Category Archives: Business

Press Releases from the Business World. Announcements, Product releases, Appointments.

Othot Inc. Appoints Fred Weiss Chief Executive Officer


“Fred Weiss is the ideal person to build on Othot’s impressive success and lead our company into the future,” said Andy Hannah.

Othot, the leader in artificial intelligence and prescriptive analytics for higher education, announced that Fred Weiss has been appointed President and Chief Executive Officer effective February 10, 2020. Andy Hannah, the founding CEO, will continue to be an evangelist for the Othot Platform and how the use of AI and prescriptive analytics optimizes the relationship between institutions and their prospective, current, and former students. In his roles as Co-Founder, Board Member, and Chief Partnership Officer, he will also lead the Company’s efforts to develop industry partnerships.

“Fred is the ideal person to build on Othot’s impressive success and lead our company into the future,” said Hannah. “His strong understanding of the higher education market, and his proven ability to drive results, will help Othot bring exceptional value to colleges and universities across the country. Our entire senior leadership team and I are excited to work with Fred to drive Othot’s next phase of growth and market leadership.”

Weiss was most recently the Chief Research and Data Officer of CASE (the Council for the Advancement and Support of Education). Prior to joining CASE, he was the president and CEO of iModules, an EdTech company focused on alumni engagement. Weiss also spent 20 years at Ellucian (and its predecessor companies) where he held various executive roles in product strategy and field operations.

“I am truly honored to lead our extraordinary company as Othot’s second Chief Executive Officer, and I look forward to working closely with Andy and our exceptional senior leadership team,” said Weiss. “Year-on-year growth was over 90% in 2019, and we will build on that momentum by bringing custom solutions and results to our customers. Higher education is facing multiple challenges, including recruitment, retention, alumni support, and budget pressure. I believe Othot has the most talented people in the industry focused on AI and prescriptive analytics, and our solutions are vital to colleges, universities, and their students.”

Co-Founder and CTO, John Abbatico, said, “Fred has the leadership track record and breadth of industry and business experience we believe are critical to forge major partner relationships, fuel innovation, and transform strategic enrollment management in higher education. Speaking on behalf of the founding team and the board, we are excited to have Fred join Othot as Chief Executive Officer.”

About Othot

Othot is the leader in artificial intelligence and prescriptive analytics solutions for higher education institutions across the United States. Othot focuses on each school’s specific enrollment, retention, student success, and alumni engagement goals. Othot’s cloud-based software provides continuous intelligence in real time and empowers schools to engage each prospective, current, and former student with the right tactic at the right time. Othot is higher intelligence for higher education.

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BlackStone Discovery Welcomes Jerome Dizon as Vice President of Global Operations


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“Jerome is a great fit for our company culture and will be instrumental in the next phase of BlackStone’s growth. We are lucky to have him as part of our team.”

BlackStone Discovery, the premier legal technology and consulting provider, announces the addition of Jerome Dizon as Vice President of Global Operations. Following a year of record-breaking growth and expansion, BlackStone begins the new year by handing its operational keys to one of the industry’s most respected and successful professionals – Mr. Dizon. Dizon’s presence will amplify BlackStone’s ability to deliver an unparalleled customer experience, while expanding on its leadership role in automated cost-efficient technology-driven solutions.

CEO, John Kelly described Jerome’s hiring, “Jerome is a great fit for our company culture and will be instrumental in the next phase of BlackStone’s growth. We are lucky to have him as part of our team.”

With over 20 years of eDiscovery experience, Jerome brings his expertise of maximizing legal efficiencies for AM 100 Law Firms and many of the largest corporations in the world. In his most recent position as SVP of Global Operations at Fronteo, Jerome was the go-to resource, elevating the client experience and ensuring the success of high-profile discovery projects. He brings to BlackStone a breadth of knowledge focused on optimizing the Client Solutions and Data Operations teams, including advanced insights for data acquisition, forensic analysis, and eDiscovery consulting.

“We’re building something special here,” said President Derek Duarte, “Jerome brings the kind of experience and ideas that will help us continue to scale, allowing us to discover the digital truth for clients across the globe.”

