Category Archives: Technology: Electronics

Technology is changing daily, keep up to date with the latest Press Releases.

Adzooma Integrates Microsoft Into Their PPC Platform Alongside Facebook & Google


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“Adzooma is a really exciting and refreshing concept. With technology that never stops advancing, they have proven that even the smallest of businesses can achieve enormous success with the right platform.” – Lynne Kjolso

Alongside Google and Facebook Ads, the new Microsoft integration will make Adzooma the all-in-one solution for businesses worldwide.

This comes just four months after a £2m investment from a US investment firm and will significantly increase their brand profile and propel them towards their goal of becoming an industry leader in advertising technology.

“We are extremely honoured to announce our partnership with Microsoft,” said director and co-founder Rob Wass. Working with Google and Facebook allows us to provide the utmost value to our customers, so we are excited to offer them even more through the Microsoft integration.

“For our users, being able to manage and optimise Microsoft, Google and Facebook Ads in one platform will make optimisation easier and quicker than ever before, removing any barriers between them and their competitors.”

The Microsoft Advertising partner program recognises expertise within the search industry to celebrate growth and provide exclusive access to partner events.

Integrating Microsoft into the platform will give Adzooma the weight to leverage new strategies, act upon the latest trends and gain insight into high-level innovations.

Lynne Kjolso, VP, Global Corporate Sales at Microsoft, said: “Adzooma is a really exciting and refreshing concept. With technology that never stops advancing, they have proven that even the smallest of businesses can achieve enormous success with the right platform.

“Seeing how much they’ve achieved over the past 12 months gives us confidence in their ability to succeed”.

Since becoming a Google Partner in July 2018, the Nottingham-based company cruised past its original target by 3,000% and maintained consistent triple-digit quarterly growth. Within that time, they also secured two multi-million-pound investments from business magnate Fred Done which allowed them to invest heavily in product development.

Director and co-founder David Sharpe added: “As well as broadening our solutions for businesses, the Microsoft partnership helps validate that the Adzooma team are achieving their mission to make online advertising more accessible, easier and more effective for all businesses.”

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Grow Strong Industries Launches Huge Black Friday Savings


This Black Friday through Cyber Monday, Grow Strong Industries is launching its largest sale of the year across their family of brands—Gorilla Grow Tent, Kind LED Grow Lights, Lotus Nutrients, and SuperCloset.

This Black Friday through Cyber Monday, Grow Strong Industries is launching its largest sale of the year across their family of brands—Gorilla Grow Tent, Kind LED Grow Lights, Lotus Nutrients, and SuperCloset.

From Black Friday through Cyber Monday, you can save 40% on the Original 5’x5’ Gorilla Grow Tent. The best-selling grow tent in Gorilla’s collection, the 5’x5’ Gorilla Grow Tent is ideal for experts and perfect for beginners. Constructed with steel interlocking poles and 1680D thread density fabric, it’s up to 9x thicker than any other grow tent for superior durability. An included 1’ height extension kit allows growers to increase their growing height as needed. All other grow tents will also be discounted by 20% off.

Kind LED Grow Lights will be offering 40% off their full-spectrum K5 XL750, a fully customizable 430w fixture that pumps out all of the power as a 750w HPS fixture while using half the power. Kind LED’s perfect 12-band spectrum has been proven to improve both quality and harvest yields. With the exception of the brand new K5 WiFi XL1000, all other Kind LED Grow Lights will be discounted by 20%.

Lotus Nutrients is giving 40% off all orders above $100. A relative newcomer in the nutrient market, Lotus Nutrients blends all the essential nutrients into a simple three-part system formulated by medical growers and specifically designed for medicinal plants. Their water-soluble powdered nutrients are quickly becoming a preferred choice for commercial agriculture and a great solution for new home growers, and work in both hydroponic and soil growth environments.

