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In Wake of New Romaine Lettuce Recall, FoodLogiQ Calls Supply Chain Management and Food Traceability “More Important Than Ever”


“Foodborne illness is unacceptable, because this is a preventable issue.” – Sean O’Leary, FoodLogiQ CEO

FoodLogiQ, the leading SaaS provider of food safety compliance, traceability, and supply chain transparency software solutions, shared thoughts from corporate leadership today in the wake of the ongoing E. coli outbreak linked to romaine lettuce. The affected produce has sickened 67 people in 19 states, with 39 people being hospitalized and six experiencing kidney failure, according to a November 26, 2019 update from the U.S. Centers for Disease Control and Prevention (CDC). As of today, no deaths have been attributed to the E. coli outbreak.

Currently, the CDC still has not identified the contamination source or where all of the suspect lettuce was grown, although Salinas, California, is believed to be a potential source site. The Food and Drug Administration (FDA) has also stated it is not certain where in the supply chain the contamination occurred, as no common grower, supplier, distributor or brand of romaine lettuce has been identified. The organization has deployed investigators to the farms in question to try to determine the source and the extent of the contamination.

In the meantime, consumers were advised this week to beware of purchasing or eating romaine lettuce harvested from the Salinas, California growing region. This includes whole heads and hearts of romaine, chopped romaine, organic romaine, or salads and salad mixes containing romaine. If consumers do not know where the lettuce was grown, they should throw it away or return it to the place of purchase. Also, if romaine lettuce does not have information about the harvest region or does not indicate that it has been grown indoors (i.e., hydroponically- and greenhouse-grown), consumers should throw it away or return it to the place of purchase. Consumers ordering salad containing romaine at a restaurant or at a salad bar should ask the staff whether the romaine came from Salinas. If it did, or they do not know, they should not eat it.

While anyone can develop E. coli infection from exposure to the pathogen, there are certain population demographics – pregnant women, people with weakened immune systems, young children and elderly adults – who are most susceptible to developing severe complications, such as kidney failure and even death, if they become ill.

FoodLogiQ Insight

Unfortunately, recalls and withdrawals are a fact of life in the food industry, and they can happen for a variety of reasons. Whether it’s a quality or packaging problem, or a food-safety issue, if you’re a part of the food supply chain, it’s not a matter of if your company will be affected by a recall; it’s simply a matter of when.

CDC statistics tell us that approximately 48 million people get sick every year from foodborne illnesses—and that’s just in the United States; 128,000 of them end up in the hospital. When you consider that 3,000 people die every year from foodborne illness—that’s one 9/11 every year. According to FoodLogiQ CEO Sean O’Leary, that’s unacceptable, because this is a preventable issue, and unfortunately, these illnesses are an underreported public health problem.

“My challenge to the food industry is simple,” says O’Leary. “What if we made just a 1% improvement in the number of cases of foodborne illness? That seems like such a small percentage, but when you do that math, that’s 480,000 people who don’t get sick this year; 1,280 people who aren’t admitted to the hospital; and 30 people who don’t die. Those are significant numbers.”

FoodLogiQ’s Solution: The Connect Platform

By having a robust end-to-end traceability program and technology that provides real-time data and visibility, companies facing a recall can isolate and surgically withdraw the tainted product out of the supply chain without recalling more items than necessary. First and foremost, that process protects consumers; it also limits the disruption and the waste of good food, which saves the company money.

To address these and other food safety issues, FoodLogiQ created a software solution that allows food companies to efficiently manage their suppliers, capture all the data needed for a transparent and FSMA-compliant supply chain, and stitch together critical tracking events to achieve real farm-to-fork traceability to quickly identify and address food safety issues.

According to Lucelena Angarita, Director of Supply Chain Traceability for Independent Purchasing Cooperative, Inc., the purchasing cooperative for Subway® franchisees, FoodLogiQ’s Connect platform provides IPC with useful shipment information that, in the event of a quality issue, provides the data to make real-time business decisions that protect the consumer and the Subway® brand. This is only possible if all supply chain partners collaborate to report their critical tracking events in their traceability system.

