Category Archives: Technology: Electronics

Technology is changing daily, keep up to date with the latest Press Releases.

AIM to Participate at SMTA New England Expo & Tech Forum


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AIM Solder, a leading global manufacturer of solder assembly materials for the electronics industry, is pleased to announce their participation in the upcoming SMTA New England Expo and Tech Forum taking place on October 8, 2019 at the Boxboro Regency Hotel & Conference Center in Boxboro, MA. AIM Solder will highlight its REL electronic solders and its new RX18 and CX18 cored solder wire.

REL22™ is an award-winning, high reliability alloy developed to address reliability and production quality issues common to similar multi-element alloys. Both internal and customer testing has proven that REL22 improves product survival in extreme thermal exposure operating environments such as under-hood automotive, avionics/aerospace and LED lighting. REL61™ is ideally suited for industries which require a cost effective alternative to SAC305 with no loss of processing performance or durability. REL61 provides significant advantages over other no-low silver alloys by offering better flow characteristics at lower temperatures, thus reducing PCB damage and assembly costs.

AIM will also feature its new cored wire solders, RX18 and CX18. The award-winning RX18 is engineered for automated soldering and promotes thermal transfer, fast wetting and reduces voids/skips. With an operator friendly, low odor/smoke formula, CX18 extends the solder tip life and leaves clear, minimal residues.

To discover all of AIM’s products and services, visit the company at the SMTA New England Chapter Expo and Tech Forum at booth # 302 for more information and to speak with one of AIM’s knowledgeable staff members.

About AIM

Headquartered in Montreal, Canada, AIM Solder is a leading global manufacturer of assembly materials for the electronics industry with manufacturing, distribution and support facilities located throughout the world. AIM produces advanced solder products such as solder paste, liquid flux, cored wire, bar solder, epoxies, lead-free and halogen-free solder products, and specialty alloys such as indium and gold for a broad range of industries. A recipient of many prestigious SMT industry awards, AIM is strongly committed to innovative research and development of product and process improvement as well as providing customers with superior technical support, service and training. For more information about AIM, visit http://www.aimsolder.com.

Upcoming Events:

October 12, 2019 – SMTA Austin (CTEA), Norris Conference Center, Austin, TX

October 23-24, 2019 – SMTA Guadalajara, Expo Guadalajara, Jalisco, Mexico

November 12-15, 2019 – Productronica, Messe München, Munich, Germany

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Koupon Media and Punchh Partner to Develop Next Generation Loyalty Marketing for C-Stores


Koupon Media and Punchh announce partnership

Koupon Media and Punchh announce partnership

Combining Koupon’s powerful shopper insights and digital CPG offers with loyalty technology will create a unique opportunity for retailers to attract new consumers and convert them to loyal shoppers – Brad Van Otterloo, CEO of Koupon Media

Koupon Media, the leading consumer insights engine and promotion network in the c-store industry, and Punchh, the leader in digital marketing solutions for physical retailers, today announced a new partnership to develop a solution to help c-store retailers deliver a data-backed, omni-channel loyalty experience to shoppers. Through this integration with Punchh’s marketing technology, c-stores will be able to enhance loyalty programs by leveraging Koupon’s robust database of CPG-funded campaigns and its advanced consumer analytics platform.

“The challenges for successful loyalty programs within convenience stores are significant, but so are the opportunities,” said Brad Van Otterloo, CEO of Koupon. “We are excited to partner with Punchh to bring its best-in-class digital marketing and loyalty solutions to the c-store industry. Combining Koupon’s powerful shopper insights and digital CPG offers with loyalty technology will create a unique opportunity for retailers to attract new consumers and convert them to loyal shoppers.”

Punchh has a long track record of success driving sales and increasing loyalty for brick and mortar restaurants and is working to optimize its solutions for other verticals, including c-stores. Through this technical integration, Punchh will help c-store brands reach and acquire valuable customers, while Koupon will facilitate CPG collaboration and provide shopper insights to launch high impact campaigns. Together, Punchh and Koupon will provide c-stores with the solutions needed to create a consumer experience that delivers value and builds loyalty.

“Loyalty is playing an important role in the c-store industry and to remain competitive, c-store retailers must reimagine the loyalty experience,” said Shyam Rao, CEO of Punchh. “Koupon Media’s ability to source CPG-funded content and provide consumer insights across products, stores and channels will take Punchh-powered loyalty programs to the next level.”