SuperCloset has created a special 5’x5’ Grow Room just for the Black Friday/Cyber Monday weekend. Featuring a 5’x5’ Gorilla Grow Tent and the Kind XL750, SuperCloset’s all-in-one, turn-key, Smart Grow Room tent package makes indoor gardening simple and fun! At 5′ wide, 5′ deep and an amazing height of 7′ 11′, this Smart Grow Tent Kit gives you a whopping 225 cubic feet of growing space. An optional 2′ extension kit allows more grow space than ever. This SuperRoom includes 6 five-gallon soil pots and includes a premium 4″ activated carbon air filtration that allows for discrete growing. Sturdy, all-steel interlocking construction and 1680D thick fabric provides years of successful growing. All other grow rooms and grow cabinets will be discounted by 20%.

Grow Strong Industries was founded by 3 growers and life-long friends who built an empire on their passion for gardening. They are known for manufacturing the best brands in the hydroponics and indoor gardening industry. Brands like Gorilla Grow Tent, Kind LED Grow Lights, SuperCloset, and Lotus Nutrients set the standard for superior functionality and innovative hydroponics and indoor gardening products.

Grow Strong’s brands are backed by industry-leading customer service and warranties. With professional customer consultations and lifetime grow support, GSI ensures that the point of purchase isn’t the end, it’s the beginning of a valued partnership.

Grow Strong Industries has been leading the home grow market for over a decade and in recent years has experienced great success with large-scale, commercial operations in both the recreational/medical cannabis and agricultural industry.

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DearMob Unlocks 5KPlayer Thanksgiving Giveaway Gifts with 4K Smart TV, AirPods and More


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DearMob’s star product 4K media player, downloader and streamer 5KPlayer is giving thanks by offering 5KPlayer Thanksgiving giveaway sweepstakes campaign for all the 5KPlayer users. Any participant will have a chance to get Samsung 4K Smart TV, Apple AirPods, Seagate External Hard Drive and Amazon Echo Dot for free.

The sweepstakes campaign will end on December 5, 2019, and anyone who free downloads 5KPlayer before that date will have a chance to win a gift or more than one gift for free. Enter the campaign here: https://www.5kplayer.com/video-music-player/

Already reaching 20,000,000 downloads, 5KPlayer is always the wise option to help millions of people enjoy multimedia files including music, videos, DVDs on macOS and Windows. No external codec needed, it plays MP4, MKV, WMV, MOV, FLV, WebM, MP3, AAC, etc files downloaded from online, stored in local folder or external hard drive very easily. The built-in Hardware Acceleration tech boosts the media decoding process to the most, thus leaving no chance for choppy playback of highly-compressed videos in 4K HEVC/HDR, H.264 8K, 360°, etc. In case needed, this 4K UHD player also comes with an embedded video cutter to help cut videos directly during media playback. With 5KPlayer, every pixel of the on-screen view is so clear with no choke and color distortion.

Likewise, 5KPlayer plays M3U8/IPTV playlist and internet radio in live stream manner simply by reading the URLs. And the offline media stream among devices is also achievable through 5KPlayer’s DLNA function. Simply put, it is possible to stream video music from Android/iOS to Mac/PC and computer to Samsung/Sony/LG etc smart TV or speakers. If interested, anyone can use 5KPlayer to receive contents AirPlay mirrored from Apple iPhone iPad wirelessly.

That’s the thing making 5KPlayer popular. To thank for the supports from so many users, DearMob therefore rolls out this 5KPlayer Thanksgiving giveaway campaign. By entering the campaign, the lucky 5KPlayer user will at least get one gift to help enrich his or her multimedia life.

DearMob 5KPlayer Thanksgiving Giveaway Campaign

Free download 5KPlayer and win Samsung 4K Smart TV, Apple AirPods and more for free. Enter to win without purchase: https://www.5kplayer.com/video-music-player/

About DearMob Inc.