“We know that being proactive and prepared can make all the difference in successfully managing a quality incident,” says Angarita. “That’s why we partnered with FoodLogiQ in 2015, launching the Subway®-IPC/FoodLogiQ Traceability Program. Using FoodLogiQ Connect’s Track + Trace together with GS1 US Foodservice Standards, our supply chain partners can manage and track their shipments from the manufacturing plants all the way to the restaurant. That supply chain visibility mitigates risk, which is extremely valuable when consumer safety is at stake.”

“Currently, 99% of the produce sold by volume to Subway® has a GS1-128 barcode, which is the industry-recognized standard for traceability by product and location and the foundation of FoodLogiQ’s platform. Now our distributor partners are starting to scan the barcodes as they deliver each case to our restaurants, helping us reach our full supply chain traceability goals,” says Angarita.

“We’re proud to work with organizations like IPC/Subway® who are committed to consumer transparency and want to provide their customers with safe, high-quality food,” says O’Leary. “In this complex global supply chain, that’s what they demand and deserve.”

About FoodLogiQ

FoodLogiQ® LLC is the leading SaaS provider of traceability, food safety and supply chain transparency solutions. FoodLogiQ Connect is the most comprehensive, data-driven software solution that enables supplier management, food safety compliance, quality incident management, recall management and whole chain traceability – all on a single platform built exclusively for the food industry. To meet mounting regulatory requirements and consumer demands for transparency, food companies are leveraging FoodLogiQ Connect to validate supplier compliance with food safety and act with confidence in the event of a food safety or quality issue. To request a demo, please visit http://www.FoodLogiQ.com/demo.

Contact:

Kiecha Berzins, APR

Vice President, Marketing & Communications

FoodLogiQ

919-656-4887

kberzins@foodlogiq.com

New CTO, David Shugars, To Scale Technology Innovation For PlanHub Construction Software


David Shugars, CTO, PlanHub, Construction, Construction Software, Construction Bidding Software, West Palm Beach, FL

David Shugars, CTO of PlanHub

“We needed a talented individual with experience working in a fast-paced environment and proficiency scaling a website as quickly as PlanHub is growing. That is exactly why we sought after David Shugars, our new CTO.” -Kyle Conlan, VP of Planhub

PlanHub is delighted to welcome David Shugars as newly appointed Chief Technology Officer.

David earned his master’s degree in computer science from the University of Michigan. A seasoned cloud, software, and technology professional, David has more than 20 years of experience with a variety of roles in software engineering, database management, and product management for verticals such as manufacturing, medical payers, and construction. David will lead PlanHub’s initiatives for technology strategy, research, and development.

Prior to PlanHub, David Shugars served as a Software Development Manager for DataLink Software, a medical tech company. There, he led a team of 10 software developers and improved efficiencies using scrum ideologies. David also has experience as a Product Manager at Plex, where he led product extension, market positioning, and integration methodologies. Most importantly, David worked as Director of Product Management for The Estimating Edge, a construction estimating software company. There, he worked cross-functionally with business analysts, software engineers, marketing and sales to plan and launch projects.

“Growing by over 300 new users per day, PlanHub’s database and infrastructure is ever-evolving. We needed a talented individual with experience working in a fast-paced environment and proficiency scaling a website as quickly as PlanHub is growing. That is exactly why we sought after David Shugars, our new CTO.” -Kyle Conlan, VP of Planhub

PlanHub’s future technology enhancements include mobile functionality, more analytics tools, project statistics, an OCR keyword reader to identify projects by trade, and an integration with on-screen takeoff technology software – all of which will be propelled under the leadership of David Shugars.

“We are excited to have David join our leadership team as CTO. David’s industry knowledge and technical expertise makes him the ideal choice to lead PlanHub’s technology team as we continue to scale rapidly. As our customers continue to ask for more solutions in streamlining the pre-construction bidding process, David and his team will play a vital role in expanding the features and project offerings available within the PlanHub platform. I’m delighted to welcome David onboard and look forward to his contributions to PlanHub’s continued growth.” -Kevin Priddy, CEO of PlanHub

This announcement follows the appointment of Evonne Powers, Director of Marketing, earlier this month underlining PlanHub’s investment in leadership growth and development.

