Category Archives: Business

Press Releases from the Business World. Announcements, Product releases, Appointments.

Business: Insurance

Unemployed Drivers Can Get Affordable Car Insurance Using the Next Tips

Leave a comment


News Image

“Drivers who are unemployed and are facing financial hardship, can save money on their car insurance after applying several smart money-saving methods”, said Russell Rabichev, Marketing Director of Internet Marketing Company.


LOS ANGELES (PRWEB)

Compare-autoinsurance.org has launched a new blog post that presents several methods that can help unemployed people obtain cheaper car insurance.

For more info and free car insurance quotes, visit https://compare-autoinsurance.org/how-can-jobless-drivers-find-better-car-insurance-prices/.

In these challenging times, finding a way to lower expenses has never been more important, especially for persons who are struggling with a job loss. Car insurance is a common household expense, but even for unemployed persons, car insurance is legally required for them to be able to drive on the road. Fortunately, insurers do not charge unemployed people more money. Also, they are extending grace periods and halting cancellations to help out their customers during the coronavirus pandemic.

For unemployed people, cheap car insurance that provides good coverage is crucial. To get that, unemployed drivers can follow the next tips:

  • Be a safe driver. Insurance companies calculate auto insurance rates based on risk, so the less risky a driver is, the cheaper the insurance will usually be. Citations for things like speeding, texting behind the wheel, driving under the influence, and reckless driving can raise the premiums. A clean driving record with no claims is the way to obtain a safe-driving discount.

  • Install a telematics device. Many insurers are offering telematics-based insurance where they use a smartphone app or they install a device that tracks certain driving behaviors, such as hard acceleration and braking, sharp turning, and late-night driving. This type of insurance is a good money-saving option for low-risk drivers. However, this insurance will cost more if the insurer detects risky driving behaviors.

  • Install safety gear. Some insurance providers are offering discounts for various safety and security features that are installed in a vehicle. These include safety features like daytime running lights and electronic stability control as well as anti-theft technology, including car alarms, engine immobilizers, and vehicle recovery systems.

  • Pay per mile insurance. Nowadays, pay-per-mile car insurance is an increasingly popular way of buying auto insurance. More and more people are using their cars to travel for fewer miles. Usually, drivers who drive less than 10,000 miles per year are eligible.

  • Lower the coverage and increase the deductible. Drivers who are driving older vehicles should not keep full coverage on them. In many cases, comprehensive and collision insurance are useless on older vehicles. Raising the deductible is another adjustment that can be made to pay cheaper premiums. By raising the deductible, the policyholders will pay less on their premiums, but they will also have to pay more money out of their pockets if they will have to file a claim.

  • Occupational and group discounts. Insurers are offering discounts to certain professionals like medical professionals, first responders, teachers, pilots, accountants, engineers, architects, scientists, active-duty military personnel, and veterans. Unemployed drivers can take advantage of defensive driving discounts. Also, drivers can get a group rate through an affiliation like AARP and AAA.

  • Bundle policies. In order to sell other insurance products, many providers are offering bundling discounts. Drivers can get a discount if they bundle their car insurance with other policies such as renter’s insurance, homeowner’s insurance, life insurance, boat insurance, health insurance.

  • Keep a good credit score. In many states, insurance companies use the credit score to determine auto insurance rates. A good credit score will help the policyholder get access to more affordable premiums.

  • Shop around. Shopping around can help the drivers find out what insurance prices are in their areas. Also, they can discover better insurance deals from other insurance companies.

For additional info, money-saving tips and free car insurance quotes, visit https://compare-autoinsurance.org/.

Compare-autoinsurance.org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc.

Share article on social media or email:

Business: Executives

CAPInnoVet Offers Tips to Ease Separation Anxiety for Pets Adopted During COVID-19

Leave a comment


Pets adopted during the pandemic bask in the attention they receive while their new families are sheltering in place. However, as businesses begin to reopen and people resume their everyday lives, these pets will likely be spending more time alone, and may act out as a result.


ATLANTA (PRWEB)

As an unexpected consequence of the quarantining and social distancing championed by the Center for Disease Control (CDC) and other health organizations, pet adoptions in the U.S. have increased dramatically since COVID-19 hit our shores. The American Society for the Prevention of Cruelty to Animals (ASPCA) reports as much as a 200 percent increase in applications to foster and/or adopt dogs and cats in some areas of the country. CAPInnoVet, a leading provider of differentiated animal health products sold through veterinarians, recognizes that COVID-19 has created some unique challenges for those who added a “Pandemic Pet” to the family during the crisis.

