With customers in more than 150 countries, WISI helps video distributors minimize operating costs while maximizing the scale and efficiency at every point in their network. For more information on WISI’s Inca, Tangram and Chameleon product families, visit http://www.wisi.tv.

For more information please contact Rosalinda Thorleifson, Tel. +1-604-998-4665 ext. 2028 or rosalinda.thorleifson@wisi.tv

Share article on social media or email:

DeepTarget and Access Softek Extend Relationship and Double Down on Customer Success


Today, FinTech company, DeepTarget Inc., announced their participation as a Platinum sponsor at the Access Softek Client Conference 2019 in Emeryville, California from September 29 to October 3, 2019 as the two companies continue to invest in their partnership and strengthen their business relationship. They have been working together since 2017 to deploy DeepTarget across the Access Softek customer base. During this time, the two FinTech companies have implemented over seventy-five joint clients using DeepTarget’s intelligent marketing and sales automation integrated within Access Softek’s innovative, omnichannel MFM mobile and Orpheus online banking solutions. These intelligent engagements may now be further extended into Access Softek’s Lending and Account Opening applications using DeepTarget’s open gateway API, allowing financial institutions to seamlessly extend their reach for personalized customer engagements.

“DeepTarget has helped us engage our online members with many of our great offers like our Summer Vehicle Promotion. The results speak for themselves with over 285 new vehicle loans related to this campaign alone”, said Becky Timmons, VP of Marketing from Montana Federal Credit Union, a mutual client. “We are very happy with DeepTarget’s Digital Marketing solution; it’s very easy to use and allows us to use our own digital content for a great member experience across all channels!”

Over 95% automated, DeepTarget enables a financial institution to do one-time planning and design of data-powered campaigns, such as the aforementioned targeted and personalized summer auto loan offer, or a best-rate CD promotion, and use it to engage their consumers across all available digital channels. As their banking customers navigate through various digital banking apps, specific offers, onboarding activities, and other relevant news are communicated – leading to delighted customers, increased sales, and heightened loyalty.

“Year after year, our customers tell us how DeepTarget has turned the Access Softek mobile and online banking applications into profit centers. Our clients have had resounding success with their targeted ad campaigns. With increased competition, financial institutions have realized the importance of DeepTarget to drive customer engagement and ROI,” said Chris Doner, CEO of Access Softek. “We are excited to double down on our customer success by more seamlessly integrating this capability, investing in marketing services and effective data use, and expanding the reach of DeepTarget’s data-powered engagements within our base.”

DeepTarget’s built-in performance analytics provide growth metrics regarding the new deposits generated, including behavior data specific to the various channels. While existing online banking or mobile banking providers do have some campaign capabilities, they do not have the ability to integrate into multiple digital apps typically found at most financial institutions. Combined with the data-driven customer intelligence used for targeted and personalized communications and virtually 95% automation, DeepTarget provides clear differentiation and successful results.

“Our partnership with Access Softek is continuing to strengthen as we build a sizable joint customer base,” said Jill Homan, President of DeepTarget Inc. “Significant investment in the technology platform and open API design is resulting in dividends for our clients to “Design Once, Engage Everywhere” as members bank using multiple digital channels. We are working together to ensure a seamless environment that leverages all the digital channels that Access Softek offers – Online Banking, Mobile Banking, Omnichannel Account Opening and Omnichannel Lending. Considering the built-in automation, the lift of customer engagement and cross-selling across channels with different technology stacks cannot be underestimated”.

DeepTarget’s intelligent marketing and sales automation solution routinely delivers more than 123 million impressions monthly, driving results like 11,400 new deposit products for its partner community banks and credit unions – a response rate 40X the industry standard.

Demonstrations, Pricing, & Availability

DeepTarget’s Customer Engagement Platform and ROI Analytics, including Mobile, Online Banking, Email Targeting, and Web channels are available for demonstration and purchase by contacting DeepTarget or one of our reseller partners. To learn more about our DeepTarget Partner program, you can email us sales@deeptarget.com.

About Access Softek

Access Softek is the only company to offer an integrated solution for the Four Pillars of digital banking: online banking, mobile banking, mobile and online lending, and mobile and online account opening. The company’s history of innovative digital banking firsts includes the first app-based mobile banking; first web-based PFM; the first triple play of app, WAP, and SMS banking; and continues with its industry-leading use of A.I. and machine learning. Since 1986 they have continued to unveil cutting-edge industry firsts to over 400 bank and credit union customers from their Berkeley, California headquarters. Access Softek is mobile-first and A.I. everywhere.

About DeepTarget Inc.

Today, hundreds of credit unions and banks across the country are using DeepTarget solutions. By automating the use of customer information, these intelligent cross-selling and customer engagement solutions deliver targeted product offers and pinpointed one-to-one messaging to millions of their banking customers. Digital channels such as mobile banking, online banking, web and email engage banking customers in a seamless communications experience, wherever, whenever and however they bank. Actionable analytics enable financial institutions to make informed decisions and drive measurable, positive result that drive success – in accelerating cross-selling, promoting product adoption, increasing loan demand and income. To see more proven successes, please visit the DeepTarget website.

