In the past year, the number of customers who have adopted our platform, including Insightly Marketing, has increased 66 percent, demonstrating the importance of better managing and automating customer journeys.

SAN FRANCISCO (PRWEB)
April 13, 2023

Today, Insightly, the modern, affordable CRM teams love, is revealing new insights to help B2B marketers take advantage of current trends in automation tools and improve their bottom line. A recent survey of nearly 200 B2B marketing leaders found that five out of 10 say that optimization of their overall automation strategy will be a primary goal this year, a sign that this trend continues to grow.

Creating a top-notch customer experience is top-of-mind for nearly every business and marketing automation helps make this process significantly more effective for B2B marketers. An overwhelming majority – 87 percent of those surveyed – said they now have some or all of their customer journeys fully automated. However, only 27 percent agree their marketing tools are optimized to better engage with customers, so there is still room for improvement.

“Companies continue to invest in strategic customer engagement tactics even as many are slashing budgets during this turbulent time,” said Anthony Smith, founder and CEO of Insightly. “In the past year, the number of customers who have adopted our platform, including Insightly Marketing, has increased 66 percent, demonstrating the importance of better managing and automating customer journeys. It drives efficiency and growth for companies of all sizes, helping them better navigate the current volatility and prepare for a more stable economy, too.”

Additional survey findings include:

• -Email marketing is still king, with 62 percent of respondents saying they use that feature in their marketing automation platform.
• -Seventy percent of respondents are increasing their spend for marketing automation this year.
• -Areas that utilize marketing automation the most are: Email marketing, social media, content management, paid ads, and landing pages.

Insightly Marketing is the marketing automation application available in its modern CRM platform. The April 2023 product release included several key updates:

• -Campaign UTM tracking: Every marketer needs to demonstrate the effectiveness and impact of their campaigns. By adding UTM tracking to a URL that is part of a marketing campaign, marketers can now track the specific source, medium, and campaign that brought a lead or contact to their website.
• -Prospect tracking in emails: To help marketers track and measure the content that is most compelling to their audiences, Insightly can now identify and take actions on any prospect whenever they click links in emails, including links to videos or social posts.
• -Transactional email sending: Administrators can now enable transaction emails and communicate with timely and relevant information to customers about their account, passwords, invoicing, shipping, and more.
• -Batch Email Sending: Insightly now can be set to send bulk emails in batches for larger lists so that customers can have them sent out over a longer period of time, which can also be beneficial to email deliverability.

“Insightly Marketing has allowed us to get very specific in our approach and outreach process for customers, and it’s all dependent on their interests,” said Miles Reynolds, CEO of Sport Court Las Vegas. “Everything is very strategic with our marketing because we can now stay in front of customers with content that really matters to them and as a result, have grown 242 percent.”

To learn more about the research findings and the newly released platform features, including a live demo of the journey builder, join Insightly’s webinar on April 20 at 12 p.m. ET. Register here or for more information about Insightly, visit http://www.insightly.com.

About Insightly

Insightly is the modern, affordable CRM that teams love. It’s easy to use, simple to customize, and scales with companies as they grow, solving common pain points that legacy CRMs can’t. Powerful in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly is trusted by more than a million users worldwide. For more information, visit insightly.com.

About The 2023 State of Marketing Automation Survey

Ascend2 benchmarks the performance of business strategies and the tactics and technology that drives them. With a custom online questionnaire, our “The 2023 State of Marketing Automation” survey was fielded in February 2023 to a panel of 198 marketing professionals responding to the survey who operate exclusively in the business-to-business (B2B) space.

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New ESG SaaS Solution Helping Organizations Meet Regulatory Compliance Obligations

Companies are under immense pressure to incorporate ESG into their company strategy in order to create a sustainable business and value for a wide range of stakeholders.

CORK, Ireland (PRWEB)
April 13, 2023

Compliance and Risks, a leading provider of regulatory intelligence and compliance solutions, has announced the launch of its new enterprise SaaS ESG solution. The solution is designed to help companies achieve ESG compliance and manage the associated risks and opportunities.