Dr. Leigh Hofmeister, Virginia veterinarian and author of the blog My Vet and Me, acknowledges the emotional link between people and their pets, and notes that this may be exacerbated during the stay-at-home requirements. “Pets adopted during the pandemic bask in the attention they receive while their new families are sheltering in place,” she said. “However, as businesses begin to reopen and people resume their everyday lives, these pets will likely be spending more time alone, and may act out as a result.”

Veterinarians want to make sure pet owners know how to best handle separation anxiety when the time comes for them to return to jobs and activities outside the home. Dr. Hofmeister councils pet parents about ways to make separation anxiety easier. She suggests:


  • Wake up earlier than normal to spend time with your pet before you head out for the day. Go for a walk or play a game of fetch.

  • Exercise your pet daily. As the weather warms up, go outside in the early morning and again in the early evening when the weather is cooler, rather than during the hotter parts of the day.

  • Take advantage of pet daycare centers. This is a great way to socialize your pandemic puppy and keep him exercising and interacting with other dogs while you are away.

  • Hire a pet sitter. Plenty of college and high school kids are home and looking for summer jobs. Have them come by, play laser tag with your cat, scoop the litter box, take your pet for a walk.

  • If your business is opening up gradually, you may have a chance to ease your pet into the new schedule. Try to leave it alone for a few hours each day. For example, you might eat your lunch outside or take your conference call in your car a block away. Pets need to get used to being by themselves inside the home.

  • Make sure you leave your pet’s favorite toys out so he can entertain himself. Particularly with young puppies, toys give them something to chew on rather than your shoes or furniture!


First-time pet parents who adopt during the COVID-19 pandemic may be unfamiliar with preventative measures to keep pets healthy. With the stay-at-home restrictions lifting, now is a great time to bring your pet to a veterinarian for a check-up, especially if you were unable to do so during the quarantine. While periodic grooming will keep your new pet happy, preventative veterinary care will keep him healthy. Annual shots for disease prevention are a must and with the summer months ahead, measures must be implemented to keep your pet, and in turn your family, safe from tick and flea infestations. The best way to do this is with a product like Provecta Advanced, that both repels and kills fleas, insects and ticks. This is a critical preventative measure as pets and their owners head outdoors.

TWEET THIS: How to keep your BFF (Best Furry Friend) safe now that quarantines are being lifted. Be sure to use a product that repels and kills fleas, insects and ticks now that summer is on the way!

About CAPInnoVet

CAPInnoVet is a fast-growing companion animal products company with a diverse portfolio and a robust pipeline. The mission of CAPInnoVet is to be a key provider of differentiated companion animal health products providing better access to high quality and affordable pet medications. Visit https://capinnovet.com

Share article on social media or email:

Business: Insurance

State of NAIFA Virtual Event to Celebrate 130 Years of Association Excellence

Leave a comment


NAIFA Special 130 Logo

NAIFA’s 130th Anniversary

NAIFA celebrates our 130th anniversary by remembering our past as we reach for our destiny


FALLS CHURCH, Va. (PRWEB)

The National Association of Insurance and Financial Advisors (NAIFA) will celebrate its 130th anniversary Thursday, June 19, with an online Town Hall meeting “The State of NAIFA on Our 130th Anniversary Celebration.”

When: Thursday, June 19, from 12 noon to 1 PM (EDT)

Register: http://www.naifa.org/townhalls

The virtual event is open via Zoom technology to NAIFA members and leaders as well as anyone in the insurance and financial services industry wishing to learn more about NAIFA and celebrate its 130 years as the preeminent association of agents and advisors. The event continues NAIFA’s run of highly successful virtual Town Hall meetings that began in March when much of the nation began going into lockdown due to the COVID-19 outbreak.

Thursday’s State of NAIFA will feature presentations by NAIFA President Cammie Scott, MSIE, ChHC, CLTC, LUTCF, REBC, RHU, SHRM-SCP, SPHR, CEO Kevin Mayeux, CAE, and Senior Vice President for Government Relations Diane Boyle. Mayeux will lead off with a segment on NAIFA’s rebirth at the beginning of 2019. The new NAIFA ushered in a completely modernized association structure that capitalizes on its strengths as a national organization with 53 state and territorial chapters as well as 30+ local chapters. The new NAIFA’s improved communication, flexibility, and nimbleness allowed it to quickly create new programming during the pandemic to keep members engaged and help the entire producer community adapt to new ways of doing business.