About BlackStone Discovery

BlackStone Discovery is a premier legal technology and consulting provider, working with leading Fortune 500 companies and AM Law 100 firms. Born in Silicon Valley and expanding globally from its Palo Alto Headquarters, BlackStone has spearheaded the search for digital truth and its translation into legal rights in litigation, investigations, and data governance. Using best-in-class tool integration, automation, artificial intelligence, and a diverse team of legal and technology experts, BlackStone achieves optimal and efficient results on behalf of its clients.

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LEAP Launches New Women’s Leadership and Social Innovation Program in Partnership with Local Nonprofits that Support Women in Poverty


The women and advisors at the LEAP Launch on February 4, 2020

The Irish International Business Network (IIBN) and Leadership and Executive Acceleration Program (LEAP) hosted a special event to launch LEAP’s 2020 Women’s Leadership Program and featured a keynote by Board Director, Chief Executive Officer, Chairman & PR Week Hall of Fame 2019 Inductee, Aedhmar Hynes.

Over the past decade, representation of women in senior leadership has increased, but women continue to be underrepresented at nearly every level, from entry level to the C-suite. One of the biggest barriers in the pathway to senior leadership is at the first step up to manager, as less women are being promoted overall, according to a 2019 study by McKinsey.

LEAP is a 5-month program for ambitious professional Irish and Irish-American women living in the Greater New York/Tri-State area. This leadership and professional development program is designed to

advance participants career goals and personal growth by providing access to expert speakers and coaches, skills training workshops, and ultimately, a strong network of peer mentors.

With support from the Department of Foreign Affairs and Trade of Ireland through the Irish Consulate in New York, the Irish International Business Network (IIBN) developed the LEAP professional development program to empower women to advance in the workplace and strengthen the roles women can play in each other’s success.

“The women in the program are committed to making their leadership development a priority, and will use their voices to make a difference not just for themselves but for their peers and the next generation,” explained Maura Kelly, Director of LEAP.

Speaking at the launch, Aedhmar Hynes said, “Today we are faced with as many barriers in the workplace as previous generations have. This isn’t just about women promoting women and women at the top making the right decisions on behalf of other women. This is about being inclusive, spreading understanding of the challenges and the barriers for the promotion of women. It’s about everyone, [both men and women] working together to a common goal: Gender equality. It is programs such as this that can make a difference.”

LEAP Partners with Two Nonprofits Tackling Poverty and Homelessness

An important aspect of the LEAP Program is LEAP in the Community, which inspires women to channel their collective skills towards solving real-world social problems – making the New York City community better for all. This year, LEAP partnered with two not-for-profit organizations, The Dwelling Place NY and Self Help Africa USA, for the LEAP in the Community Program. Each organization was paired with a small team of LEAP Participants to help them expand their core mission through the development of new strategies. The projects will be ongoing during the 5-month program, with impact to be showcased during the closing reception in June of this year.

Both organizations are championing causes toward poverty eradication, aimed at empowering women and strengthening community ties. Self Help Africa USA is a leading international development charity with an expertise in small-scale farming and growing women-farm businesses, dedicated to ending hunger and poverty in rural Africa. The Dwelling Place of NY is a transitional residence for homeless women in Manhattan. Its mission is to offer safe shelter and individualized care to homeless women as they build a sustainable, self-supported lifestyle.

“The social impact component of the program is what separates LEAP from other leadership programs. It enables the opportunity for action learning for the women while simultaneously doing good in the community – it’s a win-win,” said Jennifer Scanlon, Co-Director of LEAP.

About the Leadership & Executive Acceleration Program (LEAP): Generously funded by the Department of Foreign Affairs and Trade of Ireland through the Irish Consulate in New York and the Irish International Business Network (IIBN) New York, with in-kind support from Grant Thornton US and the Bank of Ireland Innovation Lab. The LEAP Program is able to deliver substantial impact to the women participants and non-profit partners at no charge. For more information, visit http://www.leap-program.nyc

References: McKinsey “Women in the Workplace” 2019

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ResMan Expands Senior Level Expertise with Powerhouse Trio; New Vice Presidents of Multifamily, Affordable, and Commercial Business Development


“I’m thrilled to welcome these three professionals to ResMan. They are truly a ‘dream team’ for our customers across the real estate spectrum,” said Paul Bridgewater, CEO, ResMan.