PlanHub is a top-rated cloud-based construction plan room and bidding software. Built for tradesmen in mind, PlanHub is designed around the user workflow to help boost productivity, maintain deadlines, increase revenue, and build relationships with general contractors, subcontractors and suppliers. Easily post projects or submit bids with anytime-anywhere collaboration for every commercial construction trade. To efficiently tackle your next project and stay connected, check out PlanHub.

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Rentec Direct Enhances Property Management Software Platform Based on User Feedback


Rentec Direct releases new features

Highest-rated property management software Rentec Direct, released several new features and enhancements to further improve client experience.

“At Rentec Direct, our clients are our biggest asset and we continually strive to make their job easier by improving our software,” said Nathan Miller, President of Rentec Direct.

Rentec Direct, the highest-rated property management software, recently released several new features and enhancements for its popular, user-friendly platform. The new features are focused on adding even more value to the software, including bug fixes, process enhancements, and software updates.

“At Rentec Direct, our clients are our biggest asset and we continually strive to make their job easier by improving our software,” said Nathan Miller, President of Rentec Direct. “Our Development Team works closely with our Client Success Team to deliver fixes and enhancements that will create a better experience for our clients.”

Recent updates to the property management software platform include:

  • Addition of new owner-ACH permissions to give greater control over online payment options
  • Enhanced “Completed EasyPay” report to improve reporting features available to users
  • Inclusion of tenant address on tenant statements for a given time period to improve tenant communication
  • Recording of historical changes on main user contact info to enhance security and track system access
  • Clients now able to restrict foreign and/or VPN connections resulting in enhanced levels of account security


The main driver behind all Rentec Direct platform upgrades is user feedback and input, paired with years of industry expertise. Rentec Direct regularly updates its platform to better serve clients with easier, automated processes like these latest features.

To learn more about Rentec Direct and the latest updates, visit: https://www.rentecdirect.com/blog/product-update-october-2019/.

About Rentec Direct

Rentec Direct offers industry-leading property management software and tenant screening solutions for real estate professionals. Features include online rent payments, tenant and owner portals, the industry’s largest vacancy listing syndication network, full property, tenant, and owner accounting, 1099-MISC reporting and more. Rentec Direct received the Real Estate Company of the Year Award in the 2019 American Business Awards, has been named to the Inc 5000 List of Fastest-Growing Private Companies for three years in a row (as of 2019), and also was included on the 2017, 2018 and 2019 Entreprenuer360 list for Best Entrepreneurial Companies in America. http://www.rentecdirect.com

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HomeSmart Technology Continues Improving Agent Experience With App Updates


Matt Widdows, HomeSmart founder, CEO and tech visionary

Matt Widdows, HomeSmart founder, CEO and tech visionary

“HomeSmart is devoted to providing agents with the best possible real estate experience,” said Matt Widdows, HomeSmart’s founder, CEO and tech visionary.

HomeSmart International, the most successful 100% brokerage model according to the RealTrends 500, continues to improve the agent experience with its proprietary cutting-edge technology. The company’s in-house development team has implemented several advancements to the RealSmart Agent transaction management software and mobile application in the last quarter, with the goal of providing agents complete visibility into a seamless transaction process from his or her smartphone.

“HomeSmart is devoted to providing agents with the best possible real estate experience,” said Matt Widdows, HomeSmart’s founder, CEO and tech visionary. “Having our own development team at headquarters gives us a competitive advantage; we can begin working on software fixes and new features as soon as we receive feedback from agents and brokers.”

Since releasing an updated RealSmart Agent platform in 2017, HomeSmart International’s software has helped the company maintain staffing levels while realizing a 12.5% increase in agent transaction sides each year.

The transaction management software now includes an advanced feature that allows agents to access information on how many views a listing has received on HomeSmart.com, Zillow.com and Trulia.com. This new update provides a digital one-stop-shop for agents to access important information on their listings and provides them with the ability to better track their performance.

“I love the agent panel, which allows me to manage my website, access marketing materials, and submit every part of the contract electronically,” said HomeSmart Colorado agent Bradley Cook.

At the suggestion of an agent, HomeSmart’s development team added a toggle button on the RealSmart Agent listing screen that allows for rental or sale files to be easily accessed on the same page as the listing. This eliminates the need for agents to click through separate tabs to access or edit documents and information from either side of the transaction.

“My agents love the RealSmart Agent mobile app,” said Stephanie Sandoval, broker and owner of HomeSmart Lifestyles in Queen Creek, San Tan Valley and Fountain Hills, Arizona. “In between appointments, they can pull over to check their documents and see the status of their transactions, allowing them to feel extra confident walking into their next appointment. They never have to wait to get to the office and love the convenience of always being mobile.”

RealSmart Agent has always allowed for easier communication, and the implementation of a “Special Instruction Notes” section on the agent’s commission screen has made communication within the app more effective. The advancement provides the option for agents to communicate specific information regarding commission reimbursement, fees and closing needs to the closing team to ensure that the file is closed correctly. These notes eliminate the need for additional communication outside of the app.

As a brokerage known for extensive training, HomeSmart provides agents with access to endless opportunities for career growth from its interactive education class schedule. Agents can now view, register and manage available CE classes from their RealSmart Agent portal, and download completed course certificates to boost credibility with clients.

“The implementation of an easily accessible and comprehensive mobile app has allowed us to further improve the performance of our agents and the level of service they provide to their clients,” added Widdows.

HomeSmart International has a network of nearly 18,000 agents across 35 states. The brokerage has been named to the Inc. 5000 list of fastest-growing companies for seven consecutive years and is ranked in the top 5 real estate brokerages in the United States by the REAL Trends 500.

For more information about HomeSmart, visit homesmart.com.

About HomeSmart International:

Founded in 2000 by entrepreneur Matt Widdows, HomeSmart International quickly became the fastest-growing real estate brokerage firm in Arizona and still holds that distinction today. HomeSmart International is ranked in the top 5 real estate brokerages in the United States, and was recently ranked as the number one brokerage firm in the Metropolitan Phoenix market and Colorado. From its international franchising headquarters based in Scottsdale, HomeSmart International began franchising in 2010, and continues to grow by offering franchisees efficiency and innovation coupled with the systems and technologies necessary to succeed in today’s evolving real estate industry. Today, the brand has more than 187 offices in 35 states and nearly 18,000 agents nationwide. For more information on HomeSmart and its franchise opportunities, visit http://www.homesmart.com/. Follow HomeSmart International on Facebook at http://www.facebook.com/homesmartfranchise, on LinkedIn at https://www.linkedin.com/company/homesmart and on Twitter and Instagram @HomeSmartIntl.

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Vistatec announces ISO 18587:2017 Certification for Machine Translation Post-Editing Output


Vistatec is pleased to announce that the company has received certification for ISO 18587:2017 in October 2019, which signifies a high standard in machine translation post-editing output. The new certification was received following an audit of the company’s relevant processes by Certification Europe.

The company, which has over two decades of experience in providing global content solutions, is the first company in Ireland (where its headquarters is located) to receive this certification. It is also one of a handful of companies worldwide to receive this certification. Vistatec considers this a remarkable milestone in their growth and outstanding achievement in the industry.

The standard builds on the company’s existing ISO 17100 and ISO 9001 certifications, which enhance the company’s long-standing reputation for excellence and quality within the localization industry. Furthermore, the company standing is enhanced by its substantial know-how in the Machine Translation and Machine Translation Post-Editing domain.

Julia Fontana, Language Quality Manager at Vistatec, had the following to say about the certification: “We are proud to have achieved certification to ISO 18587. This underlines Vistatec’s focus and expertise in the field of post-editing services, including the quality evaluation and bespoke machine translation solutions.”

Vistatec CEO, Tom Murray, also added: “Achieving ISO 18587 certification is another huge step forward for Vistatec. We are proud to be the first company in Ireland to achieve this standard. Being certified to ISO 18587 reinforces Vistatec’s leading position on excellence within the localization industry. This is a milestone in our journey of growth.”

The standard, which was established in 2017, ensures the effective post-editing output from machine translation. It focuses specifically on MT to ensure that machine-translated output is reviewed thoroughly and effectively by post-editing specialists. This provides an output with a high standard of quality. Upon receipt of this certification, Vistatec now holds five ISO certifications in total (ISO 9001:2015 – Quality Management System, ISO 17100:2015 – Translation Service Providers standards, ISO 13485:2016 Medical Devices, ISO 27001:2013 Information Security, and ISO 18587:2017 Machine translation post-editing.

About Vistatec

We have been helping some of the world’s most iconic brands to optimize their global commercial potential since 1997. Vistatec is one of the world’s leading global content solutions providers. HQ in Dublin, Ireland, with offices in Mountain View, California, USA. To learn more about Vistatec, please visit: http://www.vistatec.com

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Coronet Partners with Coalition to Offer Combined Enterprise-Grade Cybersecurity and Cyber Insurance Product for Small and Midsize Businesses


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Our relationship with Coalition was a natural tie-in for us. Their mission to mitigate risk for businesses who are often left out of the equation is exactly what we set out to do when we launched Coronet.

Leader in small business cybersecurity Coronet today announced a cutting-edge partnership with Coalition, the leading cyber insurance provider for small and midsized businesses. Through this partnership, Coronet customers may obtain market leading cyber insurance products offered by Coalition, combining Coronet’s data breach protection platform with cyber insurance coverage up to $500,000. Together, Coronet and Coalition are filling a significant void in cybersecurity – accessibility to cyber insurance – by becoming the first industry partners to protect the full spectrum of small and midsized business cyber risk.

“Together with Coronet we have the opportunity to pioneer a new approach to cybersecurity by providing comprehensive security protection to prevent incidents, together with insurance, to help mitigate and recover from them,” said Joshua Motta, co-founder and CEO of Coalition. “The result is far fewer breaches; far less cost to detect, contain, and recover when one occurs; and the backstop of insurance to make a company whole again.”

Coalition and Coronet have partnered with the goal of making cyber insurance and cybersecurity more accessible for small and midsized businesses, as many are traditionally uninsured or under-protected from cyber incidents. While they face just as many threats as large corporations, small businesses often lack the time, money and resources needed to protect themselves against breaches. This partnership democratizes access to cyber insurance products to a broad group of smaller businesses that are already taking proactive steps to improve their security posture by using Coronet’s data breach protection platform.

Ensuring complete security for a business, including email security, cloud applications, bring-your-own-devices, such as smartphones and tablets, and data security, can be an operational nightmare. Instead of using multiple, expensive systems, Coronet created an all-in-one cyber defense platform that uses AI to monitor all of a business’s security needs. This cost-effective approach is making enterprise-grade security more attainable for SMBs and SMEs. Moving forward, Coronet strengthens its value to customers even further by making available a trusted cyber insurance product tailored by Coalition to their unique exposures.

“Our relationship with Coalition was a natural tie-in for us,” said Coronet CEO Guy Moskowitz. “Their mission to mitigate risk for businesses who are often left out of the equation is exactly what we set out to do when we launched Coronet. We’re excited to provide solutions throughout the entire risk life-cycle with this partnership.”

Coronet is an industry leader in data breach protection for companies that use the cloud, and this partnership will allow their customers access a trusted cyber insurance product tailored by Coalition to their specific exposure requirements. The bundled insurance offering will be included as part of Coronet’s Platinum product at no additional cost. For more information on the Coronet cybersecurity products + Coalition insurance products, visit coro.net.

