We see this partnering as a natural evolution of the fitness industry where the lines between physical and digital offerings continue to blur, but now at an accelerated rate.
NEW YORK (PRWEB)
March 27, 2020
Blink Fitness has partnered with leading fitness app Sworkit to provide members with access to customizable at-home workouts. COVID-19 has forced gym closures across the nation; Blink and Sworkit have designed a product offering that will provide at-home workouts to ensure Blink Fitness members can stay physically active and motivated when away from the gym. Customizable and pre-planned workouts are now available through a Sworkit integration in the Blink Fitness app.
“This integration could not be timelier,” states Sworkit CEO, Greg Coleman. He continues by saying, “We see this partnering as a natural evolution of the fitness industry where the lines between physical and digital offerings continue to blur, but now at an accelerated rate.”
“We’re so excited to be partnering with a likeminded brand like Sworkit during this pivotal time for fitness,” said Blink Fitness CEO, Todd Magazine. “Accessible and personalized content matters more than ever before and we remain committed to providing the highest quality tools for our members.”
About Blink Fitness
Blink is challenging conventional fitness stereotypes through its revolutionary philosophy of Mood Above Muscle® by celebrating how exercise makes you feel versus how it makes you look. Blink is the first gym to showcase body diversity and engage people who have been disenfranchised by the clichéd advertising images that feature unrealistic and unattainable bodies. Blink Fitness—a premium and affordable fitness brand—celebrates the positive feelings exercise elicits, along with the physical benefits. Blink has 140 locations open or in development throughout New York, New Jersey, Pennsylvania, Michigan, California, Illinois, Florida, Virginia, Massachusetts, and Texas. Blink has been ranked on the Inc. 5000 list three times, was recognized as one of the top health clubs by Club Industry and selected as the best budget chain by Men’s Health.
For more information about Blink, visit blinkfitness.com. Franchising details are available on blinkfranchising.com.
Media Contact: blinkfitness@kwtglobal.com
About Sworkit
Founded in 2012, Sworkit is a digital fitness company based out of Bethesda, MD providing at-home and on-the-go workouts and personalized plans to help users improve their health and fitness levels. With a custom combination of strength, cardio, yoga, and stretching workouts, Sworkit helps millions of monthly users work out on their own time and at their own pace.
Sworkit is ranked as a leader in app stores and was ranked #1 by the University of Florida in a study of fitness apps using the standards of the American College of Sports Medicine.
For more information, please visit https://sworkit.com.
Media Contact: contact@sworkit.com
Related Links
https://www.blinkfitness.com
https://www.sworkit.com
Share article on social media or email: