Category Archives: Technology: Electronics

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Technology: Computer

AvarTec Responds to New Normal Surge in Demands for IT Business Connections

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These are unique and challenging times.


COON RAPIDS, Minn. (PRWEB)

AvarTec, a full-service information technology company announced today that it is ready to take on new clients who find themselves needing extra assistance as they transfer to remote workplaces and work from home (WFH) due to the Covid-19 Outbreak.

On the heels of Governor Tim Walz’ State of the State Address on April 5, and no abrupt end expected for his stay at home order, AvarTec has seen a marked increase in requests for their IT services to help business large and small who need to transform to remote offices and working from home in a matter of days.

“It’s been a unique and challenging time,” said Jim Mehle, CEO of AvarTec. “We have certainly seen an uptick in our business during this unprecedented time.”

AvarTec has worked steadily since the outbreak to transform many corporate offices into several branch offices located in the homes of client’s employees.

“On a recent weekend we helped a company with 70 employees go fully remote,” said Mehle. “By Monday morning they were plugged in and ready to go. We provide everything, support, laptops and all necessary tools to make sure everything is secured and operational.”

While AvarTec is helping clients work remotely, AvarTec employees are also working from home to meet the needs of those clients. This time away from the office has brought clients of a different feather to the office in Coon Rapids.

A rafter of wild turkeys has been seen entering the entryway to the office while it is closed. The office is just a stone’s throw from the Coon Rapids Dam area, making the turkey visit plausible but unique.

“In the midst of this trying time for all of us, these turkeys have brought some levity to the situation,” said Mehle.

In the end, Mehle said his company is ready and able to help mid to large sized business transform their IT services to meet the challenges of doing business amid a historic pandemic. They are poised to put Microsoft Teams and Office 365 hybrid solutions in place on a fast track for business who want to be more effective, efficient, and engaged with their remote workforce.

“You are really seeing the good businesses in this field rise to the top as more and more companies go remote,” said Mehle. “We aren’t advertising much; people are just finding us and have heard we know our stuff and offer fast, reliable service. We pride ourselves on relationship building. Now more than ever that is so important in times like these.”

In addition to helping with technology hurdles through these trying times, AvarTec has partnered with Experience Leadership in Eden Prairie to help their clients and business leaders re-tool their team management and process to maximize productivity and the engagement of their remote employees.

Attention: Editors, Reporters and Show Producers:

All the IT experts named in this release are available to be interviewed for what’s trending in working remotely stories. To help make coordinating schedules easy and hassle free – contact publicist Robb Leer 612.701.0608 or at robbl@leercommunication.com

About AvarTec:

Since 2002, AvarTec, Inc. has been helping twin cities businesses with enterprise-level support and technology management. We are their IT department. Our clients have no need for internal IT staff to watch over their computer and network assets. We have expansive experience with all aspects of security, computing, networking, enabling remote workforce collaboration tools like Microsoft O365 and Teams, and voice communications. For more information please visit https://www.avartec.com

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Technology: Computer

Bloomfire Brings Company Knowledge Bases into Microsoft Dynamics with New Integration

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AUSTIN, Texas (PRWEB)

Knowledge engagement company Bloomfire announced today that they have released a new integration with Microsoft’s customer relationship management (CRM) platform, Dynamics. The integration allows Bloomfire customers to search and access content from their company’s Bloomfire knowledge base without leaving Microsoft Dynamics. The integration lets sales representatives and other customer-facing employees automatically view relevant content based on fields such as industry, use case, and deal stage, giving them additional context and resources to help customers and prospects.

“Sales, customer service, and other teams that use Microsoft Dynamics need to be able to find information quickly to deliver an excellent experience to prospects and customers,” says Bloomfire Director of Product Joah Gonzalez. “We’ve created our Dynamics integration to streamline the process of finding and using company knowledge. Now employees can access the collective intelligence of their entire organization by searching Bloomfire within the Dynamics interface.”

Bloomfire’s Microsoft Dynamics integration is the latest addition to the knowledge engagement company’s growing library of integrations. Bloomfire released an integration with another Microsoft product, the real-time chat and collaboration application Microsoft Teams, earlier this year. Bloomfire also has an integration with the CRM platform Salesforce.

