PORT WASHINGTON, Wis. (PRWEB)
October 01, 2019

Franklin Energy, a leading provider of energy efficiency and grid optimization solutions, announced today that they have finalized the acquisition of Build It Green’s utility business, a boutique implementer of residential energy efficiency programs within California.

In addition to implementation services, Build It Green serves as a trusted advisor to local governments, utilities and others seeking to develop or enhance green building programs. This acquisition allows Franklin Energy to expand their work along the West Coast and align resources to continue developing innovative grid optimization programs throughout the country.

“This acquisition will enable more robust turnkey programs, continued innovation for clients, and more career advancement opportunities for staff in our utility business,” said Karin Burns, former Executive Director of Build It Green and new West Coast Regional Vice President for Franklin Energy.

“We are excited to refocus the Build It Green non-profit back on its original mission of promoting healthy, efficient and sustainable dwellings through our GreenPoint Rated system and related services,” said Karen Kho, the new Board Chair for Build It Green.

“We have already been working together, but we look forward to more formally welcoming the Build It Green utilities team into Franklin Energy,” said Paul Schueller, Franklin Energy CEO. “Their expert staff and industry experience will be valuable as we continue building solutions that meet our utility clients’ energy efficiency, demand response, grid optimization and customer engagement needs.”

About Franklin Energy

Franklin Energy delivers flexible energy efficiency and grid optimization programs that enable utilities to achieve their highest-priority goals. The company’s integrated in-house services and proven software provide deeper personalization and insights, acting as a true partner to utilities. Franklin’s NGAGE™ platform is a scalable end-to-end technology that seamlessly integrates utility portfolio programs into a single interface for more efficient management and more effective customer engagement. The company is celebrating its 25th year serving the utility industry, with solutions implemented by more than 1,000 experts in more than 60 offices across 26 states and provinces.

About Build it Green

Build It Green (BIG) is a nonprofit with a mission to create a world of healthy and sustainable homes for all people. We are driven by the recognition that housing is fundamental to our well-being and to our clean energy future. In California and beyond, Build It Green brings innovation to market, helping consumers, professionals, and public agencies to succeed. Together, we hold a vision that all communities will thrive—built on a foundation of homes that support our well-being and strengthen our resilience to climate change. Learn more at http://www.buildItgreen.org.

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New Snippet Ad invented by RTB House

“The future of marketing is personalized creative that’s hyper-relevant and dynamic, even for users that have not previously been to a website,” said Gary Burtka, VP of U.S. Operations at RTB House

NEW YORK (PRWEB)
October 01, 2019

RTB House, a global company that provides state-of-the-art marketing solutions for top brands worldwide, today announced the general availability of new highly effective, dynamic ad banner creatives called Snippet Ads™. They were developed and tested by its AI Marketing Lab and Creatives Lab, separate units focused on leading innovation for martech solutions. The general idea behind Snippet Ads is to increase the efficiency of prospecting campaigns.

RTB House, known for its ad-buying engine that is 100 percent powered by deep learning AI, has recently expanded its offerings to provide broader marketing solutions across the many global regions it serves for clients such as Adidas, Sephora, Trivago and O2.

Snippet Ads provide many of the benefits of dynamic creative optimization (DCO) including personalized messaging at scale by combining creativity and data for maximum impact. Provided in the form of a short HTML code and available “off-the-shelf” in various designs tailored to specific customers’ sectors with the ability to customize and test different messages, they’ve been proven to deliver 2x to 3.5x higher click-through rates (CTR) vs. static banners in A/B tests.

Based on beta customer feedback, RTB House’s labs have designed Snippet Ads to tackle many of the challenges marketers currently face with online display campaigns that now account for half of total media ad spending worldwide in 2019, per eMarketer.

“Those core challenges for marketers include a lack of personalization and differentiation that can cause banner fatigue, decreased user engagement and the fact that creatives with single, static offers often miss the mark with consumers,” said Gary Burtka, VP of U.S. operations at RTB House. “The future of marketing is personalized creative that’s hyper-relevant and dynamic, even for users that have not previously been to a website.”