Share article on social media or email:

KICTeam appoints Duncan Fielding as the New Head of Europe


Duncan Fielding KICTeam

Duncan Fielding Joins KICTeam as New Head of Europe

I am extremely fortunate to join such an innovative, technology-driven organization.

KICTeam Inc., the industry-leading technical cleaning company today announced that Duncan Fielding has been named Head of Europe, signifying the company’s continued commitment to the European market place.

Mr. Fielding brings deep industry knowledge to the role, gained from experience in business development roles for industry players such as Argus TrueID, Crane Payment Innovations, and Panasonic. He is a specialist in developing strategic partnerships and will be tasked with growing KICTeam’s European footprint, focusing on the banking, retail and hospitality sectors.

President & CEO, Ian McCormick commented: “We are excited to appoint Duncan to head up our growing European business. Duncan brings great experience and energy to the role and will be focused on developing OEM and Distributor relationships across Europe. KICTeam have enjoyed significant growth in recent years and this is an important next step in our Company’s development.”

Commenting on his new role, Mr. Fielding added: “I am extremely fortunate to join such an innovative, technology-driven organization. The company’s leadership, employees and customers share a uniquely collaborative culture that combines expertise with a results-driven focus. The opportunities ahead, collaborating with industry leaders in growing segments in need of smart, tech-forward solutions, are clear. Together, we envision 2020 as KICTeam’s most significant expansion, since the company’s start, over 45 years ago.”

KICTeam, with offices in the US and Europe, creates proprietary and patented cleaning solutions designed to enhance the performance of tech devices in fast-growing industries. The company adapts its innovations to specific devices, powering the world’s most successful businesses in Banking, Retail, Healthcare, C-Stores, and Gaming. Leveraging 20+ years’ experience and 50+ OEM relationships globally, KICTeam’s exclusive programs and products deliver enhanced business performance and unmatched customer experiences. http://www.kicteam.com

Share article on social media or email:

Acqueon expands its participation to Cisco SolutionsPlus Program


Acqueon, a leading AI-based conversational engagement software company, announced that its entire conversational engagement portfolio is now available through the Cisco SolutionsPlus program. SolutionsPlus is the Cisco flagship program for providing complete solutions that can be ordered from a single source. Acqueon was selected in 2017 to participate in the program with its campaign management software, Acqueon Engagement and its CRM connectors, Acqueon Desktop. With the listing of the full suite, Cisco customers and partners can also order Acqueon Analytics including its management modules from the Cisco Global Price List.

Acqueon Conversational Engagement is an integrated suite adding three critical capabilities to Cisco contact center platforms:

  • omnichannel campaign management with Acqueon Engagement
  • CRM integration for blended environments with Acqueon Desktop
  • consolidated contact center and business analytics with Acqueon Analytics


The software supports all Cisco contact center solutions, on-premises and in the cloud, and can be licensed perpetually or subscribed to using terms similar to Cisco Flex.

The latest release of the software leverages the Acqueon IQ platform that turns the suite into a system of intelligence for customer engagement by:

  • consolidating data from multiple sources,
  • assembling rich customer profiles, and
  • driving next best actions with powerful statistical and predictive models.

“This addition marks another important milestone in our relationship with Cisco,” said Ashish Koul, CEO, Acqueon. “We can now better serve the growing customer demand to maximize the potential of every conversation by layering conversational engagement intelligence on top of contact center platforms.”

About Acqueon

Acqueon’s AI-driven conversational engagement software enables sales, marketing and service organizations to engage in meaningful, emotionally connected, open dialogs with customers that yield much greater results. Your organization will maximize the potential of every conversation by utilizing next-best-action intelligence across every communication channel to increase sales, improve collections and rescue otherwise-defecting customers. Acqueon’s multichannel campaign orchestration and analytics solutions empower forward-thinking enterprises to shift from being reactive to becoming proactive in how they engage with customers. Acqueon is trusted by 100s of clients across the globe, including premier brands such as AIG, Cigna, Coca-Cola, Consumer Cellular, Costco and Roche.

Visit http://www.acqueon.com for more information.

Trademark Note: Names may be trademarks of their respective owners.

Media Contact:

Nicolas Kouchkovsky

Chief Marketing Officer

nicolas@acqueon.com

+1 (415) 378-6734

Share article on social media or email:

GBC® Celebrates the Successful Launch of the Groundbreaking Foton 30 Laminator with Back-to-Back Industry Awards and Recognitions


https://www.prweb.com/

Award-winning Foton 30 saves 98% of time compared to manual pouch loading and feeding

Less than four months after its debut GBC’s Foton 30, the first affordable, fully automated desktop laminator, has earned three major industry recognitions, including the biggest award in the industry, the People’s Choice Award from NAOPA.

Less than four months after its debut GBC’s Foton 30, the first affordable, fully automated desktop laminator, has earned three major industry recognitions, including the biggest award in the industry, the People’s Choice Award from the North American Office Products Awards (NAOPA). The revolutionary, easy-to-use Foton 30 automatically does all the feeding, laminating and trimming for standard size papers, saving 98% of time compared to manual pouch loading and feeding.