The Microsoft Dynamics integration is now available to all Bloomfire customers as a premium feature. Customers who are interested in using the integration can learn more by contacting their Account Manager.

About Bloomfire

Bloomfire is the leader in knowledge engagement, delivering an experience that connects teams and individuals with the information they need to excel at their jobs. Our cloud-based knowledge engagement platform gives people one centralized, searchable place to engage with shared knowledge and grow their organization’s collective intelligence. For more information or to schedule a demo, visit http://www.bloomfire.com.

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Technology: Electronics

H°eats Pads-For-Delivery – Self-heating, water activated, flameless food pan warming pads

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LAS VEGAS (PRWEB)

H°eats pads-for-delivery allows restaurants and caterers the ability to stay operational as they shift from on-premise dining to a take-out/delivery model or if the need for mobile, flexible and agile food services is required. H°eats pads-for-delivery is a water-activated, flame-free, self-heating pad that is placed between two food pans, disposable foil or stainless steel. It provides safe, reliable, flame free heat for up to two hours and offers a new way for foodservice operators to continue operations when take-out or delivery is the main focus or the demands on the operator extends beyond the limitations of the existing infrastructure. H°eats pads-for-delivery’s low cost and 30 second activation, are the perfect choice for a restaurant’s take-out/delivery contingency plan. H°eats pads-for-delivery also allows foodservice operators the ability to scale up their feeding operations immediately, to meet the demands of increasing demand for services during emergency situations. H°eats pads-for-delivery integrates seamlessly with existing equipment and supplies and does not require accessories or special equipment to purchase.

“All restaurants should have a rapidly deployable, inexpensive contingency plan that can be implemented, on demand, in times of need that will ensure the delivery of hot, nourishing meals to their customers. With today’s unpredictable demands on a restaurants and caterers, a safe, simple and reliable contingency plan to scale up or ensure continued meal deliveries, regardless of a lack of additional equipment capacity or un-expected equipment failures, is a must,” says Anthony Russo, Director of Business Development at Lava Gel Technologies, LLC.

Jimmy Frischling, Managing Partner at Branded Hospitality Group LLC, added “Delivery and takeout are the two of the critical tools the hospitality industry has available to meet the consumer demand for food services during this most challenging time for our country. Families, along with the healthcare industry, require safe and reliable delivery and takeout options and H°eats pads-for-delivery represent the single best solution available in the market. The product is hot food agnostic, so whether you’re a casual restaurant or at the other end of the spectrum, H°eats will be embraced, valued and appreciated by your customers.”

Features and benefits of H°eats pads-for-delivery include:

  • Activates and operational in less than 30 seconds

  • Low cost per activation

  • Safe, non-toxic, reliable flame-free heat

  • Requires up to 90% less water than traditional food warming methods

  • No special equipment to operate, integrates with existing equipment and supplies

  • First orders can be shipped within 24 hours *subject to availability

H°eats pads-for-delivery are available now in full and half pan sizes and can be used with 2 – ½ or 4” deep pans and are $3.00 per food pan activation. For more information on H°eats pad-for-delivery, contact arusso@lavagelusa.com

About Lava Gel Technologies LLC

Lava Gel Technologies LLC., a subsidiary of Lava Gel USA Is a US based company specializing in the development and production of innovative, safe, reliable and simple to operate products that provide flame-free heat, that can be used anytime, anywhere and by anyone. Products that are “Powered by Lava Gel®” are currently used in the cosmetic, healthcare, foodservice and consumer goods markets. The products developed by Lava Gel Technologies LLC are covered by numerous US and Foreign patents.

About Branded Hospitality Group LLC

Branded Hospitality Group LLC (“Branded”), is an investment & solutions platform based in New York City. Branded leverages its ecosystem of hospitality venues, industry expertise and deep relationships to connect Hospitality Industry Technology, Food-Tech, Prop-Tech and Innovative companies with capital and customers. Branded is at the intersection of hospitality, technology, innovation and capital.

