Category Archives: Business

Press Releases from the Business World. Announcements, Product releases, Appointments.

Business: Insurance

Financial Services Association Gears up for Membership Drive

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Member Kit Package

I invite ALL our members to take advantage of earning referral dollars and submit professional colleagues for membership…IARFC Board Trustee Chair and CEO, H. Stephen Bailey, MRFC®.


MIDDLETOWN, Ohio (PRWEB)

Under the Member-Refer-A-Member Drive, participating members will be rewarded $25 toward a renewal for each new RFA®, RFC®, MRFC® or Association member who joins during that period.

Newly referred members will receive a $185 value IARFC Member Kit to help them promote their designation and credentials. The kit includes:

  •     Media Release

  •     Member Certificate

  •     Confirmation Notice

  •     Ethics Approved Certificate

  •     IARFC Code of Ethics

  •     Ethics Approved Seals

  •     Lapel Pin or Ladies Broach

  •     IARFC Information Brochures

  •     IARFC Custom Pen

“Membership Drives are ways to infuse enthusiasm within the Association while increasing the numbers,” remarked H. Stephen Bailey. MRFC®, Board Trustee Chair and CEO. “I invite ALL our members to take advantage of earning referral dollars and submit professional colleagues for membership.”

The IARFC offers designations, credentials, and membership on 4 levels:

  •     Registered Financial Associate (RFA®) – designation offered to professionals who have less than 3 years of experience in the financial services industry.

  •     Registered Financial Consultant (RFC®) – designation awarded to financial consultants who meet the high standards of education, experience, and ethics with more than 3 years of experience in the industry.

  •     Master Registered Financial Consultant (MRFC®) – accredited credential awarded to financial consultants who meet the high standards of education, experience, ethics, and examination with more than 4 years of experience in the industry.

  •     Association Membership – full membership and benefits for those serving the financial industry.

Additionally, the member who refers the most members will be recognized with the Association Membership Award during the 2020 IARFC Annual Banquet at the Westin Hotel in Downtown Cincinnati – April 23, 2020

Members can send in their referrals by filling out the Referral Form and returning it to info@iarfc.org.

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Business: Executives

Promark Expands Its Executive Leadership Team with Doug Matthews

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CINCINNATI (PRWEB)

Doug Matthews has joined Promark as its Chief Operations Officer on October 1, 2019. In this new role, Doug will oversee operations for all Promark sites and ensure high-quality engagement for our team, program participants and client companies.

“We welcome Doug to our expanding organization,” say Promark Managing Partners, Bill Harmon and Tim Schoonover. “Doug’s wealth of experience in our industry will assist us in growing our business exponentially, and we count on his expertise to advise us on our day-to-day operations and strategic imperatives.” Doug possesses extensive experience in leadership roles in the outplacement and talent management fields most recently as CEO of Career Partners International and before that as President of Right Management.

Promark has been assisting clients for over 50 years by providing career transition services, executive coaching programs, leadership development solutions and HR Advisory expertise to organizations and their employees in support of their business, professional and personal success. With an outstanding net-promoter rating of +75, Promark works with clients in Cincinnati, Columbus, Dayton, Pittsburgh, Louisville and Lexington to provide local services in these markets and in 350 locations worldwide as a member firm of Career Partners International.

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Business: Insurance

Caravan Health Announces 2019 Population Health Pioneer Award Winners

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“Caravan Health ACOs and partners had another exceptional year, showing that care transformation is within reach with hard work and a strong team,” said Tim Gronniger, Caravan Health CEO.


KANSAS CITY, Mo. (PRWEB)

Caravan Health today announced the winners of this year’s Population Health Pioneer Awards, which are given annually to Caravan Health accountable care organizations (ACOs) and partners for their achievements in improving patient care.

This year’s winners provided the highest quality health care to their communities and demonstrated a commitment to excellence in their work. Overall, Caravan’s ACOs had another outstanding year, reaching $58 million in total savings in 2018. These impressive financial results came alongside high-quality patient care, with patients receiving enhanced preventive services and care coordination, reflected in MIPS quality scores averaging above 99 percent.

