As Chavez explains, “I am a firm believer that learning should never end. I also enjoy sharing what I learn with coworkers, clients and the students I teach… The CTSM designation I’ve earned through EXHIBITOR Media Group and Northern Illinois University is something I will always treasure.”

DALLAS (PRWEB)
January 09, 2020

The Trade Group, an award-winning, trade show and experiential design firm, and Exhibitor Media Group, the award-winning leader in trade show and corporate event marketing education, today announced that Stephanie Chavez has joined the ranks of the trade show industry’s top talent by earning EXHIBITOR’s Certified Trade Show Marketer (CTSM) credentials.

The CTSM designation is awarded by EXHIBITOR in affiliation with Northern Illinois University Outreach and reflects adherence to the highest educational standards of trade show and event marketing (http://www.ctsm.com). Chavez will be recognized at the annual CTSM graduate awards ceremony at EXHIBITORLIVE in 2020.

Chavez, who serves as the Director of Marketing for The Trade Group in Dallas, successfully completed a multitude of CTSM classes classes over the past three years, a 250-question exam and a 124-page thesis (portfolio) in order to achieve certification. She is also one of the few CTSM graduates who work for a supplier (only 10 percent of CTSM designees are employed by suppliers).

According to Malcolm Gilvar, Executive Vice President at The Trade Group, “I am always amazed at what Stephanie is able to accomplish. She runs marketing for three companies, yet she still has the desire and dedication to complete her CTSM. Certainly, the knowledge she has gained through this process will significantly impact the quality and scope of The Trade Group’s offerings.”

For Chavez, who also leads marketing efforts for The Trade Group’s sister companies Event Architecture and Abacus3, earning the CTSM designation was well worth her time and efforts. As she explains, “I am a firm believer that learning should never end. I also enjoy sharing what I learn with coworkers, clients and the students I teach at Texas Woman’s University, the University of North Texas and elsewhere. The CTSM designation I’ve earned through EXHIBITOR Media Group and Northern Illinois University is something I will always treasure.”

About EXHIBITORLIVE

EXHIBITORLIVE, the Conference for Best Practices in Trade Shows and Events, will be held March 29 – April 2, 2020, at the Mandalay Bay Convention Center in Las Vegas. For more information, go to http://www.exhibitorlive.com.

About The Trade Group

The Trade Group is an award winning, full-service event marketing and creative design firm, specializing in trade shows, esports events and activations, corporate events, brand activations, retail merchandising, commercial graphics and experiential solutions. Since 1986, the company’s team of live event, design and engineering experts has helped thousands of clients amplify their brands and successfully navigate a wide range of events and experiences. Clients rely on The Trade Group for: event ideation, creation and production; esports expertise; exhibit design and fabrication; graphic design and production; strategic marketing solutions; technology integration and more.

About Exhibitor Media Group

The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes the award-winning EXHIBITOR magazine, a monthly publication featuring best practices in trade show marketing. EXHIBITOR’S Learning Events include: EXHIBITORLIVE, the industry’s top-rated conference and exhibition for trade show and corporate event marketing; EXHIBITORFastTrak accelerated learning conferences; and EXHIBITOR eTrak, professional online learning. Exhibitor Media Group is the founder and sponsor of CTSM (Certified Trade Show Marketer), the world’s only university-affiliated professional certification program. (http://www.ExhibitorOnline.com) Follow EXHIBITOR on Facebook, Twitter (@EXHIBITOR) and join EXHIBITOR’s LinkedIn discussion group.

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Vectorworks Product Marketing Manager for the landscape industries, Eric Gilbey

I am eager to engage with our APLD members and community, and I look forward to helping advance public awareness of the landscape design practice, including sustainable site design and better landscape performance

COLUMBIA, Md. (PRWEB)
January 09, 2020

The Association of Professional Landscape Designers names Eric Gilbey, PLA Qualified Professional Member of APLD, as its president, succeeding Danilo Maffei, FAPLD, PCH. The association serves to advance the promotion of landscape design and promote its members as qualified and dedicated professionals. Gilbey takes on this role with the primary responsibility of building brand awareness of APLD and its mission, while professionally developing and growing the association’s membership.

“I am eager to engage with our APLD members and community, and I look forward to helping advance public awareness of the landscape design practice, including sustainable site design and better landscape performance,” said Gilbey. “In the last decade, there has been a shrinkage of professionals in not only landscape design, but also landscape architects and contractors. My hope is to increase outreach to the next generation of designers to encourage them to pursue a landscape career and find ways to improve landscapes through design and performance. This brings us to see APLD as a community of mentorship and outreach.”

As the product marketing manager for the landscape industries at Vectorworks, Inc. — a global design and BIM software provider — Gilbey was elected after serving as president-elect for the past two years. He received an associate of applied science degree in landscape contracting and construction and a bachelor’s degree in landscape architecture from the Ohio State University. In 1999 and 2013, Gilbey became licensed as a landscape architect in Ohio and Maryland, respectively. After joining APLD in 2008, he served on the DC-MD-VA APLD Chapter board and was later elected to serve on the APLD Board of Directors.

Here are sentiments from past APLD presidents:

“As the Immediate Past President of APLD, I’ve had the pleasure of serving as president for the past two years with Eric as the president-elect,” said Maffei, APLD president from 2018 – 2019 and principal at Maffei Landscape Design. “From the moment I began my leadership journey on APLD’s Executive Committee, I knew Eric was the obvious choice to succeed me. He’s very genuine in his relationships, generous with his time and steadfast in his commitment to service in the landscape industry. Those are qualities that any organization seeks in a member and leader, and we are fortunate to have him as our next president.”

“I have worked with Eric through APLD for almost 10 years now, and close to six years with him on the national APLD board,” said Lisa Port FAPLD APLD president from 2016 – 2017. “He has always made it a personal endeavor to connect with different groups, seeking understanding and promoting commonality when it comes to legislative issues, raising the bar within the profession and advocating for higher standards among members. He is an asset to the profession, the Vectorworks community and APLD.”

Read Gilbey’s message to APLD members in the January issue of Design Online. Press, landscape designers, landscape architects and other design professionals can connect with Gilbey at egilbey@vectorworks.net or at events like the Northern Green tradeshow in Minneapolis, Minnesota, the National Collegiate Landscape Competition and the 2020 Vectorworks Design Summit where he will be speaking and conducting workshops.

About APLD

The Association of Professional Landscape Designers (APLD) is an international organization founded in 1989. Their mission is to advance the profession of landscape design and to promote the recognition of landscape designers as qualified and dedicated professionals.

About Vectorworks, Inc.

Vectorworks, Inc. is an award-winning design and BIM software provider serving the architecture, landscape architecture and entertainment industries in 85 countries. Creating intuitive software since 1985, we’ve become the preeminent software built to manage the entire design process. Globally more than 685,000 users are creating, connecting and influencing the next generation of design with Vectorworks on Mac and Windows. Headquartered in Columbia, Maryland, with offices in Atlanta, Georgia, Newbury and London, England and Vancouver, Canada, Vectorworks is a part of the Nemetschek Group. Learn how we empower designers to create experiences that transform the world at vectorworks.net or follow @Vectorworks.

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Jim Morgan explaining Lean Product and Process Development efforts.

Their leaders suffocate innovation, crush experimentation, continually grind people down and drive out learning,

BOSTON (PRWEB)
January 09, 2020

The beating heart of innovation and continuous improvement is learning itself, according to Jim Morgan, author and director of the Lean Product and Process Development Learning Group at the nonprofit Lean Enterprise Institute.

“We can’t improve if we aren’t learning,” Morgan told an audience of 430 managers and executives at the recent Iowa Lean Consortium conference in a keynote about how companies are applying Lean Product and Process Development methods.

Besides heading the learning group, Morgan is COO of electric adventure vehicle startup Rivian. His latest book on new product and service development is Designing the Future, co-authored with lean management authority Jeffrey Liker.

But there are two current non-learning trends that concern Morgan. The first is an alarming rise in the popularity of the fear-driven organization.

“Their leaders suffocate innovation, crush experimentation, continually grind people down and drive out learning,” Morgan said.

The second, and all too common trend, is the “been-there-done-that” company that claims it “did lean management 20 years ago.” Morgan said this attitude is both ignorant and ultimately fatal because it breeds complacency, stagnation, and eventually extinction.

Product and Service Innovation Examples

Morgan, who holds a PhD in engineering, has been researching and implementing the continuous improvement principles of lean product and process development (LPPD) for more than 20 years. He illustrated the impact of learning in continuous improvement by sharing cases of what companies in the Learning Group have achieved, including these examples from a manufacturing and a service company:

• A robotics company used the concept of obeya to develop an innovative new product that has captured roughly 90% market share for an articulating arm and about 60% share for the supporting robot. The new robotic system, developed in record time, cut the product’s size, part count, and costs in half. Obeya, Japanese for “big room,” displays information visually on its walls to serve as a transparent meeting and collaboration space for development teams.
• A large healthcare system assembled a cross-functional team of doctors, nurses, and continuous improvement professionals that made extensive use of the “concept paper” principal to develop new nonsurgical clinical processes as if they were products, reducing post-surgery infections significantly. The concept paper combines what a team has learned about a potential new product or service with a compelling vision and ideas for potential solutions.

Finally, Morgan urged everyone to “find a mentor, be a mentor. It will help your lean journey.” There is more about Morgan’s remarks on the Lean Post blog: https://www.lean.org/LeanPost/Posting.cfm?LeanPostId=1109.

Lean management, based originally on the Toyota Production System, is a complete business system that develops people as problem solvers, so they continuously improve processes to provide more customer value while consuming the fewest possible resources.

About the LPPD Learning Group

The Lean Product and Process Development Learning Group, an initiative of the Boston-based nonprofit Lean Enterprise Institute, is a co-learning partnership of leaders from diverse companies that want to dramatically improve how they develop products and services. This select group has demonstrated executive commitment to lean transformations, an enthusiasm for collaborative learning where development work actually happens, and a willingness to share results with the global lean community. Learn more about the group and its conference, June 18-19, 2020, at lean.org/leanpd/.

About the Iowa Lean Consortium

The Iowa Lean Consortium is a dynamic, member-driven nonprofit dedicated to advancing lean in all sectors of the economy. Driven by members’ needs, the ILC can provide the philosophy, tools, and techniques to meet today’s business challenges through members serving members, including but not limited to the following sectors: manufacturing, service/transaction, businesses, education, healthcare, and government. Visit iowalean.org to learn more.

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