Category Archives: Business

Press Releases from the Business World. Announcements, Product releases, Appointments.

CoEnterprise Vice President of Marketing Mark Bell Named to ‘Tableau’s Partners Got Talent’ List for Exceptional Deliverables During Coronavirus


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As a trusted Tableau partner, we feel we have a significant responsibility to all of our customers.

CoEnterprise, a data-driven enterprise software and services company that solves data challenges in real-time, announced today that Mark Bell, Vice President of Marketing, has been named to Tableau’s ‘Partners Got Talent List’ for Q2 2020. The award recognizes individuals from the Tableau partner community who contributed unique deliverables for their company, customers, and industry.

“As a trusted Tableau partner, we feel we have a significant responsibility to all of our customers,” said Bell. “Businesses are struggling to manage their supply chain during these trying times and we’re just glad we’ve been able to help and offer support and guidance.”

During the past few months as a result of COVID-19, Bell and his team have delivered several webinars and multi-pronged digital campaigns to help their customers and Tableau respond to the pandemic and better analyze their data. Webinar topics include:

  • How retail and CPG can mitigate the impact of COVID-19
  • Maximizing Tableau Prep during times of rapid change
  • Using data to get back to business and transition to the next phase of the pandemic
  • How life science & healthcare companies can leverage a strong data analytics strategy to navigate Coronavirus (upcoming on 6/18)

As a Tableau Gold Partner and Services and Training Partner of the Year recipient, CoEnterprise helps companies take their Tableau utilization to the next level. With over 200 projects completed annually and over 1K visualizations implemented worldwide, they empower users across the country with superior product know-how, informative training, and optimized implementations.

Tableau Software helps people see and understand data by helping anyone quickly analyze, visualize, and share information. More than 78,000 customer accounts get rapid results with Tableau in the office and on-the-go and hundreds of thousands of people have used Tableau Public to share data in their blogs and websites.

For additional information on CoEnterprise’s COVID-19 resources, click here.

About CoEnterprise

CoEnterprise is an award-winning enterprise software and services company headquartered in New York City. Founded in 2010, CoEnterprise delivers supply chain and business analytics solutions and services that transform how companies connect and do business. Syncrofy—CoEnterprise’s B2B cloud visibility platform for EDI and supply chain—provides data-driven business insights to key team members without requiring any advanced technical knowledge, enabling customers to analyze, interpret, and act on information faster and more effectively. For more information, please visit http://www.coenterprise.com.

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Experts Explain How Are Car Insurance Premiums Calculated


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“Determining the value of premiums is more complex than it may look at first. Companies rely on statistics, databases, and use specific algorithms to come up with the numbers. Online quotes help you simulate the whole process, without forcing you to buy” said Russell Rabichev, Marketing Director

Car insurance is not only a moral obligation – it is also a legal obligation. Driving without insurance gives grounds for many penalties. And drivers without coverage will be labeled “high risk” when deciding to buy car insurance. The alternative for being uninsured is to shop around for better prices: use https://compare-autoinsurance.org to compare prices online!

When creating the risk profile of any potential client, insurers analyze the following factors:

  • Location. The place where a client stays is extremely relevant. The neighborhood will be analyzed for: population density, traffic conditions, unemployment, cost of repairing a car, car theft rates. People living in a metropolitan area pay more when compared with residents of a rural area. In areas with a high number of unemployed drivers, the premiums are also increased. Why? Unemployment is a solid reason for dropping coverage.
  • Age and gender. Insurance companies use statistics and reports to classify people on age and gender. Teens and senior citizens pay more due to their age. Teens are considered inexperienced, plus they present dangerous behavior while behind wheel. Seniors are also charged extra since some age-related issues may impair driving. Married persons are deemed more responsible are also pay less on car insurance.
  • Driving history. Companies are interested to know how much experience a person has before issuing a policy. Past traffic violations will also be accounted for when the premiums are calculated. It is important to keep in mind that traffic violations and license points do not stay forever and after some years, they are no longer taken into consideration when calculating premiums.
  • Policy parameters. Premiums are directly correlated with the amount of coverage purchased. Extra services, discounts, and deductibles also influence the final price. The value of deductible is also an important parameter, and depending on it, the premiums will cost more or less. The payment method is also influential and drivers who choose to go paperless and pay everything online can save some money, since the insurer will also get rid of some installment costs.

For additional info, money-saving tips and free car insurance quotes, visit https://compare-autoinsurance.org/

Compare-autoinsurance.org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc.

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The New Waggl Engagement (WE) Solution Inspires Employees and Empowers Leaders


The mobile WE application screeenshot

The WE Solution crowdsources employee feedback to improve engagement and business outcomes.

“Employee Voice is the most agile way to keep people engaged, connected, and informed, by including them in authentic dialogue and inviting them to help co-create the future,” said Michael Papay, Co-founder and CEO, Waggl.

Waggl today introduced the Waggl Engagement (WE) Solution, a robust, agile Employee Voice platform designed to inspire employees and empower leaders. The WE Solution is a critical component of the essential productivity suite for all workplaces, remote or in-person, as they start to re-emerge from the COVID-19 crisis.

The WE Solution utilizes Employee Voice to crowdsource real-time insight and drive faster action and alignment around critical business topics. Based on a modern pulse survey platform that enables a shared dialogue around critical questions, the WE Solution enables rapid sharing of results and speed to action. Waggl asks simple question types in a lightweight anonymous pulse. The participant experience is intuitive and game-like, and encourages authentic responses to important questions. By surfacing and prioritizing insights, ideas, and information, the WE Solution helps organizations maintain connection and reinforce a sense of community, and enables teams to align on action.

“For the past few months, remote work and interrupted workflows have presented steep challenges to how organizations keep employees engaged and productive,” said Michael Papay, Co-founder and CEO, Waggl. “As organizations start to re-emerge from this crisis, many leaders are looking for ways to help their workforce return to productivity and a sense of normalcy. Employee Voice is the most agile way to keep people engaged, connected, and informed, by including them in authentic dialogue and inviting them to help co-create the future.”

The WE Solution is based on a proven cycle of inquiry, dialogue and team-derived action that encourages shared ownership and built-in accountability. Waggl’s advanced technology platform is supported by a set of proven work processes, partnership resources, and a question model with three starter modules of simple, validated question sets around key organizational drivers:

  • Putting People First During COVID-19. Purpose-built to help leaders learn what their people need to move forward in the wake of the Coronavirus Pandemic, this module includes: Free use of Waggl for 90 days with 3 pre-loaded question sets, a complimentary 15-minute onboarding call, and a comprehensive ‘Getting Started with Waggl” guide.
  • Process Shredder. Created to help enterprise organizations simplify work and engage with purpose, this module utilizes Employee Voice to create alignment and fast action on solutions to streamline how work gets done.
  • Executive Search. Solicits authentic feedback from staff about the traits they believe new leaders should possess. Generates strong alignment and genuine enthusiasm around new executive hires.

Waggl’s Engagement Solution is far more agile than traditional surveys, and has demonstrated superior employee engagement and speed to action for hundreds of organizations. “Before Waggl, our engagement results were getting better, but we still had issues that were pronounced and clear in regards to the efficiencies of our operations and the efficacy of our management,” said Dru Fearing, Vice President of Talent Management, Freddie Mac. “With Waggl, we’re asking simple questions and quickly getting answers we can use and take action on.”

In tandem with the launch of the WE Solution, Waggl has launched a brand new website that delineates a strong differentiated value proposition and offers a plethora of inspiring new resources for teams and leaders interested in Employee Voice. To learn more about Waggl, please visit https://www.waggl.com/.

About Waggl

For HR leaders who need to measure, and truly improve engagement, Waggl is an Employee Voice platform that crowdsources real-time insight to drive faster action and alignment around critical business topics. Inspired by the waggle dance honey bees do to communicate vital information, Waggl believes every voice matters. Unlike heavy surveys or basic pulse tools, Waggl is a dialogue-first approach to engagement that creates shared ownership through inclusive team-based action planning.

With a seasoned Executive Team and premiere customers including Freddie Mac, Paychex, Heineken, 3M, Mastercard, UCSF Medical Center, McGraw Hill, Taylor Morrison and Parsons, Waggl partners with leading enterprises to harness the collective intelligence of their people. For more information and an expanded customer list, please visit https://www.waggl.com.

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Modern Woodmen Enters New Frontier


This partnership with Sureify aligns with our technology initiatives and meets our members’ expectations

Modern Woodmen of America, a fraternal financial services organization founded in 1883, has announced that it will build a new path into the future through an agreement with San Josè, CA- based Sureify. Through this partnership, Modern Woodmen will look to fortify its member customers’ digital service experiences.