Caravan Health selected these winners from a strong pool of nominees with compelling testimonials about their skill and dedication. The nomination for All-Star ACO Champion Brenda Ward illustrates the caliber of these nominees, reading in part, “Brenda has taken the ACO challenge head on. From the beginning, she pushed forward tirelessly, spending more time than a 9-5 job. She is constantly working, even when not in the office, to ensure the success of the ACO.”

“Caravan Health ACOs and partners had another exceptional year, showing that care transformation is within reach with hard work and a strong team,” said Tim Gronniger, Caravan Health CEO. “All of us at Caravan Health extend our congratulations and look forward to celebrating in person at our Symposium in December.”

The award winners will be formally honored at the fourth annual Caravan Health Accountable Care Symposium in Scottsdale, Arizona on December 11 and 12, 2019. Register at caravanhealth.com/symposium to join two days of networking and learning from the leaders in population health and value-based care.

Accountable Care Organizations Award Winners – Group

The ACO group award winners recognize communities who have distinguished themselves in the area of care delivery.


  • Community of the Year – Sullivan County Community Hospital

  • For transforming care delivery, promoting primary care initiatives and supporting the team with training.

  • Commitment to Preventive Care – Fall Creek Internal Medicine

  • For leading a robust annual wellness visit program.

  • Leadership in Care Coordination – Covington County Hospital

  • For commitment to supporting and treating patients with multiple chronic conditions.

  • Improvement in Care Delivery – Glacial Ridge Hospital District

  • For reducing over-utilization of emergency department services.

  • Excellence in Consistency of Care Delivery – McFarland Clinic

  • For attention and accuracy in identifying and coding patient conditions.

Accountable Care Organization Award Winners – Individual

The individual awards recognize those health care professionals who serve as models of high-quality care delivery.

  • All Star ACO Champion – Brenda Ward, Minidoka Memorial Hospital

  • For overall ACO leadership in advancing the cause of improving quality and reducing cost.

  • Most Valuable Care Coordinators – Shelle Berg, First Care Health System and Nicole Tabert, Samaritan Hospital

  • For excellence in addressing patient needs and tangibly improving their quality of life.

  • Outstanding Physician Leadership – Dr. James Morrison, Huntsville Hospital, Hampton Cove and Dr. Kelli Christensen, Portneuf Quality Alliance

  • For going above and beyond to lead care teams, improve patient lives and serve as models of successful care transformation.

  • Practice Manager Leader – Brooke Eaves, Choctaw Regional Medical Center

  • For exceptional, results-driven management of an ACO practice.

Consultative Client Award Winners – Individual

Caravan Health’s consultative award winners recognize high-performing clients from the company’s population health management consulting branch.

  • Best Community Collaboration – Rachel Walker, Memorial Hospital at Gulfport

  • For excellence in community engagement for better health care.

  • Outstanding Physician Leadership – Dr. Sean Kerby, Memorial Hospital at Gulfport

  • For going above and beyond to lead care teams, improve patient lives and serve as models of successful care transformation.

  • Most Valuable Partnership Manager – Kellie Proctor, St. Dominic Jackson Memorial Hospital

  • For program leadership and advancing the cause of improving quality and reducing cost.

Comprehensive Primary Care Plus (CPC+) Award Winners

  • Most Valuable Care Coordinator – Allison Eversman, Mercer Health

  • For excellence in addressing patient needs and tangibly improving their quality of life.

  • Practice Manager Leader – Craig Myers, Family Medical Center of the Bitterroot

  • For exceptional, results-driven management of a CPC+ practice.

  • Outstanding Physician Leadership – Dr. Thomas Burkert, Thomas S. Burkert, MD

  • For going above and beyond to lead care teams, improve patient lives, and serve as models of successful care transformation.

About Caravan Health:

Caravan Health is the national leader of successful accountable care and population health programs for community health systems. Caravan Health works with more than 250 health systems, 25,000 providers and hundreds of thousands of patient lives to drive quality, financial benefits, and strong physician relationships in accountable care organizations. For more information visit http://www.caravanhealth.com.

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Business: Executives

FullStory Appoints Digital Security Expert Kathy Wang as Company’s Chief Information Security Officer

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https://www.prweb.com/

Kathy Wang, Chief Information Security Officer at FullStory

With Kathy Wang as our new CISO, FullStory has a security expert ready to stand vigilant as a stalwart leader over this most critical function.


ATLANTA (PRWEB)

Digital experience software company FullStory has announced Kathy Wang as the company’s Chief Information Security Officer.

Bruce Johnson, co-founder and chief product officer, shares, “Today thousands of customers trust FullStory with their digital experience data. As stewards of this information, we are responsible for weaving security into every part of our infrastructure, from our software to our vendors—and into the fabric of our company culture. With Kathy Wang as our new CISO, FullStory has a security expert ready to stand vigilant as a stalwart leader over this most critical function.”

Wang is an internationally-recognized malware expert, having researched, developed, evaluated, and operationalized solutions for detecting and preventing client-side attacks used by advanced persistent threats (or APT) as they target common digital platforms. Wang brings digital security expertise accumulated over 20 years, most recently from her time at GitLab. As a leader and advisor in the security space, Wang’s insights have been shared through speaking engagements and panels at events such as RSA, DEFCON, AusCERT, and REcon. Kathy was also a co-author of Beautiful Security, an anthology about information security innovation.

On behalf of thousands of e-commerce and SaaS customers globally, FullStory stores and organizes digital experience data generated on websites and apps. The platform offers proactive detection of revenue-impacting customer experience problems as well as experience-based analytics and robust search and segmentation. These quantitative capabilities combine with FullStory’s qualitative tools, including heatmaps and session replay, to solve formerly intractable digital experience problems.

Earlier this year, FullStory successfully achieved SOC 2 Type II compliance. Wang will lead FullStory’s team of security engineers as they further bolster security initiatives at the company.

Find more information about data responsibility at FullStory on the company’s website.

About FullStory

Founded in 2014, FullStory’s digital experience software provides thousands of companies globally with clear, actionable, revenue-increasing insights about their customer experience. FullStory securely stores and organizes digital experience information, making that information easy to understand and act on. Product and software development teams use FullStory to operationalize the digital customer experience, breaking down information silos and turning painful customer struggle into immediate opportunities to improve their most critical metrics and KPIs. For more information about FullStory, visit http://www.fullstory.com.

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Business: Insurance

Frasco, Inc.’s Noelle Harling Elected to PBSA Board of Directors

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Noelle is an invaluable member of the Frasco family and her industry experience allows her to provide exceptional knowledge to the PBSA organization.


LOS ANGELES (PRWEB)

Frasco® Profiles, a global provider of enterprise-level employment screening, is pleased to announce that Noelle Harling, Vice President, has been elected to serve on the Professional Background Screening Association’s (PBSA) Board of Directors for the 2019-2020 term.

PBSA, formerly known as the National Association of Professional Background Screeners (NAPBS), was founded as a non-profit trade association in 2003. The name change reflects the PBSA’s transformation into a global association, with councils in the United States, APAC, Canada and Europe. PBSA currently represents nearly 900 member companies and is recognized as the leading resource for professionals in the background screening industry.

An active member since the inception of the Professional Background Screeners Association (PBSA), Ms. Harling was the first ever Chair of the Ethics & Accreditation Committee and was responsible for leading the committee in drafting the association’s Code of Ethics, as well as the Standard for the Background Screening Agency Accreditation Program. Ms. Harling has also previously served on the PBSA Board of Directors and is a former Chair of the Background Screening Credentialing Council, a thirteen member governance committee that oversees the accrediting of background companies nationwide. Ms. Harling is also the first recipient of the PBSA Distinguished Service Award and was presented this award based on her overall service to PBSA and the consumer reporting industry as a whole.

“I am honored to serve the PBSA as a member of the Board of Directors during this exciting transition to a truly global association. We have an amazing Board of talented and dedicated professionals, and I look forward to rolling up my sleeves and contributing to what is going to be a milestone year for the background screening industry,” said Noelle Harling, Vice President, Frasco, Inc.

“We are all very proud of Noelle’s accomplishments since joining the company in 1992,” said John Simmers, CEO of Frasco, Inc. “Noelle is an invaluable member of the Frasco family and her industry experience allows her to provide exceptional knowledge to the PBSA organization.”

About PBSA

The Professional Background Screening Association is the trusted global authority for the screening profession. In pursuit of their mission to advance excellence in the screening profession, PBSA promotes and advocates for ethical business practices and fosters awareness of privacy rights and consumer protection issues. PBSA provides relevant programs and training aimed at empowering members to better serve clients and maintain standards of excellence in the background screening industry and presents a unified voice in the development of national, state, and local regulations. Visit http://www.thepbsa.org to learn more about the association.

About Frasco® Profiles

Frasco® Profiles is a full-service Consumer Reporting Agency providing mid market and enterprise-level employment background checks, occupational health screening, international screening, and electronic Form I-9 and E-Verify services. Founded in 1964, Frasco has been delivering actionable operational intelligence to employers for over fifty years. Offering everything from basic criminal background checks to comprehensive executive-level due diligence investigations, Frasco® Profiles empowers employers to Decide Without Doubt™. Frasco® Profiles is a founding member of the Professional Background Screeners Association (PBSA) as well as a member of Concerned CRAs, an organization dedicated to maintaining the highest level of ethical standards in the consumer reporting industry. Located in Los Angeles, California, Frasco maintains six U.S.-based operational centers and serves over 3,000 clients annually, providing data from over one hundred countries. Frasco maintains SOC II Type 2 – certified security measures and provides robust online compliance tools to help employers easily navigate complex consumer reporting laws. A core values-focused company, Frasco operates under the guiding principles of gratitude, respect for all, genuine value, and uncompromising integrity. For more information on Frasco® Profiles products and services, visit http://www.frascoprofiles.com.

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Business: Executives

Personify Creates New Executive Roles and Grows Client Base for its Constituent Management and Engagement Portfolio

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“As we continue to expand our product lines and broaden our client base, these leaders are uniquely qualified to drive strategic prioritization and accountability with a laser-focus on operational excellence to support our clients,” said Eric Thurston, President and CEO of Personify.


AUSTIN, Texas (PRWEB)

Personify, Inc. (“Personify”), the market-leading provider of technology solutions for associations, nonprofits and organizations, today announced that in addition to significant growth in bookings posted for the second half of the year, Personify has grown its leadership team, with newly created roles for the organization. New hires include Jeff Lyons as Chief Operating Officer, Joe Hermes as Chief Financial Officer and Cindy Johnson as Global Vice President, People Operations.

Previously Senior Vice President of Professional Services for Skillsoft, Jeff led the global services team for the Skillsoft and SumTotal business units. As Senior Vice President of Operations and Chief of Staff for SumTotal, Jeff Lyons led integration and transformation efforts as he helped grow the company to the largest independent provider of integrated HR solutions, and helped lead the sale of SumTotal to Skillsoft. Prior to SumTotal, Jeff was co-founder and Chief Client Officer of MindSolve Technologies, a pioneer in employee performance management software.

Joe Hermes joins Personify from Marketo, a marketing automation software company, where he served as head of Financial Planning and Analysis and guided the successful acquisition and integration of the company to Adobe, creating one of the world’s leading marketing software programs. At Personify, Joe leads all finance, accounting and corporate development.

Cindy Johnson was formerly Chief People Officer at Rubicon Project, an advertising technology firm, and Senior Vice President of Human Resources for Concur Technologies, now SAP. Cindy has also held human resources leadership roles at Philips Medical Systems and AGRA Earth & Environmental. Cindy leads all people operations including talent acquisition, talent management and serves as the cultural steward for Personify leading merger and acquisition integration efforts.

Personify has also seen significant growth across its business units, with net new clients and client expansions that include the Aircraft Owners and Pilots Association, Allen Press, Inc., Blackboard, Bonnier Corporation and others.

“As we continue to expand our product lines and broaden our client base, these leaders are uniquely qualified to drive strategic prioritization and accountability with a laser-focus on operational excellence to support our clients,” said Eric Thurston, President and CEO of Personify. “They are joining an already successful, energetic leadership team at the perfect time to drive Personify’s continued growth.”

About Personify

Personify is the market-leading Constituent Management and Engagement (CME) platform that empowers organizations to better engage their constituents, maximize revenue and optimize operations. For over 20 years, Personify has served as the technology foundation for associations, nonprofits, event professionals and show organizers as well as YMCAs and JCCs. For more information, visit https://personifycorp.com/.

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Business: Insurance

Six Effective Ways To Get Cheaper Car Insurance

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“Saving money on car insurance is not impossible. Graduating a defensive driving course and bundling multiple policies can help you obtain affordable premiums”, said Russell Rabichev, Marketing Director of Internet Marketing Company.


LOS ANGELES (PRWEB)

Compare-autoinsurance.org has launched a new blog post that presents several methods that can help drivers pay cheaper car insurance.

For more info and free car insurance quotes, visit https://compare-autoinsurance.org/6-amazing-ways-that-will-help-you-pay-lower-car-insurance-rates/

For many drivers, the costs for maintaining a vehicle and paying for insurance can be quite high, especially for those who are struggling to pay for other household necessities. The price of car insurance is determined after multiple factors have been analyzed. Many of these factors are beyond the driver’s control, but some can be changed in order to help the driver pay lower insurance rates.

To save money on car insurance, drivers should follow the next tips:


  • Keep a good credit score. Drivers with a good credit score will always pay lower insurance rates. Drivers with poor credit scores can take some measures in order to improve it. All they have to do is to pay their bills on time and maintain a low credit card debt.

  • Raise the deductible. Policyholders that have full coverage can save money by simply raising the deductible. Insurers consider that drivers that have higher deductibles are less likely to file a claim. The higher the deductible is, the greater are the car insurance savings.

  • Drive a cheaper vehicle. Drivers that are looking to purchase a new vehicle, should consider choosing a car that can satisfy their needs and is affordable. Sedans or other types of small cars are ideal for those searching to save money on insurance. Also, drivers that plan on buying a hybrid or electric vehicle should check the various discounts provided by insurers for owning an eco-friendly vehicle.

  • Be a good driver. Everybody knows that insurers are offering discounts to drivers that manage to keep clean driving records for a certain number of years. A clean driving record should have no accidents, traffic tickets, DUI incidents, or other violations related to a driver’s license.

  • Join a defensive driving course. Drivers that manage to graduate a defensive driving course will obtain a discount that is between 5% to 20% of their insurance premiums. Attendants of these courses will learn about the new updates on the local driving laws, how to remain safe on the road, and new driving techniques.

  • Bundle policies. An easy method used to save money on insurance is to bundle multiple policies. Insurers will offer generous discounts to drivers that bundle at least two policies. The more policies are bundled, the larger is the provided discount. Depending on the insurance company, drivers can get car insurance, homeowners’ insurance, renters’ insurance, motorcycle insurance, life insurance, and even boat insurance all covered under one policy

For additional info, money-saving tips and free car insurance quotes, visit https://compare-autoinsurance.org/

Compare-autoinsurance.org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc.

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Business: Executives

Avo Reid joins LeaseAccelerator as new chief technology officer

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“As the industry continues to experience explosive demand for enterprise lease accounting software, the demands on our product development organization for new capabilities will continue to increase at a rapid pace,” said Michael Keeler, CEO of LeaseAccelerator.


RESTON, Va. (PRWEB)

LeaseAccelerator, the pioneer in the Enterprise Lease Accounting software market, announced today that Avo Reid has joined the company as its new chief technology officer. Reid brings over 25 years of experience at other high-growth, category-leading accounting and finance software companies. Most notably, Reid led technology organizations at Best Software (acquired by Sage for $445 million) and Bloomberg Tax where he was able to scale product development organizations to highly successful outcomes.

In his new role, Reid will assume responsibility for all technology development functions for the LeaseAccelerator suite of applications. Reid will also work closely with Jonathan Crawford, former CTO and co-founder of LeaseAccelerator, who will shift into a new chief architect role.

“As the industry continues to experience explosive demand for enterprise lease accounting software, the demands on our product development organization for new capabilities will continue to increase at a rapid pace,” said Michael Keeler, CEO of LeaseAccelerator. “Avo’s experience leading some of the industry’s most successful accounting, tax and finance applications will prove invaluable as we enter our next phase of growth,” noted Keeler.

Reid has provided executive technology leadership for Best Software, Bloomberg Tax, Grant Thornton and several Venture Capital Firms. At Best Software he grew the company from 23 to over 450 employees before completing one of the largest IPOs in the DC Metro area. As CTO for Bloomberg Tax, Reid oversaw all development operations as well as strategy and innovation. Reid produced market leading products for SMB, enterprise and government markets resulting in a 10 fold increase in revenues that fueled the largest revenue-producing and most profitable division at Bloomberg Tax.

About LeaseAccelerator:

LeaseAccelerator offers the market-leading SaaS solution for Enterprise Lease Accounting, enabling compliance with the new ASC 842, IFRS 16 and GASB 87 standards. LeaseAccelerator’s proprietary Global Lease Accounting Engine makes it simple and easy for customers to generate the required accounting and disclosures quickly. LeaseAccelerator’s Real Estate, Lease Sourcing and Lease Management applications generate considerable savings through smarter procurement and easier management. Learn more at: http://www.leaseaccelerator.com/.

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Business: Insurance

Important Safety Features That Will Help Drivers Pay Cheaper Car Insurance

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“Upgrading your vehicle with the latest safety advancements and technologies, will help you not only to save money on car insurance, but it will help you have a safe car for your family”, said Russell Rabichev, Marketing Director of Internet Marketing Company.


LOS ANGELES (PRWEB)

Compare-autoinsurance.org has launched a new blog post that presents several important safety features that can help drivers pay cheaper car insurance premiums.

For more info and free car insurance quotes, visit https://compare-autoinsurance.org/the-most-important-safety-features-that-can-help-you-save-money-on-car-insurance/

Safety features that are installed in the vehicles can help drivers save money on insurance. Safety features can protect the driver and the passengers in the event of a collision and some features can even prevent accidents. From these reasons, insurance companies will pay medical bills for fewer accident injuries. To encourage drivers to purchase safer vehicles, insurance companies are offering discounts for the safety features installed in the vehicles. However, not all insurance companies are offering discounts for safety features.

The most important safety features are the following:


  • Airbags. Drivers can get a greater discount if they have a vehicle that has a side curtain and front airbags. Drivers are less likely to experience severe injuries if they have airbags in their cars. As a result, insurance companies will have to pay less out on PIP claims and medical payments claims.

  • Anti-lock brake systems. In the states of New York, New Jersey, and Florida car insurance providers are obliged by the law to give discounts to policyholders who own vehicles with ABS systems. ABS systems can help drivers save money on collision coverage, medical payments, PIP insurance, and liability insurance.

  • Electronic stability control. Some carriers are offering discounts to policyholders who own vehicles equipped with ESC. Electronic stability control will help drivers control their vehicles on icy or wet roads.

  • Seat belts. Discounts for seatbelts are quite new in the insurance industry. Some insurers will offer a 15% discount off medical payment coverage and PIP insurance premiums just for having seatbelts installed in a vehicle.

  • Daytime running lights. This safety feature is present on most modern vehicles and will help drivers have better visibility during the day. In most cases, drivers will get a 5% discount off their liability coverage, medical payment coverage, collision coverage, and PIP premiums.

  • Crash resistant door. Drivers who own vehicles that have doors that feature the latest crash resistance technology, that has safer crumpling on impact, are eligible for a 5% discount.

  • Anti-theft devices. While these systems don’t protect a driver while driving, they will protect a parked vehicle. Insurers will offer discounts that can be as large as 30% for drivers who have advanced anti-theft devices in their vehicles, like ignition kill switches.

  • Lane departure systems. Modern vehicles are equipped with lane departure warning systems or advanced systems that can push a vehicle back to its lane. These systems can prevent drowsy driving and distracted driving. The discount can vary a lot depending on the insurance company and on what type of system is installed in the vehicle.