About Koupon Media

Koupon Media is the leading consumer insights engine and promotion network in the c-store industry. Koupon connects over 40,000 c-store retailers with the world’s largest CPG brands to launch digital campaigns that grow sales. Offers delivered in the Koupon Network are powered by Koupon’s AI-driven insights engine which leverages over 10 billion consumer data points to help c-store marketers launch hyper targeted promotions. Since its founding, Koupon has delivered more than 4 billion offers and today its clients include 30 of the top 50 c-store chains in the United States.

About Punchh

Punchh is the world leader in innovative digital marketing products for physical retailers, combining AI and machine learning technologies, mobile-first expertise, and omnichannel communications designed to dramatically increase lifetime customer value. Punchh offers brands access to real-time consumer information via a live dashboard, enabling them to create and launch campaigns, target specific user segments and review guest feedback. Marketers can connect with customers across any channel through loyalty, offers, ordering, payments, feedback, surveys, gift cards, games and more. More than 170 global enterprise brands rely on Punchh to grow revenue by building customer relationships at every stage, from anonymous to loyalist.

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Azuga Selected for First-Ever Road Usage Charge Demonstration in Hawaii


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“We look forward to bringing our secure, driver-centric approach to the residents of Hawaii and to assisting HDOT in assessing possible future funding systems for the unique needs of the state.”

Azuga, the leading global provider of connected vehicle and fleet technologies, announced that it has been selected as the exclusive technology provider for the second phase of the Hawaii Road Usage Charge (HiRUC) Demonstration Project. For Part 2 of the HiRUC demonstration, up to 2,000 participants are expected to sign up for the latter 9-month portion of the 18-month study, which is designed to research the viability of road usage charging as an alternative infrastructure funding system for the state. Part 2 of the HiRUC demonstration project is expected to launch Spring 2020 and will include research from participants using Azuga’s in-vehicle plug-and-play technology when driving on public roads throughout the counties of Hawaii, Maui, Oahu, and Kauai.

The need for alternative funding arises from the decreasing transportation funds, which have been predominantly provided by revenue from a per-gallon gas tax. As more and more vehicles on the road are fuel-efficient and fuel-independent, the state funds used to build, maintain, and improve public roads have flattened and will decline. Many state governments are seeking revenue alternatives as a means to protect their infrastructure investment, and some are investigating road usage charging (RUC) as a promising solution. RUC pilots have been completed across the United States and are currently active on the East Coast and in Oregon. Recently, the legislators of the State of Utah signed RUC into mandate as a long-term funding system solution.

In Hawaii, each county has its own gas tax in addition to the state gas tax. Furthermore, the state is sustainability minded. “Hawaii and its counties have a commitment to a clean energy future, including transforming Hawaii’s ground transportation to 100-percent renewable fuel sources by 2045,” said Ging Ging Fernandez, the HiRUC Project Manager with D’Artagnan Consulting, a specialized firm hired by the Hawaii Department of Transportation (HDOT) to manage the project. “HiRUC is an opportunity to advance the state-of-the-practice of road usage charging policy and technology possibilities.”

Part 2 of the HiRUC demonstration will evaluate methods of mileage collection and, unique to other RUC programs, it will utilize Azuga’s advanced public versus private road differentiation for accurate assessment of only public road use. Charges will be simulated for the project, and no real money will be collected. Azuga will provide three mileage reporting methods (MRMs) including location-enabled and non-location enabled OBDII devices, which can be plugged into most vehicles’ diagnostics port under the dashboard. Participants utilizing these devices may also opt in to Azuga’s convenient, premium services such as diagnostic trouble code alerts, battery voltage alerts, and driver scores. The third MRM is Vehcon’s OdoPhoto, a non-location image capture solution embedded within Azuga’s smartphone app that allows participants to periodically snap a photo of their odometer and remotely submit it for mileage processing.

“Azuga has been specializing in and innovating road usage charging technology since its inception in the U.S., and both our clients and users continually praise Azuga Insight’s ease of use, accuracy, and convenient services,” said Nate Bryer, Vice President of Innovation at Azuga. “We look forward to bringing our secure, driver-centric approach to the residents of Hawaii and to assisting HDOT in assessing possible future funding systems for the unique needs of the state.”