ResMan®, a leading property management SaaS platform provider, today announced big news featuring the addition of several new business development positions to better provide customers with deep industry expertise in the multifamily, affordable, and commercial real estate markets. ResMan welcomes Janel Ganim, vice president of business development for the affordable market, Angela Pusateri-Downey, vice president of business development for the multifamily market, and Greg Daniele, vice president of business development for the commercial market.

Janel Ganim joins as VP of Affordable Business Development. Ganim has unmatched expertise in HUD, Tax Credit, and Public Housing regulatory issues, having served as co-chair for HUD’s electronic signatures, TRACS, and the Management and Occupancy Review working groups. Ganim currently sits on the Board of Directors for The National Affordable Housing Management Association and serves as Chair of the Affiliates Committee.

Angela Pusateri-Downey joins as VP of Multifamily Business Development, bringing unapparelled experience in the multifamily market to ResMan. She currently serves as Chair-Elect for the National Apartment Association’s National Supplier Council; Co-Chair of APAC/NAA PAC for the Bay Area Apartment Association (BAAA). Professionally, Angi most recently served as a National Sales Executive for Grace Hill, LLC, and Vice President of National Sales for RentDebt Automated Collections, LLC.

Greg Daniele brings more than 35 years of sales and product experience focused on both the real estate industry and accounting acumen. He most recently led the launch of ResMan’s Commercial Property Management solution. Daniele also served as CEO of Budgetrac, where he successfully launched web-based real estate development, property management, and accounting applications.

“I’m thrilled to welcome these three professionals to ResMan. They are truly a ‘dream team’ for our customers across the real estate spectrum. Greg’s commercial and accounting expertise are without equal and enhance our commercial customers’ outcomes and business value. Janel’s and Angi’s thorough knowledge of the affordable and multifamily housing industry and their roles on the NAHMA board and the National Apartment Association’s National Supplier Council board, respectively, brings a wealth of value to our customers and our team in these markets,” said Paul Bridgewater, CEO, ResMan.

Over the past 12 months, ResMan hit several significant new milestones for the number of units and clients across all segments in Multifamily, Affordable, and Commercial industries. The company also continued the execution of its Partner strategy by adding over ten new integrated partnerships and strategic relationships to its Partner network.

ABOUT RESMAN

ResMan is the preferred growth partner that drives profitability and efficiency for nearly a thousand property management companies across the U.S. ResMan delivers the property management industry’s most innovative technology platform, making property investments and operations more profitable and easier to manage. ResMan’s platform unlocks a new path to growth for property management companies that deliver consistent NOI improvement and brilliant resident experiences easier than ever before. For more information, visit us at http://www.myresman.com or engage with us on Twitter, LinkedIn, or Facebook.

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Charity Navigator Exec Larry Lieberman Named Mouse CEO


“I have enthusiastically followed Mouse’s impact since its launch in 1997, and am excited to lead the next phase of our development as Mouse.org dives more deeply into preparing young people to succeed in high tech careers across all fields including clean energy and sustainability.” Larry Lieberman

Mouse, a 23 year-old national nonprofit that empowers at-risk youth to learn, lead, and create with technology, today announced that its Board of Directors has unanimously named Larry Lieberman as the organization’s new Chief Executive Officer.

“We were very impressed with the enthusiasm and track record Larry has for the advancement of Mouse’s mission and the youth we serve,” said Amy Kodamatsu, Co-Chair, Mouse Board of Directors. “We believe he is the right person to lead Mouse’s future growth and diversification in the rapidly evolving fields of STEM, computer science education, and high tech workforce development.”

Larry is an innovative leader who brings with him executive-level experience in the tech, media, and social sectors. Formerly Chief Operating Officer of Charity Navigator, the world’s largest independent evaluator of nonprofits, Larry’s expertise includes nonprofit accountability, effectiveness, and impact measurement.