DearMob aims to create high-quality cross-platform software for Windows, Mac, iOS and Android to provide users sophisticated desktop and mobile solutions. Led by the star product 5KPlayer, this brand is ready to enable more dynamic growth with compact and competitive products in 2019. For more information about the company, please visit: https://www.5kplayer.com/

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VAVA 4K Ultra Short Throw Laser Projector & ALR Screen Black Friday & Cyber Monday Special, Starting at Only $2499, Available Now on Amazon


VAVA 4K Projector

VAVA, a leading consumer electronics company delivering innovative products, is bringing back the crowdfunding price on their 4K Ultra Short Throw Laser Projector for their Black Friday to Cyber Monday sale.

The VAVA 4K Ultra Short Throw Laser Projector will be available for $2499 during the Black Friday promotion, which lasts from Thanksgiving Thursday 11/28th to Cyber Monday 12/2nd. Additionally, a special bundle which includes a VAVA 4K Projector and a 100” ambient light rejecting screen will also be available in very limited quantities for $2999.99 while supplies last. The Black Friday sale will be available on VAVA and Amazon. This matches the lowest price previously available only during the record-setting Indiegogo campaign.

With it’s best in-class picture quality and brightness, along with ALPD3.0 laser technology used by 10,000+ movie theaters worldwide, the VAVA 4K Ultra Short Throw Projector is your next-generation cinematic home theater experience. Put the VAVA projector just 7.3 inches away from the wall, and you can project 100 inch ultra big display screen picture.

Bring the movie theater home for the holidays! Available now on VAVA and Amazon .

Product highlights:

Display Type: DLP

Light Source: Laser (ALPD3.0)

Throw Rate: 0.233

Projection Size: up to 150″

Resolution: 4K

Brightness: 2500 lumen(100%CLO)/ 6000 lumen(Light Source)

Luminance Uniformity: > 88%

Contrast Ratio: > 300:1(ANSI) / > 3000:1(FOFO)

About VAVA:

VAVA is on a mission to make life simple for everyone with smarter products that just works. We believe that the best products stand out by blending in – and are simple to use, thoughtfully designed, of the highest quality, and guaranteed to be worry-free. We take the hassle of choosing products to give you more time to focus on moments that matter the most to you. #LifeMadeSimple

PR Contact

Jeh Lin

Director of Communications

408-455-0274

jeh.lin@vava.com

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Engineering Exam Prep Company Revamps PE Mechanical Course As Scantrons Go Extinct


“Change is always hard, especially when someone is preparing for an exam that has an affect on his or her career” C. Miller

Scantrons and number two pencils are slowly becoming less and less popular for testing as computer testing becomes the preferred testing method in many industries- including the engineering industry.

In fact, the National Council of Examiners for Engineering and Surveying (NCEES), an engineering licensing company, has been in the process of migrating all of their licensure exams to the computer-based exam format since 2014. Now, all Fundamentals of Engineering (FE) exams, the Principles and Practice of Engineering (PE) Chemical, and PE Environmental, and other exams are being offered only via the new Computer-Based Testing (CBT) format.

NCEES’s PE Mechanical is one of the next exams to be transitioned to the CBT format; the exam to transition in April of 2020.

The PE Mechanical exam is the exam that one must take and pass to become a licensed Mechanical Engineer. Most of the time, examinees must have also taken and passed the Fundamentals of Engineering (FE) exam prior to taking the PE exam.

While the upcoming PE Mechanical exam changes do worry many examinees, Chris Miller, the Association Vice President at School of PE, is confident that the exam prep company will sufficiently prepare its students for the PE Mechanical exam despite the changes.

“Everytime an exam changes to the CBT exam, our students show concern for how they are to prepare for their exam,” Miller said. “At School of PE, we want to ensure that our students get the best resources possible to pass their exams- whether it’s still in the traditional pencil and paper format or has transitioned to a CBT.

School of PE, an exam review company dedicated to prepare its students for various NCEES licensure exams, has been offering engineer review courses since 2004. School of PE has a track record of high student pass rates. For the Spring 2019 PE Mechanical exam, which was offered in the traditional pencil and paper format in April 2019, School of PE students achieved an average pass rate of 87% while the national pass rate for the exam was 72%.

Miller explained that School of PE has already went through many CBT transitions with other courses prior to the PE Mechanical transition, including the PE Chemical exam, the PE Environmental Exam, and all FE exams.

“Every time an exam is transitioned to the CBT format, I meet with School of PE’s instructors to go over how we will approach the change. We’ll evaluate the exam specifications, discuss strategy, and talk about if we need to restructure a course for the change” said Miller. “Typically, the exam content doesn’t necessarily change due to a CBT migration, but we want to make sure we make our students as comfortable with the new testing format as we can.”

When asked about how School of PE specifically prepares students for CBT exams, Miller mentioned School of PE’s Practice Portal- a feature that the business released in 2018.

The Practice Portal features a bank of practice problems for students to test their knowledge. The practice problems closely mimic NCEES’ CBT experience. To accommodate the upcoming updates to the PE Mechanical exam, School of PE will be launching questions specifically for the exam in January of 2019. The Practice Portal will be a free feature those who sign up for a PE Mechanical Ondemand or Live Online exam review course.

“Change is always hard, especially when someone is preparing for an exam that has an affect on his or her career,” Miller said. “But, if we can create an exam-like experience for our students, I think we will give them the experience necessary to confidently walk into their exam.”

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Mastercam Officially Sponsors SAE International Competitions


Baja SAE car

Mastercam is an official equipment supplier to SAE.

These competitions prepare engineering students for future employment in mobility-related industries by challenging them with a hands-on, team experience that includes design and manufacturing.

Mastercam, CAD/CAM software developed by CNC Software, Inc., is pleased to announce a development in its relationship with SAE International. In the past, Mastercam has provided free software and support to teams participating with SAE. Now, Mastercam has formalized a sponsorship of Formula SAE (FSAE) and Baja SAE to support these programs as an official equipment supplier for participating student teams.

With the sponsorship, FSAE and Baja SAE teams gain free access to Mastercam 2020 for a full year, along with technical support. “Mastercam is excited for the opportunity to be a sponsor of SAE International’s Collegiate Design Series and Baja SAE competitions,” says Carter MacCoy, Educational Programs Specialist. “These competitions prepare engineering students for future employment in mobility-related industries by challenging them with a hands-on, team experience that includes design and manufacturing. For years, we have proudly sponsored the local University of Connecticut FSAE team and some team members have ended up at Mastercam as interns and employees, so we know first-hand the positive effect SAE has on all those involved.”

SAE International is the leader in connecting and educating engineers while promoting, developing, and advancing aerospace, commercial vehicle, and automotive engineering. In FSAE, teams of undergraduate and graduate university students from around the world develop, manufacture, and compete with small, formula-style vehicles. In Baja SAE, engineering students develop, manufacture, and compete with single-seat, all-terrain sporting vehicles that serve as prototypes for the consumer market. Students are tasked with all aspects of managing these large-scale projects.

Here are some notable statistics from 2019:


  • 202 unique universities participated in FSAE, with 32% female students.
  • 209 unique universities participated in Baja SAE, with 14% female students.

For more information about Mastercam and FSAE, visit https://www.sae.org/attend/student-events/formula-sae-michigan/sponsor/equipment-suppliers. For more information about Mastercam and Baja SAE, visit https://www.sae.org/attend/student-events/baja-sae-arizona/sponsor/equipment-suppliers. For more information about all SAE Student Events, visit https://www.sae.org/attend/student-events.

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Legal Tech Company Propylon® Celebrates 20 Years Connecting People With The Law


Significant milestone for legal tech company marking two decades of innovation and growth

Propylon Turns 20

Our connection to our clients drives what we do at Propylon; it gives the work we do, and the innovative software solutions we provide, real value and meaning. Our focus over the last 20 years has evolved alongside the needs of our clients.

Propylon® today announced reaching an important milestone as the company celebrates 20 years of delivering innovative software solutions to the legislative, legal, and regulatory industries.