HiRUC Part 2 follows the launch of Part 1, which is a manual demonstration that uses the odometer readings taken during Hawaii drivers’ regular, mandated safety inspections. Owners of vehicles will begin receiving driving reports in late 2019 with annual, simulated road usage charges. Part 2 of the demonstration will analyze the mileage collection process via other technologies.

Learn more about Azuga’s government telematics solutions by visiting https://www.azuga.com/insight. To stay updated on the HiRUC Demonstration Project, visit https://hiruc.org/.

About Azuga

Azuga, backed by Sumeru Equity Partners, is a leading global connected vehicle platform, helping our customers turn data from vehicles and their use into intelligence that improves operations and safety while reducing cost and risk. Azuga provides reliable end-to-end solutions for commercial fleets, government agencies and insurance companies, through leading hardware technology, integrated driver rewards program, award-winning fleet applications and data analytics. Our award-winning Azuga Fleet solution is used by thousands of businesses—from the small fleet of a few vehicles up to several thousand—and is lauded by our customers for its ease-of-use, robust features, and affordable pricing. For more information, visit https://www.azuga.com/ and follow us on Twitter @Azuga_GPS.

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Crypto Blockchain Plug to Host Inaugural HODL Masters Crypto Golf Tournament in Los Angeles with Over $17000 in Prizes for Contest Winners


To kick off LA Blockchain Week, we wanted to bring thought leaders, investors, and enthusiasts together in a venue that is fun and unique. Whether you’re an avid golfer or you’re new to the sport, this is a great way to network and meet people in crypto outside of the usual conference hall setting.

Crypto Blockchain Plug will host the first-ever crypto golf event, the inaugural HODL Masters Crypto Golf Tournament on October 14th in Los Angeles in conjunction with Crypto Invest Summit (CIS) and LA Blockchain Week. This one-of-a-kind event will draw crypto veterans and newbie enthusiasts alike to network on the greens, enjoy the LA sunshine and win over $17,000 in prizes. The various contests feature prizes for golfers of all abilities, and Angelique on the Links, the Oprah Winfrey of golf, will be there to coach and encourage participants. Tickets are $65 per person which includes lunch, participation in the tournament, a putting contest, and a warm-up bucket. Additionally, clubs are available for rent for $20. All proceeds from this event benefit the Crypto Kids Camp, whose aim is to prepare kids of diverse backgrounds for the inevitability of a digital future.

Organizer of the event Najah Roberts said, “To kick off LA Blockchain week and CIS, we wanted to bring thought leaders, investors, and enthusiasts together in a venue that is fun and unique. Whether you’re an avid golfer or you’re new to the sport, this is a great way to network and meet people in crypto outside of the usual conference hall setting.”

The “Oprah Winfrey of Golf,” influencer and personality Angelique Y Johnson, will be doing interviews with golfers and title sponsors at the event.

Angelique Y Johnson expressed that, “The HOLD Masters Golf Tournament Will Be Partastic!”

Registering includes a 9-hole game, lunch, automatic eligibility to participate in exciting contests, and the chance to win more than $17,000 in crypto and other prizes. The winner of the hole-in-one competition will receive one bitcoin as a prize – currently worth over $10,000USD. There will be other prizes for most uniquely dressed and winners of the putting contest as well.

Event sponsors include CoinStructive, BitPros, ODUWA Coin, MUSA Bot, Fam Cash Coin, NoLimitCoin,Skycoin, and Komputers 4 R Kids.

CEO of BitPros and event sponsor Josh Frazin believes that “Creative networking ideas that bring folks together to do something fun and active like golf, is important and productive. There should be more networking events that combine physical activities and Blockchain interests.”

Event Details

What: First Crypto Golf Tournament

When: Monday, October 14th at 10 am

Where: Westchester Golf Course (6900 W Manchester Ave, Los Angeles, CA 90045)

Why: Support Crypto Kids Camp charity while networking with crypto investors, enthusiasts, and thought leaders and win up to $17,000 in crypto prizes including one bitcoin!

For more information and to register to play: https://app.eventcaddy.com/events/hodl-masters-crypto-golf-tournament

For sponsorship opportunities, please contact Najah Roberts: najah [at] cryptoblockchainplug dot com.

For media inquiries, please contact Kili Wall at (310) 260-7901 or Kili@MelrosePR.com.

About Crypto Blockchain Plug

Crypto Blockchain Plug is “ALL THINGS CRYPTO.” It is a Brick & Mortar Cryptocurrency Over the Counter Help Desk and Education Center, that has positioned its self to effect change and foster mass adoption in every area of the Crypto Space. They have a 4,000 sq ft Crypto/Blockchain shared Work Space where they teach courses such as Crypto 101-303, host events such as: Wine, Women & Crypto, Crypto Trivia Night Game Show, Mom’s of Blockchain, Coin-O-Nomics, Bitcoin Business Basics, On the Block, Trading for Dummies, Freedom Fridays, and a physical store called Bitcoin BuysRUS.

About Crypto Kids Camp

Crypto Kids Camp – “Bye Bye STEM…..Hello BEAST MODE”. “We go BEAST MODE on breaks” (Summer, Winter and Spring Breaks) Children ages 5-17 in the course of 1 week (40 hours) will learn the basic fundamentals of Blockchain, Evolution of Money (Crypto), Artificial Intelligence, Science, Technology, Mining, Online Gaming, DApps (Decentralized Apps) Economics.

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Corrugated Cardboard Counter Displays from Sunrise Hitek


Corrugated Cardboard Counter Displays

Corrugated Cardboard Counter Displays

Consumers can choose a standard style model or a sloped model for their display box. Sunrise has existing template sizes to choose from while custom sizes are always welcome.

Corrugated cardboard counter displays work well to get a product directly in front of customers in retail environments. The first thing a consumer sees when they are introduced to a product is the packaging, and first impressions go a long way! When it comes to packaging it is integral to get it just right. Lengthy runs can be quite expensive, and take up to 10 weeks production time. Sunrise Hitek offers prototype packaging in short runs starting with as few quantities as a handful to 1000’s, depending on the project. Since they are a full service digital printer they can also get the project done in a fraction of the time.

Consumers can choose a standard style model or a sloped model for their corrugated cardboard counter display. Sunrise has existing template sizes to choose from while custom sizes are always welcome. These can also be made with or without a header. All graphics are printed high-resolution with bright vivid full color. Sunrise are also a G7 Certified Master Printer further ensuing color quality control. Digital printing also allows for two crucial things: full customization and fast turnaround time. Low minimum quantity orders needed are another added perk.

An article on interactonshelf.com discusses the importance of eye-catching product design. They reference a Nielson study that found 36% of customers purchased an item based upon product design. They also assert that 64% of consumers try a new product simply because of the packaging. With so many different products sitting on the shelves, a new product really needs to stand out to be noticed. That puts a heavy premium on getting packaging right.

Sunrise Hitek is an industry leader in packaging and packaging design. This past fall Sunrise Hitek collaborated with Mrs. Meyer’s Clean Day to create a completely custom box to showcase their products. This was a unique project due to the many different materials and techniques that went into this single project. The materials used for the finished project included: foam, canvas, custom cotton strap with leather ends, wood, plastic and aluminum, chrome fasteners, cardboard, UV ink, soft-touch laminations, and adhesives. The interior structure for the box was aluminum composite panels and PVC board. The exterior was primarily comprised of UV printed and laminated cardboard.

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Heilind Electronics Partners with AirBorn to Expand Hi-Rel Offering


AirBorn Interconnects

Heilind has partnered with AirBorn to offer a broader selection of harsh environment interconnects.

Heilind Electronics, a premier global distributor of electronic components, has expanded its Hi-Rel interconnect portfolio with AirBorn — a leading manufacturer of harsh environment interconnect solutions.

Included in Heilind’s extensive AirBorn offering are cable and board mount connectors qualified to MIL-DTL-32139, MIL-DTL-83513 and MIL-DTL-55302 specifications. These products include rugged board-to-board, Micro-D, nanominiature and circular connectors with high-density and high-speed configurations. Customers will also be able to order from AirBorn’s complete listing of proprietary interconnect part numbers.

“We are very pleased to have AirBorn as part of our Hi-Rel portfolio,” said Alan Clapp, Vice President of Supplier Business, Heilind Electronics. “Our customers will now have access to a wider selection of the most cutting-edge harsh environment products in the market.”

AirBorn products span many industries, including aerospace, energy, geophysical, industrial, instrumentation, marine, medical, military/defense and space exploration.

Visit Heilind’s website for more information about AirBorn.

About Heilind Electronics

Heilind Electronics, Inc. (http://www.heilind.com) is one of the world’s leading distributors of connectors, relays, sensors, switches, thermal management and circuit protection products, terminal blocks, wire and cable, wiring accessories and insulation and identification products. Founded in 1974, Heilind has locations throughout the U.S., Canada, Mexico, Brazil, Germany, Singapore, Hong Kong and China. Follow Heilind on Facebook at facebook.com/Heilind and on Twitter at twitter.com/Heilind.

About AirBorn

For over sixty years, AirBorn has been serving OEMs (original equipment manufacturers) with specialized harsh environment connectors, cable assemblies, flex circuit assemblies and other electronic components. These products are engineered and manufactured to the highest quality, using Six Sigma and lean manufacturing principles. AirBorn solutions are relied on by defense, aerospace, medical and industrial leaders to operate their most critical systems in the most demanding environments.

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‘Poor man’s qubit’ can solve quantum problems without going quantum


https://www.prweb.com/

For the first time, researchers have demonstrated a way to build a probabilistic computer. (Purdue University image/Ahmed Zeeshan Pervaiz)

It may still be decades before quantum computers are ready to solve problems that today’s classical computers aren’t fast or efficient enough to solve, but the emerging “probabilistic computer” could bridge the gap between classical and quantum computing.

Engineers at Purdue University and Tohoku University in Japan have built the first hardware to demonstrate how the fundamental units of what would be a probabilistic computer – called p-bits – are capable of performing a calculation that quantum computers would usually be called upon to perform.

The study, published in Nature on Wednesday (Sept. 18), introduces a device that serves as a basis for building probabilistic computers to more efficiently solve problems in areas such as drug research, encryption and cybersecurity, financial services, data analysis and supply chain logistics.

Today’s computers store and use information in the form of zeroes and ones called bits. Quantum computers use qubits that can be both zero and one at the same time. In 2017, a Purdue research group led by Supriyo Datta, the university’s Thomas Duncan Distinguished Professor of Electrical and Computer Engineering, proposed the idea of a probabilistic computer using p-bits that can be either zero or one at any given time and fluctuate rapidly between the two.

“There is a useful subset of problems solvable with qubits that can also be solved with p-bits. You might say that a p-bit is a ‘poor man’s qubit,’” Datta said.

Whereas qubits need really cold temperatures to operate, p-bits work at room temperature like today’s electronics, so existing hardware could be adapted to build a probabilistic computer, the researchers say.

The team built a device that is a modified version of magnetoresistive random-access memory, or MRAM, which some types of computers use today to store information. The technology uses the orientation of magnets to create states of resistance corresponding to zero or one.

Tohoku University researchers William Borders, Shusuke Fukami and Hideo Ohno altered an MRAM device, making it intentionally unstable to better facilitate the ability of p-bits to fluctuate. Purdue researchers combined this device with a transistor to build a three-terminal unit whose fluctuations could be controlled. Eight such p-bit units were interconnected to build a probabilistic computer.

The circuit successfully solved what is often considered a “quantum” problem: Breaking down, or factoring, numbers such as 35,161 and 945 into smaller numbers, a calculation known as integer factorization. These calculations are well within the capabilities of today’s classical computers, but the researchers believe that the probabilistic approach demonstrated in this paper would take up much less space and energy.

“On a chip, this circuit would take up the same area as a transistor, but perform a function that would have taken thousands of transistors to perform. It also operates in a manner that could speed up calculation through the parallel operation of a large number of p-bits,” said Ahmed Zeeshan Pervaiz, a Ph.D. student in electrical and computer engineering at Purdue.

Realistically, hundreds of p-bits would be needed to solve bigger problems – but that’s not too far off, the researchers say.

“In the near future, p-bits could better help a machine to learn like a human does or optimize a route for goods to travel to market,” said Kerem Camsari, a Purdue postdoctoral associate in electrical and computer engineering.

The Purdue group is associated with the Discovery Park Center for Computing Advances by Probabilistic Spin Logic led by Joerg Appenzeller. A patent application for this technology has been filed through the Purdue Research Foundation Office of Technology Commercialization.

The work was partially supported by the Defense Advanced Research Projects Agency; the Semiconductor Research Corp.; Japan’s Council for Science, Technology and Innovation; the Japan Society for the Promotion of Science; and the Research Institute of Electrical Communication of Tohoku University.

Media contact: Amy Patterson Neubert, 765-494-9723, apatterson@purdue.edu

Writer: Kayla Wiles, 765-494-2432, wiles5@purdue.edu

Sources:

Supriyo Datta, 765-494-3511, datta@purdue.edu

Ahmed Zeeshan Pervaiz, apervaiz@purdue.edu

Note to Journalists: For a copy of the paper, please contact Amy Patterson Neubert, Purdue News Service, at apatterson@purdue.edu.

ABSTRACT

Integer Factorization Using Stochastic Magnetic Tunnel Functions

William A. Borders1,8 , Ahmed Z. Pervaiz2,8 , Shunsuke Fukami1,3,4,5,6,7, Kerem Y. Camsari2, Hideo Ohno1,3,4,5,6,7, Supriyo Datta2

1Laboratory for Nanoelectronics and Spintronics, Research Institute of Electrical Communication, Tohoku University, Sendai, Japan

2School of Electrical and Computer Engineering, Purdue University, West Lafayette, IN, USA

3Center for Spintronics Integrated Systems, Tohoku University, Sendai, Japan

4Center for Innovative Integrated Electronic Systems, Tohoku University, Sendai, Japan

5Center for Spintronics Research Network, Tohoku University, Sendai, Japan

6Center for Science and Innovation in Spintronics (Core Research Cluster), Tohoku University, Sendai, Japan

7WPI-Advanced Institute for Materials Research, Tohoku University, Sendai, Japan

DOI: 10.1038/s41586-019-1557-9

Conventional computers operate deterministically using strings of zeros and ones called bits to represent information in binary code. Despite the evolution of conventional computers into sophisticated machines, there are many classes of problems they cannot efficiently address, including inference, invertible logic, sampling, and optimization, leading to considerable interest in alternative computing schemes. Quantum computing, which uses qubits to represent a superposition of O and I, can perform these tasks efficiently. However, decoherence and the current requirement for cryogenic operation, as well as the limited many-body interactions that can be implemented, pose considerable challenges. Probabilistic computing is another unconventional computation scheme that shares similar concepts with quantum computing but is not limited by the above challenges. The key role is played by a probabilistic bit-a p-bit-a robust, classical entity fluctuating in time between 0 and I, which interacts with other p-bits in the same system using principles inspired by neural networks. Here we present a proof-of-concept experiment for probabilistic computing using spintronics technology, and demonstrate integer factorization, an illustrative example of the optimization class of problems addressed by adiabatic and gated quantum computing. Nanoscale magnetic tunnel junctions showing stochastic behaviour are developed by modifying market-ready magnetoresistive random access memory technology and are used to implement three-terminal p-bits that operate at room temperature. The p-bits are electrically connected to form a functional asynchronous network, to which a modified adiabatic quantum computing algorithm that implements three­and four-body interactions is applied. Factorization of integers up to 945 is demonstrated with this rudimentary asynchronous probabilistic computer using eight correlated p-bits and the results show good agreement with theoretical predictions, thus providing a potentially scalable hardware approach to the difficult problems of optimization and sampling.

RobotShop Launches the Next Generation of Lynxmotion Smart Servo Based Articulated Robotic Arms


Lynxmotion LSS Articulated Arm

Lynxmotion LSS Articulated Arm

A culmination of over 20 years of experience in the field, this high quality arm is easy to use, versatile and affordable.

Lynxmotion is one of the oldest brands of educational robotic kits, including robot arms, bipeds, quadrupeds, hexapods, rovers and more. Purpose-built robots which were created using RC servo motors, evolved into a modular robotic building system known as the “Servo Erector Set”. Lynxmotion’s previous generation of articulated robotic arms, the AL5 series, is very popular in schools and the DIY / hobbyist communities.

“As more and more schools integrate robotics into their curriculum, it is important that teachers and students have access to the latest robots which can simulate articulated arms used in industry.” indicated Coleman Benson, R&D Project Manager at RobotShop. “A culmination of over 20 years of experience in the field, this high quality arm is easy to use, versatile and affordable.”

Lynxmotion’s smart servos incorporate the best technology in their class and allow this new arm to be fully configurable. The custom human readable communication protocol is open to all, allowing users to easily integrate control of and obtain feedback from the arm’s servos via their preferred programming language.

In order for users to get up and running quickly, a new software application called LSS Flowarm was created and includes a graphical interface with multiple ways to control the arm as well as create, edit and run sequences without any programming required.

RobotShop plans to launch add-ons and accessories shortly thereafter in order to facilitate integration and use in different education level and curriculums.

About RobotShop Inc.