About Coronet

Coronet is a world leader in providing organizations of every size with cyber defense for their email, cloud applications, any endpoint, and data leakage prevention. Coronet’s platform uses AI to detect and mitigate threats, eliminating the need for a security team to chase down security events. Provided as a subscription service, with nothing to install on premises, Coronet brings enterprise grade cyber defense to organizations at an affordable price, eliminating the complexity and laborious nature of traditional security platforms. With the backing of JVP and other leading international investors, Coronet grew to over 3 million users in 2019.

About Coalition

Coalition, one of the fastest-growing providers of cyber insurance in the United States, combines comprehensive insurance and proactive cybersecurity tools to help businesses manage and mitigate cyber risk. Backed by A+/A rated insurers Swiss Re Corporate Solutions, Lloyd’s of London, and Argo Group, Coalition provides companies with up to $15 million of cyber and technology insurance coverage in all 50 states and the District of Columbia. Coalition’s cyber risk management platform provides automated security alerts, threat intelligence, expert guidance, and cybersecurity tools to help businesses remain resilient in the face of cyberattacks. Coalition is headquartered in San Francisco.

** All insurance products offered by Coalition, a licensed producer in all states and the District of Columbia.

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Addigy Named Finalist in 2019 SDC Awards® for Software-as-a-Service Innovation of the Year


Addigy, a leading provider of cloud-based Apple Device Management software, today announced the company has been recognized as a finalist in the SDC Awards. Named in the category of SaaS Innovation of the Year, the company’s Apple Device Management platform enables rapid deployment and configuration of systems migrating to the Catalina operating system. Once deployed, Addigy allows for full utilization of the new macOS feature set, including support for 64-bit systems and advanced privacy controls.

“The Apple Device Management platform is an important complement for businesses deploying Catalina across tens, hundreds or thousands of macOS systems, in terms of security, compliance and time to production,” said Jason Dettbarn, CEO, Addigy. “We thank the SDC Awards as our team remains focused on providing this enterprise-class solution.”

The SDC (Storage, Digitalization + Cloud) Awards is the new name for the Angel Business Communications’ IT awards, which are now focused on recognizing and rewarding success in the products and services at the foundation for digital transformation. The 2019 finalists will be ranked by an independent panel of experts for exceptional performance, service metrics, business presence and results, then recognized at a black-tie awards gala dinner and ceremony in London on November 27, 2019.

Addigy Apple Device Management for Catalina enables IT solution providers and businesses to rapidly and automatically upgrade their entire network of macOS systems to the new 10.15 OS, the most advanced version of Apple’s operating system to date. With Catalina, there are significant upgrades to end-user privacy and system security. Additionally, the new OS provides the ability for users to create macOS apps from iPad apps and run those apps natively alongside existing macOS applications so that users can drag and drop content between them. Full advantage can be taken of the larger screen and powerful architecture of the macOS system to provide a seamless experience across devices.

Catalina now focuses on 64-bit applications and ends support for 32-bit apps. The move to 64-bit allows modernization of the OS to take advantage of new capabilities while reducing the attack footprint of the device. Catalina also includes stronger end-user privacy controls that are more closely in-sync with Apple iOS. To assist customers with the deployment of Catalina, Addigy provides a checklist to make the transition as seamless as possible.

The complete list of 2019 SDC Award Finalists can be accessed at SDC Awards.

Addigy Device Management Platform — Free Trial

A free trial of Addigy is available at https://addigy.com/signup/.

Tweet This: @ Addigy Named Finalist in 2019 SDC Awards® for Software-as-a-Service Innovation of the Year https://bit.ly/2Bu9DCX

Resources:


About Addigy

Trusted by more than 3,000 global organizations, Addigy provides cloud-based Apple Device Management solutions for IT teams in enterprise, education, and MSP environments. Our multi-tenant SaaS offerings are changing the way administrators support their end-users, helping people get the most out of their Apple products every day. We believe good ideas are made great through community and collaboration, and strive to live that charter in all that we create and do. To learn more, visit us at http://www.addigy.com.