“Along with NAIFA Nation: Impact Week, which was a series of online programs featuring thought leaders in the areas of diversity, advocacy, and leadership that drew approximately 5,000 participants, NAIFA’s Town Halls have united the industry and given agents and advisors a place to gather, learn, and receive encouragement and motivation in spite of COVID-19,” Mayeux said. “NAIFA’s nimble new structure allowed us to adapt and even enhance our programming without missing a beat.”

Boyle will follow Mayeux with a legislative update highlighting important regulatory and legislative issues NAIFA has addressed during the first half of 2020. Again COVID-19 had an impact, forcing NAIFA to refocus its advocacy agenda on economic relief and recovery packages that moved quickly in Washington, D.C., and in every state capital. NAIFA has helped shape these laws and regulations to ensure they serve the interests of NAIFA members and the Main Street consumers they serve, including families, retirees, and small businesses.

Scott will conclude with remarks on where NAIFA is headed as we emerge from COVID-19 shutdowns and beyond. She will discuss how NAIFA is adapting to serve a membership that protects the financial security of a changing Main Street. NAIFA is committed to helping financial professionals serve every American and provide access to the products and services that create financial security.

“COVID-19 has shown us that Americans can adapt to anything and that the pace of change regarding how we meet, communicate, and do business is only accelerating,” said Scott. “NAIFA is meeting that challenge to ensure that our members keep pace and thrive in their mission to help Americans improve their financial literacy, mitigate life’s risks, prepare for prosperous retirements, and leave meaningful legacies. NAIFA celebrates our 130th anniversary by remembering our past as we reach for our destiny.”

ABOUT NAIFA: Founded in 1890, NAIFA is the oldest, largest and most prestigious association representing the interests of financial services professionals from every Congressional district in the United States. Our mission – to advocate for a positive legislative and regulatory environment, enhance business and professional skills, and promote the ethical conduct of its members – is the reason NAIFA has consistently and resoundingly stood up for financial services professionals and called upon members to grow their knowledge while following the highest ethical standards in the industry.

Share article on social media or email:

Business: Executives

Rebel.com Names Martin Gomez as Executive Creative Director

Leave a comment



OTTAWA, Ontario (PRWEB)

Leading Canadian web hosting company and domain name registrar Rebel.com has named Martin Gomez as Executive Creative Director.

Gomez brings with him 19 years of experience building and leading creative and development teams. From founding and selling the creative agency Fancy Boys to directing the Ottawa Senators brand, he’s built a diverse career as an avid proponent of user-focused design and marketing.

In this new role, Gomez will be creating and implementing processes to drive efficiency and improve the user experience of Rebel’s already top-reviewed products and services. He will also be establishing and elevating Rebel’s brand presence across all platforms and helping the Rebel team to create best-in-class campaigns.

Gomez says, “I’m excited to be joining Rebel at this particular time in their story. With the talent and leadership team they already have in place, there’s so much opportunity to take Rebel in bold directions. I’m proud to join a company that is at the forefront of change in the tech industry, both with user and customer experience and a strong commitment to the community.”

“Martin brings an exceptional depth of knowledge in the areas of design, brand development, and UX,” said Rob Villeneuve, CEO of Rebel.com. “He’ll bring a new level of creative passion to Rebel as we scale and grow to better serve our customers. We are thrilled to welcome him in this leadership role.”

Share article on social media or email:

Business: Executives

Vision Critical Appoints Steve Winter to Board of Directors

Leave a comment


Steve Winter

The need to engage meaningfully with customers is more important than ever, and I am thrilled to offer my expertise as the company works diligently to become a world-class Saas provider.


TORONTO (PRWEB)

Vision Critical, a continuous customer insights solution provider in the Customer Experience Management (CXM) space, today announced it has appointed Steve Winter to its Board of Directors effective, June 3, 2020.

A strategic global business software executive with more than 30 years of experience, Winter is Chief Revenue Officer at Coupa Software (NASDAQ: COUP), a global SaaS leader in Business Spend Management. He is also a member of the Board of Directors for Ziosk.

At Coupa, Winter is responsible for driving the company’s strategy and execution on all revenue-generated aspects of the business. Prior to Coupa, Steve was Executive Vice President of Worldwide Sales and Operations at Marketo and held a number of key global leadership positions at SAP, including Chief Operating Officer, North American Head of Sales, and Country Manager for UKI. Steve joined SAP in 2005 after a 12-year tenure with PeopleSoft, where he held various sales and executive sales management roles.

“The Board is delighted to welcome Steve to the Vision Critical Board,” said Philip C. Deck, Chairman of the Board. “Steve’s leadership has been a significant factor in Coupa’s ability to exceed its stated goal of more than 30 percent annual revenue growth in every year since its IPO more than three years ago. His global expertise contributing to the growth of major enterprise SaaS firms will add invaluable go-to-market perspective to the board.”

“Steve is an exciting addition to our leadership team,” said Ross Wainwright, CEO at Vision Critical. “His decades of operations, sales management, and organizational development experience, coupled with his tenacity to win, will help us as we set a course for growth in the CXM space.”

“It’s a pleasure to have the opportunity to join Vision Critical at this exciting moment in the company’s history and I look forward to playing a part in their growth agenda,” said Winter. “The need to engage meaningfully with customers is more important than ever, and I am thrilled to offer my expertise as the company works diligently to become a world-class SaaS provider.”

Vision Critical is on an aggressive growth path with a relentless focus on the customer experience. Starting 2020 with a new executive leadership team on board, the company continues to make bold moves as it transforms into a value-based CXM leader. You can expect to see more from Vision Critical as it helps create a world where customers are respected as experts and treated as individuals.

About Vision Critical

Vision Critical is a continuous customer insights solution provider that enables organizations to drive better business outcomes while ensuring world-class customer journeys. By combining deep insight with broad feedback, Vision Critical empowers some of the most powerful brands in the world to improve customer experience. Over 750 leading brands including BuzzFeed, LinkedIn, and GoDaddy are building better products and fostering customer loyalty with Vision Critical. To learn more about Vision Critical, follow us on LinkedIn, Facebook, and Twitter, or visit us at http://www.visioncritical.com

Share article on social media or email:



Business: Executives

CREO, Inc. Announces the Appointment of Sam Osman to the Board of Advisors

Leave a comment


News Image


DURHAM, N.C. (PRWEB)

CREO, Inc. announced today the appointment of Sam Osman to the company’s Board of Advisors, effective May 1, 2020. Osman’s appointment was announced by Susan Acker-Walsh, co-founder and Managing Partner of CREO, an innovative management consulting and advisory firm based in Durham, NC.

Over the last two decades, Osman has led or invested in a number of businesses within life sciences. Most recently he served as CEO of Cenduit, an eClinical technology firm from 2016 to 2020 with a successful sale to IQVIA in December 2019. Previously with Quintiles, the world’s largest Contract Research Organization, he oversaw a number of businesses focused on patient centricity, data collection and safety monitoring including building from scratch the industry’s first and largest connected devices, sensors, and wearables hub. He also held business and corporate development roles successfully closing in excess of $1bn in deals with pharma and biotech customers as well as several M&A and licensing transactions.

“We are excited to welcome Sam to our Board of Advisors. Sam brings 15 years of leadership in key areas such as healthcare economics, pharmaceuticals and life sciences, and information technology and services, that are critical to our future operations and strategy,” said Susan Acker-Walsh, CREO’s CEO. “Sam will bring energy to our board and strengthen CREO’s commitment to enhancing mission-critical solutions to better serve our clients, employees, and stakeholders.”

Osman says he is excited to join the board of a growing management consulting firm and use his experience to accelerate positive change. “Having experienced firsthand the value that CREO brings to its clients combined with the deep domain experience that Mike and Susan bring, I’m delighted to join the board and help continue the exponential momentum that the team has built over the past few years.”

Osman holds a BSc in Economics and Biochemistry from the University of Tampa, an MSc in Economics from the London School of Economics, and an MBA with distinction from Carnegie Mellon University. He was named to the PharmaVoice Top 100 Leaders in Healthcare and the Triangle Business Journal 40 under 40 in 2019, and the Top 25 Entrepreneurs in the State of Pennsylvania.

About CREO, Inc.: CREO is an innovative management consulting firm that shapes growth companies into healthy successful organizations. We provide holistic support for organizations through our expertise in growth management and digital transformation. Our approach creates alignment around vision and strategy with the goal of driving execution and results. To learn more, please visit us at http://www.creoinc.net.

Share article on social media or email:

Business: Insurance

The Washington Post Names Actualize Consulting a 2020 Top Workplace

Leave a comment


Actualize Consulting’s culture supports work/life balance.

I am most proud that this award is based on surveys taken by our team. It is truly a pleasure to work with such a talented and dedicated group. Founding Principal, Chad Wekelo


RESTON, Va. (PRWEB)

Actualize Consulting has been named one of The Washington Post’s 2020 Top Workplaces in the Washington, D.C. area. “I believe that our foundation of our people first and a keen focus on gratitude enables us to thrive. Communication, productivity, teamwork, employee engagement, and motivation all flourish when you infuse your corporate culture and life with gratitude,” said Chief Operating Officer Kerry Wekelo.

Top Workplace selection is based solely on employee feedback gathered through an anonymous third-party survey administered by research partner Energage, LLC, which measured several aspects of workplace culture, including alignment, execution, and connection. Actualize Consulting’s culture is a testament to their Culture Infusion program, which is the impetus to Kerry’s second business book, Gratitude Infusion: Workplace Strategies for a Thriving Organizational Culture.

Actualize Consulting puts people first while honoring their mission to be an industry leader in the management and automation of financial functions and corporate financial events. Principal Matt Seu said, “It is always a pleasure to share our unique workplace culture with others! Actualize consultants are dedicated to our clients’ success and put in the extra effort and enthusiasm needed to do their jobs well. What sets us apart is the commitment we made to incorporate the principles of goodwill, positivity, and gratitude. This is a win worth celebrating!”

“Now in its seventh year, The Post’s Top Workplaces list continues to highlight the companies that are leaders in the Washington-area in terms of employee engagement and satisfaction,” said Washington Post Top Workplaces editor Dion Haynes. “We had a record number of employees participate in the survey this year, making it clear that these organizations have made cultivating an atmosphere of support and respect a priority.”

The full list along with additional content will run in print in a special Top Workplaces magazine on October 14 and will be available on The Post’s site. The Washington Post will also host an awards ceremony in October to recognize the 200 top-ranked companies.

Actualize Consulting is a professional financial services firm specializing in business process engineering and technology solutions for clients in financial, insurance, government, and fortune 1,000 companies. As a boutique consulting firm, we specialize in complex operations of financial data and transformation in the areas of Capital Markets, Collateral, Mortgage and Fixed Income, and Treasury Operations.

Share article on social media or email:

Business: Executives

Cablefax Call for Entries for The Diversity List; Deadline: July 10

Leave a comment


“We’re so excited to honor the incredible people that help businesses thrive and drive diversity and inclusion excellence,” said Cablefax Publisher Michael Grebb. “The evidence is indisputable: A diverse workforce drives good business decisions and generates the best new ideas and innovations.”


ROCKVILLE, Md. (PRWEB)

Every year, Cablefax recognizes the top multi-ethnic executives based on their influence and power within the industry—as well as their commitment to ensuring that other executives of color receive the same opportunities to grow and flourish. Help Cablefax celebrate the women and men who are shaping the industry and opening doors for people of color across all areas of business. As always, it’s free to nominate candidates for the Diversity List.

New for 2020, Cablefax is expanding the recognition for Diversity & Inclusion excellence by adding 12 individual & organization award recognitions, including LGBTQ+ executive of the year.

Individual Categories include:

  • Diverse Executive of the Year

  • LGTBQ+ Executive of the Year

  • D&I Champion

  • D&I Mentor of the Year

  • The Trailblazers

  • Thrivers Under 30

Organization Categories include:

  • Advertising Campaign

  • Community Outreach

  • D&I Mentoring Program

  • Diversity in Business

  • Public Affairs Campaign

  • Recruiting Initiatives

Category descriptions and more details available at http://www.cablefaxdiversity.com

The Diversity List honorees will be announced in the September issue of Cablefax: The Magazine. Previous magazine digital issues available at http://www.cablefaxmag.com

Share article on social media or email:

Business: Executives

RapidScale Promotes Duane Barnes to Chief Operations Officer

Leave a comment


Duane Barnes, Chief Operations Officer – RapidScale

His leadership has contributed to our major differentiators in the market, and we are thrilled to have an innovative and trusted leader who consistently delivers results.


IRVINE, Calif. (PRWEB)

RapidScale, a Cox Business company, announced today that Duane Barnes has been promoted to chief operations officer. In this role, Barnes is responsible for the company’s architecture, solutions engineering, service delivery, software engineering, and customer support operations. He has been in an interim capacity in this role since January of this year, and prior to that served as senior vice president of technology.