Snippet Ads are especially effective at reaching new buyers, and RTB House’s deep learning algorithms power the personalization engine based on online users’ behaviors or fast insights through examination of page context (URL) and content in the main domain or subdomains.

“With the combination of deep learning and RTB House’s proprietary creative development process, we are confident that our new DCO solution is a game-changer,” said Burtka.

Prior to today’s launch, RTB House’s labs tested Snippet Ads across multiple use-cases including airlines, automotive and electronics manufacturers, classifieds, fashion brands, and online travel agency reservation platforms. Participating beta customers sought to avoid generic banner templates that deliver little branding impact and in some instances can affect brand perception negatively.

One beta customer was a major, worldwide automotive company. For the customer, RTB House conducted A/B tests to compare Snippet Ads versus the customer’s traditional static banners. The tests were run via two sections of two of the company’s websites. The initial test was for a five-day campaign period, while the second was a typical one-day campaign.

Due to the well-designed advertising strategy and the high quality of proposed banners, users on both sites that interacted with the Snippet Ads were more willing to click through specific offers which led to better performance results overall. More specifically, the CTR for Snippet Ads was almost 3.5 times better than the CTR for traditional static banners.

Snippet Ads can be used in a variety of ways by clients who have direct deals with publishers, advertisers or agencies buying ad inventory using DSPs and AdServers. Instead, RTB House is supplying its new creative display solutions and allowing clients to use them to drive the best possible results for their campaigns.

To learn more about the new Snippet Ads, visit: https://www.rtbhouse.com/new-products/

About RTB House:

RTB House is a global company that provides state-of-the-art marketing technologies for top brands worldwide. Its proprietary ad-buying engine is the first and only in the world to be powered entirely by deep learning algorithms, enabling advertisers to generate outstanding results and reach their short, mid and long-term goals.

Founded in 2012, the RTB House team is comprised of 500+ specialists in more than 30 locations across the globe: New York, London, Tokyo, Singapore, São Paulo, Moscow, Istanbul, Dubai and Warsaw. It serves campaigns for more than 1,600 clients across EMEA, APAC and the Americas regions.

In 2018, after successfully deploying deep learning into 100 percent of its algorithms, RTB House developed two divisions, independent from its R&D team, focused on leading innovation for MarTech solutions. The AI Marketing Lab provides an environment for inventing and advancing MarTech products. In addition, the Creatives Lab investigates and improves the overall performance of creatives, as well as developing support for formats like dynamic display and video creatives that can be ultra-tailored to a client’s specific branding needs.

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Dirty Snowman Society

LOS ANGELES (PRWEB)
October 04, 2019

Dirty Snowman Society is back again with a new single, “Mad Bull.” After the successful release of their debut single “Taste of Heaven,” the band is continuing to impress with their latest rock anthem.

Starting off with intense instrumentals, “Mad Bull” is an energetic track matching its powerful lyrical content. The song’s politically critical lyrics are sure to make anyone pay attention to the band’s message. “Mad Bull” enthusiastically expresses the frustration many people have about the current political climate. It’s clear that Dirty Snowman Society is not afraid to speak out. Band member Chris Todoroff says, “Irreverently speak the truth — we all need to hear it.”

Dirty Snowman Society is made up of four members — Frank Costantini (vocals, drums, percussion), Jonnie Law (lead guitar), Patrick Linfante (bass), and Chris Todoroff (guitars, percussion) — who have come together from all walks of life to make music. Everything fell into place when the members realized they wanted to create the music they missed hearing, that classic rock sound that has faded from the mainstream in recent years.

You can listen to “Mad Bull” on all major platforms, including Spotify and Apple Music. Dirty Snowman Society also has several upcoming releases, including a music video for “Mad Bull” and a 5-track EP. Follow them on Instagram, Twitter, and Facebook to stay updated.

About Dirty Snowman Society

Dirty Snowman Society is a rock band based in Copper Mountain, CO. The four-piece band consists of Frank Costantini on vocals, drums and percussion, Jonnie Law on lead guitar, Patrick Linfante on bass and Chris Todoroff on guitars and percussion. The band came together from very diverse backgrounds, they’ve held jobs such as Emmy winning TV director and best selling author, a touring metal band member, ski and surf instructor, and successful lawyer. The glue that holds them together is the desire to make the kind of classic hard rock that inspired them to become musicians. Follow Dirty Snowman Society on Facebook for more information.

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Koupon Announces Launch of Koupon Enterprise

As Koupon’s network scales, it’s only natural for us to introduce an elite tier of service for clients that want to maximize impact in the c-store industry – Brad Van Otterloo, CEO of Koupon Media

DALLAS (PRWEB)
October 02, 2019

Today Koupon Media, the leading consumer engagement platform and shopper analytics engine in the c-store industry, is reporting unprecedented growth in its c-store network. In 2019, promotions in the Koupon Network are on pace to grow by more than 120% while its insight and data analytics platform has reached over 4 billion measured consumer transactions, unlocking powerful insights to help marketers send targeted marketing campaigns to c-store shoppers.

As part of this growth, today Koupon is introducing Koupon Enterprise, a new comprehensive solution for both its c-store retailer and CPG brand clients, furthering its position as the one-stop-shop for marketers in the c-store industry.

Retailers that participate in Enterprise will receive Koupon’s full suite of technology capabilities including offer management, paperless and receipt-based beer rebates, consumer analytics, SMS and email services, and age verification in one comprehensive solution. Even more, retailers that enroll in Enterprise this Fall will receive tobacco scan data management services free of charge.

CPG brands that participate in Enterprise will receive annual strategic campaign planning, premier placement in retailer channels, a guaranteed higher campaign ROI, richer digital experiences, and data insight and data science services on a recurring basis. Koupon reports that it has already signed two major CPG companies at its Enterprise level, with several more expected to join this exclusive tier by year’s end.

“As Koupon’s network scales, it’s only natural for us to introduce an elite tier of service for clients that want to maximize impact in the c-store industry,” said Brad Van Otterloo, CEO of Koupon Media. “Our commitment to leveraging rich shopper data to target c-store promotions is demonstrating proven results and we are thrilled that retailers and CPGs alike are investing more into this space.

Koupon will be sharing details about its Enterprise solution this week at the 2019 NACS show in Atlanta, Georgia.

About Koupon Media

Koupon Media is the leading consumer insights engine and promotion network in the c-store industry. Koupon connects over 40,000 c-store retailers with the world’s largest CPG brands to launch digital campaigns that grow sales. Offers delivered in the Koupon Network are powered by Koupon’s AI-driven insights engine which leverages over 10 billion consumer data points to help c-store marketers launch hyper targeted promotions. Since its founding, Koupon has delivered more than 4 billion offers and today its clients include 30 of the top 50 c-store chains in the United States.

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Manufacturing Day 2019

Manufacturers’ data is becoming the most important asset to their businesses; information, data communication, and data processing technologies are powerful tools that span every element of the manufacturing enterprise,” said Reggie Gresham, vice president of sales & marketing at Matrix Integration.

INDIANAPOLIS (PRWEB)
October 02, 2019

Automation, artificial intelligence and IoT (internet of things) systems – they’re all part of manufacturing’s digital transformation. More than ever, today’s manufacturing leaders need to stay ahead of the technology that can make or break not just their businesses, but disrupt their entire industry.

In honor of National Manufacturing Day, Fri., Oct. 4, 2019, Matrix Integration, a strategic IT infrastructure partner for more than 1,000 organizations in Indiana and beyond, is offering practical tips for National Manufacturing Day and the entire month of October.

“Manufacturers’ data is becoming the most important asset to their businesses, so information, data communication, and data processing technologies have become powerful tools that span every element of the manufacturing enterprise, including just-in-time delivery of raw materials, real time activities on the factory floor, shipping, marketing, and strategic planning,” said Reggie Gresham, vice president of sales and marketing at Matrix Integration. “To be successful in a data-driven industry is to be proactive with your technology – and if you’re not an IT expert, it means trusting your IT team and knowing the right questions to ask.”

Matrix Integration’s Top Five Questions Manufacturing Leaders Should Ask Their IT Team

The questions below from the experts at Matrix Integration will help CEOs, owners and other manufacturing leaders stay ahead of key issues, from strategy and efficiency to security and disaster recovery.

1. Is our IT system aligned with our current business strategy to manufacture products with improved quality, functionality, and reduced time to market?

Because technology is so integral to manufacturing and logistics today, it’s essential for leaders to discuss business strategy with the IT team to ensure that hardware, software and the integration of the two are supporting those initiatives.

2. Can using our own data help us get our products faster to market, allow for more informed decisions and give us a competitive advantage?

This question gets to the issue of leveraging AI (artificial intelligence) and machine learning. Most companies have been collecting data for years. Can it be analyzed quickly, or does it take weeks or months? Are systems automated to continuously improve efficiency based on data?

3. Are we getting the maximum capacity out of our existing software?

Often in the race to implement software and technology, systems don’t “play nice” with one another. In addition, companies don’t always utilize the software to its full potential. Leaders can work with others in the business, along with the IT team, to pinpoint bottlenecks and work on improving the overall experience of their internal and external software and processes.

4. What kind of visibility do we have into our system?

A recent survey noted a 600-percent increase in the number of attacks against IoT devices, and IoT is just one piece of an increasingly complex manufacturing IT network. In the past, it could be difficult to get a quick snapshot of who’s on the network and what they’re doing. However, modern security infrastructure and software can now provide visibility and make this process as simple as checking a single screen to get an overview of network security.

5. How are we protecting our data?

When a data center goes down, it’s a crisis for any company. For manufacturing and logistics, downtime can mean major lost revenue and fines. Whether data is housed on local servers or offsite in the cloud, the IT team needs to be able to walk leaders through the case of a major outage, whether it’s a power outage, a failed network server, or a malicious cyberattack.

For more information on how manufacturing businesses can maximize their IT spend to stay ahead of the curve, contact Matrix Integration at 1-800-264-1550 or visit the manufacturing section of the Matrix website.

About Matrix Integration

Matrix Integration is a trusted information technology solutions provider that has been in business for 40 years. Winner of the 2019 Indiana Economic Development Center Small Business Impact Award, and the 2018 Indiana Women’s Business Enterprise of the Year, Matrix Integration continues to be recognized on numerous industry lists including Diversity Business Top Business, CRN Solution Provider 500, CRN Managed Service Provider Elite 150, CRN Women of the Channel, and CRN Tech Elite 250. Strategic partners include Hewlett Packard Enterprise, Aruba, Microsoft, Cisco Systems, Meraki, VMware, and Veeam. With multiple locations in Indiana and Kentucky, Matrix Integration works closely with businesses and institutions to provide professional services, networking, data center, collaboration, computing, and security.

Media Contact

Beth Strautz

(773) 895-5387

beth@vaguspr.com

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KnowBe4 Q3 2019 Sales Growth

Our continued sales growth is a direct reflection of the massive adoption levels we’re seeing for new-school security awareness training and simulated phishing as an integral part of every organization’s information security program. – Stu Sjouwerman, CEO, KnowBe4

CLEARWATER, Fla. (PRWEB)
October 03, 2019

KnowBe4, the provider of the world’s largest security awareness training and simulated phishing platform, today announced a significant year-over-year sales increase with another record-breaking quarter. In the third quarter of 2019, KnowBe4 reached 55% growth over Q3 2018, increasing customer accounts to well over 28,000.

The 26th consecutive quarter of explosive growth has been driven by increased demand for KnowBe4’s new-school security awareness training, coinciding with a rapidly expanding portfolio of engaging training content. Demand continues to grow globally as KnowBe4 expands its worldwide reach with the acquisition of Twist and Shout in the UK, enhancing its high-quality video production capabilities. Twist and Shout is the creative force behind “The Inside Man”, the award-winning security awareness drama series and “Restricted Intelligence,” the world’s first information security awareness sitcom, now into its sixth season.

“Our continued sales growth is a direct reflection of the massive adoption levels we’re seeing for new-school security awareness training and simulated phishing as an integral part of every organization’s information security program,” said Stu Sjouwerman, CEO, KnowBe4. “We owe our success to a fantastic platform at a disruptive price point. Moreover, the fantastic team we’ve built keeps getting awards for customer service. In addition to our continued growth in the European market with the acquisition of Twist and Shout, we’re moving into new markets such as Asia Pacific, with the establishment of offices in Australia and Japan.”

Other recent and notable milestones and awards for Q3 2019 include:

• 
  KnowBe4 was positioned as a leader in the Gartner Magic Quadrant for the third consecutive year and its sixth appearance overall
• Recognized on the Inc. 500 list for the fourth time at #161
• Winning the Black Unicorn Award for being valued as a $1 billion as a cybersecurity unicorn
• Named Best Place to Work Awards for women and millennials by Great Place to Work and Fortune
• Cannes award-winning video content production of the new Inside Man series

For more information on KnowBe4, visit http://www.knowbe4.com.

About KnowBe4

KnowBe4, the provider of the world’s largest security awareness training and simulated phishing platform, is used by more than 28,000 organizations around the globe. Founded by IT and data security specialist Stu Sjouwerman, KnowBe4 helps organizations address the human element of security by raising awareness about ransomware, CEO fraud and other social engineering tactics through a new-school approach to awareness training on security. Kevin Mitnick, an internationally recognized cybersecurity specialist and KnowBe4’s Chief Hacking Officer, helped design the KnowBe4 training based on his well-documented social engineering tactics. Tens of thousands of organizations rely on KnowBe4 to mobilize their end users as the last line of defense.

Number 161 on the list Inc. 500 of 2019, #34 on 2018’s Deloitte’s Technology Fast 500, and #2 in Cybersecurity Ventures Cybersecurity 500, KnowBe4 is headquartered in Tampa Bay, Florida, with offices in Brazil, Australia, Japan, England, the Netherlands, Germany, South Africa and Singapore.

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Onward Search Top Workplaces CT

This award is a validation of the positive work environment and exceptional company culture we have developed within our organization. – Ken Clark, Co-Founder of Onward Search

WILTON, Conn. (PRWEB)
October 03, 2019

Onward Search, a leading nationwide recruitment and staffing agency for creative, marketing and technology talent, has been awarded a Top Workplaces 2019 honor by Hearst Connecticut Media Group. The list is based solely on employee feedback gathered through a third-party survey administered by research partner Energage, LLC. The anonymous survey measures several aspects of workplace culture, including alignment, execution, and connection, just to name a few.

“We are extremely honored to be recognized as a top workplace in Connecticut,” said Ken Clark, Co-Founder, Onward Search. “This award is a validation of the positive work environment and exceptional company culture we have developed within our organization. Our success is rooted in the embodiment of our core values of entrepreneurship, integrity, collaboration, transparency, and having fun.”

Onward Search has been headquartered in Wilton, Connecticut since its inception in 2007. The company has over 100 employees, across ten nationwide offices, focused on supporting its mission to provide the world’s top companies with the best creative, marketing and technology talent in the industry. To date, Onward Search has helped over 10,000 professionals find jobs with some of the world’s most well-recognized brands.

“We take a tremendous amount of pride in helping talented people advance their careers within this cutting edge space,” said Mike Ondocin, President, Onward Search. “People enjoy doing business with us because we develop personal relationships at all levels to ensure the best possible experience for our candidates and clients.”

“Top Workplaces is more than just recognition,” said Doug Claffey, CEO of Energage. “Our research shows organizations that earn the award attract better talent, experience lower turnover, and are better equipped to deliver bottom-line results. Their leaders prioritize and carefully craft a healthy workplace culture that supports employee engagement.”

About Onward Search:

Onward Search is a leading recruitment and staffing agency for creative, marketing and technology talent. The company works with the nation’s top digital agencies, companies, and brands to provide freelance staffing, temp-to-perm, and permanent placement services. Onward Search is headquartered in Wilton, CT with over ten offices nationwide. They can be found online at onwardsearch.com, on Twitter at @onwardsearch, or on Facebook at facebook.com/onwardsearch.

About Energage, LLC

Headquartered in Exton, Pa., Energage is a leading provider of technology-based employee engagement tools that help leaders to unlock potential, inspire performance, and achieve amazing results within their organizations. The research partner behind the Top Workplaces program, Energage has surveyed more than 57,000 organizations representing well over 19 million employees in the United States.

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