Contact Addigy

Call +1 305-330-6677 or email sales@addigy.com

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Gemini Exchange and IRA Financial Launch New Digital Solution for Buying Crypto


Gemini Exchange releases digital solution for crypto investors

Gemini Exchange releases digital solution for crypto investors

It is our strong belief that the best and safest way to purchase Bitcoin and other cryptocurrency with IRA funds is with our digital solution

The fastest growing provider of self-directed retirement plans, IRA Financial, has combined with Gemini Exchange, a leading digital currency exchange and custodian, to allow investors to make cryptocurrency investments directly through the IRA Financial digital retirement app. Investors will be able to buy and sell cryptocurrency without the need of an LLC (Limited Liability Company) or third-party broker-firm. IRA Financial is the first self-directed IRA custodian to do this.

The launch of both company’s digital solution will allow investors to purchase Bitcoin and other cryptocurrency directly via a cryptocurrency exchange without the need for a third-party broker or the use of an LLC. This will bring the cost of investors’ crypto transactions down significantly, as the Individual Retirement Account (IRA) will be opened directly with Gemini Exchange in the name of the IRA. As a result, the investor can trade cryptocurrency with a charge of one percent, far less than the cost associated with a third-party broker.

More importantly, investors can trust Gemini as the licensed and qualified custodian of their cryptocurrency private key.

“It is our strong belief that the best and safest way to purchase Bitcoin and other cryptocurrency with IRA funds is with our digital solution,” said Adam Bergman, President of IRA Financial (IRA Financial Group & IRA Financial Trust Company). “Investors can perform transactions any time and have complete control over their cryptocurrency.”

Investors will also have control over their private keys, a secret number that allows users to access and spend Bitcoin and other cryptocurrency. The private key is also designed to prevent theft and illegal access to crypto funds.

“Our new digital Bitcoin solution will do for IRA cryptocurrency investments what online brokers did for equities,” stated Bergman.

Adam Bergman is a leading voice in the self-directed retirement industry, and the author of seven books on the subject. He launched IRA Financial Trust, a Self-Directed IRA custodian, in 2015 after recognizing that most IRA custodians lacked the requisite expertise and tax knowledge to correctly advise clients, and applied no emphasis on the importance of technology.

For more information on IRA Financial, visit their website at https://www.irafinancialgroup.com/ or call 800-472-0646 .

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Vendavo Expands Executive Leadership Team to Accelerate Company Growth


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Joe’s breadth of expertise spans engineering, consulting and sales and his proven knowledge of driving growth within SaaS companies will bring important contributions to our growth plans in 2020 and beyond.

Vendavo, the market leader in commercial excellence solutions, today announced the addition of Joe Marcin as Chief Revenue Officer.

With two decades of consulting and sales leadership experience, Joe Marcin joins Vendavo to lead all aspects of company revenue generation including global acquisition, new licensing, and customer retention. Most recently, Mr. Marcin led global sales for ClickSoftware and supported the company’s successful acquisition by Salesforce in October of this year.

“We are thrilled to welcome Joe to our senior leadership team,” said Bruno Slosse, President and CEO, Vendavo. “His breadth of expertise spans engineering, consulting and sales and his proven knowledge of driving growth within SaaS companies will bring important contributions to our growth plans in 2020 and beyond.”

“The Vendavo Commercial Excellence Platform is a game-changer for the enterprise and the opportunity to deliver such value is both exciting and compelling,” said Joe Marcin, Chief Revenue Officer, Vendavo. “I look forward to working with organizations around the world on the next phase of their journey toward commercial excellence.”

Vendavo plans to hire numerous additional employees in 2020 in their Denver headquarters and in select locations globally. For information on open positions, visit vendavo.com/careers.

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About Vendavo

Vendavo powers the shift to digital business for the world’s most demanding B2B companies, unlocking value, growing margin and accelerating revenue. With the Vendavo Commercial Excellence platform, companies develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness and improve customer experience. With an annual margin improvement totaling more than $2.5 billion across companies in chemicals, distribution, high-tech and manufacturing, Vendavo delivers cutting-edge analytics and deep industry expertise that help companies stay one step ahead. Vendavo is headquartered in Denver, CO and has offices around the globe. Learn more at Vendavo.com.