For additional info, money-saving tips and free car insurance quotes, visit https://compare-autoinsurance.org/

Compare-autoinsurance.org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc.

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Business: Executives

Market Connections Study Highlights Media Consumption Patterns, Challenges and Desires of Federal Workforce

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FAIRFAX, Va. (PRWEB)

For eleven years in a row, Market Connections has studied the media habits of federal employees. The 2019 Federal Media and Marketing Study (FMMS), to be released today, looks at media consumption by federal workers before, during and after the workday. This year’s study identifies the peaks and valleys of media exposure as well as other marketing methods that can help public sector marketers reach their target customers.

Market Connections, Inc. will release results of the annual study this morning, October 31, 8:30-11:30 a.m. at the Center for Education at Wolf Trap in Vienna, Va.

The 2019 survey finds that federal workers are consciously choosing to receive their news and information from a variety of sources — from AM/FM and satellite radio during morning commutes, digital news/magazines and social media during their lunch breaks, to broadcast/cable TV and streaming services before and after work.

Findings include:

  • One in four respondents are checking digital news sites during the workday. Among federally-focused news sites, Government Executive is the most likely to be accessed among federal respondents;

  • While half of employees are checking social media daily, one out of five say they check social media during their lunch break, ranking social media above all other media channels during this time of day;

  • Print is not dead. One in four are reading a local or national print news magazine in the evening;

  • Streaming video is quickly catching up to traditional TV. Forty-five percent of respondents are streaming online video during the evening, this media channel’s peak during the day.

  • While AM/FM radio is still the top activity during the commute, 1 in 4 report listening to satellite radio and 1 in 10 are listening to podcasts.


“Federal marketers are consuming a growing mix of media, with certain peak times during the day,” asserts study cofounder Sara Leiman, VP media director of TMP Government. “Maximizing your mix can help you more cost effectively reach the most eyes, ears, and minds.”

New this year, Market Connections dove deeper into respondent demographics and major personal purchase plans for the next year, such as cars, homes and other financial decisions like saving for college and retirement. In addition, this year’s survey looks at the top work-related challenges and workers’ plans for the future both professionally and personally . This data can provide companies deeper insights that go beyond the business decisions federal employees make to understanding their personal priorities.

“While knowing the best way to reach your audiences is incredibly helpful, without an effective message that touches on not only the business challenges but also the personal concerns of your customers you are wasting your marketing dollars,” said Aaron Heffron, President of Market Connections, Inc. “Addressing what really keeps people up at night will help them make a better decision in the morning.”

Following the presentation of the findings, a panel of experts will discuss the insights from the survey and what the data means to both federal employees and public sector marketers.

EVENT PANELISTS INCLUDE:

  • Virginia Grebbien, chief marketing officer, Parsons Corporation;

  • Joseph Pendry, vice president, marketing and communications, Akima LLC;

  • Pete Tseronis, former chief technology officer, Department of Energy.

  • Constance Sayers, president, Government Executive Media Group (moderator)


The study results summary will be available online after the event. The online dashboard that provides access to study data from 2017, 2018 and 2019 is available for purchase through Market Connections. More information is available at http://www.marketconnectionsinc.com/fmms2019study.

About the Study:

The survey represents the views of nearly 2,800 federal workers in a variety of positions. Market Connections aggregates the data and makes it available to federal marketers online. Clients use the data to assess changes in media consumption and identify preferences for print, television, radio, mobile, social media and Internet-based news media. Demographic, job function, and purchasing data allows for tactical media targeting and placements.

About Market Connections

Market Connections delivers actionable intelligence and insights that enable improved business performance and positioning for leading businesses, government agencies and trade associations.

The custom market research firm is a sought-after authority on preferences, perceptions and trends among government executives and the contractors who serve them, offering deep domain expertise in information technology and telecommunications; healthcare; and education. Market Connections also provides the tools for organizations to expand thought-leadership in their respective markets and is known for its annual Federal Media and Marketing Study, the only comprehensive survey of the media habits of federal decision-makers, as well as the Government Contractor Study and the Federal Content Marketing Review. For more information, please visit: http://www.marketconnectionsinc.com.

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