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Technology: Computer

Healthcare and Public Safety to Get Free Employee Scheduling Software during COVID-19

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employee scheduling software, nurse scheduling, officer scheduling, free software

ScheduleAnywhere Employee Scheduling Software

We’re proud to support mission-critical operations and essential services during this difficult and stressful time.


FARGO, N.D. (PRWEB)

Atlas Business Solutions, Inc. (ABS) has launched a program to help support healthcare and public safety during the COVID-19 global pandemic. Any healthcare organization or public safety department not currently using ScheduleAnywhere can use it free through June 30, 2020. Current healthcare and public safety ScheduleAnywhere customers will be upgraded to an unlimited employee license through June 30, 2020 at no additional charge. This can be used to add other locations, departments or related services that can assist during this crisis.

“We’re proud to support mission-critical operations and essential services during this difficult and stressful time,” said Jon Forknell, vice president and general manager of ABS. “Now more than ever, they need a simple and effective way to manage and communicate work schedules.”

Thousands of healthcare entities and public safety departments rely on ScheduleAnywhere daily to make sure the right people are scheduled at the right time and place. Prior to using ScheduleAnywhere, most customers were scheduling by hand using a spreadsheet or some other time-consuming process. To help with the transition to ScheduleAnywhere, ABS is helping on-board employees and offering mini-training sessions at no additional cost.

“We know the last thing these folks need right now is to learn a new software program,” said Forknell. “We’re making it easy to get up and running and are here to provide free support when needed.”

About ScheduleAnywhere

ScheduleAnywhere is online employee scheduling software developed by Atlas Business Solutions, Inc. This Software as a Service (SaaS) works for any business that schedules shifts, including mission-critical operations like public safety and healthcare. The software ensures proper shift coverage, eliminates scheduling conflicts, tracks certifications and training, and manages shift rotations, staff availability, overtime and time-off requests. Free trial accounts are available and pricing is based on the number of employees scheduled.

About Atlas Business Solutions

Atlas Business Solutions, Inc. is a leading developer of easy-to-learn, easy-to-use, and affordable business management software. Founded in 1991, the company is recognized as an industry leader and was named as one of Software Magazine’s Top 500 Software Companies nine out of the last fifteen years.

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Technology: Computer

Veratad Waives Fees for Digital Healthcare & MedTech Providers During COVID-19 Outbreak

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TEANECK, N.J. (PRWEB)

Veratad Technologies, a global provider of age and identity solutions, is waiving onboarding and subscription fees for healthcare and medical technology providers combating the COVID-19 crisis. All organizations that provide or assist in providing virtual care are eligible to apply for no-cost implementation and a free subscription to Veratad’s identity verification platform through June 2020.

In addition, eligible organizations will receive “fast-track” platform onboarding, allowing them to streamline their verification processes as rapidly as possible.

Veratad’s identity verification platform combines hundreds of global data sources, document verification, out-of-wallet questions and AI-powered fraud signal detection. Highly flexible and easy to deploy, Veratad allows companies around the world to meet regulatory and ethical requirements around patient and customer identity.

“Virtual healthcare is an important tool in our fight against COVID-19,” says John E. Ahrens, CEO, Veratad Technologies, LLC. “It eases the burden on healthcare resources and minimizes in-person contact at a time when social distancing is critical. We’re happy to provide the use of our platform to those who make telehealth and telemedicine possible.”

To apply for a no-cost implementation and a free subscription to Veratad’s identity verification platform, visit https://veratad.com/covid-19.

About Veratad Technologies, LLC

Veratad Technologies, LLC is the leading provider of global age and identity solutions. Veratad makes high-end technology accessible with a full suite of trusted and highly flexible solutions. With Veratad, data, documents, out-of-wallet questions, mobile two-factor authentication and biometrics come together to solve the toughest identity problems. Privacy matters at Veratad. Our solutions verify age or identity in seconds while protecting sensitive personal data and promoting a high level of consumer privacy. Veratad’s goal is to keep our clients safe without losing focus on their goals of increasing profits, reducing costs, preventing fraud and enhancing compliance. For more information, visit https://veratad.com/.