Larry is well known as a media executive with Comedy Central, MTV, and Virgin and for his long-standing mental health advocacy work with the JED Foundation on behalf of high school and college students. He works to create strong communities with equal access to education, healthcare, clean energy, and professional opportunities.

Kirk McDonald, Co-Chair of the Mouse Board of Directors, said, “I am very pleased to welcome Larry to Mouse. He brings a wealth of experience in marketing, storytelling, fundraising, and partnership development that will be crucial to Mouse’s future development. He is passionate about empowering youth through technology, sustainability, and closing the diversity gaps in our tech communities.”

“I am honored to be given the opportunity to lead this enduring organization,” said Lieberman. “I have enthusiastically followed Mouse’s impact since its launch in 1997, and am excited to lead the next phase of our development. Mouse will be diving even more deeply into preparing young people to succeed in high tech careers across all fields including clean energy and sustainability. I look forward to supporting the expansion of Mouse’s technology curriculum, reach, and cross-industry collaborations.”

About Mouse

Founded in 1997, Mouse is a national youth and workforce development nonprofit that empowers underrepresented students to succeed using computer science and creative technology to solve real problems and make meaningful change in their communities and our world.

With a commitment to fostering greater equity, empowerment, and humanity in STEM, creative computing, and sustainability we bring together diverse people, programs and platforms necessary to meet a full range of creative computing needs, today and for our future. By combining youth and workforce development, and connecting creative to computational thinking, we are empowering youth — and all those that educate them — to access and amplify technology as a force for good.

Mouse is rated 4-stars by Charity Navigator, their highest rating and earns GuideStar’s Platinum Seal, the highest level of recognition offered by GuideStar.

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Cysurance and Red Sky Alliance Team Up To Deliver Bundled Cyber Threat Intelligence and Cyber Insurance


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We can now offer value-added cyber services on both the front- and back-ends of the cyber risk spectrum.

Cysurance, LLC, a next-generation cyber insurance agency protecting small businesses and their partners through affordable cyber insurance, and Red Sky Alliance, a cyber threat intelligence firm delivering actionable data and analysis, today announced a new partnership to provide cyber risk management services to businesses.

In 2018, the cybercrime industry generated $1.5 trillion in profits, which would rank 13th in GDP if it were a country. With costs relating to cybercrime expected to jump from $3 trillion to over $5 trillion in the next five years, companies will increasingly depend on timely, insightful risk intelligence to protect against cyberattack. Yet even the most well-informed cybersecurity team with the most modern technology and best practices cannot prevent all cyberattacks, and employee error remains a leading cyber exposure. In the modern era, companies will succeed by educating staff on trending cybercrime tactics, techniques and procedures while also protecting their downside with a broad, affordable cyber insurance policy.

For small and medium businesses (SMBs) with smaller budgets and fewer resources, these challenges are magnified. And those relying on manual intelligence gathering and traditional property and casualty insurance policies face an even greater threat. By bundling Red Sky Alliance’s daily cyber threat notification service RedXray® with Cysurance’s cyber insurance policy, SMBs get a holistic cyber risk solution that both informs and protects.

RedXray® simplifies monitoring of cyber threats directed at a business’s domain(s) that might affect its customers, staff or supply chain – all without installing software or requiring a network connection. While antivirus and firewall solutions can block most cyber threats, RedXray® uses a multidimensional approach that goes beyond the technical to include geographic, political, and economic factors and report on external threats facing the customer, including keyloggers. Every automated analysis mines Red Sky’s proprietary collections, underground forums, and the dark web for emerging threats, then reports findings via daily emails or a customer access dashboard.

Cysurance, a licensed agent, is the only solution designed for SMBs allowing vendors to bind a broad policy of up to $2,000,000 on behalf of their customer at the point of sale, without application or underwriting – often for less than the price of a cup of a coffee a day. Leveraging the end-users existing data discovery capabilities or its proprietary monitor, the platform scans the SMBs network and automatically records any anomalous activity in its proprietary blockchain for irrevocable proof of loss and full transparency. This also triggers a smart contract that initiates a covered breach response team to begin remediation, saving time and money.

“By offering customers a competitive cyber insurance policy at the same time they purchase RedXray’s® threat intelligence service, we can now offer value-added cyber services on both the front- and back-ends of the cyber risk spectrum, helping organizations identify and prepare for emerging risks while also protecting them in the unlikely event of a breach,” said Jim McKee, Founder and CEO of Red Sky Alliance.

Kirsten Bay, co-founder and CEO of Cysurance, echoed these sentiments, saying “we’re thrilled to partner with Red Sky Alliance to offer their customers a complementary cyber product that drives adoption of the cyber risk management trifecta of informed cybersecurity, cyber governance and cyber insurance and increases their overall cyber resiliency.”

With RedXray® and Cysurance, companies can improve their intelligence gathering capabilities and reduce the likelihood of a cyberattack or data breach while also securing a broad cyber insurance product to satisfy customer insurance mandates and help them recover from previously unknown attack vectors or malware.

Insurance offered by Cysurance, LLC. NY License #1578397. Chubb is the marketing name used to refer to subsidiaries of Chubb Limited providing insurance and related services. For a list of these subsidiaries, please visit http://www.chubb.com. Insurance provided by ACE American Insurance Company and its U.S. based Chubb underwriting company affiliates. All products may not be available in all states. This communication contains product summaries only. Coverage is subject to the language of the policies as actually issued. Nothing in this communication should be construed as involving the sale, solicitation or negotiation of insurance, the provision or offer of insurance services, or the provision or offer of legal advice or services.

Red Sky Alliance is headquartered in New Boston, NH USA and is a global Cyber Threat Analysis and Intelligence Service organization. For more information about the company or services, please contact the office directly at 888-RED-XRAY or 888-733-9729 or email info@wapacklabs.com.

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Henry Dicker Joins Lowers Forensics International as Senior Vice President of Client Engagement


Welcome Henry Dicker, Senior Vice President, Client Engagement, Lowers Forensics International

Henry’s strong background in cyber and data forensics allows him to offer a unique and recognized perspective on global compliance and regulatory guidelines.

Lowers Forensics International, a globally-recognized financial forensics firm headquartered in Northern Virginia, today announces the appointment of Henry Dicker as Senior Vice President of Client Engagement.

With thirty years of experience in legal information technology, compliance, and services, Dicker has guided corporate legal teams and Am Law 250 firms in the ever-changing legal and compliance landscape. At Lowers Forensics International, he will focus his efforts on building and expanding the litigation support portfolio in the areas of premises security and commercial damages.

“Henry’s strong background in cyber and data forensics allows him to offer a unique and recognized perspective on global compliance and regulatory guidelines,” remarks Marc Johnson, President of Lowers Forensics International. “We look forward to putting his experience and ideas to work to support the needs of our clients in litigation matters,” he says.

Throughout his career, Dicker has created and brought to market scalable end-to-end cyber and data security product suites for both law firm and corporate clients and has partnered with leading risk management organizations to provide cyber and data protection.

To reach Henry Dicker call (540) 338-7151 or visit lowersforensics.com.

About Lowers Forensics International, LLC

Lowers Forensics International is a financial forensics firm offering expertise in insurance claims accounting, litigation support, investigative services, and expert testimony to support organizations worldwide. The company maintains offices across the globe to serve the needs of insurance companies, attorneys, and private and public entities in order to transform complex financial information into clear evidence.

For more information about Lowers Forensics International, visit lowersforensics.com.

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Grapevine6 and The Rudin Group Combine AI-Fueled Technology & Content Strategy to Unlock the Power of Social Media for Financial Advisors


Grapevine6 logo

“Forward looking financial services firms are prepared to leverage the intersection of wealth transfer, millennial mindset and technology solutions. Grapevine6 helps large enterprise firms solve for all of that in one innovative platform,” notes The Rudin Group Founder& CEO, April Rudin.

Grapevine6, a patented social and digital sales engagement platform, announces its partnership with April Rudin and her firm, The Rudin Group, a wealth marketing firm serving the global wealth ecosystem since 2008. The Rudin Group creates differentiated messaging and content strategy to unlock the power of social media and digital channels throughout a financial enterprise — from CEOs to financial advisors.