The company is celebrating 20 years connecting people with the law through technology. This is an exciting milestone for Propylon and marks a new stage in its evolution as an innovative market leader in the legal tech space.

During the last two decades, the legislative and legal tech industries have undergone significant change and addressed considerable challenges. Technology has enabled the landscape to evolve dramatically. Since its inception in 1999, Propylon has been at the forefront of innovation and progress in the sector, driving advancement through technology.

It is Propylon’s longstanding experience in the legislative and legal tech domain that has given birth to a unique blend of innovation. Where there are gaps in the market and a lack of offerings to meet the needs of their clients, Propylon creates them. Its vision in 1999 was that XML and Python would change the tech world. “Propylon was one of the first commercial companies in the world that built its technology stack on Python,” said Propylon founder and Chairman, Paul McKeon. “As a company, we’ve enjoyed remarkable growth thanks to that vision. We always prided ourselves on hiring the best technical talent available. We have developed an agile, talented and confident team of people. Our people have always been our biggest asset.”

The company’s name, Propylon, is from the Greek word meaning ‘gateway’ or ‘entrance,’ which represents the meeting point where technology enables the company to connect with its clients, connect the past with the future, and cross over the gateway beyond limitations to provide better solutions that meet the needs of its clients. Its logo, the infinity symbol, represents the infinite ways the organization strives to create a better world by providing innovative solutions that help make complex legal material easy and accessible to everyone.

Propylon’s 20 year anniversary branding reflects both the evolution of the company as well as its vision for the future. Its anniversary logo and strapline: ‘20 years connecting people with the law through technology’ captures the essence of who and what the company is by honoring the past, celebrating the present, and embracing the future. Reflecting on the company’s two decades as a market leader in the legal tech space, Propylon CEO John Harrington said: “Our connection to our clients drives what we do at Propylon; it gives the work we do, and the innovative software solutions we provide, real value and meaning. Our focus over the last 20 years has evolved alongside the needs of our clients. We are committed to meeting their needs today and into the future. We continue to make significant investments in our software solutions, expanding both the company and its product offerings.”    

Though many things have changed over the last 20 years, one thing that remains constant is the company’s vision of continuously striving to offer its clients better solutions to uphold the law and help create a better world.

About Propylon Inc.

Propylon is a market leader in providing software solutions that manage the complexity of legal and regulatory material. Propylon offers deep knowledge and specialized technology to create innovative, end-to-end solutions that meet the needs of its clients.

For more information about Propylon Inc., visit http://www.propylon.com.

SOURCE: Propylon Inc.

AUTHOR: Bernie Murphy, Propylon

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Waveband Communications, Inc refreshes its accessory line for the Harris Ma/Com P7100 Portable Radio


Harris P7100 Lapel Mic, Harris P7100 charger, Harris earpiece

Waveband refreshes it accessories for the Harris Ma/Com P7100 Portable Radio

Our goal with this project was to improve our entire accessory line for these legacy portables while being able to provide our mission-critical customers with economically friendly pricing.

In 2009 Harris Ma/Com Corporation, better known as Harris L3 Technologies, discontinued support of its legacy Harris P7100 radio.

“The P7100 radio has been a critical communications tool for our military personnel for over twenty years and has been replaced by newer portable radio models, including the Harris P7300 and XL-200,” said Kyle Bryant, Director of Marketing. “We realize that being able to purchase these newer radio models may not be in the budget with the increase in budget cuts most local, state, and federal agencies are encountering. Many agencies still continuously rely on these radios to perform, which is why we decided to make significant investments in improving our accessory line for these legacy Harris Ma/Com portables, including the P7100, P7200, and P5100, P5200.”

Below is a summary of these improvements at a product level.

4100 mAh two-way radio battery for Harris M/A-Com P7100 SKU: WV-BKB191210-LIP Now Available

Eldersburg, MD November 28, 2019, Waveband Communications, Inc

Increased Capacity extends talk times between charges.

New Features

1. Increased battery capacity from 3600 Mah to 4100 Mah. Increasing the average run time by 3 hours.

2. Extending warranty from 12 months to 24 months. Supports our commitment to product quality

3. Increased life cycle compared to Li-Ion cells (500+ vs. 300). Reduces how often you need to purchase replacement batteries.

4. Improved cross-compatibility will work with Harris OEM chargers. Eliminates the need to purchase new chargers.

Harris P7100 Lapel Mic SKU: WX-8012-M3 Now Available

Improve audio quality with louder speaker

New Features

1. Louder speaker providing improved audio quality

2. IP67 improved waterproof rating enhancing overall durability

3. Improved strain relief preventing the cable from wearing

4. Extending warranty from 12 months to 24 months. Supports our commitment to product quality

Harris P7100 Six Station Charger SKU: WXTWC6M Now Available

Certified to meet the United States Department of Energy and California Energy Commission

New Features

1. Chargers battery alone or with radio attached. Allows the option to swap batteries out, reducing any downtime.

2. We have redesigned the appropriate level of operational RF immunity.

3. Adapter cups are interchangeable allowing for future use with various radio models

4. The charger provides cold and hot battery monitoring and other essential battery warnings.

5. Extending warranty from 12 months to 24 months. Supports our commitment to product quality

Pricing and Availability

Our newly improved accessories for these legacy Harris Ma/Com portable radios are now in stock and are readily available. The price range for these accessories is between $60-$400. However, we are continuously working to reduce the cost of these high-quality accessories to support our customers during these financially challenging times. To support this initiative, we have added a “Request Bulk Quote” form to our newly improved website. In addition to streamlining our discounted pricing offerings, we are offering free shipping on any order of $299.

We are very pleased with how the refresh of these products performed in our initial testing and evaluation and we are confident that the investments we have made will improve the performance of these legacy Harris Ma/Com Radios.

“Our goal with this project was to improve our entire accessory line for these legacy portables while being able to provide our mission-critical customers with economically friendly pricing. I truly believe we exceeded our expectations with achieving these goals and I am extremely optimistic about the response we are going to receive from the professional communications community,” said Nick Hohman, VP.

About

Waveband Communications was founded in April of 2002 to custom engineer and deliver products to better service the two-way radio accessory needs of government users. Over the last decade, Waveband has emerged as the premier provider of services and products to the critical communications industry. We use our extensive industry experience to improve battery and accessory options for government users where lives depend on reliable radio communications. Our success is the direct result of our quality-first philosophy utilized by our knowledgeable staff, which is always committed to providing the highest level of service. Waveband is a Woman Owned Small Business registered in the Central Contract Registration database. We are located just outside of Washington, DC in Westminster, Maryland. Our knowledgeable staff, which has over 20 years of industry experience, stands ready to serve and improve your critical communications needs.

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Rhythmic Technologies Deploys Delta Risk’s ActiveEye Managed Security Platform for Clients Using AWS


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“Rhythmic’s clients are building and running critical applications in the cloud. By partnering with Delta Risk, we can help them better protect those applications with strong monitoring and response capabilities.”

Today, Rhythmic Technologies, a DevOps infrastructure management company, announced that it has partnered with Delta Risk, a leading provider of SOC-as-a-Service and security services, to offer advanced AWS managing and monitoring features. By incorporating Delta Risk’s cloud-native Security Orchestration Automation and Response (SOAR) platform known as ActiveEye in its offering, clients can now avoid data breaches caused by AWS (Amazon Web Services) misconfigurations and external attacks.

“Rhythmic’s clients are building and running critical applications in the cloud,” said Cristopher Daniluk, founder and chief executive officer, Rhythmic Technologies. “By partnering with Delta Risk, we can help them better protect those applications with strong monitoring and response capabilities.”

This new offering is for Rhythmic clients using real-time monitoring and response for AWS GuardDuty, AWS Config, AWS CloudTrail, OS security/audit event logs, and application hooks. The responsibility for configuring platforms like AWS to identify atypical behavior is left to the users, who sometimes struggle to set up the platform to effectively protect them against breaches that can expose sensitive data.