The new collaboration will allow the insurer to expand through mobile- and app-based self-service tools, a business necessity heightened in today’s remote-operations environment. Sureify was selected to assist with the digital transformation because of its successful history of equipping insurers with new modernization methods, including the award-winning LifetimePlatform.

“This partnership with Sureify aligns with our technology initiatives and meets our members’ expectations,” explained Jerry Lyphout, Modern Woodmen’s Chief Operations Officer. “Sureify has a great track record of creating the tech pieces that help insurers hold onto their identity while updating the customer experience to meet today’s needs. We look forward to working with Sureify to guide us through this process.”

Bryan Padgette, Senior Vice President for Sureify, applauded the insurer’s willingness to venture into the new digital landscape. “Modern Woodmen is known not just for its products and history, but also for its strong commitment to members and community service. It’s an honor to help them increase their digital footprint and advance the organization’s service model. We look forward to helping them serve their members and communities with technology that will greatly benefit members.”

The two companies expect to see immediate positive results from the modernization process already in progress.

About Sureify®

Sureify’s mission is to modernize the life insurance and annuity industry by helping carriers acquire, service, and engage their customers with one enterprise platform: Lifetime. We enable omnichannel sales with LifetimeAcquire, a product that drives placement rates via quoting, e-application, automated underwriting, and new business transmission. With LifetimeService, insurers are offering their in-force customers comprehensive self-service portals and native applications. Lastly, the product that started it all, LifetimeEngage, fosters a lifelong relationship between carriers and their policyholders with multifaceted engagement programs and analytics, leading to greater lifetime value of each policyholder.

About Modern Woodmen of America

Headquartered in Rock Island, Illinois, Modern Woodmen was founded in 1883 as a fraternal benefit society. The organization supports members, families and communities with a unique blend of financial services, fraternal benefits and local-impact opportunities.

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Shrinking Consumer Demand and Changing Consumer Behavior are the Biggest Threats to Business Recovery According to New YPO Survey


YPO, the global leadership community of more than 29,000 chief executives, conducted an all-member survey to gain continued insights into the impact the global pandemic has had on businesses and chief executive perspectives over the past few weeks as compared to YPO’s previous COVID-19 Surveys from 17 March and 22 April.

The latest YPO Chief Executive COVID-19 Global Survey, conducted 27-30 May and drawing 2,718 respondents, indicates an increase in optimism among chief executives compared to YPO’s COVID-19 April survey, but a majority (50%) say the diminished demand for their products/services is the greatest obstacle to their business’s viability, followed by changes in consumer behavior (44%) and operating restrictions from government (32%).

Key additional findings include:


  • Business leaders are split when it comes to the topic of the easing of restrictions and businesses reopening with 49% sharing it is just right, 43% saying it is too slow and 8% believing it is too fast.
  • A resurgence of COVID-19 would have significant consequences for business globally, with 6% of chief executives sharing their business would be at risk of not surviving a second wave, with 72% noting it would pose a moderate-to-large threat.
  • Most business leaders (55%) reported their companies received some form of government support during the past few months, while 45% said they did not receive it, 44% of which stated that they did not receive it because they did not require the support. Of those who received government support, most selected to use the support towards payroll (81%).

— Business leaders in Australia/New Zealand (71%), United States (67%), and Canada (65%) were more likely to have received government support, while those in South Asia* (5%), Africa (24%), and Latin America (26%) were less likely to have received government support. Government support did not have a significant impact on recipient chief executives’ business outlooks or perspectives on the pace of reopening.

— Company size was a significant factor in determining which businesses received government support. Leaders of organizations with more than 500 employees reported receiving lower levels of government support (38%) as compared to their peers who run companies with less than 100 employees (65%) and companies with 100-500 employees (59%).

  • The majority (64%) of respondents say their business outlook is more negative compared to 1 March; this is a marked improvement from the previous month, when 84% of chief executives had a negative outlook.

— As the COVID-19 pandemic progresses, regional differences are emerging, with chief executives in South Asia (51%), Africa (50%) and MENA (41%) saying their business outlook has become significantly more negative since 1 March, while leaders in Australia/New Zealand (35%), Canada (35%) and United States (26%) have the most positive outlook when compared to 1 March.

