Category Archives: Technology: Computer

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New InstallAware X10 First to Build Single-Click Installs, Allow Precision Windows Feature Management, and Multi-Part Downloads.


InstallAware X10 Windows Features and Server Roles

InstallAware X10 Windows Features and Server Roles

InstallAware X10 solves the perennial problem of PC users – having to click through endless “Next” buttons to install software.

InstallAware Software, the technology leader in software installation, repackaging, and virtualization solutions for application producers and enterprises, is launching InstallAware X10 on Friday this week. InstallAware is the most flexible platform for traditional and agile development teams creating Windows and Azure software installers, as well as MSIX, APPX, Microsoft App-V Virtualization, and agentless/royalty-free InstallAware Virtualization packages.

InstallAware X10 solves the perennial problem of PC users – having to click through endless “Next” buttons to install software. The new built-in Single-Click Installation template installs and uninstalls applications literally in a single click. It also remains fully customizable – both in its user interface (the default implementation of which is modeled after Microsoft’s MSIX Installer), and its runtime setup logic (which remains a proprietary benefit of InstallAware).

The InstallAware Team painstakingly dumped Windows features across all released Windows versions, including both 32-bit and 64-bit platforms, and Server variants. They then built a user interface virtually identical to the “Turn Windows features on or off” applet, empowering developers to visually configure their target platforms in thorough detail. The InstallAware Team, during this R&D effort, discovered that literally each version and platform of Windows 10 has a unique set of features. Setup builders such as InstallShield were unable to complete accurate configurations across all Windows 10 releases, instead requiring developers to manually research the know-how in house; an entirely unaffordable proposition.

Also in InstallAware X10 is new extensibility for the internal download engine. Setup Plug-Ins may now register themselves as download handlers and offer custom functionality not available by default in InstallAware, such as peer to peer networking support for downloading application and runtime bits at install time; slashing network bandwidth costs while enabling unlimited software distribution online.

InstallAware X10 also is a major IDE upgrade, with IntelliScan highlighting for improperly authored setup script statements (similar to the squiggly red lines underlining misspelled words found in word processing software), as well as a new Code Preview feature which provides a bird’s eye view of setup script topology.

About InstallAware Software

InstallAware Software, founded in 2003, is the leading Cloud Infrastructure Company with its laser sharp focus on bullet-proof enterprise software deployment. InstallAware has been recognized by multiple awards coming from Microsoft, SDTimes “Leader of the Software Development Industry”, Visual Studio Magazine Reader’s Choice, ComponentSource, WindowsITPro, among other recognition. InstallAware X10 is available in a free edition for all Visual Studio users and paid editions with prices starting at $329. For a fully functional 30-day trial and more information, visit http://www.installaware.com.

MEDIA CONTACT:

Jason Strathmore

InstallAware Software

336 Guerrero

San Francisco, CA 94103

415 358 4094

jase@installaware.com

http://www.installaware.com/

All product and company names herein may be trademarks of their respective owners.

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SkyTouch and AavGo Integrate to Improve Operational Efficiency and Cost Reduction for Hotels


SkyTouch Technology, the dynamic and 100% cloud-based Hotel Operations Platform announced today that they have integrated with AavGo, a leading hospitality technology product company that develops state of the art and cost effective solutions for the hospitality industry.

The connection enables hoteliers to use the SkyTouch Property Management System (PMS) and AavGo’s Hotel Operations Optimization Platform (HOOP) together to help hotels manage their operations efficiently. When using AavGo’s HOOP, hoteliers will be able to digitize housekeeping assignments, maintenance service requests, preventive maintenance inspections, housekeeping supply orders, lost and found, task management, internal staff communication and much more.

“AavGo has been a great company to work with to leverage our /CONNECT integration platform in our never-ending quest to improve the lives of our customers and their guests.” – Charlie Green, Director Product Management, SkyTouch Technology

With the AavGo and SkyTouch interface, hoteliers can increase operational efficiency in many ways. Through automation, hoteliers can reduce turnaround time to address guest requests or complaints and with the ability to gain full operational visibility, they will be able to identify areas of improvement for staff and hotel performance. Also, by helping to eliminate inefficiencies in operations, hoteliers can reduce operational costs.

“We are really excited about successfully completing the integration with SkyTouch. This will now allow SkyTouch PMS customers to use AavGo’s Hotel Operational Optimization Platform (HOOP) seamlessly.” – Mrunal Desai, CEO, AavGo

For more on the SkyTouch + AavGo integration, please visit: http://go.skytouchtechnology.com/aavgo

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About SkyTouch Technology

SkyTouch Technology is the provider of a widely used cloud-based property management system. Built in the cloud by hotel professionals for hotel companies, the SkyTouch hotel operations platform is designed to help hotel executives meet their most important strategic objectives: to enhance the guest experience, advance performance, and achieve growth while evolving with changing market needs. Accessible from anywhere, the SkyTouch PMS provides visibility and control of operations through real-time, impactful business analytics that help improve hotel guest experience, operational decision-making, and financial results for today’s hotelier. SkyTouch provides an integrated approach to online hotel reservations that fits any size property. For more information about SkyTouch Technology, visit http://www.skytouchtechnology.com.

SkyTouch, SkyTouch Technology, and SkyTouch Hotel OS are proprietary trademarks and service marks of SkyTouch Solutions, LLC.

About AavGo

AavGo is a technology product company that develops state of the art and cost-effective solutions for the hospitality industry. HOOP (Hotel Operations Optimization Platform) allows hotels to increase operational efficiency and guest satisfaction while reducing operational expenditure.

Press Contacts

Chris Brown

SkyTouch Technology

602-337-2868

cbrown@skytouchtechnology.com

Media & Sales

AavGo

Sales@aavgo.com

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Franklin Energy to Implement Xcel Energy’s Demand-Side Management Behavioral Program


Franklin Energy, a leading provider of energy efficiency and grid optimization solutions, announced today the company has been awarded a contract to support Xcel Energy’s Energy Feedback Demand-Side Management Program.

The Energy Feedback program provides targeted communication of energy-use comparisons and information, called the Home Energy Report (HER), to Xcel Energy’s residential customers, providing specific recommendations and feedback to motivate and educate customers on how to reduce their energy consumption. The program will support Xcel Energy through their AMI service launch, an initiative that will further optimize HER personalization. Xcel Energy will be providing these services across their service territories in Minnesota, Colorado and New Mexico, starting January 2020 and serving over 870,000 customers.

Franklin Energy will work with Xcel Energy to expand customer engagement strategies with solutions from the company’s NGAGE™ technology suite, including home energy reports, a customer engagement platform and an online trade partner locator. These new tools will broaden customer energy savings through effective behavioral changes. Xcel Energy can offer immediate functionality leveraging advanced metering infrastructure and scale over time as needs change.

“This partnership is an exciting way to demonstrate the capabilities of personalized customer journeys,” says Steve Malloy, Franklin Energy’s Chief Innovation Officer. “Our NGAGE™ suite offers a true end-to-end experience designed to help customers take action. We look forward to supporting Xcel Energy with a fully-integrated platform that serves as their customers’ number one energy resource.”

NGAGE™ is a platform for utilities to connect with customers and facilitate participation in utility programs throughout every user’s unique journey. NGAGE™ uses machine learning technology to make customer communications simpler and more productive while increasing program engagement through personalized recommendations and integrated rewards. The platform also provides the utility with reporting and analytics from an integrated data set and supports partners like service providers and retailers with customized implementation tools.

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Hystax and FlashGrid partner to help enterprises move mission-critical workloads to the cloud


Hystax and FlashGrid announce a partnership to facilitate enterprise cloud migration of mission-critical workloads in the process of digital transformation. Hystax provides companies with a smart, cost-effective live cloud migration and Disaster Recovery software, enabling data mobility with full automation and predictability for a wide range of enterprise workloads.

