While the pandemic has brought significant attention to the need for nourishing hand care, this unique collection goes above and beyond, giving consumers the ability to experience dermatology-focused nail, hand and foot care
July 01, 2021
butter LONDON, the rebel-spirited cosmetic and nail lacquer brand specializing in toxin-free Feel Good Beauty, is proud to announce the launch of their first official Body Treatment Collection. Including two new products—So Buff Hand and Foot Scrub and Extra Whip Hand and Foot Treatment—this latest drop marks new territory for the British-inspired brand, proudly expanding on their already buzzworthy assortment of nail lacquers, nail treatments and cosmetics. Powered by the butter LONDON signature clean ingredients, So Buff and Extra Whip are specially formulated to compliment the brand’s ‘Waterless Manicure System’ by adding an exfoliating and hydrating boost to the at-home manicure and pedicure experience.
“As the leader in indulgent, clean nail care, it’s only natural for butter LONDON to harness our expertise in buttery-rich textures, good-for-you formulas and transformative ingredients to create a body collection like no other,” says Julie Campbell, General Manager of butter LONDON and the creative director for the new body collection. “I’ve been working on this collection for three years, well before the onset of the pandemic. And while the pandemic has brought significant attention to the need for nourishing hand care, this unique collection goes above and beyond, giving consumers the ability to experience dermatology-focused nail, hand and foot care.”
Inspired by anti-aging skincare, this invigorating duo packed with gold standard ingredients can help create a transformative DIY spa session. The dual-action So Buff Hand and Foot Scrub is designed to start your mani and pedi off on the right foot while prepping the skin for ultimate moisture absorption. Harnessing the power Glycolic Acid, coupled the eco-friendly Apricot Seed powder and moisturizing Green Tea Extract, this resurfacing scrub polishes away dull, dry skin cells to help reduce the appearance of dark spots and uneven skin tone, promoting an overall brighter, smoother appearance.
Joining So Buff in the new butter LONDON Body Treatment Collection is the Extra Whip Hand and Foot Treatment. This fast-absorbing lotion will transport the senses to a place of decedent self-care with a bubbly champagne scent and delicate, pink hue. With a silky-smooth texture that glides across hands and feet, Extra Whip packs a blend of Shea Butter and Cocoa Seed Butter to help soften the appearance of the skin while improving the look of common skincare concerns like age spots, fine lines and wrinkles. The Hand and Foot Treatment also features and added dose of Niacinamide and Caffeine to help brighten the look of age spots and firm the appearance of skin from hand to toe.
The butter LONDON Body Treatment Collection is now available for purchase online. Use these two, cheeky body products individually or create the complete manicure and pedicure experience from home with the butter LONDON Waterless Manicure System. Designed to help extend the life of your nail colour, this system is powered by gentle, Feel Good Beauty ingredients to help promote stronger, healthier and brighter nails. To learn more about the Waterless Manicure System, the new Body Treatment Collection or any of the 10-free nail lacquer products, visit butterlondon.com.
About butter LONDON™
Founded in 2005 by a British entrepreneur and London’s premier fashion manicurist, butter LONDON™ catapulted into the runway world bringing a refreshingly hip and haute fashion sense to nails. This trailblazing luxury approach—fueled with a better-for-you ingredient philosophy—quickly made butter LONDON the first world-renowned, high-fashion 3-Free nail lacquer brand. Today, we create fun, imaginative, good-for-you products for eyes, lip, face and nail using the same ingenious Crafted with Care™ approach to formulations. Our nail lacquers are now 10-Free and our clean makeup collection is always free of parabens, mineral oil, petrolatum, sodium lauryl sulfate, phthalates, BHA and triclosan. We believe makeup and nail polish should be easy, leave you feeling happy and looking polished…for Feel Good Beauty® you can trust.
For more information on butter LONDON, visit http://www.butterlondon.com.
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