  • Sentiments of a prolonged recovery remain prevalent, as chief executives anticipate continuing negative effects one year from 1 March on revenue (49%), headcount (39%) and total fixed investment (39%). This too is directionally more positive when compared to the chief executives’ April responses to the anticipated continuing negative effects one year from 1 March on revenue (65%), headcount (49%) and total fixed investment (53%).

— Business leaders in the United States (14%), Europe (14%) and Asia** (15%) are the least likely to expect their total number of employees to be down more than 20% a year from now. Chief executives in South Asia (40%), followed by Latin America (27%) and Africa (24%), are more likely to expect a decrease in employees in the next 12 months.

— Australia/New Zealand chief executives (13%) are the least likely to expect their total fixed investment to be down more than 20% a year from now, compared to 1 March 2020 levels. Business leaders in the Middle East/North Africa (41%) and South Asia (40%) are the most likely to expect a decrease in fixed investments.

  • Business leaders, when asked how they would handle the crisis differently, mainly shared (23%) that they would not change their leadership approach while others cited they would be quicker to respond (21%), manage human resources differently (15%), improve communications (14%), and improve capital management (14%).

YPO Chief Executive Global Survey on the Business Impact of COVID-19 Methodology:

The YPO Survey on COVID-19 was conducted by YPO from 27-30 May 2020 via an online questionnaire. A total of 2,718 YPO members responded to the survey. The members in this sample are representative of the larger YPO population and come from 100 different countries. The margin of sampling error is plus or minus 1.79 percentage points at the 95 percent confidence level.

*South Asia includes India, Nepal and Sri Lanka.

**Asia includes Cambodia, China, Hong Kong, Indonesia, Japan, Republic of Korea, Malaysia, Myanmar, Philippines, Singapore, Taiwan, Thailand, and Vietnam.

About YPO:

YPO is the global leadership community of more than 29,000 chief executives in 130 countries who are driven by the belief that the world needs better leaders. Each of our members have achieved significant leadership success at a young age. Combined, they lead businesses and organizations contributing USD 9 trillion in annual revenue. YPO members inspire and support each other through peer learning and exceptional experiences in an inclusive community of open sharing and trust. For more information, visit https://www.ypo.org/.

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Spirion Names Cybersecurity and Data Privacy Experts Marci McCarthy and Jennifer Mailander to Board of Directors


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“Jennifer Mailander and Marci McCarthy are very accomplished business leaders and experts in information security and data privacy. They bring subject matter expertise, hands-on market experience, and a genuine passion for protecting what matters most to our already outstanding team.”

Spirion, a pioneer in building solutions that enable companies around the globe to take the critical first step towards data protection, today announced the appointments of Marci McCarthy, CEO and President of information security executive networking firm T.E.N., and Jennifer Mailander, Deputy General Counsel at Fannie Mae, to the company’s Board of Directors, effective immediately.

“Both are very accomplished business leaders and experts in information security and data privacy. Marci and Jennifer bring subject matter expertise, hands-on market experience, and a genuine passion for protecting what matters most to our already outstanding team,” said Kevin Coppins, Spirion President and CEO.

Marci McCarthy brings more than 20 years of business management and entrepreneurial experience to Spirion’s board of directors. In 2010 she founded T.E.N.’s flagship program, the Information Security Executive® of the Year (ISE®) Program, which is lauded by the IT industry as the premier recognition and networking program for security professionals in the U.S. and Canada. McCarthy currently serves on multiple security association boards including the National Technology Security Coalition (NTSC) as Inaugural Advisory Council Chair, the International Consortium of Minority Cybersecurity Professionals (ICMCP) Board of Directors, the TechBridge Board of Directors, and the University of Alabama’s Culverhouse Cyber Executive Board of Advisors. Previously, she served on the Atlanta Girls’ School Board of Trustees (2016 to 2019) and was ranked #3 by IFSEC Global’s Security and Fire Influencers for 2018. McCarthy holds a BS in Marketing from Babson College.

“I’m excited to join the board of Spirion, a company committed to elevating the important role that women and minorities play in technology and cybersecurity. Information security is one of the fastest-growing professions, and I hope to further Spirion’s mission of protecting the data privacy of individuals as the critical first step in mitigating risk for enterprises around the world,” said McCarthy.

Jennifer Mailander is a data protection and technology attorney advising senior and executive management on strategy, business, and legal matters with extensive experience in data rights, cybersecurity, privacy and compliance. Before joining Fannie Mae in 2018, Mailander was Associate General Counsel of Privacy at ComScore and Associate General Counsel and Director of Compliance & Privacy at Corporation Service Company. She currently serves as Chair of the Association of Corporate Counsel (ACC) Women in the House (WITH) network and Co-Chair of the DC Chapter of The Quorum Initiative. Mailander holds a BA in English and Political Science from Miami University and a JD from the University of Dayton School of Law.

“There have been more data privacy regulations passed in the last 12 months than in the past two decades and the importance of protecting the data privacy of employees, customers, and communities has never been greater. Spirion is uniquely positioned to help organizations large and small seamlessly comply with the laws and regulations built to protect the personal data privacy of individuals across the globe. I am thrilled to join the Spirion board and to be part of their exciting journey at this point in their development,” said Mailander.

Jennifer and Marci join founders Todd Feinman and David Goldman along with CISO for VF Corporation, Ken Athanasiou, as well as Alan Peyrat and John Kish, both from The Riverside Company on Spirion’s board of directors.

About Spirion

Spirion (http://www.spirion.com) is a pioneer in designing the critical first step of data protection through its data discovery, persistent classification, and real-time remediation software and services. Since 2006, thousands of organizations across all industries worldwide have reduced their sensitive data footprint and proactively minimized the risks, costs, and reputational damage of successful cyberattacks and regulatory violations. The award-winning company was recently ranked by CIOReview magazine as one of the “20 Most Promising Compliance Technology Solution Providers of 2019,” and received top honors for International Data Protection Solution, Postsecondary Enterprise Solution, and Governance, Risk & Compliance Solution in the 18th Annual American Business Awards.

Twitter: @Spirion

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Spirion is a registered trademark of Spirion Software. All other trademarks and registered trademarks are the property of their respective owners.

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Restoration 1 Comes to St. Augustine, Florida


Whether it’s a water, fire/smoke or mold emergency, we partner with the homeowner or business owner to get their life back to normal as quickly, says Owner, Michael Beebe

No one ever thinks it will happen to them, but a burst pipe or a flood is more common than any of us can believe. Don’t be left unprepared and facing an at-home disaster by yourself. Restoration 1 of St. Augustine has you covered for fire and flood, and even mold or burst pipes.

New to the area, Restoration 1 of St. Augustine will be servicing Flagler County and St. Johns County Florida – bringing property restoration services directly to you, 24/7. Water damage restoration is their field of expertise but Restoration 1 also offers many other restoration services to their clients, including: sewage cleanup, storm recovery, flood damage cleanup, mold remediation, fire & smoke damage, residential service, commercial restoration, emergency service, pack out and storage, and property restoration.

“Arriving home to find yourself ankle-deep in water is far from an ideal situation. If you have recently experienced a property disaster, you can trust Restoration 1 of St Augustine – we’ll take care of restoring your property quickly and efficiently,” said Michael Beebe Franchise Manager.

As soon as Restoration 1 has received your call they will dispatch their expertly-trained and certified technicians to assess the damage to your personal or business property. Call them at 904-606-9874 or submit your request via the online form on the website and they’ll be at your door within the hour to assess the damage.

Michael Beebe said, “When dealing with a difficult situation such as fire or water damage, you need a company you can depend on. Our professional team is both trained and certified, providing the highest level of care and expertise.”

As water damage restoration experts, the Restoration 1 team also knows that after water damage there is often an underlying threat of mold to your property. That’s why the team will be on the lookout for even the smallest traced of mold when assessing your home.

What truly sets Restoration 1 apart from the rest is that they utilize the industry’s most advanced restoration equipment, their technicians are trained and certified, and they offer fair and competitive rates.

Another task that they can take off your plate, so you can focus on helping your family get through this traumatic time, is the stress of claiming with your insurance company. Restoration 1 can give you a hand with the paperwork and help you file the property damage claim. The team has many years of experience working with all insurance companies.

Last, but not least, they are available 24 hours a day, 7 days a week. You can’t beat that. This service is offered because Restoration 1 knows that disasters can’t be planned – they happen when they happen. Restoration 1 is committed to being at your door in an hour or less, no matter where you are, no matter the time or the day.

Let Restoration 1 of St Augustine handle your restoration damage, call for a free estimate 904-606-9874 or find out more via their website.

About Restoration 1

Restoration 1 are nationwide licensed and insured water damage experts that also offer fire, water, and mold damage restoration services, available 24/7. Their professionals, licensed by the IICRC, have been in the business of restoring damaged residential and commercial properties for over a decade. Their reputation for fast responses, unparalleled quality, and uninhibited commitment has contributed to the growth of the company throughout the United States.

For more information about Restoration 1, their services, and locations, go to http://www.restoration1.com.

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EZLynx Introduces Integration with Secure24 Alarms for ADT Home Alarm Systems


EZLynx is proud to announce its partnership with Secure24 Alarms for ADT Home Alarm Systems. Now agents can easily cross-sell home security to interested shoppers from within the EZLynx Rating Engine and earn commissions.

This new integration acts as a lead generator for clients interested in learning about ADT Home Alarm Systems. Secure24 Alarms contacts the prospect to provide more information and manage the complete sales process. When a lead results in a sale, the agent earns a commission. There is no cost to the agent for this new feature, only opportunities to earn more.

The entire process is kicked off with a single button press. During the normal quoting process, agents will find ADT Home Alarm Systems conveniently located within the “ADD VALUE TO YOUR QUOTE” section of EZLynx Rating Engine.

“Shopping for insurance or purchasing a new home is a likely time for homeowners to reconsider their security options,” said EZLynx Director of Strategic Partnerships Kevin Coplin. “Insurance agencies are looking for ways to introduce additional revenue streams with their existing client base. ADT Home Alarm Systems is a great way to do this, and our partnership with Secure24 Alarms makes the process about as simple and seamless as it can be.”

“Secure24 Alarms is truly excited to be partnered with EZLynx,” said Secure24 Alarms Chief Marketing Officer AJ Vogler. “Our strategic partnership creates additional value for policy holders, agents, EZLynx and Secure24. Allowing agents to seamlessly refer clients to exclusive security packages from the leading home security company in the world while creating an additional revenue stream for agents is a win-win in our book. The push-button referral process will make this very simple.”

Secure24 Alarms is the latest addition to the EZLynx Connect platform. EZLynx Connect provides third-party businesses an avenue to distribute their products and services directly within the EZLynx platform. We’ve opened the EZLynx framework and invited carriers and vendors to work side-by-side with our technologists to innovate and integrate solutions to better the agency workflow.

About EZLynx:

EZLynx is one of the leading software solutions for independent insurance agencies. In 2003, EZLynx pioneered real-time rating, enabling agents to generate quotes from multiple insurance carriers with a single data entry point. EZLynx has continued to create innovative software solutions that transform every facet of agency life, including agency management, client self-servicing, sales pipeline management, marketing and communications, accounting, eSignature, and more, all available on a unified, one platform solution. Over 20,000 agencies rely on EZLynx to provide more than 4 million home, auto, and package transactions every month. Learn more at EZLynx.com.

About Secure24:

Secure24 is a top Authorized ADT Security Dealership that specializes in corporate affiliate partnerships. Secure24 services nationwide for home security and home automation. With over 7 million active users, ADT Security is the industry leader for home security and home automation.

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Tammy Hall named to NRCA Board of Directors


Tammy Hall

I am honored to have been nominated and elected to serve with such a distinguished group of industry leaders.

Tammy Hall, Director of Marketing and Service Division for CFS Roofing Services, has been named to the National Roofing Contractors Association (NRCA) Board of Directors.

The NRCA is one of the construction industry’s most respected trade associations. It is the voice of roofing professionals and leading authority in the roofing industry for information, education, technology, and advocacy.

“I am honored to have been nominated and elected to serve with such a distinguished group of industry leaders,” says Hall. “I appreciate David Crowther, President of CFS Roofing Services, for supporting me with the time commitment and travel that is required to serve on the NRCA Board. It reflects his commitment to CFS Roofing being a leader in our industry and how important maintaining the latest in education and training is.”

Hall will serve three years on the NRCA Board.

Founded in 1886, NRCA is a nonprofit association that represents all segments of the roofing industry, including contractors, manufacturers, distributors, architects, consultants, engineers, and building owners, as well as county, city, and state government agencies.

NRCA operates with a board of up to 48 directors and nine Executive Committee Officers. Up to 16 directors are elected each year.

NRCA’s mission is to inform and assist the roofing industry, act as its principal advocate, and help members in serving their customers. NRCA has more than 3,500 members from all 50 states in the U.S. and 53 countries. In addition, it is affiliated with 85 local, state, regional, and international roofing contractor associations.

Hall also serves as a Board Member on the Florida Roofing and Sheet Metal Contractors Association.

CFS Roofing Services is a full service, licensed and insured roofing contractor in Southwest Florida. The longtime roofing company serves both commercial and residential needs (private and public clients) and its services include re-roof and new construction projects as well as turn-key roof repairs and maintenance plans. Its corporate office is in Fort Myers, with additional offices in Naples and Punta Gorda. For more information, call 239-747-7907 or visit http://www.CFSroofing.com. Find CFS on Facebook at https://www.facebook.com/CFSRoofingServices/.

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Hivestack Expands to the UK to Support Future Growth


Will Brownsdon and Lee Cutter, members of the newly formed Hivestack UK team

We are setting the table for what we believe is an imminent comeback for programmatic DOOH advertising.

Hivestack, a global ad tech leader in programmatic digital out-of-home (DOOH) advertising today announced that it has expanded sales and operations to the United Kingdom, the fourth largest out-of-home advertising (OOH) market in the world.

The expansion includes appointments of two new senior members to Hivestack UK, with Lee Cutter as Vice President of Sales and Will Brownsdon as Managing Director.

Will Brownsdon brings a wealth of agency experience, having previously held roles at Publicis Groupe as OOH Business Director and at Posterscope as Strategy Director.

Lee Cutter brings deep commercial and business development knowledge with over 20 years of experience working on both the buy and sell-side of OOH, including sales leadership roles at Global Radio, Metro and CBS Outdoor.

Andreas Soupliotis, Founder & CEO of Hivestack commented: “Hivestack’s international expansion continues today with the exciting launch of our UK business. We feel fortunate to have, not one, but two, incredibly experienced OOH UK leaders joining Hivestack. With these senior hires, we are setting the table for what we believe is an imminent comeback for programmatic DOOH advertising. In the near future, we believe that UK audiences will be outside again in full force. We want to be able to service UK marketers and publishers in anticipation of this recovery.”

In recent months, the seismic economic shift ignited by the COVID-19 pandemic has created unprecedented challenges for advertisers, agencies and DOOH media owners. More than ever, marketers are cautiously considering allocating budgets towards DOOH activations that minimize spill impressions and offer the ability to attribute business outcomes to DOOH exposure. The challenging economic climate coupled with the ability to easily pause campaigns in a “self-serve” manner has further ripened the market for programmatic DOOH buying.

With its UK expansion, Hivestack is investing and doubling-down on a key market in its journey and vision of growing programmatic DOOH advertising globally.

Lee Cutter, newly appointed VP of Sales of Hivestack UK shared: “I’ve been blown away by the Hivestack platform and the phenomenally talented team behind it. I look forward to sharing this with the market and truly making tangible enhancements to campaigns through unparalleled insights into audience movements that translate into real business outcomes through various measurement capabilities.”

The UK market is one of the most advanced DOOH markets in the world, with more than 50% of total OOH ad sales coming from digital. DOOH buying is usually transacted directly between buyers and sellers. Programmatic DOOH is rapidly evolving as an incremental complement to directly sold DOOH, and Hivestack’s UK expansion is a testament to this belief.

Will Brownsdon, newly appointed Managing Director of Hivestack UK commented: “I am delighted to be joining the Hivestack family and developing our operations in the UK. Programmatic DOOH continues to evolve and develop at a rapid pace, and Hivestack’s highly-skilled team is at the cutting edge. Now, more than ever, technology will be the enabler as we try to get an understanding of real world behaviour.”

About Hivestack

Hivestack is a global, full stack, marketing technology company that powers the buy and sell-side of programmatic digital out-of-home (DOOH) advertising. On the buy side, marketers use Hivestack’s Demand-Side Platform to create measurable campaigns that activate DOOH screens in real time based on consumer behaviour and audience movement patterns. On the sell-side, DOOH media owners use Hivestack’s Supply-Side Platform & Ad Exchange to attract programmatic revenue. DOOH media owners can use also Hivestack’s Ad Server to power audience-based, directly sold campaigns. Attribution is a first class-citizen throughout Hivestack’s platform, offering buyers and sellers the ability to measure business outcomes at all stages of the consumer sales funnel.

Hivestack is headquartered in Montreal, Canada, and has global operations in Toronto, Tokyo, London, New York and Sydney.

For more information please visit https://www.hivestack.com

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