A key component of enterprise IT infrastructures is a highly available clustered database, with Oracle Real Application Cluster (RAC) being the preferred DBMS in many implementations. To address the need for migrating Oracle RAC from datacenters to public clouds, and between clouds for customers adopting the multi-cloud strategy, Hystax has partnered with FlashGrid.

FlashGrid SkyCluster enables customers to deploy scalable Oracle RAC clusters on public clouds in a simple and straightforward way. SkyCluster is an engineered cloud system designed for database high availability, built automatically with an Infrastructure-as-Code script in customer’s cloud account. SkyCluster runs proven Oracle RAC database engine to deliver best-in-class active-active high availability in the cloud for the large ecosystem of enterprise applications using Oracle Database.

The solution is important for enterprises aiming to move to a public cloud in a digital transformation phase but facing the limitation of Oracle clusters not natively supported by public clouds. Hystax and FlashGrid provide companies with smart and fully automated solution to move 100% of their workloads, including Oracle RAC, to AWS, Azure, and GCP.

“Together with FlashGrid, Hystax now can offer customers an end-to-end array of cloud migration and management solutions that include Oracle RAC but also go far beyond that, encompassing domain controllers, other databases and application servers. The combined solution delivers a unique value as it meets all the critical requirements of enterprise customers that have Oracle RAC databases and want to move them to the cloud, between clouds, or do new mission-critical database implementations,” said Nick Smirnov, CEO and Co-Founder at Hystax.

“FlashGrid SkyCluster provides the database high availability component for the cloud, and Hystax Acura takes care of orchestrating the migration and inter-cloud mobility of entire IT infrastructures, now including mission-critical RAC databases – a perfect combination for the enterprise customer,” said Emil Sildos, Vice President Business Development and Sales at FlashGrid.

About Hystax

Hystax delivers hybrid cloud management platform with a focus on the IT budget control, smart cloud migration and IT Resilience. The company has a strong presence on the cloud migration and DR market with Telecoms, Cloud Service Providers and MSPs as target customers and partners.

Contact:

Edwin-Alexander Kuss

sales@hystax.com

+1-628-251-1280

https://www.hystax.com

About FlashGrid

FlashGrid makes database high availability simple, robust, and infrastructure agnostic. FlashGrid software allows large and small enterprises to run mission-critical databases on a commodity compute, storage and network infrastructure of their choice – in the data center or in the public cloud.

Contact:

Artem Danielov

info@flashgrid.io

+1-650-641-2421

https://www.flashgrid.io

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The City of Linden Set to Build Solar Power Generator on Unproductive, Undevelopable Landfill Space; Project Will Provide Clean Energy to the Community


Hathaway Solar, in partnership with CS Energy, who is the premier Landfill Solar Contractor in the United States having built over 150 MW of solar landfills, has been awarded a ground lease by the City of Linden, New Jersey, for the development, construction, and operation of a 5 MWdc solar facility on the former city landfill. With a population of more than 40,000, the City of Linden, New Jersey is part of the New York Metropolitan Area, located 13 miles southwest of Manhattan and bordering Staten Island.

The ground lease, approved by Linden’s City Council on August 20, 2019, will offer a revenue stream for the City for 20 years. The solar project plans to participate in the NJ Community Solar Pilot Program and, if accepted into the Program, the solar facility will provide approximately 1,000 local residents with clean electricity at reduced rates. Enacted in 2018 by the New Jersey State Legislature, the community solar program is designed to enable New Jersey residents to reduce their utility costs and support clean energy generation by participating in solar energy projects that are remotely located from their properties.