ESG (Environmental, Social, and Governance) compliance has become increasingly important for companies in recent years, with stakeholders and investors placing a greater emphasis on sustainability and responsible business practices. Compliance and Risks’ new ESG solution provides companies with the tools they need to navigate the complex landscape of ESG regulations and reporting requirements.

The Compliance and Risks ESG solution provides companies with a range of features and benefits, including:

• 
  Ensure ‘Zero Surprises’: Stay ahead of the compliance curve by effectively monitoring regulatory changes for ESG obligations and Meet your mandatory ESG reporting obligations, and reduce Corporate Risk
• Unify Organizational ESG Progress: Share measurable progress toward your ESG goals to create transparency, provide assurance, and drive stakeholder business value.Build long-term business resilience by contributing to long-term sustainable growth and value creation for the business, as well as society and the environment.
• Maximize the impact of your ESG Strategy: Gain a competitive advantage with a strong ESG track record and attract environmentally and socially conscious customers, investors, and employees.
• Achieve Audit-Grade Data for ESG Reporting: Enable progress reporting and goal tracking for better decision-making and ensure transparency and reporting accuracy.

To manage risks strategically and make effective business decisions, firms must collect and track data on an ongoing basis. Although a recent Verdantix survey indicated that firms are still heavily reliant on spreadsheets for managing certain aspects of ESG risk, a growing number of organizations are expected to turn towards digital solutions to help them with aspects of their ESG risk programmes. Verdantix Report, “Strategic Focus: How Corporations Can Leverage Software To Manage ESG Risks”, Dec 2022.

Compliance & Risks has been providing holistic market access solutions for over 20 years to the world’s leading brands, including Miele, Bosch, Samsung and Tesla, in the area of product compliance with its enterprise platform, C2P, positioning the company perfectly to provide regulatory compliance solutions for the growing ESG market.

Compliance & Risks ESG Solution, powered by the C2P Platform, ensures customers have visibility on a range of regulations and standards on matters including ESG Reporting, Circular Economy, Water Efficiency, Carbon Footprint, Conflict Minerals, Human Trafficking and Slavery, Illegal Logging and Climate Change.

Chief Product Officer Matt Kuo commented, “Our new ESG solution is a game-changer for companies looking to stay ahead of the curve in ESG compliance. By using our solution, companies can streamline their ESG reporting processes and demonstrate their commitment to sustainability, responsible business practices, and long-term value creation.”

The ESG Solution is complemented by Compliance & Risks’ team of subject matter experts and a knowledge partner network spanning the globe who provide insights and commentary on regulations in 195 countries across 20+ industries. With over 27 languages spoken on the in-house team, customers can rest assured that relevant regulations, including local language versions, are summarized in the ESG Solution for their assessment.

Joe Skulski, Chief Executive Officer of Compliance & Risks, said: “With over 20 years in regulatory compliance, we are delighted to expand our core offerings to ensure our customers have the right tools to manage risk in this new era. Our mission is to help ensure global organizations have the information and tools to build consumers safe, sustainable products in a world full of change. By bringing together the breadth of our technology capabilities and depth of our regulatory expertise, we can now provide our customers with a powerful ESG Solution to ensure they manage organizational risk effectively.”

Companies are under immense pressure to incorporate ESG into their company strategy in order to create a sustainable business and value for shareholders; visit our ESG solution page.

About Compliance & Risks

Compliance & Risks is a leading provider of market access technology for the world’s leading brands. We have spent two decades honing the digital tools, expertise and content you need to monitor, assess and prove your products’ compliance, protecting your brands and helping drive your growth. Our goal is to help companies navigate the changing landscape of ESG regulations and stay competitive in an ever-evolving regulatory landscape.

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Facilis Technology Shared Storage

“Facilis is continuing to respond to our customers’ requests for advanced workflow features, within the field-tested and feature-rich HUB architecture.” said Jim McKenna, Chief Marketing Officer at Facilis Technology.