In recognition of her industry impact, April Rudin, CEO and founder of The Rudin Group, was named Onalytica’s #1 global online influencer in 2019. She has partnered with many enterprise marketing teams to empower financial advisors to post engaging content, which attracts new clients and gives them a competitive edge.

To formally launch this unbeatable partnership, April will be a special guest at the Grapevine6 reception event following SIFMA’s Digital and Social Marketing Conference in San Francisco, February 20, 2020. Registration is open to qualified attendees: https://www.grapevine6.com/sifmapartnerevent    

The Market Opportunity

Wealth management firms, RIAs, family offices, banks and insurance companies have long struggled to drive adoption of financial advisor social media programs. Advisors know they need to engage clients and prospects through social media channels but are often stretched too thin to curate enough relevant content and navigate compliance challenges. As a result, many settle for doing the minimum requirement that allows them to stay in compliance, which often results in repurposing the same PDFs.

Grapevine6 and The Rudin Group saw an opportunity to solve this industry-wide pain point through the application of Artificial Intelligence (AI). Those who have adopted this innovative technology are now maximizing business results with their social media programs.    

How it Works

Grapevine6 applies AI to recommend highly relevant and compliant articles for advisors to share. Time-pressed financial advisors don’t have to spend hours thinking of topics to talk about on social media. Compelling content finds them in the form of a simple to use mobile app. AI is also applied to overcome the second barrier – the fear advisors have of being non-compliant. Grapevine6’s approach to compliance not only provides instant feedback on risk for any post before it goes to the network, but also allows advisors to use the social networks natively. By automating supervision, advisors can engage directly in social media with the confidence that their firms can take immediate action on compliance concerns if necessary.

Taken together, Grapevine6’s delivery of relevant third-party content and the automated compliance guardrails empower financial advisors to use social media with confidence and speed adoption. The next step for the firm is to create a content strategy that helps the advisor engage with clients and prospects in social and digital channels. In order to be effective, the content strategy must have a digital-first orientation.

“My vision for the Grapevine6 partnership is to help wealth management enterprises convey their unique value propositions by unlocking the power of social media,” said April. “Forward looking financial services firms are prepared to leverage the intersection of wealth transfer, millennial mindset and technology solutions. Grapevine6 helps large enterprise firms solve for all of that in one innovative platform. When I founded The Rudin Group during the financial crisis 12 years ago, this was exactly the kind of innovative thinking I wanted to bring to my clients.”

Mike Orr, co-founder of Grapevine6 says, “We are thrilled to be working closely with April and her firm. Our clients recognize that content is the key to a successful social program and April and her team are experts in creating content that builds strong relationships between advisors and clients. We’ve benefited from her know-how in content marketing, social media, social selling and compliance for the past five years and we’re excited to formally announce our partnership to serve clients in financial services on a global basis.”

About The Rudin Group:

The Rudin Group designs brand and marketing strategies that drive business development. Armed with deep financial services/wealth sector knowledge, it brings innovative campaigns to financial services firms to strengthen brand awareness. With a knack for niche marketing, the firm delivers solutions that appeal to an emerging generation of wealthy investors and others craving connectivity and transparency. The Rudin Group Brand Ecosystem™ is a proprietary pipeline for producing compliant and compelling content, using proprietary technology that links marketing to business origination. With an extensive network of specialists and consultants, The Rudin Group is equipped to support both visionary and legacy brands from start-ups to global institutions anywhere in the world. For more information, visit TheRudinGroup.com or @TheRudinGroup.

About Grapevine6:

Grapevine6 is a patented social and digital sales engagement platform that accelerates sales and marketing efforts. Launched in 2013, Grapevine6 uses artificial intelligence to provide the content that moves sales opportunities through the pipeline in a more efficient and effective way. Grapevine6 solves the content challenges faced in deploying employee advocacy, content marketing and social selling, and works with existing sales and marketing investments to increase ROI. Headquartered in Toronto and led by an award-winning team of engineers, Grapevine6 is now powering the global social selling program at some of the largest technology and financial services companies in the world. For more information, visit Grapevine6.com

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Power Digital Marketing Announces First Agency President


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“It has been a dream of mine to join forces with Jeff again and there is not an Executive I would pick over Jeff for this role, simply put, he is world class,” said Grayson Lafrenz, CEO of Power Digital.

Power Digital Marketing, Inc. (Power Digital), an award-winning, tech-enabled digital marketing agency that helps brands expand their online presence and scale revenue, is thrilled to announce the addition of Jeff Mason as President. Mason spent the last 10 years as the Senior Vice President of Sales at MRC Smart Technology Solutions, A Xerox Company. Under Mason’s leadership, MRC scaled from $43 million to $224 million+ in 10 years. Jeff has been widely recognized as a rising star within Xerox Corporation and was credited with building one of their top sales and consulting organizations.

“Over the past 5 years, it has become increasingly clear to me that digital marketing is where the sales industry is going, and that sales and marketing are on a true collision course,” said Jeff Mason, President of Power Digital. “I knew I had to be at the center of this collision. People don’t buy digital marketing, they buy outcomes and results. Power Digital understands this like no other agency and the company’s dedication to always innovating makes me eager to join this talented team. We have a clear vision of the future and the outcomes we plan to achieve together will be unmatched.”

Mason is a huge addition for Power Digital and has an incredibly aligned working relationship with both Power Digital’s CEO and COO going back 15+ years. In his new role, Mason plans to ascend Power Digital’s sales department into his coined “Sales 2.0 Strategy” by developing the most advanced and effective sales organization in the agency category.

“Jeff Mason is an Executive that I respect at the highest levels,” said Grayson Lafrenz, CEO of Power Digital. “I was lucky to have seen his brilliance and impact first hand as a past colleague. It has been a dream of mine to join forces with Jeff again and there is not an Executive I would pick over Jeff for this role, simply put, he is world class. Not only will Jeff help us evolve our sales organization into the envy of our industry, but he will help us further develop our technology and leadership team. Jeff Mason joining Power Digital is a game changer for the entire Power Digital Family!”

Jeff Mason officially joined Power Digital’s team effective Feb. 3, 2020.

About Power Digital Marketing

Power Digital Marketing is a leading, data-driven performance marketing agency located in San Diego, CA. As a full-service agency, the company offers services including: SEO, Content Marketing, Paid Media, Social Media Marketing, PR, Influencer, Email, Conversion Rate Optimization, Amazon Marketing and Web Development, with an emphasis in helping brands scale revenue and increase profits through customer acquisition and retention programs. Its tech-enabled B2C and B2B marketing campaigns focus on measurability and driving bottom line business results. The Power Digital team’s family mentality and growth mindset culture fosters a strong work ethic, innovation and an ownership mentality from its talented team. For more information, please visit powerdigitalmarketing.com.

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Care to Care Highlights the Value of a True Peer to Peer Process


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“During my peer-to-peer conversations, providers frequently ask me general radiology questions and oftentimes end our conversation with, ‘Thanks, that was really helpful!’”, said Dr. Title, Chief Medical Officer at Care to Care.

There are many reasons why Care to Care is a leader in its field of Radiology Benefit Management (RBM), but the service that truly raises us above our competitors is our true Peer to Peer process. At Care to Care, every physician reviewer and medical director is a board-certified Radiologist with years of clinical experience. We understand that it is impossible to create criteria to cover every clinical situation. This is why it is imperative that the referring provider is offered the opportunity to speak with a physician at least as knowledgeable as he or she, and to exchange clinical information efficiently and effectively.

Unlike most RBM companies, at Care to Care, we guarantee that all providers will be speaking with an experienced and knowledgeable Radiologist during their peer to peer conversation, which assures that they know the values and limitations of the requested study.

“When our physician reviewers speak with providers, the providers know they are speaking with a Radiologist,” said Rachel Title, MD, Chief Medical Officer at Care to Care. “During my peer-to-peer conversations, providers frequently ask me general radiology questions and oftentimes end our conversation with, ‘Thanks, that was really helpful!’”.

No competitor can offer a level of service to compare! Care to Care’s clinical matters are entirely physician controlled, physician friendly, and patient oriented. Our belief in the right test at the right time ensures better outcomes for all members.

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