“Rhythmic Technologies and Delta Risk complement each other very well, and we are excited about the positive impact this will have on Rhythmic Technologies’ clients,” said Mike Warren, vice president of Cyber Resiliency Services, Delta Risk. “The ActiveEye platform eliminates more than 95 percent of false positives from thousands of daily security alerts generated by AWS and other cloud providers. Rhythmic Technologies will now be able to offer enhanced managed security services for mission-critical cloud infrastructure.”

Next-generation endpoint detection and response solutions, network security information and event management (SIEM), cloud applications, and cloud infrastructure generate thousands of alerts daily. With ActiveEye 2.0, customers can view and manage them all or have Delta Risk SOC analysts manage them. Advanced security automation processes the majority of alerts, so Delta Risk SOC analysts can focus on the most complex and critical alerts, taking that load off of in-house teams.

About Delta Risk

Delta Risk is breaking the mold for managed security, delivering Security Operations Center (SOC)-as-a-Service and security services that bridge the gap to a modern security approach. We enable any size organization to leverage our expert security operations team and respond to endpoint, network, and cloud security threats 24×7. ActiveEye, our proprietary platform, uses Security Orchestration Automation and Response (SOAR) to cut through the noise and address the most critical threats faster. The ActiveEye Portal is the cornerstone of our customer-centric approach, providing clients a transparent view into SOC activities and Key Performance Indicators (KPIs) that demonstrate the value of our co-managed security approach. For more information, visit https://deltarisk.com.

About Rhythmic Technologies

Rhythmic is the only company built specifically to support engineering teams building apps in AWS. We have been designing, implementing and operating infrastructure for custom applications for over 20 years, allowing us to combine the experience that comes from spending a long time in the trenches with the modern thinking that comes from building cloud-based infrastructure and being part of DevOps teams. Our customers include federal agencies, Fortune 500 companies, growth companies and startups. Visit Rhythmic on the web or follow us on Twitter, LinkedIn or Facebook.

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In Wake of New Romaine Lettuce Recall, FoodLogiQ Calls Supply Chain Management and Food Traceability “More Important Than Ever”


“Foodborne illness is unacceptable, because this is a preventable issue.” – Sean O’Leary, FoodLogiQ CEO

FoodLogiQ, the leading SaaS provider of food safety compliance, traceability, and supply chain transparency software solutions, shared thoughts from corporate leadership today in the wake of the ongoing E. coli outbreak linked to romaine lettuce. The affected produce has sickened 67 people in 19 states, with 39 people being hospitalized and six experiencing kidney failure, according to a November 26, 2019 update from the U.S. Centers for Disease Control and Prevention (CDC). As of today, no deaths have been attributed to the E. coli outbreak.

Currently, the CDC still has not identified the contamination source or where all of the suspect lettuce was grown, although Salinas, California, is believed to be a potential source site. The Food and Drug Administration (FDA) has also stated it is not certain where in the supply chain the contamination occurred, as no common grower, supplier, distributor or brand of romaine lettuce has been identified. The organization has deployed investigators to the farms in question to try to determine the source and the extent of the contamination.

In the meantime, consumers were advised this week to beware of purchasing or eating romaine lettuce harvested from the Salinas, California growing region. This includes whole heads and hearts of romaine, chopped romaine, organic romaine, or salads and salad mixes containing romaine. If consumers do not know where the lettuce was grown, they should throw it away or return it to the place of purchase. Also, if romaine lettuce does not have information about the harvest region or does not indicate that it has been grown indoors (i.e., hydroponically- and greenhouse-grown), consumers should throw it away or return it to the place of purchase. Consumers ordering salad containing romaine at a restaurant or at a salad bar should ask the staff whether the romaine came from Salinas. If it did, or they do not know, they should not eat it.

While anyone can develop E. coli infection from exposure to the pathogen, there are certain population demographics – pregnant women, people with weakened immune systems, young children and elderly adults – who are most susceptible to developing severe complications, such as kidney failure and even death, if they become ill.

FoodLogiQ Insight

Unfortunately, recalls and withdrawals are a fact of life in the food industry, and they can happen for a variety of reasons. Whether it’s a quality or packaging problem, or a food-safety issue, if you’re a part of the food supply chain, it’s not a matter of if your company will be affected by a recall; it’s simply a matter of when.

CDC statistics tell us that approximately 48 million people get sick every year from foodborne illnesses—and that’s just in the United States; 128,000 of them end up in the hospital. When you consider that 3,000 people die every year from foodborne illness—that’s one 9/11 every year. According to FoodLogiQ CEO Sean O’Leary, that’s unacceptable, because this is a preventable issue, and unfortunately, these illnesses are an underreported public health problem.

“My challenge to the food industry is simple,” says O’Leary. “What if we made just a 1% improvement in the number of cases of foodborne illness? That seems like such a small percentage, but when you do that math, that’s 480,000 people who don’t get sick this year; 1,280 people who aren’t admitted to the hospital; and 30 people who don’t die. Those are significant numbers.”

FoodLogiQ’s Solution: The Connect Platform

By having a robust end-to-end traceability program and technology that provides real-time data and visibility, companies facing a recall can isolate and surgically withdraw the tainted product out of the supply chain without recalling more items than necessary. First and foremost, that process protects consumers; it also limits the disruption and the waste of good food, which saves the company money.

To address these and other food safety issues, FoodLogiQ created a software solution that allows food companies to efficiently manage their suppliers, capture all the data needed for a transparent and FSMA-compliant supply chain, and stitch together critical tracking events to achieve real farm-to-fork traceability to quickly identify and address food safety issues.

According to Lucelena Angarita, Director of Supply Chain Traceability for Independent Purchasing Cooperative, Inc., the purchasing cooperative for Subway® franchisees, FoodLogiQ’s Connect platform provides IPC with useful shipment information that, in the event of a quality issue, provides the data to make real-time business decisions that protect the consumer and the Subway® brand. This is only possible if all supply chain partners collaborate to report their critical tracking events in their traceability system.

“We know that being proactive and prepared can make all the difference in successfully managing a quality incident,” says Angarita. “That’s why we partnered with FoodLogiQ in 2015, launching the Subway®-IPC/FoodLogiQ Traceability Program. Using FoodLogiQ Connect’s Track + Trace together with GS1 US Foodservice Standards, our supply chain partners can manage and track their shipments from the manufacturing plants all the way to the restaurant. That supply chain visibility mitigates risk, which is extremely valuable when consumer safety is at stake.”

“Currently, 99% of the produce sold by volume to Subway® has a GS1-128 barcode, which is the industry-recognized standard for traceability by product and location and the foundation of FoodLogiQ’s platform. Now our distributor partners are starting to scan the barcodes as they deliver each case to our restaurants, helping us reach our full supply chain traceability goals,” says Angarita.

“We’re proud to work with organizations like IPC/Subway® who are committed to consumer transparency and want to provide their customers with safe, high-quality food,” says O’Leary. “In this complex global supply chain, that’s what they demand and deserve.”

About FoodLogiQ

FoodLogiQ® LLC is the leading SaaS provider of traceability, food safety and supply chain transparency solutions. FoodLogiQ Connect is the most comprehensive, data-driven software solution that enables supplier management, food safety compliance, quality incident management, recall management and whole chain traceability – all on a single platform built exclusively for the food industry. To meet mounting regulatory requirements and consumer demands for transparency, food companies are leveraging FoodLogiQ Connect to validate supplier compliance with food safety and act with confidence in the event of a food safety or quality issue. To request a demo, please visit http://www.FoodLogiQ.com/demo.

Contact:

Kiecha Berzins, APR

Vice President, Marketing & Communications

FoodLogiQ

919-656-4887

kberzins@foodlogiq.com