HUDSON, Mass. (PRWEB)
April 11, 2023

Facilis, a leading international supplier of cost-effective, high performance shared storage solutions for collaborative media production networks, announces new asset management features, shown alongside their successful Smart Access Rules for creative workflows. The company will be demonstrating these new offerings at NAB Show 2023 in Las Vegas, NV April 16-19, 2023 North Hall & Central Lobby Booth #N2138.

“Facilis is pleased to be back at NAB Show to connect with our customers and partners. We will be showcasing our shared storage solutions for content creators in the Digital Media & Entertainment market featuring new cutting-edge technologies that shape the future of on premise and remote workflows”, said Shane Rodbourn, Chief Operating Officer at Facilis Technology. “Based on early indicators, we expect strong attendance at this year’s show; there is a strong demand for the best of breed tools that allow for collaboration, and cost-efficiency,”

Facilis HUB has many new hardware and software enhancements that include:

• 
  New Facilis Flashpoint 48S server – this high-performance 48 bay 4U SSD Flash based server can deliver over 10GB/sec (10,000MB/sec) of aggregate throughput to creative workstations to power the most demanding media workflows
• Support for 64Gb Fibre Channel – Facilis has added support for the new ATTO Celerity™ 64Gb Gen 7 PCIe 4.0 Host Bus Adapters (HBAs) enabling extreme performance for attached workstations to address the growing need for real-time 8K video editing.
• New, higher capacity storage options – With the latest 22TB Enterprise drives, Facilis offers over a half a Petabyte in a 4U enclosure.
• SMB Utility share – This feature will offer users an easy configuration for accessing Facilis virtual file systems over SMB securely for administrative tasks such as backup and archive.
• Facilis Object Cloud – Support for Seagate Lyve Cloud and AWS/Azure archive tiers; Real time “Active Files” progress display; New LTO Delivery mode for data transport via tape.

Facilis FastTracker – Facilis will show version 3.8 which offers many new features including Auto-tagging with AI Object Recognition, Adobe Captions import of transcription data, file ingest workflow from client workstations, and metadata-based cataloging and proxy generation.

Facilis WANLink Remote Access Client – Facilis will show the latest version of their revolutionary remote workflow feature based on the Facilis Shared File System. Facilis WANLink Client provides a secure, remote link to Facilis storage through the same Facilis Console software used in the facility. WANLink Client can provide secure storage access without latency and complexity of VPN and is available at no additional cost.

Smart Access Rules – HUB version 8.2.4 builds upon earlier versions with new enhancements. Facilis Smart Access Rules are a graphical interface that allows administrators to add custom policies to volume resources, to provide or deny access for users or groups. Specific paths, folders and file names can be assigned access rules based on user and group. Different than traditional access control lists, this enables:

• Access rules on specific file types to protect critical assets
• Create-only feature secures data after written to general ingest locations
• No-delete options while maintaining project saves and overwrites
• Full auditing of file system activity down to the user account and workstation IP address

“We’re happy to follow up all our recent advancements in the Facilis Shared File System with new asset management innovations in FastTracker.” said Jim McKenna, Chief Marketing Officer at Facilis Technology. “Again, we show that Facilis is continuing to respond to our customers’ requests for advanced workflow features, within the field-tested and feature-rich HUB architecture.”

About Facilis Technology

Founded in 2003, Massachusetts-based Facilis Technology, Inc. designs and builds premium, turnkey shared storage solutions for collaborative media production across all content creation workflows. Their production-proven solutions are designed for use by the craft editor, facility engineer, and owner-operator alike. Flexible, scalable, and compatible with industry-standard creative solutions, Facilis’ products blend seamlessly into any network environment. https://facilis.com/

For more information, please contact:

Facilis Technology

108 Forest Avenue – Suite 200

Hudson, MA 01749

(978) 286-8541

Kelly Taranto – Sr. Sales & Marketing Manager

mailto:pr@facilis.com

https://www.facilis.com

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BOLOGNA, Italy (PRWEB)
April 04, 2023

– Brand new PDA family of enterprise-class mobile computers, designed for customers in retail, warehousing, transportation & logistics, and manufacturing;

• Flexible choice between Wi-Fi only or Wi-Fi/Cellular models;
• Enhanced processing capabilities, it boasts the latest Android 11 OS along with the benefits of Google Mobile Services and it is certified as an Android™ Enterprise Recommended device;
• Enhanced usability and performance with a 5-inch touch screen and fast 2.3GHz octa-core processor;
• Advanced battery management system and ultra-reliable wireless charging technology that minimizes maintenance and provides a hassle-free charging experience;
• Industrial High-End barcode scanner with optimized DOF and enhanced performance in dark warehouses; paired with Datalogic’s exclusive Green Spot Technology for improved efficiencies and good-read visual feedback.

Bologna, March 31, 2023. Datalogic, a global leader in the automatic data capture and factory automation markets, has just unleashed its latest and greatest product – the Memor™ 11 family of mobile computers! This cutting-edge addition to the prestigious Memor Series is designed to offer unparalleled flexibility for today’s mobile workforce. Boasting an up-to-date operating system and enhanced processing capabilities, the Memor 11 family delivers superior scanning performance and all-around efficiency. It is the perfect solution for those who need versatility for in-store retail operations and inventory management; for inbound/outbound warehouse logistics, manufacturing traceability and quality control; and in transportation & logistics applications. The Memor 11 family fulfills all of your requirements to the highest levels.

Choose between Wi-Fi only or Wi-Fi/Cellular models, depending on your use case, and always stay connected. The Memor 11 family runs seamlessly in indoor premises or when combined with outdoor operations and field mobility.

Offering a rugged design in a slim and compact form factor, the Memor 11 family is enterprise-ready and offers greater resilience to withstand more drops than most comparable devices. The bright 5-inch touch display enhances the user experience, while its advanced processing platform ensures top performance in popular applications, all while extending product life. The speedy 2.3 GHz Octa-Core processor allows the Memor 11 to simultaneously run multiple mobile applications at significantly faster speeds, resulting in improved response times.

Datalogic has a reputation for investing in R&D, and the Memor 11 family will receive even greater development emphasis, keeping it at the cutting edge of industrial PDA technology.

“The Memor 11 family with a choice of Wi-Fi and Wi-Fi/Cellular models, offers a perfect balance of affordability, performance, and ruggedness for retail, transportation and logistics, warehouse, and manufacturing customers. We are excited to introduce this new family of mobile computers in a market-proven design that lowers the total cost of ownership while delivering improved performance and longevity,” states Mangaraju Vuppala, Mobile Computers Product Marketing Manager Leader.

The inclusion of an advanced battery management system and ultra-reliable wireless charging technology for contactless charging helps minimize maintenance for your Memor 11 and provides a hassle-free charging experience. The long-lasting swappable battery and built-in SafeSwap™ technology guarantee uninterrupted continuity. Smart Battery Management provides several configurable options to optimize battery profile according to usage, extending battery life by up to 20%.

Experience enhanced reading performance in dark warehouses or outdoor environments with the industrial-grade barcode scanner that is ideal for the Memor 11. Coupled with Datalogic’s exclusive Green Spot Technology, it provides visible good-read feedback in extreme lighting conditions or for when visual feedback is required in a designated quiet area, increasing accuracy and efficiency.

The rugged Memor 11 family has been certified as an Android™ Enterprise Recommended device, ensuring the enhanced security and privacy settings of Android™ 11 with the benefits of Google Mobile Services.

Plus, with Datalogic’s world-class service coverage of EASEOFCARE and Datalogic Shield, you’ll receive years of protection, extending the value of your device investment.

Expand efficiencies in the field by easily pairing the Memor 11 devices with Datalogic’s RFID Sled for efficient collection of large volumes of RFID information and via Bluetooth® connectivity with Datalogic’s HandScanner™ for hands-free reading in scan-intensive applications, such as in warehousing.

The Memor 11 family is fully backward compatible with all accessories for existing Memor 10 mobile computers, helping companies save on upgrade costs and reduce the total cost of ownership. Choose the Memor 11 family of mobile computers for unparalleled efficiency and power, now and for the future!

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EMA Vendor Vision 2023

EMA is proud to share this year’s class of Vendor Visionaries. Attendees can use the Vendor Vision report to navigate through the exhibition hall maze to visit some of the industry’s top thought leaders in information security.

BOULDER, Colo. (PRWEB)
April 04, 2023

Enterprise Management Associates (EMA), a leading IT and data management research and consulting firm, today announced the release of its annual Vendor Vision report. Based on criteria identified by Christopher Steffen, CISSP, CISA, and managing research director covering information security, risk, and compliance management at EMA, and Ken Buckler, research director covering information security, risk, and compliance management at EMA, this report highlights the top ten preeminent security companies in their respective categories exhibiting during the 2023 RSA Conference at San Francisco’s Moscone Center from April 24 through 27.

The following companies have been named a Visionary in EMA’s Vendor Vision report for the 2023 RSA Conference:

• 
  Anomali
• Armis
• CyberGRX
• Dynatrace
• Elastic
• F5
• IBM
• Netenrich
• Ordr
• Security Journey

This is the second year of EMA’s Vendor Vision report, and it will be produced for other major conferences in the future. Designed to assist conference attendees, the Vendor Vision report is a roadmap that enables one to easily find the leading vendors and solutions at an event. According to the RSA Conference, over 600 vendors will be exhibiting at this year’s conference. Navigating the show floor without some guidance can result in missing some of the leading vendors.

“EMA is proud to share this year’s class of Vendor Visionaries,” said Steffen. “Attendees can use the Vendor Vision report to navigate through the exhibition hall maze to visit some of the industry’s top thought leaders in information security.”

A free copy of the Vendor Vision report is available on the EMA website. Additionality, each of the winners listed on the report will have copies of the report available on their respective websites.

About EMA

Founded in 1996, EMA is a leading industry analyst firm that specializes in providing deep insight across the full spectrum of IT and data management technologies. EMA analysts leverage a unique combination of practical experience, insight into industry best practices, and in-depth knowledge of current and planned vendor solutions to help their clients achieve their goals. Learn more about EMA research, analysis, and consulting services for enterprise line of business users, IT professionals, and IT vendors at http://www.enterprisemanagement.com.

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Powercast’s Ubiquity over-the-air RF wireless power transmitter automatically charges multiple RF-enabled devices in its charging zone for convenient, contactless, ‘set and forget’ wireless charging.

“We agree with Linus throwing down the gauntlet, challenging keyboard manufacturers why ‘wireless’ keyboards still need a wire to charge their batteries,” said Charles Greene, Ph.D., COO and CTO of Powercast.

PITTSBURGH (PRWEB)
April 04, 2023

Powercast Corporation, the leader in radio-frequency (RF)-based over-the-air wireless power technology, has created a truly wireless and batteryless keyboard that can be powered over the air, shown in Episode #11 of the “Powered by Powercast” video series, to demonstrate RF power as a simpler, longer-distance wireless solution than Qi which popular YouTube channel Linus Tech Tips used in their experimental wireless keyboard.

“We agree with Linus throwing down the gauntlet, challenging keyboard manufacturers why ‘wireless’ keyboards still need a wire to charge their batteries,” said Charles Greene, Ph.D., COO and CTO of Powercast. “Wireless technologies exist that can be embedded to enable truly wireless, untethered keyboards. Linus chose to experiment with Qi inductive charging, a good choice for power-hungry devices like phones, but Qi is restrictive because the device must actually touch the charger with the transmitting and receiving coils aligning only millimeters apart.”

Greene continued, “On the other hand, contactless, set-and-forget, over-the-air RF charging can be used for low-power devices such as keyboards and mice, TV remotes, electric toothbrushes, headphones, smart watches and more. RF charging allows freedom of device placement and one-to-many charging, meaning one RF transmitter can automatically charge many enabled devices in its charging zone.”

RF wireless power works differently from Qi. Powercast’s transmitter sends RF over the air, and its tiny receiver chip embedded in devices can harvest that RF from up to 120 feet away in ultra-low-power devices such as IoT sensors, and at shorter ranges for more power-hungry devices. The receiver then converts the RF into DC (direct current) to either recharge batteries, or directly power battery-free devices, both of which eliminate disposable battery e-waste and battery replacement hassles.

Powercast’s experiment involved embedding inexpensive components that would cost about $1, including the company’s tiny Powerharvester® PCC110 receiver chip and a small antenna, into an existing battery-powered keyboard and mouse. The keyboard and mouse could then move anywhere on the desk and Powercast’s Ubiquity RF transmitter was able to recharge their batteries over the air. Taking it a step further, Powercast removed the keyboard’s batteries, creating the first battery-free RF-powered keyboard to demonstrate how RF can directly power a battery-free device.

Powercast is also in discussions with manufacturers evaluating embedding the electronic core of the company’s new cost-reduced Ubiquity RF transmitter into their own products for about $5. Powercast announced at CES 2023 it is sharing its Ubiquity design to allow manufacturers to easily, inexpensively embed RF transmitting into their products such as computer monitors, home appliances, TVs or smart speakers, turning them into RF transmitters able to charge RF device ecosystems. In addition to Ubiquity’s $5 electronic core, manufacturers will add their own antenna and power supply.

“To unclutter the desk further and remove the need for our standalone Ubiquity transmitter, the Ubiquity design could easily be integrated into the computer monitor on the desk, making it the RF transmitter able to charge nearby enabled devices,” said Greene. “Our vision is to enable truly wireless, clean workspaces by working with manufacturers to inexpensively incorporate RF transmitting and receiving capability into their own products to create RF charging ecosystems and accelerate RF transmitter networks throughout homes.”

Ubiquity transmitter specs: FCC approved 1W (3W EIRP) 915 MHz transmitter with 5V plug and low energy costs ($3-$4 per year).

About Powercast

Powercast is the established leader in RF wireless power-over-distance solutions. Since its founding in 2003, Powercast has led the industry in RF wireless power innovations that meet FCC and other global standards. Powercast’s technologies eliminate or reduce the need for wires and batteries, working at distances of 120 feet. The company’s collaborative approach and expertise in all aspects of product design, from vision through prototyping and commercialization, has resulted in dozens of applications, extensive commercial success in both industrial and consumer applications, and over 10 million units shipped. With more than 100 customers and partner companies globally, Powercast leads the RF wireless power market with 91 early and fundamental patents worldwide and 21 patents pending. https://www.powercastco.com/

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Spotlight expert contributors can expand their reach to a B2B network of over 20,000 brands and agencies

MIAMI (PRWEB)
March 24, 2023

DesignRush, a B2B Marketplace connecting businesses with agencies, launches the “Spotlight Expert Contributors Program” to expand its knowledge base of news, interviews and trends in the following industries:

• 
  Branding and creative
• Web and app development
• Marketing
• Tech
• Business services

Expert contributors can pitch topics and collaborate with the Spotlight team in creating valuable and engaging materials for the following audiences:

• 
  An average of 400,000 monthly visitors, primarily global B2B leaders and decision-makers
• B2B network of over 20,000 brands and agencies
• 45,000+ social media followers
• 40,000+ newsletter subscribers
• 200+ global media pick-ups

Check how to apply and find out if you are qualified to be an expert contributor here.

About DesignRush:

DesignRush.com is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources and personalized agency recommendations for vetted projects.

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