NAOPA recognizes the very best vendor and dealers operating in North America. The Foton 30 was nominated for both the Product Innovation of the Year and the People’s Choice category, which is awarded based on a vote by the general public. This is the third year in a row that ACCO Brands, GBC’s parent company, has won the People’s Choice Award. Previously ACCO Brands won for the GBC® Stack-and-Shred Auto Feed Shredders™, SmarTech Enabled and the Quartet® Desktop Glass Computer Pads.

“Being recognized with a NAOPA award, one of the most prestigious awards in our industry, is a testament to the true innovation GBC is driving with new product innovations such as Foton 30,” said Daniel Charwath, ACCO Brands Product Marketing Manager. “The People’s Choice Award specifically validates our belief that this highly innovative product speaks to consumer pain points and echoes the great reception we have seen in the market over the first few months since launch.”

The Foton 30 also earned the top spot from BindRite, a dealer group that selects just one product for its “Innovative Product of the Year Award.” Additionally, Foton 30 was selected as an Editor’s Choice from Kingswood Media and was featured in a recent issue of Business Info Magazine.

The Foton 30 is available on GBC.com, Amazon, and through select office dealers.

About GBC

The GBC (General Binding Corporation) story began in 1947 when founder, William N. Lane, and two business partners helped Chicago printers find a faster, more reliable way to bind and laminate. GBC introduced the first electric, desktop mechanical binding punch in 1961 then the tabletop laminator in 1966. After merging with ACCO Brands in 2005, GBC became part of the world’s largest supplier of branded office products. We make solutions for the place your business is today—and more importantly, where it’s going tomorrow.

About ACCO Brands Corporation

ACCO Brands Corporation (NYSE: ACCO) is one of the world’s largest designers, marketers and manufacturers of branded academic, consumer and business products. Our widely recognized brands include Artline®, AT-A-GLANCE®, Barrilito®, Derwent®, Esselte®, Five Star®, Foroni, GBC®, Hilroy®, Kensington®, Leitz®, Mead®, Quartet®, Rapid®, Rexel®, Swingline®, Tilibra®, Wilson Jones® and many others. Our products are sold in more than 100 countries around the world. More information about ACCO Brands, the Home of Great Brands Built by Great People, can be found at http://www.accobrands.com.

Share article on social media or email:

Influitive Takes Advocacy On-the-Go With New Custom-Branded Mobile App


Influitive Branded Mobile App

Influitive customers can now create custom-branded mobile apps to match the name, look, and feel of Influitive-powered advocate communities.

It’s critical to engage customers and enable advocacy through a great mobile experience that’s consistent across all channels.

Influitive Corporation—a leading provider of customer advocacy and community software—today announced the availability of its new custom-branded mobile app for iOS and Android devices to match the name, look, and feel of Influitive-powered advocate communities.

Customers now have complete control over text and imagery for improved promotion and search of their branded mobile app in the Apple App Store and Google Play Store. This is a first for forward-thinking companies building communities of advocates to super-charge their businesses.

According to ComScore, mobile users are spending 87 percent of their time in apps, versus just 13 percent on the web. As a result, branded mobile apps are strategically important in driving customer relationships and loyalty.

“In today’s digital age, people work anywhere and spend hours on their phone every day,” said Raif Barbaros, Chief Product and Technology Officer at Influitive. “It’s critical to engage customers and enable advocacy through a great mobile experience that’s consistent across all channels.”

Key features of Influitive’s new custom-branded mobile app include:

  • Push notifications – propelling engagement in communities to improve customer support, increase customer success, and expand customer advocacy.
  • Gamification – motivating hub members to complete challenges and acts of advocacy to earn points and redeem rewards on the go.
  • Mobile-first design – improving the advocate and customer experience through peer-to-peer interactions and learning in a highly-accessible branded app.
  • Search optimization – improving visibility and rank of a brand’s mobile app in the app stores through App Store Optimization (ASO).


“Mobile has always been a critical part of Influitive’s strategy, and with these applications, we can offer the best branding opportunity to our customers and, in turn, the most seamless advocate experience to their customers,” said Influitive CEO, Dan McCall. “Advocating for the brands you love should be quick and easy, and with mobile, it can be part of the things you do every day.”

The app is available for both iOS and Android, and once deployed, is free of charge for brand advocates to download. Influitive customers receive a special 20% discount when ordering their branded mobile app by October 31, 2019.

About Influitive

The most engaging advocate communities are powered by Influitive. Our easy-to-use platform combines industry-leading customer advocacy tools, expert services, and training with intelligent automation, gamification, and personalization features that drive extreme engagement and customer growth at scale—while minimizing administrative effort and time to value. Customer advocates create and share enriching content that spark peer-to-peer interactions, leading to authentic, positive customer experiences and greater levels of advocacy. Influitive works with customer-driven digital businesses, including nine of the top ten largest global software companies. Leading brands such as Cisco, Oracle, Adobe, ADP, and IBM trust Influitive to help foster collaboration, build trust, and deepen relationships with customers for top-line growth and bottom-line profits. Visit influitive.com to learn more.

Share article on social media or email: