Gemini Exchange releases digital solution for crypto investors

It is our strong belief that the best and safest way to purchase Bitcoin and other cryptocurrency with IRA funds is with our digital solution

NEW YORK (PRWEB)
November 25, 2019

The fastest growing provider of self-directed retirement plans, IRA Financial, has combined with Gemini Exchange, a leading digital currency exchange and custodian, to allow investors to make cryptocurrency investments directly through the IRA Financial digital retirement app. Investors will be able to buy and sell cryptocurrency without the need of an LLC (Limited Liability Company) or third-party broker-firm. IRA Financial is the first self-directed IRA custodian to do this.

The launch of both company’s digital solution will allow investors to purchase Bitcoin and other cryptocurrency directly via a cryptocurrency exchange without the need for a third-party broker or the use of an LLC. This will bring the cost of investors’ crypto transactions down significantly, as the Individual Retirement Account (IRA) will be opened directly with Gemini Exchange in the name of the IRA. As a result, the investor can trade cryptocurrency with a charge of one percent, far less than the cost associated with a third-party broker.

More importantly, investors can trust Gemini as the licensed and qualified custodian of their cryptocurrency private key.

“It is our strong belief that the best and safest way to purchase Bitcoin and other cryptocurrency with IRA funds is with our digital solution,” said Adam Bergman, President of IRA Financial (IRA Financial Group & IRA Financial Trust Company). “Investors can perform transactions any time and have complete control over their cryptocurrency.”

Investors will also have control over their private keys, a secret number that allows users to access and spend Bitcoin and other cryptocurrency. The private key is also designed to prevent theft and illegal access to crypto funds.

“Our new digital Bitcoin solution will do for IRA cryptocurrency investments what online brokers did for equities,” stated Bergman.

Adam Bergman is a leading voice in the self-directed retirement industry, and the author of seven books on the subject. He launched IRA Financial Trust, a Self-Directed IRA custodian, in 2015 after recognizing that most IRA custodians lacked the requisite expertise and tax knowledge to correctly advise clients, and applied no emphasis on the importance of technology.

For more information on IRA Financial, visit their website at https://www.irafinancialgroup.com/ or call 800-472-0646 .

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Joe’s breadth of expertise spans engineering, consulting and sales and his proven knowledge of driving growth within SaaS companies will bring important contributions to our growth plans in 2020 and beyond.

DENVER (PRWEB)
November 25, 2019

Vendavo, the market leader in commercial excellence solutions, today announced the addition of Joe Marcin as Chief Revenue Officer.

With two decades of consulting and sales leadership experience, Joe Marcin joins Vendavo to lead all aspects of company revenue generation including global acquisition, new licensing, and customer retention. Most recently, Mr. Marcin led global sales for ClickSoftware and supported the company’s successful acquisition by Salesforce in October of this year.

“We are thrilled to welcome Joe to our senior leadership team,” said Bruno Slosse, President and CEO, Vendavo. “His breadth of expertise spans engineering, consulting and sales and his proven knowledge of driving growth within SaaS companies will bring important contributions to our growth plans in 2020 and beyond.”

“The Vendavo Commercial Excellence Platform is a game-changer for the enterprise and the opportunity to deliver such value is both exciting and compelling,” said Joe Marcin, Chief Revenue Officer, Vendavo. “I look forward to working with organizations around the world on the next phase of their journey toward commercial excellence.”

Vendavo plans to hire numerous additional employees in 2020 in their Denver headquarters and in select locations globally. For information on open positions, visit vendavo.com/careers.

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About Vendavo

Vendavo powers the shift to digital business for the world’s most demanding B2B companies, unlocking value, growing margin and accelerating revenue. With the Vendavo Commercial Excellence platform, companies develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness and improve customer experience. With an annual margin improvement totaling more than $2.5 billion across companies in chemicals, distribution, high-tech and manufacturing, Vendavo delivers cutting-edge analytics and deep industry expertise that help companies stay one step ahead. Vendavo is headquartered in Denver, CO and has offices around the globe. Learn more at Vendavo.com.

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New consumer survey supports forecast that U.S. holiday sales will top $1 trillion for first time

“With so many media stories and a blitz of promotions that put everyone in a buying mood over a longer time period, extending special deals so they’re a week-long event vs. a one-day sale can really boost revenues,” said Gary Burtka, VP of U.S. operations at RTB House.

NEW YORK (PRWEB)
November 25, 2019

RTB House, a global company that provides state-of-the-art marketing solutions for top brands worldwide, today announced the results of a fresh consumer survey that support a prediction by eMarketer, who predicted that U.S. holiday sales this season will climb to an all-time high of more than $1 trillion.

The RTB House survey found that 38 percent of American consumers are likely to purchase a product online during Black Friday and/or Cyber Monday. Of that group, 62 percent say they’re most likely to shop on Amazon during Black Friday/Cyber Monday.

The results are based off a consumer survey conducted via Google Surveys the week of Nov. 4th, 2019 of 1,000 U.S. consumers.

Other survey findings include:

• 
  Everyone is mobile, and brands must reach consumers wherever they are, whenever they are there. Of those likely to buy products online during the two-biggest holiday promotion days, customers are evenly split between purchasing on a smartphone (33%) or laptop (32%+), followed by desktop (20%+) and tablet (14%+).
• 
  Amazon is the clear winner for expected online purchases this year. More than 62 percent of consumers plan to shop on Amazon during Black Friday/Cyber Monday.
• 
  More than a quarter of shoppers say they’ll be searching for deals and will be ready to buy during Black Friday/Cyber Monday. Nearly 27 percent of consumers are likely to click on an offer via a digital ad and buy the product.
• 
  Black Friday and Cyber Monday are no longer confined to just a few days, but instead they’re spreading out research and purchases over a longer period. More than 28 percent of consumers start to research products in early November to buy them during Black Friday/Cyber Monday, more than 25 percent the week of Thanksgiving, eight percent the day before and more than 30 percent are online shopping the day of the two biggest holiday promotion days.

“With so many media stories and a blitz of promotions that put everyone in a buying mood over a longer time period, extending special deals so they’re a week-long event vs. a one-day sale can really boost revenues,” said Gary Burtka, VP of U.S. operations at RTB House. “Brands need to play to deal-minded consumers and consider offering them real-time discounts to spur impulse purchases, and they definitely need to go mobile to capture Millennials, who are big holiday spenders. Gen Y has trended up to purchases of more than $400 each since 2017.”

Overall, holiday sales represent about 20 percent of annual retail sales in the U.S., but that figure can be higher for some retailers, per the National Retail Federation. Hobby, toy and game stores report the highest share at about 30 percent.

According to RTB House’s own global data based on thousands of client campaigns, brands see about a 30 percent boost in new customers during Black Friday/Cyber Monday, and sales volumes during the holiday season increase by about 78 percent. Conversion rates from online ad banners also increase by about 3.5X during November because shoppers are ready to buy.

About RTB House:

RTB House is a global company that provides state-of-the-art marketing technologies for top brands worldwide. Its proprietary ad-buying engine is the first and only in the world to be powered entirely by deep learning algorithms, enabling advertisers to generate outstanding results and reach their short, mid and long-term goals.

Founded in 2012, the RTB House team is comprised of 500+ specialists in over 30 locations across the globe: New York, London, Tokyo, Singapore, São Paulo, Moscow, Istanbul, Dubai and Warsaw. It serves campaigns for more than 1,600 clients across EMEA, APAC and the Americas regions.

From 2018, after successfully deploying deep learning into 100 percent of its algorithms, RTB House develops two divisions, independent from R&D team, focused on leading innovation for MarTech solutions. The AI Marketing Lab provides an environment for inventing and advancing MarTech products. In addition, the Creatives Lab was created to investigate and improve the overall performance of creatives, as well as developing support for formats like dynamic display and video creatives that can be ultra-tailored to a client’s unique branding needs.

Media Contact:

Scott Samson

(415) 781-9005

scott@samsonpr.com

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“This accreditation recognizes the testing competence of NSL in everything we do,” said Larry Somrack, President. “NSL has been accredited since 1999 and our commitment to quality and continuous improvement has made our accreditation of ISO/IEC 17025-2017 the cornerstone of trust for our clients.”

CLEVELAND (PRWEB)
November 25, 2019

NSL Analytical Services, Inc., an independent commercial testing laboratory, received renewed accreditation for ISO/IEC 17025-2017, a prestigious designation for the quality and competence of its laboratory testing services. Additional methods and tests have been added by NSL and received approval from ANAB the ILAC-approved accreditation body.

The scope expansion includes these added capabilities:

• ASTM E572, ASTM E1172 Elemental Analysis for Co, Fe, Ni, Ti Alloys, Ceramics by XRF
• IEC 62321-4 Mercury in polymers, metals and electronics by CV-AAS, ICP-OES for RoHS Testing: Electronic and Consumer Products (All Metals, Alloys, Ceramics, Plastics, Polymers, Coatings)
• IEC 62321-6 PBB and PBDE in Polymers by GC-MS for RoHS Testing: Electronic and Consumer Products (All Metals, Alloys, Ceramics, Plastics, Polymers, Coatings)
• ASTM D1293 pH for Aqueous Solutions, Chemicals, Water by pH Ion Meter
• ASTM D1293 Conductivity & Resistivity for Aqueous Solutions, Chemicals, Water by Fisher Meter
• ASTM B922, ASTM C1247, ISO9277 Surface Area – BET Analysis for Powders
• ASTM B923, ISO12154, MPIF 63 Skeletal Volume & Density by Helium or Nitrogen Pycnometry for powders, components
• PC-009 Material Flow Properties for Powders by Powder Rheometer
• ASTM D7481 Bulk Density for Powders by Graduated Cylinder

“This accreditation recognizes the testing competence of NSL in everything we do,” said Larry Somrack, President. “NSL has been accredited since 1999 and our commitment to quality and continuous improvement has made our accreditation of ISO/IEC 17025-2017 the cornerstone of trust for our clients.”

The renewed accreditation certificates from ANAB are now available for download from the NSL Analytical website. http://www.nslanalytical.com/accreditations

What is ISO/IEC 17025?

ISO/IEC 17025 was first issued in 1999 by the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC). It is the single most important standard for calibration and testing laboratories around the world. Laboratories that are accredited to this international standard have demonstrated that they are technically competent and able to produce precise and accurate test and/or calibration data. This accreditation is a voluntary, third party-reviewed process. As part of accreditation, a laboratory’s quality management system (QMS) is thoroughly evaluated and all accredited tests are observed by an auditor on a regular basis to ensure continued technical competence and compliance with ISO/IEC 17025. A copy of NSL’s QMS is available by requesting it at http://www.nslanalytical.com/quality-system-manual

About NSL Analytical Services, Inc.

A recognized leader in analytical and metallurgical testing, NSL is an Independent Commercial Testing Laboratory specializing in Inorganic Elemental Chemical Analysis, Metallurgical and Microscopy Evaluations, Failure Analysis, Organic Materials Testing and Powder Characterization Evaluations. NSL Analytical helps customers achieve the highest standards of product quality from design to production by providing accurate, reliable and repeatable materials testing results through Trust, Technology and Turnaround. For more information, visit http://www.nslanalytical.com

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Travel Cyber Security Tips, Matrix Integration

“When you travel, there’s always the possibility of leaving your phone somewhere or tapping into an unknown Wi-Fi connection, making your data vulnerable to getting lost or stolen,” said Chris Martin, security expert and solutions architect at Matrix Integration.

INDIANAPOLIS (PRWEB)
November 25, 2019

With more than 100 million people* on planes, trains and automobiles from Thanksgiving through New Year’s, there are millions of phones to be lost, travelers to hack and gigabytes to be erased. That’s why Matrix Integration, a strategic IT infrastructure partner for more than 1,000 businesses in Indiana and beyond, is offering five critical tips for keeping travelers’ devices and data safe during the holidays.

    “When you travel, there’s always the possibility of leaving your phone somewhere or tapping into an unknown Wi-Fi connection, making your data vulnerable to getting lost or stolen,” said Chris Martin, security expert and solutions architect at Matrix Integration. “Unfortunately, there are always people who will take advantage of situations like crowds during the holidays.”

Matrix Integration works with all types of organizations to create security plans to prevent cyberattacks and keep data safe. Many solutions are implemented enterprise-wide, but there are precautions individuals can take to protect themselves.

Matrix Integration’s Top Five Cybersecurity Tips for Holiday Travel

• 
  Back up everything. Before a trip, take the time to back up critical data. It only takes a few minutes, but can save hours or days if a device is lost or damaged.
• Patch and protect. Also before leaving: update devices with the most recent operating systems and software. Companies continuously update software with security patches, so the more up-to-date devices are, the less chance they have of getting hacked.
• Beware of Bluetooth. Bluetooth is a fast and easy way to connect devices, but it can also provide a direct link for smart cybercriminals to access personal information. If possible, disable Bluetooth in busy crowded spaces.
• No paper passwords. It’s tempting to keep passwords written down, but this makes them easy to steal. Instead, look for well-known password management software. These applications encrypt data, allowing for safe storage of passwords as well as critical-but-sensitive information like passport numbers and financial accounts.
• Be mindful of surroundings. Crowded travel areas are often a target for traditional criminals as well as digital criminals. Don’t peruse private personal data like bank accounts, or type in passwords that others can see.

If devices are updated and data is backed up, people are much less likely to lose personal, private information while traveling. When it comes to businesses protecting their information, Matrix Integration collaborates with clients to identify their most important assets, come up with a plan to protect and detect those assets, and provide tools to discover and respond to attacks before they can cause damage. Types of solutions include robust identity management systems so passwords are harder to steal, data encryption software, and staff training.

More insight into cybersecurity and more information on Matrix Integration can be found at http://www.matrixintegration.com.

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About Matrix Integration

Matrix Integration is a trusted information technology solutions provider that has been in business for 40 years. Winner of the 2019 Indiana Economic Development Center Small Business Impact Award, and the 2018 Indiana Women’s Business Enterprise of the Year, Matrix Integration continues to be recognized on numerous industry lists including Diversity Business Top Business, CRN Solution Provider 500, CRN Managed Service Provider Elite 150, CRN Women of the Channel, and CRN Tech Elite 250. Strategic partners include Hewlett Packard Enterprise, Aruba, Microsoft, Cisco Systems, Meraki, VMware, and Veeam. With multiple locations in Indiana and Kentucky, Matrix Integration works closely with businesses and institutions to provide professional services, networking, data center, collaboration, computing, and security.

Media Contact

Beth Strautz

info@vaguspr.com

*More than 55 million people are expected to travel in 2019 for Thanksgiving according to AAA, and a record 112.5 million people traveled during the 2018 end-of-year holiday season.

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