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Technology: Electronics

L-com Now Stocks IP67, Ethernet and USB Cable Assemblies Connectorized with Mighty Mouse Connectors

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L-com Now Stocks IP67, Ethernet and USB Cable Assemblies Connectorized with Mighty Mouse Connectors

“Many of our customers…cannot afford to wait for these types of cables in the case of a line down situation. Now we can offer these Mighty Mouse assemblies with same-day shipping to satisfy these quick turn requirements,” said Dustin Guttadauro, Product Manager


IRVINE, Calif. (PRWEB)

L-com, an Infinite Electronics brand and a preferred manufacturer of wired and wireless connectivity products, announced today that they have launched a new series of Ethernet and USB cables that feature Glenair’s 801 Series Mighty Mouse Connector on one end of the assembly. These rugged, tactical assemblies are built to USB 2.0, Category 5e or Category 6 standards.

At just half the size and weight of a D38999 connector, the high-performance Mighty Mouse connector is specified on hundreds of mission-critical interconnect applications worldwide and has become the de facto high-performance connector solution for many former users of the D38999 connector.

L-com’s Mighty Mouse assemblies are built with low-smoke zero-halogen (LSZH) or PVC jackets and are offered with either a male or female Mighty Mouse connector to a standard RJ45 or USB type-A connector. The Mighty Mouse connectors are IP67-rated even when unmated and offer superior lock-down and grounding characteristics when compared to standard connectors. All assemblies are shielded for EMI/RFI resistance and are suitable for outdoor use.

“These assemblies are nearly impossible to find off-the-shelf and typically require high minimum order quantities and 10-16 week lead times. Many of our customers support mission critical applications in harsh environments and cannot afford to wait for these types of cables in the case of a line down situation. Now we can offer these Mighty Mouse assemblies with same-day shipping to satisfy these quick turn requirements,” said Dustin Guttadauro, Product Manager.

L-com’s new Ethernet and USB Mighty Mouse Cable Assemblies are all in-stock and available for immediate shipment with no minimum order quantities.

About L-com:

L-com, a leading manufacturer of wired and wireless connectivity products, offers a wide range of solutions and unrivaled customer service for the electronics and data communications industries. The company’s product portfolio includes cable assemblies, connectors, adapters, antennas, enclosures, surge protectors and more. L-com is headquartered in North Andover, Mass., is ISO 9001: 2015 certified and many of its products are UL® recognized. L-com is an Infinite Electronics brand.

About Infinite Electronics:

Based in Irvine, Calif., Infinite Electronics offers a broad range of components, assemblies and wired/wireless connectivity solutions, serving the aerospace/defense, industrial, government, consumer electronics, instrumentation, medical and telecommunications markets. Infinite’s brands include Pasternack, Fairview Microwave, L-com, MilesTek, Aiconics, KP Performance Antennas, PolyPhaser, Transtector, RadioWaves, ShowMe Cables, INC-Installs and Integra Optics. Infinite Electronics serves a global engineering customer base with deep technical expertise and support, with one of the broadest inventories of products available for immediate shipment.

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Technology: Electronics

PRO Unlimited Named SIIA Business Technology Product CODiE Award Finalist for Best VMS Platform

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Finalists represent the best products, technologies and services in software, information and business technology.


SAN FRANCISCO (PRWEB)

PRO Unlimited, a global innovator of contingent workforce management software and services, today announced that its Wand® Vendor Management System (VMS) was named a 2020 SIIA CODiE Award finalist in the “Best VMS Platform” category. Finalists represent the best products, technologies and services in software, information and business technology.

Wand enables managers and program owners to effectively manage all aspects of the contingent workforce lifecycle. Core capabilities of Wand include, but are not limited to:

  • A true omnichannel experience via Wand Mobile, including comprehensive native apps on the iPhone, Android, iPad and Apple Watch

  • Total contingent workforce management that includes onboarding and offboarding, interview scheduling, Statement of Work (SOW) engagements, timecards and expenses, and much more

  • Extensive personalization options, including the ability to show/hide or reorder homepage components, plus set a new default homepage

  • Self-sourcing via Wand’s Talent Network

  • Wand Discovery analytics and reporting dashboards, providing insights to global headcount distribution by labor type, request fulfillment cycle time, and more

Acknowledged as the premier awards program for the software and information industries for 35 years, the SIIA CODiE Awards are produced by the Software & Information Industry Association (SIIA), the principal trade association for the software, education, media and digital content industries. Wand VMS was honored as one of 150 finalists across the 40 business technology categories.