“Installing solar projects on closed landfills is a very specialized type of project, requiring a unique combination of first-hand experience and know-how,” said John Ervin, Project Development Manager of Hathaway Solar. “In Partnering with CS Energy, the leading landfill solar contractor in the United States, Hathaway Solar is perfectly suited to safely develop and build this project”

Mayor Derek Armstead said, “We are excited as this project has been a longtime coming.” He went on to say, “This solar facility on our landfill will not only generate revenue for the City of Linden, but it will help to reduce the carbon footprint. We are looking forward to working with Hathaway on the Project. When it’s complete we’ll be able to offer our residents an opportunity to save money through the Community Solar Program.”

The project will transform the former city landfill site into a clean energy solution, providing approximately 7,000 MWh; enough to offset the production of 5,012 metric tons of CO2.

Click here to read the July 15, 2019 Solar Power World column, “How does solar on capped landfills work?” by Eric Millard.

https://www.solarpowerworldonline.com/2019/07/how-does-solar-on-capped-landfills-work/

Click here for more information about the NJ State Community Solar Energy Pilot Program.

http://njcleanenergy.com/renewable-energy/programs/community-solar

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Businesses Would Rather Lose Revenue Instead of Data, Logically Study Shows


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Information technology is—more than ever—a business-critical component of the operations of small to midsize businesses. However, even while recognizing the vital role information technology plays, businesses are under-investing in IT, according to the 2019 Small and Midsize Business IT Study, commissioned by Logically, the leading provider of Managed IT Services to small and midsize organizations.

The survey revealed a staggering number of IT problems that companies struggle with—and what they’re doing (or not doing) about it. Probably the most shocking result, though, was that 60 percent of business decision makers (“BDMs”) would rather lose half their company’s revenue growth for next year than lose half their company’s data.

The majority of business decision makers recognize that IT is strategically and operationally critical, yet two-thirds of BDMs (66%) agree their companies’ investments in IT are not keeping pace with their growing technological needs.

Businesses are focused on implementing cloud technologies to streamline processes wherever possible, however the lack of expertise in specialized IT areas often is a major problem, particularly for businesses that have smaller staffs. Nearly half of BDMs (45%) agree their company does not have people with the right skills to get to where they want to be in cloud adoption.

The critical shortage of uniquely skilled professionals in the labor pool only magnifies the challenge of maintaining an internal IT staff. Business decision makers cite difficulty retaining IT staff (59%), difficulty recruiting and hiring IT staff (57%) and lack of time for strategic focus due to day-to-day technology issues (46%) as the biggest IT challenges. More than a third of BDMs (34%) see lack of IT skills in emerging areas such as cloud, mobility and security among the biggest challenges facing their IT staff.

In addition, the lack of IT expertise is a major problem for small to mid-size businesses when it comes to keeping their organizations running smoothly. Nearly half of companies (46%) admit it has taken 3 or more days to resolve an IT-related issue, due in part to the lack of specialized staff and deficient IT processes.

Based on the survey results, it’s also clear that businesses are exploring outsourced options to increase IT capabilities. Specifically, a third of companies (33%) currently outsource some of their IT activities and another 40% have plans to do so. The reasons cited in the study include the need for improved data security (58%), the reduction of system downtime (57%), along with reduced operation costs, improved customer experiences, improved productivity and increased revenue.

“Small and Midsize organizations are struggling to keep up with today’s business-critical information technology.” said Jeff Loeb, CMO of Logically. “Companies are searching for cost-effective ways to find qualified IT talent to handle the complexities of cloud migrations, explosive data growth, regulatory compliance and data security. That’s why businesses are increasingly turning to trusted IT managed service providers like Logically.”

Among the reasons that businesses have or plan to outsource IT activities, BDMs cite increased cyber security protection and reduced risk as the top benefit. Followed by more reliable system performance and uptime, and access to expertise. The survey also showed that 52% of BDMs are concerned about cloud security and 50% are worried about computer viruses and malware impacting their organizations.

To review the full 2019 Small and Midsize Business IT Study, click here.

For more information on Logically and their managed IT services for small to mid-sized businesses, please visit: http://www.logically.com

Methodology

The Logically Survey was conducted by Wakefield Research (http://www.wakefieldresearch.com) among 250 business decision makers or owners at small and mid-sized businesses, defined as those with annual revenue of $5m to $50m.

About Logically

Logically is the leading Managed IT Service Provider (MSP) to small and midsize organizations, and is the ChannelFutures 2019 Digital Innovator of the Year. We take care of your Information Technology, so you can take care of business. Since 1999, we have made IT management easy and secure for hundreds of corporations, healthcare organizations, nonprofits and public sector agencies. We set the standard for responsiveness and operational excellence for organizations seeking to augment existing IT teams or outsource IT completely. Logically, powered by OpLogic™, our unique Intelligent MSP platform, cost-effectively amplifies our customers’ competitiveness. We strategically implement and manage the right balance of mature and emerging information technologies that improve collaboration, security, cloud adoption, customer experiences, productivity and business results. Coupled with the support of our dedicated Care Teams, we deliver deep and complete technical expertise and customer service. As your trusted IT ally, we will run through brick walls for you. Visit http://www.logically.com to learn more.

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5 Ways to Thwart Rise in Cyber Threats


https://www.prweb.com/

Matrix Experts Provide Tips for National Cyber Security Awareness Month

“Cybercriminals continue to be creative in their attacks, turning their attention to industries such as manufacturing to retail, and using cloud technology and software like common mobile apps to their advantage.” said Nathan Stallings, president of Matrix Integration.

Click here for Cyber Security video

Cybercriminals are in it for the money – and their ever-shifting targets and tactics require continuous vigilance. Although overall ransomware attacks decreased by 20 percent, ransomware directed towards large enterprises rose by 20 percent, and ransomware targeting mobile devices rose by 33 percent. Supply chain attacks, which are used to gain private payment information from individuals or corporate entities, also increased by a massive 78 percent. 1

To help consumers and businesses protect their data and privacy, Matrix Integration, a strategic IT infrastructure partner for more than 1,000 businesses in Indiana and beyond, is offering practical tips for October’s National Cyber Security Awareness Month.

“Cybercriminals continue to be creative in their attacks, turning their attention to industries such as manufacturing to retail, and using cloud technology and software like common mobile apps to their advantage,” said Nathan Stallings, president of Matrix Integration. “All these threats mean that businesses need to cast a wide net and use a variety of tools to keep their businesses and their customers safe.”

Malware, ransomware, phishing scams and password attacks are all different means of gaining access to information and financial resources for criminals. Matrix Integration works with companies to create security plans that protect their most important and vulnerable data, as well as help everyone from IT leaders to front-line employees identify and protect their information from hackers.

In addition to company-and enterprise-wide security systems, everyone should know how hackers attack, and how to keep themselves from being an easy target.

Matrix Integration’s Top Five Tips for October’s National Cyber Security Awareness Month:

1. Create strong, complex passwords. Cyber criminals want access to corporate information, account numbers and private data. People shouldn’t reuse the same passwords for different sites and devices. One easy option is to create a complex phrase. For example, instead of “Ilovedogs,” people should try “Ilovemydalmation.”

2. Take a closer look at that email. One of the most common ways to hook a victim is through “phishing” – personalized emails that look like they are from a friend or colleague. Attachments often look like common Microsoft Office documents. Once a person clicks on a malicious link or attachment in that email, they could deploy malware or divulge sensitive information. Consumers should question everything and look closely at return addresses, scan for typos, and compare suspect emails to legitimate ones they have received in the past.

3. Watch social activity. Cyber criminals are now targeting citizens through social media like Facebook and Twitter. Ads or personal messages encourage users to play games or click on links to photos, which could lead them to malware or other scams.

4. Use public Wi-Fi with caution. Free Wi-Fi in public spaces is a major benefit to anyone who needs connectivity on the go. But some of these hotspots may be operated by cybercriminals who can easily steal the data users’ transmit while on their networks. People should not connect to wireless networks that aren’t recognized, especially those with “free” in the name or those defined as an “unsecured computer-to-computer network.”

5. Take care with mobile apps. The majority of applications people download to their phones are perfectly safe. However, in the past year, cybercriminals have been developing more apps that contain malware and ransomware for individual phones. Symantec found one in 36 mobile devices had high-risk apps installed1, so to stay safe, consumers should keep their phones’ operating systems as updated as possible, and only download apps from primary app stores.

For Hacks That Are Harder to Detect

No matter how cautious users are, hackers can still gain access to networks and systems. In addition to malware and ransomware, criminals still find ways to hijack passwords and steal information. For businesses and their employees, Matrix Integration collaborates with clients to identify the assets that are most important to them, come up with a plan to protect and detect those assets, and provide tools to discover and respond to attacks before they can cause damage. Types of solutions include robust identity management systems so passwords are harder to steal, data encryption software, and staff training.

Click here for Matrix Integration’s Cyber Security video

About Matrix Integration

Matrix Integration is a trusted information technology solutions provider that has been in business for 40 years. Winner of the 2019 Indiana Economic Development Center Small Business Impact Award, and the 2018 Indiana Women’s Business Enterprise of the Year, Matrix Integration continues to be recognized on numerous industry lists including Diversity Business Top Business, CRN Solution Provider 500, CRN Managed Service Provider Elite 150, CRN Women of the Channel, and CRN Tech Elite 250. Strategic partners include Hewlett Packard Enterprise, Aruba, Microsoft, Cisco Systems, Meraki, VMware, and Veeam. With multiple locations in Indiana and Kentucky, Matrix Integration works closely with businesses and institutions to provide professional services, networking, data center, collaboration, computing, and security.

1 Symantec’s 2019 Internet Security Threat Report

Media Contact

Beth Strautz

(773) 895-5387

beth@vaguspr.com

Click here for photos

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Treximo Welcomes New Vice President of Clinical Operations and Vice President of Medical Writing and Transparency


Treximo is pleased to announce and welcome both Shannon Lewis-Mundt and Katherine Dale as the company’s new Vice President of Clinical Operations and Vice President of Medical Writing and Transparency, respectively.

Shannon Lewis-Mundt joins Treximo as a clinical operations executive with a successful track record of building and managing global operation teams at prominent CROs, medical device, and pharmaceutical companies. With a therapeutic focus in rare disease and oncology, Shannon has 20 years of experience working across GxP environments including laboratory services, manufacturing, quality assurance, monitoring, clinical operations and project management. In addition, she is experienced in clinical development planning, strategy and risk mitigation.

Prior to joining Treximo, Shannon worked with Bellicum Pharmaceuticals where she served as the Executive Director of Clinical Operations for programs focused on cellular immunotherapy, including hematopoietic stem cell transplantation (HSCT) and CAR T cell therapy. In her new role as Vice President of Clinical Operations, Shannon will be responsible for global leadership, strategic planning, and executive oversight of all clinical operations staff and clinical business opportunities.

Katherine Dale joins Treximo with 15+ years of experience in medical writing, medical writing management, clinical project management, and contractor/outsourced management. She is an established leader in managing the regulatory writing process and moving clinical development teams through the production of high-quality, eCTD and ICH-compliant documents.

As the Vice President of Medical Writing and Transparency at Treximo, Katherine will be developing partnerships, managing relationships, and providing forecasting, projection, and oversight of projects for Medical Writing, Disclosures (Transparency), and Quality Control for new and existing clients. She will support business development in expanding existing accounts into the Medical Writing arena, and in identifying and developing new Medical Writing opportunities. Additionally, she will oversee and monitor deliverables, timelines, and quality to ensure client satisfaction for all documents and deliverables across Medical Writing, Disclosures, and Quality Control.

About Treximo:

Treximo provides best in class, results-based consulting and strategic quality project management services to the life sciences industry, with focus on Medical Device, Pharmaceutical and Biotechnology. Our methods help companies focus beyond the talent transaction and onto the strategies that will position them to win for years to come. We are experts in leading operational and quality program initiatives, providing immediate improvement to your organization with focus on speed, quality, cost, compliance, and innovation. For further information on Treximo, please visit: http://www.treximo.com

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Pi Network Launches Mobile Cryptocurrency Mining Application With 500k+ Installs Since March


Too many people are being left behind by the digital economy. By pooling their time and talent around a common currency, Pi’s members are redefining the way ‘value’ is created and shared.

In a major step forward for the cryptocurrency industry, Pi, a new social cryptocurrency secured and backed by everyday people, announces incredible growth since launch.

Launched in beta on Pi Day (3/14/2019), Pi has rapidly grown to more than 500K installs, with active members spanning 180 countries. Conceived by Stanford grads, Dr. Nicolas Kokkalis, Dr. Chengdiao Fan, Vincent McPhillip, and Aurelien Schiltz the breakneck speed of Pi’s adoption across a diverse, global user-base reveals the expanding interest in cryptocurrency and public desire to participate in a more inclusive digital economy.

Despite bitcoin’s promise to democratize finance, it remains largely inaccessible because bitcoin mining⁠—the most direct way to earn⁠—is expensive, requires extensive technical knowledge, and consumes so much energy that mining operations are now a major contributor to global CO2 emissions.

By contrast, Pi’s breakthrough technology harnesses the power of members’ social networks to allow everyday people to contribute to the security of the currency. When Pi members vouch for each other as trustworthy, together they form a network of interlocking “security circles” that determines who can validate transactions on Pi’s ledger. This allows members to earn Pi from their mobile phones with low financial cost, limited battery drain, and a light footprint on the planet.

“Too many people are being left behind by the digital economy,” said McPhillip, who is Head of Community at Pi Network. “By pooling their time and talent around a common currency, Pi’s members are redefining the way ‘value’ is created and shared. Our dramatic growth proves there is a dynamic global community of people searching for new ways of establishing and controlling their worth.”

To join and start earning Pi, users need only download the free app, currently available on Apple or Android: https://minepi.com/ and use the invitation code “PiCoreTeam”. New members with questions can read the app’s FAQ or ask their inviter via the application’s newly launched Earning Team chats.

For media inquiries, please contact Kili Wall at (310) 260-7901 or Kili@MelrosePR.com.

About Pi

Pi is a new social cryptocurrency secured and backed by everyday people. Developed by a team of Stanford PhDs and graduates, Pi can be easily mined on mobile phones with low financial cost, limited battery drain, and a light footprint on the planet. Pi’s social cryptocurrency is laying the foundation for an inclusive, online ecosystem where everyday people can capture their fair share of the digital pie.

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DeepTarget and Access Softek Extend Relationship and Double Down on Customer Success


Today, FinTech company, DeepTarget Inc., announced their participation as a Platinum sponsor at the Access Softek Client Conference 2019 in Emeryville, California from September 29 to October 3, 2019 as the two companies continue to invest in their partnership and strengthen their business relationship. They have been working together since 2017 to deploy DeepTarget across the Access Softek customer base. During this time, the two FinTech companies have implemented over seventy-five joint clients using DeepTarget’s intelligent marketing and sales automation integrated within Access Softek’s innovative, omnichannel MFM mobile and Orpheus online banking solutions. These intelligent engagements may now be further extended into Access Softek’s Lending and Account Opening applications using DeepTarget’s open gateway API, allowing financial institutions to seamlessly extend their reach for personalized customer engagements.

“DeepTarget has helped us engage our online members with many of our great offers like our Summer Vehicle Promotion. The results speak for themselves with over 285 new vehicle loans related to this campaign alone”, said Becky Timmons, VP of Marketing from Montana Federal Credit Union, a mutual client. “We are very happy with DeepTarget’s Digital Marketing solution; it’s very easy to use and allows us to use our own digital content for a great member experience across all channels!”

Over 95% automated, DeepTarget enables a financial institution to do one-time planning and design of data-powered campaigns, such as the aforementioned targeted and personalized summer auto loan offer, or a best-rate CD promotion, and use it to engage their consumers across all available digital channels. As their banking customers navigate through various digital banking apps, specific offers, onboarding activities, and other relevant news are communicated – leading to delighted customers, increased sales, and heightened loyalty.

“Year after year, our customers tell us how DeepTarget has turned the Access Softek mobile and online banking applications into profit centers. Our clients have had resounding success with their targeted ad campaigns. With increased competition, financial institutions have realized the importance of DeepTarget to drive customer engagement and ROI,” said Chris Doner, CEO of Access Softek. “We are excited to double down on our customer success by more seamlessly integrating this capability, investing in marketing services and effective data use, and expanding the reach of DeepTarget’s data-powered engagements within our base.”

DeepTarget’s built-in performance analytics provide growth metrics regarding the new deposits generated, including behavior data specific to the various channels. While existing online banking or mobile banking providers do have some campaign capabilities, they do not have the ability to integrate into multiple digital apps typically found at most financial institutions. Combined with the data-driven customer intelligence used for targeted and personalized communications and virtually 95% automation, DeepTarget provides clear differentiation and successful results.

“Our partnership with Access Softek is continuing to strengthen as we build a sizable joint customer base,” said Jill Homan, President of DeepTarget Inc. “Significant investment in the technology platform and open API design is resulting in dividends for our clients to “Design Once, Engage Everywhere” as members bank using multiple digital channels. We are working together to ensure a seamless environment that leverages all the digital channels that Access Softek offers – Online Banking, Mobile Banking, Omnichannel Account Opening and Omnichannel Lending. Considering the built-in automation, the lift of customer engagement and cross-selling across channels with different technology stacks cannot be underestimated”.

DeepTarget’s intelligent marketing and sales automation solution routinely delivers more than 123 million impressions monthly, driving results like 11,400 new deposit products for its partner community banks and credit unions – a response rate 40X the industry standard.

Demonstrations, Pricing, & Availability

DeepTarget’s Customer Engagement Platform and ROI Analytics, including Mobile, Online Banking, Email Targeting, and Web channels are available for demonstration and purchase by contacting DeepTarget or one of our reseller partners. To learn more about our DeepTarget Partner program, you can email us sales@deeptarget.com.

About Access Softek

Access Softek is the only company to offer an integrated solution for the Four Pillars of digital banking: online banking, mobile banking, mobile and online lending, and mobile and online account opening. The company’s history of innovative digital banking firsts includes the first app-based mobile banking; first web-based PFM; the first triple play of app, WAP, and SMS banking; and continues with its industry-leading use of A.I. and machine learning. Since 1986 they have continued to unveil cutting-edge industry firsts to over 400 bank and credit union customers from their Berkeley, California headquarters. Access Softek is mobile-first and A.I. everywhere.

About DeepTarget Inc.

Today, hundreds of credit unions and banks across the country are using DeepTarget solutions. By automating the use of customer information, these intelligent cross-selling and customer engagement solutions deliver targeted product offers and pinpointed one-to-one messaging to millions of their banking customers. Digital channels such as mobile banking, online banking, web and email engage banking customers in a seamless communications experience, wherever, whenever and however they bank. Actionable analytics enable financial institutions to make informed decisions and drive measurable, positive result that drive success – in accelerating cross-selling, promoting product adoption, increasing loan demand and income. To see more proven successes, please visit the DeepTarget website.

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