RobotShop is the world’s leading source of robotics technology. It provides personal, domestic and professional robots, development platforms, kits, and specialized robotic parts. RobotShop is also an important source for robotics used in education and research.

For more information, please visit http://www.robotshop.com

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Noitom’s Motion Capture and Tracking Technology On Display in Divergent VR Film Experience at China’s New Lionsgate Entertainment World Theme Park


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Noitom supplied all the motion capture and tracking technology to the Divergent experience at Lionsgate Entertainment World VR theme park in China.

Fans of the Divergent film franchise can now experience the excitement of the movies in VR at the Lionsgate Entertainment World theme park which opened its doors this summer in Zhuhai, China on July 31.

The Dauntless Fear Simulator —based on one of the societal factions featured in the Divergent books and films’ plot—lets players tackle their darkest fears through a series of daunting challenges during the 15 minute-long, heart-thumping experience that includes a high-altitude challenge, maze, and outdoor adventure. The game’s virtual world set up is replicated exactly as it is in the Divergent films.

Created with Noitom’s proprietary Project Alice technology, Dauntless Fear Simulator features a highly accurate optical-inertial hybrid tracking system. Visitors to the experience are given controls, VR goggles, computer backpacks, and motion capture sensors as they traverse the various challenges inside the game. The open-world concept means that they can repeat the experience and get different outcomes, just like the simulator featured in Divergent. With over 1,600 square feet of space, multiple players can interact with each other as well as with textured surfaces, virtual screens, and objects inside the experience.

Noitom began planning the Divergent Dauntless with Lionsgate Entertainment World in November of 2017 including with R&D, installation, tests, and operations.

Lionsgate Entertainment World features indoor themed rides and virtual reality experiences inspired by the Hollywood studio’s movie franchises including The Hunger Games, The Twilight Saga, and Now You See Me.

Lionsgate Entertainment World was designed by Thinkwell Group, a global design and production agency. In collaboration with Thinkwell Group and Framestore which created the immersive virtual reality environment, Noitom applied its motion capture and tracking technology to make the Divergent Dauntless Fear Simulator possible. The experience is operated by Australian media and entertainment company, Village Road Show.

Founded in 2012, Noitom Ltd. works with a team of dedicated engineers who develop world-class motion capture technology for consumer and industrial markets through the integration of MEMS sensors, pattern recognition, human kinetics, and wireless transmission. Noitom is an international leader in innovative technology for use in animation, film, medical applications, robotics, and gaming. Noitom is headquartered in Beijing with an affiliate office in Miami, Florida, USA. For further information about Noitom and its services, please visit, http://www.noitom.com. For general inquiries, please email, info(at)noitom.com

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POWER UP Launches New Solar Charging Table Solution to Keep Devices Charged and Connected


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“Adding solar panels to create Solar Charging Tables was the next logical step to provide uninterrupted power and convenience to create a premium guest experience.” – Ryan Doak co-founder of POWER UP

POWER UP, the industry’s premium cell phone charging technology company, has added a new Solar Charging Table to its line of charging products. The Solar Charging Table is an innovative solution for utility companies and emergency response teams that need to provide power after storm damage or natural disasters.

The Solar Charging Table is also perfect for festivals and outdoor events, creating a convenient and collaborative atmosphere for guests and customers who need to keep their devices charged and connected.

The new Solar Charging Table includes panels to harness 68 watts of solar power to charge a 35Ah battery. Each table features six USB ports with a real-time voltage display. The tables can be customized to showcase a company’s branding or a sponsor’s logo.

“More and more of our customers are using the best-selling POWER UP Charging Tables at outdoor events to provide gathering places for conversation, drinks, and charging,” said Ryan Doak, co-founder of POWER UP. “Adding solar panels to create Solar Charging Tables was the next logical step to provide uninterrupted power and convenience to create a premium guest experience.”

When combined with the POWER UP Charging Trailer, it provides a total solution for utility companies and emergency response services — including an audio system and large outdoor screens with secure charging lockers and 700 watts of solar power.

For more information and pricing, visit http://www.powerupconnect.com/contact or call Ryan Doak at 410-394-5500 x103.

About POWER UP

POWER UP™ is the industry’s premium cell phone charging technology company. Our mission is to connect moments that matter for companies, events and facilities whose guests and customers depend on a fully charged cell phone, laptop or mobile device. For more information, visit powerupconnect.com.

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