“The 2020 CODiE Award finalists join a long and distinguished history of innovative products and services destined to transform the way we do business,” said Jeff Joseph, President of SIIA. “We congratulate all our finalists and look forward to seeing their impact across the B2B market for years to come.”

The SIIA CODiE Awards are the industry’s only peer-recognized awards program. Business technology leaders including senior executives, analysts, media, consultants and investors evaluate assigned products during the first-round review. Their scores determine the SIIA CODiE Award finalists, which account for 80% of the overall score. SIIA members then vote on the finalist products, and the scores from both rounds are tabulated to select the winners. Business Technology category winners will be announced May 18 during an online winner announcement ceremony.

Details about each finalist are listed at https://www.siia.net/codie/2020-Finalists.

About PRO Unlimited

PRO Unlimited, through its purely vendor-neutral Managed Services Program (MSP) and Vendor Management Software (VMS) solutions, helps organizations around the world address the costs, risks, and quality issues associated with managing a contingent workforce. A pioneer and innovator in the VMS and MSP space, PRO offers solutions for e-procurement and management of contingent labor, 1099/co-employment risk management, and third-party payroll for client-sourced contract talent.

Follow PRO Unlimited:

https://twitter.com/PROUnlimited

https://twitter.com/WandVMS

http://www.linkedin.com/company/pro-unlimited

About the SIIA CODiE™ Awards

The SIIA CODiE Awards is the only peer-reviewed program to showcase business and education technology’s finest products and services. Since 1986, thousands of products, services and solutions have been recognized for achieving excellence. For more information, visit https://www.siia.net/codie.

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Technology: Electronics

Bluefin and Plug’n Pay Technologies Announce Partnership for PCI-Validated Point-to-Point Encryption (P2PE)

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“With this new partnership, our merchants can now expect to benefit from increased security, reduced PCI scope and reduced PCI compliance costs, all with no additional development required. That is a Win/Win in my book,” said David Price, President, Plug’n Pay Technologies.


ATLANTA and PLANO, Texas (PRWEB)

Bluefin, the leading provider of payment security technologies including PCI-validated Point-to-Point Encryption (P2PE) solutions for retail, hospitality, healthcare, and higher education, has announced a new partnership with Plug’n Pay Technologies, a leading secure internet authorization provider, to provide Plug’n Pay clients PCI-validated P2PE through the company’s WebXpress™ Processing Gateway.

Plug’n Pay offers the industry’s most feature-rich, easy-to-integrate processing gateway, along with a wide array of leading-edge premium products that enable customers to maximize online and point-of-sale profits, reduce fraud risks, and build customer loyalty. With the company’s Payments as a Service model, there are no web server or hosting requirements. Surcharging, Convenience Fees, Billing Presentment, Recurring Billing, and Membership Management are just a few of their product offerings.

“We have been looking for a viable, robust P2PE solution for quite a while. Our merchants have been asking for a way to increase security, reduce PCI scope, and its associated significant cost. Bluefin’s P2PE solution addresses these needs on all points,” said David Price, President, Plug’n Pay Technologies. “Since 1996, when the company was first formed, PnP has always allowed its merchants to help drive product development based on their needs. So it was important for us to be able to answer their demands for a fully integrated P2PE solution.”

“With this new partnership, our merchants can now expect to benefit from increased security, reduced PCI scope and reduced PCI compliance costs, all with no additional development required. That is a Win/Win in my book,” added Price.

The Bluefin/ Plug’n Pay P2PE offering secures credit and debit card transactions by encrypting all data within a PCI-approved point of entry device. This prevents clear-text cardholder data from being available within the device, or in the merchant’s system where exposure to malware is possible. Data decryption always occurs offsite in a Bluefin hardware security module (HSM), ensuring the highest level of security.

“Plug’n Pay Technologies provides a complete suite of processing solutions for companies across the U.S.,” said Greg Cornwell, Chief Revenue Officer, Bluefin. “Not only is the company innovative in their approach to sales and serving their clients, but they are clearly dedicated to providing the gold standard of payment security with PCI-validated P2PE. This security solution will provide numerous cost and efficiency savings to their clients, while protecting payments through every point of acceptance.”

About Bluefin

Bluefin specializes in payment and data security technologies that protect point-of-sale (POS) and online transactions. Our security suite includes PCI-validated point-to-point encryption (P2PE) for retail, call center, mobile and unattended payments, and our ShieldConex® data security platform for the protection of personally Identifiable Information (PII), Personal Health Information (PHI), and payment data entered online. Bluefin is a Participating Organization (PO) of the PCI Security Standards Council (SSC) and is headquartered in Atlanta, with offices in Chicago and Waterford, Ireland. For more information, please visit http://www.bluefin.com.

About Plug’n Pay Technologies

Since 1996, Plug’n Pay Technologies has been on the forefront of bringing secure, reliable eCommerce solutions to businesses of all sizes. Our transaction programs are developed specifically to meet the needs of today’s Internet merchant. Since 1996, more than 100,000 merchants have trusted us to manage their Internet payments.

Plug’n Pay is one of the pioneers of Internet payment solutions, enabling customers to maximize online and point-of-sale profits, reduce risk of fraud, and build customer loyalty with a wide array of leading-edge premium products and services. All of our products are simple to use, fast to integrate, and highly cost effective.

Plug’n Pay’s seamless “plug-in” technology allows merchants to accept and manage both credit card and electronic check payments in a secure environment. Our industry-leading cardholder fee absorbing models maximize merchant savings by allowing merchants to pass the cost of card processing onto the customer. Our “Attendant” product allows customers to manage their own billing profiles significantly for membership and recurring payment, thereby reducing customer service costs. We securely provide connectivity to all of the nation’s largest credit card processors, as well as to the EU and Caribbean, offering merchants the option to work with any bank they prefer.

Our flexible, cost-effective products make it easy for both online and brick-and-mortar retailers to gain a competitive edge by plugging into new profits and reducing risk.

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Technology: Computer

Captello Releases Digital Activations for Virtual Trade Show Platforms

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Browser Friendly Digital Activations | Captello

“We want exhibitors to know that, whatever the medium or platform they choose to use, Captello has the solution. We have developed a seamless experience that provides full control of the lead management process – from the trade show floor to the virtual, browser based experience.”


DALLAS (PRWEB)

Considering the challenges of trade show exhibitors and organizers worldwide amidst current health concerns, Captello is working to meet the needs of those who are either temporarily shifting to, or additionally integrating with online methods of event participation, such as virtual trade shows.

New, digital activations are now available from Captello for use on any browser based platform. Add instant gamification to your virtual trade show experience and gain the competitive advantage of Captello’s full suite of lead management software solutions.

Captello injects lead capture data into a powerful workflow, which automatically qualifies leads according to user-defined criteria. Leads are then assigned to corresponding representatives for personalized follow-up. Enriched data then flows, in real-time, to your CRM and marketing automation platforms. Flexible, automated workflows initiate prospect follow-up with personalized communications in the form of SMS messages, emails, postcards, handwritten letters and more.

Captello provides further value with real-time analytics & reporting, and an event ROI calculator.

“We want exhibitors to know that, whatever the medium or platform they choose to use, Captello has the solution. We have developed a seamless experience that provides full control of the lead management process – from the trade show floor to the virtual, browser based experience.” – Emad Atya, Director of Engineering – Captello

Participants can now sign in to play games on any web page using customizable forms! Choose from a library of over twenty easily customizable games, which can be activated and launched within minutes, complete with company branding, color schemes, and more. Users are able to set up details such as branding, prizes, prize quantity, winning odds, and leaderboard settings using Captello’s web application. Here are some of the benefits:


  • Bring digital activations to your virtual trade show

  • Introduce an element of fun

  • Invite virtual attendees using a simple hyperlink

  • Play games using only a browser, no mobile device required

  • Capture more leads with campaigns and virtual events

  • Create a new channel for sending prizes

  • Automatically send leads into your CRM or marketing automation platform

Learn more about Captello: https://captello.com

Download Captello’s Activations Brochure: https://hello.captello.com/content/Captello-Activations-Brochure.pdf

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Technology: Computer

SamsonPR Extension Launches to Provide Early Stage Tech Startups with the Right Tools to Accelerate Awareness

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SamsonPR is a San Francisco-based B2B technology communications agency, driven by analytics

Today we are rolling out a solution and package for tech startups that provides everything they need to launch a very successful PR program in a super accelerated time frame, and then to keep that momentum going, both internally and externally, said Scott Samson, founder and CEO of SamsonPR.


SAN FRANCISCO (PRWEB)

SamsonPR, an analytics-driven public relations agency specializing in B2B tech companies, today announced the launch of SamsonPR Extension, a program specifically tailored for early-stage tech startups either with seed and/or Series A funding. Developed to address the needs of high-growth emerging companies, SamsonPR Extension combines high-level strategic advisory services with results-driven execution.

SamsonPR Extension is designed from the ground up as an alternative to the traditional agency model, providing startups access to an embedded team of senior PR experts that serve as a core extension of their team. The program components include message development, media relations, thought leadership, content development, marketing solutions and social media strategy.

“The biggest challenge for many startups is balancing budget and growth. For many seed and series A companies, hiring an internal PR team is not realistic, especially at the level of expertise needed to launch their company and products in often complex and noisy markets,” said Scott Samson, founder and CEO of SamsonPR. “Today we are rolling out a solution and package for tech startups that provides everything they need to launch a very successful PR program in a super accelerated time frame, and then to keep that momentum going, both internally and externally.”

Three new units have been launched to enable the success of SamsonPR Extension:

SamsonVentures:

SamsonVentures allows startups to offset the cost of PR services by providing equity (sometimes part cash retainer and part equity), giving the SamsonPR team an investment in exchange for services. Currently, several clients are taking advantage of SamsonVentures as it provides a mutually beneficial arrangement to ensure you can put as much power into the PR program as possible early on in your company’s journey.

SamsonVisibility:

SamsonVisibility allows startup CEOs and founders to focus not just on PR for their company, but also to help build their executive visibility and profile. Often, tech companies allocate their PR budget under the marketing umbrella, with specific goals of driving awareness and demand for their products. However, what’s often missed is the critical importance of building CEO and founder reputations because this has very different goals than traditional marketing programs. However, failing to build executive visibility has consequences down the road that affect both the business and marketing initiatives. As part of this program, the SamsonPR team builds your story and helps get you out talking as a proven leader in your industry through media relations, events and social media.

SamsonAnalytics:

SamsonAnalytics is a tool that allows startups to have a better understanding of their competitive landscape with set benchmarks for the PR program to achieve. The tool provides an in-depth analysis of a client’s media coverage and share of voice (with media and social), compared to a core group of competitors. Based on the analysis, the SamsonPR team provides the key takeaways showing the real opportunities to capture more awareness, differentiate and stand out in the market. It also serves as a benchmarking tool to show awareness and growth over time.

SamsonPR is offering a free SamsonAnalytics report, showcasing your share of voice over the past few years against your core competitors, top writers covering your space, what’s working and not working with your current awareness, and key opportunities for your company to stand out and gain additional share of voice. Email info@samsonpr.com or visit http://www.samsonpr.com to sign up.

About SamsonPR:

SamsonPR is a San Francisco-based B2B technology communications agency, driven by analytics. The agency provides a new and better way of thinking about a brand and how to best run an effective communications program that not just delivers results, but ties back to a company’s business objectives. SamsonPR’s approach is always focused on top-tier visibility – quality over quantity – leveraging top-tier media relationships to tell a client’s story. It’s about telling the right story at the right time in front of the right audience. For more information on SamsonPR, visit http://www.samsonpr.com.

Contact:

Scott Samson

scott@samsonpr.com

(415) 781-9005

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