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More than one third of U.S. online shoppers will likely buy products on Black Friday and Cyber Monday, per new survey from RTB House


New consumer survey supports forecast that U.S. holiday sales will top $1 trillion for first time

“With so many media stories and a blitz of promotions that put everyone in a buying mood over a longer time period, extending special deals so they’re a week-long event vs. a one-day sale can really boost revenues,” said Gary Burtka, VP of U.S. operations at RTB House.

RTB House, a global company that provides state-of-the-art marketing solutions for top brands worldwide, today announced the results of a fresh consumer survey that support a prediction by eMarketer, who predicted that U.S. holiday sales this season will climb to an all-time high of more than $1 trillion.

The RTB House survey found that 38 percent of American consumers are likely to purchase a product online during Black Friday and/or Cyber Monday. Of that group, 62 percent say they’re most likely to shop on Amazon during Black Friday/Cyber Monday.

The results are based off a consumer survey conducted via Google Surveys the week of Nov. 4th, 2019 of 1,000 U.S. consumers.

Other survey findings include:


  • Everyone is mobile, and brands must reach consumers wherever they are, whenever they are there. Of those likely to buy products online during the two-biggest holiday promotion days, customers are evenly split between purchasing on a smartphone (33%) or laptop (32%+), followed by desktop (20%+) and tablet (14%+).

  • Amazon is the clear winner for expected online purchases this year. More than 62 percent of consumers plan to shop on Amazon during Black Friday/Cyber Monday.

  • More than a quarter of shoppers say they’ll be searching for deals and will be ready to buy during Black Friday/Cyber Monday. Nearly 27 percent of consumers are likely to click on an offer via a digital ad and buy the product.

  • Black Friday and Cyber Monday are no longer confined to just a few days, but instead they’re spreading out research and purchases over a longer period. More than 28 percent of consumers start to research products in early November to buy them during Black Friday/Cyber Monday, more than 25 percent the week of Thanksgiving, eight percent the day before and more than 30 percent are online shopping the day of the two biggest holiday promotion days.

“With so many media stories and a blitz of promotions that put everyone in a buying mood over a longer time period, extending special deals so they’re a week-long event vs. a one-day sale can really boost revenues,” said Gary Burtka, VP of U.S. operations at RTB House. “Brands need to play to deal-minded consumers and consider offering them real-time discounts to spur impulse purchases, and they definitely need to go mobile to capture Millennials, who are big holiday spenders. Gen Y has trended up to purchases of more than $400 each since 2017.”

Overall, holiday sales represent about 20 percent of annual retail sales in the U.S., but that figure can be higher for some retailers, per the National Retail Federation. Hobby, toy and game stores report the highest share at about 30 percent.

According to RTB House’s own global data based on thousands of client campaigns, brands see about a 30 percent boost in new customers during Black Friday/Cyber Monday, and sales volumes during the holiday season increase by about 78 percent. Conversion rates from online ad banners also increase by about 3.5X during November because shoppers are ready to buy.

About RTB House:

RTB House is a global company that provides state-of-the-art marketing technologies for top brands worldwide. Its proprietary ad-buying engine is the first and only in the world to be powered entirely by deep learning algorithms, enabling advertisers to generate outstanding results and reach their short, mid and long-term goals.

Founded in 2012, the RTB House team is comprised of 500+ specialists in over 30 locations across the globe: New York, London, Tokyo, Singapore, São Paulo, Moscow, Istanbul, Dubai and Warsaw. It serves campaigns for more than 1,600 clients across EMEA, APAC and the Americas regions.

From 2018, after successfully deploying deep learning into 100 percent of its algorithms, RTB House develops two divisions, independent from R&D team, focused on leading innovation for MarTech solutions. The AI Marketing Lab provides an environment for inventing and advancing MarTech products. In addition, the Creatives Lab was created to investigate and improve the overall performance of creatives, as well as developing support for formats like dynamic display and video creatives that can be ultra-tailored to a client’s unique branding needs.

Media Contact:

Scott Samson

(415) 781-9005

scott@samsonpr.com

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