Barnes has 20 years of experience in cloud computing, virtualization, sales engineering, complex data center solutions, managing hosting projects, storage, Software as a Service (SaaS), networking, disaster recovery, security, and VoIP. Since joining RapidScale in 2016, Barnes has been instrumental in executing the company’s growth strategies. He has led his teams to accomplish pivotal milestones, including achieving an industry-leading average Net Promoter Score (NPS) of 80+, the development of an innovative single-pane-of-glass customer portal, and the growth of RapidScale’s dual headquarters in Raleigh, NC.

“Duane has been an integral part of RapidScale’s growth throughout the years, demonstrating an exceptional ability to grow market share and efficiently manage internal operations,” said RapidScale Chief Executive Officer Larry Steelman. “His leadership has contributed to our major differentiators in the market, and we are thrilled to have an innovative and trusted leader who consistently delivers results.”

Before joining RapidScale, Barnes held vice president, director, and other leadership roles in top-performing technology companies such as Windstream Hosted Solutions, Open-Xchange, and Intelisys. He also led teams at MPInet, PowerOne Communications, and the Walt Disney Company. He has obtained numerous industry certifications including Microsoft, Cisco, VMware, CompTIA, HP, and EMC.

“I’m honored to formally step into this new role with RapidScale and continue to work with the rest of the talented leadership team to drive success,” said Barnes. “We continue to focus on providing our clients access to their mission-critical applications from anywhere, anytime, and on any device. I couldn’t be more excited to remain a part of an organization that is committed to providing innovative managed cloud solutions and industry-leading customer care.”

About RapidScale

Flexible enough for the SMB and powerful enough for the enterprise, RapidScale, a Cox Business company, is a global managed cloud services provider helping organizations increase IT productivity, improve security, and empower remote workforces. Some organizations partner with RapidScale to manage portions of their IT, while others offload it all. Through our global network of data centers and our 24/7/365 high-touch support team, we obsess over creating an exceptional IT experience through a human approach to managed cloud. For more information on RapidScale, visit http://www.rapidscale.net.

Cox Communications owns Cox Business and is a facilities-based provider of voice, video, and data solutions for commercial customers. More information about Cox Communications, a wholly-owned subsidiary of Cox Enterprises, is available at http://www.cox.com.

Media Contact

Nikki Salazar

nikki.salazar@rapidscale.net

Share article on social media or email:

Business: Insurance

Canadians Can Now Access Free Mental Health Support from Green Shield Canada

Leave a comment


News Image


TORONTO (PRWEB)

Green Shield Canada (GSC), Canada’s only not-for-profit health benefits provider is reaching out to Canadians needing mental health support during this challenging time with a Green Shield Canada PSA.

“Mental health has always been an important issue, and during this pandemic, even more so,” says Bob Doyle, Director of Individual Marketing Strategies. “We felt developing a TV spot was the best way to let Canadians know how to access free mental health support online to get the help they need.”

GSC worked with their agency partner Northern Lights Direct, to create a public service announcement (PSA) that Northern Lights produced and had on air in only a few weeks. The 30-second PSA highlights GSC’s efforts to help Canadians by providing assessment and support resources free of charge. Northern Lights Direct worked with media partner Corus Entertainment to secure free airtime for the PSA.

“It was important that we were able to work quickly and completely virtually to create this spot for GSC.,” says Bryan Walkey, CEO of Northern Lights Direct. “GSC wanted to make sure this important issue reached Canadians in need and we were happy to be able to help them.”

About Green Shield Canada:

Founded in 1957, GSC is Canada’s only not-for-profit health benefits provider serving over one and a half million plan members across Canada and offering a variety of group and individual service plans, including drug, dental, extended health care, vision, hospital and travel benefits, as well as administration services.

The Green Shield Canada PSA launched May 11th, 2020.

About Northern Lights Direct:

Northern Lights Direct is a fully-integrated performance marketing agency with over 35 years’ experience executing successful campaigns. With offices in Toronto and Chicago, Northern Lights Direct provide direct to consumer marketing service to the North American market including strategy, creative, digital, media, and measurement and attribution. We are scientific, creative, predictive marketers that are passionate for your success. We focus on achieving your desired business outcomes cost effectively and efficiently.

Share article on social media or email: