All posts by imreal

Fabre-Kramer Pharmaceuticals Announces FDA Approval of EXXUA™, the First and Only Oral Selective 5HT1a Receptor Agonist for the Treatment of Major Depressive Disorder in Adults



EXXUA is the first new chemical entity (NCE) utilizing this single mechanism approved for the treatment of major depressive disorder. EXXUA’s approved labeling does not list sexual dysfunction as an adverse reaction. HOUSTON, Sept. 28, 2023 /PRNewswire/ — Fabre-Kramer Pharmaceuticals Inc….

National University Professor Dr. Sonia Rodriguez Selected by HACU as a Delegate in the Inaugural Cohort of Mid-level Leadership Program


Dr. Sonia Rodriguez is a professor at National University and served as the academic program director from 2016 – 2023 for educational counseling. She has 20+ years of experience in educational leadership with a proven track record of cultivating transformational change, team mentorship, and relationship management. Areas of expertise include school improvement models, equitable instructional leadership, school counseling, and bilingual education. Rodriguez’s research focus is on the superintendency, Latina leadership and mentoring, and equity and social justice in education. She currently leads the NU Hispanic Leadership Employee Resource Group, is featured on Telemundo as an NU spokesperson, and will present a session during the HACU Annual Conference in Chicago, Illinois this October.

The Enlace Mid-Level Leadership Program will focus on topics including academic and student affairs management, regional institutional accreditation, diversity, equity and inclusion, and higher education advocacy issues. The program will be delivered through a series of online meetings and will feature in-person sessions during the October 2023 HACU’s Annual Conference in Chicago, Illinois, and at the National Capitol Forum in Washington, D.C., in April 2024. The program will conclude with a graduation ceremony.

“As a Minority Serving Institution, National University is proud to support Dr. Rodriguez and this important leadership program,” said Dr. Robert Lee, dean of the Sanford College of Education at National University. “Congratulations to Dr. Rodriguez on her selection and this tremendous opportunity to impact the educational community as we work to promote a more inclusive and representative leadership landscape, driving positive and affirming change in higher education.”

About National University: National University, a veteran-founded nonprofit, has been dedicated to meeting the needs of hard-working adults by providing accessible, affordable higher education opportunities since 1971. As one of the nation’s largest private nonprofit universities, NU offers over 190+ online and on-campus programs and flexible four-week and eight-week classes designed to help students reach their goals while balancing busy lives. Since its founding, the NU community has grown to 40,000 students and 220,000 alumni around the globe, many of whom serve in helping industries such as business, education, health care, cybersecurity, and law and criminal justice. To learn more about National University’s new possibilities in education including next-generation education, credential-rich education, and whole human education, visit NU.edu.

About The Hispanic Association of Colleges and Universities: The Hispanic Association of Colleges and Universities, founded in 1986, represents more than 500 colleges and universities in the United States, Latin America, Spain, and school districts throughout the U.S. HACU is the only national association representing existing and emerging Hispanic-Serving Institutions (HSIs). To learn more visit HACU.

Media Contact

Ashleigh Webb, National University, (760) 889-3494, [email protected], https://www.nu.edu/ 

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SOURCE National University



Ultra Marathon Swimmer Sarah Thomas Will Attempt 50-Mile Swim in Lake Mead from Colorado River to the Hoover Dam and Make Waves to Fight Cancer with Swim Across America


  • Sarah Thomas is the first person to complete a four-way crossing of the English Channel in 54 hours and 10 minutes in 2019. She did so one year after completing treatments for breast cancer!
  • She holds the world record for the longest continuous (unassisted, non-wetsuit) swim done in current-neutral conditions. That record-breaking swim covered 104.6 miles over 67 hours in Lake Champlain (USA) in August of 2017.
  • She is the first person to complete a two-way crossing of the North Channel in 21 hours and 46 minutes in 2022. The North Channel is the body of water bounded by Northern Ireland (to the west), Scotland (to the east), Isle of Man (to the south), and the Atlantic Ocean (to the north).
  • She is the first person to complete a two-way swim of Lake Tahoe (lengthwise) in 2013. The swim is 42 miles and Sarah completed it in 22 hours and 30 minutes.

Though Sarah holds many records in open water swimming, in her words, she doesn’t swim to “be the first.” She swims large bodies of water because she loves seeing the beauty in each corner of the world.

“After my first visit to the Hoover Dam in February 2021, I knew I had to swim across Lake Mead,” said Sarah. “Water levels in the lake are in danger of dropping so low that a swim may not always be possible across this beautiful and important body of water.”

Sarah’s swim across Lake Mead will start in South Cove, where her favorite river, The Colorado, enters the lake. She will then follow the lake 50 miles until she runs out of water at the Hoover Dam.

Sarah hopes to raise money for Swim Across America through her monumental swims.

“I was diagnosed with stage two breast cancer in 2017 at the age of 35,” said Sarah. “It was a terrifying time and we didn’t know how much my treatments would impact my ability to swim in the future. Being able to partner with Swim Across America combines two of my passions: open water swimming and doing everything I can to fight cancer so that others won’t have to go through what I went through.”

Sarah has supported Swim Across America since 2018, when the inaugural Swim Across America – Denver swim was held in her home community. As a breast cancer survivor, she hopes to raise money for cancer research and bring hope and new treatment options to others.

“Cancer treatments tested me in a way I never thought possible,” noted Sarah. “Despite undergoing chemotherapy, surgery, and radiation therapy, I never gave up on my dream of doing a swim that most people thought was impossible.”

A year after completing treatments, she did the impossible – becoming the first person to complete a four-way crossing of the English Channel.

Swim Across America was founded in 1987 with its first open water event in Long Island Sound. Since that time, the nonprofit organization has raised more than $100 million to fight cancer. In its 36 years of “making waves to fight cancer,” more than 100,000 swimmers and 150 Olympians have swum the circumference of the earth three times, uniting a movement to fight cancer that has created a groundswell of support spanning all generations. Today, more than 24 communities hold open water swims and charity pool swims each year, from Nantucket to under the Golden Gate Bridge, which support innovative cancer research, detection and patient programs.

Swim Across America’s funding of clinical trials for patients helped contribute to four FDA approved life-saving immunotherapy cancer treatments: Yervoy, Opdivo, Tecentriq and Keytruda. In June of last year, a clinical trial at Memorial Sloan Kettering was published in The New England Journal of Medicine that showed a 100 percent success rate in treating patients in a phase 2 clinical trial for advanced rectal cancer with dostarlimab, an immunotherapy treatment produced by GlaxoSmithKline. The clinical trial at Memorial Sloan Kettering was funded by early-stage grant funding from Swim Across America. More than 60 scientific grants are funded each year and there are now ten dedicated Swim Across America Labs at major institutions including: Children’s Healthcare of Atlanta, John Hopkins Medicine Baltimore, Rush University Medical Center Chicago, Baylor Scott & White Charles A. Sammons Cancer Center in Dallas, Memorial Sloan Kettering Cancer Center New York, Infusion Center at Nantucket Cottage Hospital, UCSF Benioff Children’s Hospital Oakland and San Francisco, the Seattle Cancer Care Alliance, The Swim Across America Pediatric Research Lab at Columbia University Medical Center New York, and at Meyer Cancer Center at Weill Cornell Medicine.

To follow Sarah’s progress or support her cause, visit swimacrossamerica.org/sarahthomas.

Swim Across America, Inc. (SAA) is dedicated to raising money and awareness for cancer research, prevention and treatment through swimming-related events. With the help of hundreds of volunteers nationwide and past and current Olympians, Swim Across America is helping find a cure for cancer through athleticism, community outreach and direct service. To learn more visit swimacrossamerica.org or follow on Facebook @SwimAcrossAmerica or on Instagram or Twitter @SAASwim.

Media Contact

Jenifer Howard, Swim Across America, 1 203-273-4246, [email protected], http://www.swimacrossamerica.org

SOURCE Swim Across America

Teaching Channel Debuts a New Coaching and Professional Learning Platform, a One-Stop Shop for Educator Growth


“As lifelong learners, educators know that continued student growth depends upon supporting the professional growth of teachers,” said Don Rescigno, managing director of Teaching Channel. “We’re proud to offer a comprehensive platform dedicated to teachers’ growth—and the mentors, coaches, and leaders who support them—that is as robust as their commitment to student success.”

The new platform’s Resource Center offers the Teaching Channel Library of more than 1,600 exemplar videos, along with supporting materials to help educators observe and learn teaching strategies, instructional coaching techniques, and leadership lessons. Educators can create playlists, identify favorite videos, or access playlists curated by the Teaching Channel team. An institution can also use its own Account Library to collect and upload exemplar videos, links, lesson plans, and other resources.

The Teaching Channel Platform’s Activity Center is one central location where educators:

  • Create and organize all their coaching activities;
  • Upload videos for reflection, peer feedback, use in PLCs, and coaching; and
  • Reflect on and share videos from the Teaching Channel or account libraries with peers, observers, and school leaders for rich discussion.

“Educators are busy working to prepare students for an ever-changing future,” said Mike Smith, president of Teaching Channel. “Their time is too valuable to spend finding the right materials and tools to enable their own professional growth. That’s why we’ve created a platform to provide the resources they need to coordinate and pursue professional development throughout their school or district.”

The platform’s extensive array of tools also empowers educators to:

  • Create and meet with PLCs;
  • Conduct in-person observations;
  • Calibrate for observation through personalized video-based training and assessment experiences;
  • Embed notes or questions for future reference or to provide context for observers;
  • Add documents for future reference; and
  • Identify areas of focus so they can take charge of their professional development.

The Resource and Activity Centers are designed to work together to support a wide range of stakeholders. Recording and sharing PLC meetings allows district-level personnel to improve district alignment to ensure efficacy and alignment with goals. The Teaching Channel Platform also helps coaches and administrators develop their own capacity and leadership skills, and supports administrators in performing formal or informal observations by reviewing videos teachers have created and uploaded to the platform. Lead teachers are able to create sample video lessons for distribution through the resource center to inform the lessons other teachers will share through platform workflows.

A dashboard allows all of these users to easily see recent statistics, access updates and to-dos, view updates to the Teaching Channel video library, and receive notifications. Reports for both administrators and individual educators provide rich data on general usage, videos watched, educator growth, and calibration and educator growth over time.

“Our district has seen clear and measurable benefits from the use of video coaching and exemplar videos,” said Dr. Errick L. Green, the superintendent of Jackson (Mississippi) Public Schools, under whose leadership the district has improved two letter grades on the state’s accountability system. “It’s helping our teachers and instructional leaders to improve their practice, which is leading to improved student outcomes. We look forward to continuing our collaboration with Teaching Channel.”

Additional features will be released throughout the 2023–2024 school year. More information and the opportunity to demo the Teaching Channel Platform are available at TeachingChannel.com.

About Teaching Channel

Teaching Channel is a platform dedicated to empowering educators to be their very best in the classroom. Continuing education and professional development are just the start. We offer video-based learning, self-reflection and coaching tools, and downloadable guides to help in the classroom. All of our learning content and tools are designed to keep your teachers engaged, empowered and inspired.

Whether your teachers want to learn at their own pace or as a collaborative group, we have courses and advisors suited for all schedules, all grades and all topics.

Enable your team to thrive and perform at their best in the classroom so their students can, too. Visit teachingchannel.com to learn more.

About the K12 Coalition

K12 Coalition is a collective of specialized education organizations with a common mission to provide a great education for every student in every classroom every day. The company offers deep expertise in solving six macro K-12 education challenges: teacher training and support; recruitment and retention; accelerated learning; leadership development; strategic planning; and education equity.

Media Contact

Leah Rodgers, PRP Group, 1 9525649022, [email protected], https://www.prp.group/ 

SOURCE Teaching Channel

Roland DGA’s DGSHAPE DWX-42W Plus Chairside Milling Solution Wins the 2023 Cellerant Best of Class Technology Award


The DGSHAPE DWX-42W Plus is a next-generation Chairside Milling Solution incorporating technological enhancements that maximize overall efficiency, productivity, reliability, and ease of use. It boasts new features and capabilities that take performance and versatility to a higher level, including a newly designed spindle with a shaft wall that is approximately four times thicker than its predecessor’s, expanded material compatibility, and increased milling speed, precision, and quality. Further enhancing the DWX-42W mill’s accuracy and versatility is the wide selection of state-of-the-art milling tools available for this device, including ZGB tools for harder materials like Amber® Mill Direct, Powered by Roland DGA or fully sintered zirconia and ZGB2 tools for traditional glass ceramics, hybrid ceramics, and nano-composite materials. Powerful, user-friendly CAM Software, included with the DWX-42W, optimizes workflow by providing a host of useful tools and features, such as a quick mill option that lets you select frequently used materials and start milling quickly, a choice of fast or high-quality milling applications, Multiple Job Setup for significantly reduced milling times, and much more.

“Receiving a Cellerant Best of Class Technology Award is a tremendous honor, as it’s based on significant research by top experts within the field who thoroughly analyze and evaluate every aspect of the products under consideration,” said Jimmy Ruiz, Dental Business Manager at Roland DGA’s DGSHAPE Americas. “We’re thrilled, but not surprised, that the DWX-42W impressed the judging panel. It’s a truly innovative device that combines cutting-edge technology with unsurpassed ease of use and dependability to help any practice elevate its chairside-milling capabilities.”

For more information on the Cellerant Best of Class Awards and the 2023 award winners, visit https://www.cellerantconsulting.com/best-of-class-technology-2023. To learn more about the DWX-42W Plus wet dental mill or the complete DGSHAPE line of dental products and accessories, visit https://www.rolanddga.com/products/dental/dwx-series.

About Roland DGA Corporation and DGSHAPE Americas

Roland DGA Corporation serves North and South America as the marketing, sales, distribution and service arm for Roland DG Corporation and its subsidiary, DGSHAPE. Founded in 1981 and listed on the Tokyo Stock Exchange, Roland DG of Hamamatsu, Japan is a worldwide leader in wide-format inkjet printers, engravers, photo impact printers and CNC milling machines. DGSHAPE Americas is the Roland DGA dental business group dedicated to the DGSHAPE line of products, most notable as a market leader in dental milling machines.

Media Contact

Marc Malkin, Roland DGA Corporation, 800-542-2307, [email protected], https://www.rolanddga.com

SOURCE Roland DGA Corporation

The Healthcare Technology Report Announces The Top 25 Healthcare Technology Leaders of Dallas for 2023


The Healthcare Technology Report is pleased to announce The Top 25 Healthcare Technology Leaders of Dallas for 2023.

NEW YORK, Sept. 28, 2023 /PRNewswire-PRWeb/ — The Healthcare Technology Report is pleased to announce The Top 25 Healthcare Technology Leaders of Dallas for 2023. As the second-largest city in Texas, Dallas stands as an ideal hub for healthcare technology companies, primarily owing to its vibrant healthcare landscape. The city hosts a flourishing medical sector, home to world-renowned hospitals and research institutions such as UT Southwestern Medical Center, which actively fosters collaboration and drives innovation within the field. Additionally, Dallas offers a business-friendly environment, characterized by relatively low taxes and a cost of living that compares favorably to other major tech hubs, thus serving as an appealing destination for both startups and well-established companies. The visionary leaders featured in this year’s list have played pivotal roles in guiding their organizations towards excellence in areas like innovation, growth, and operational efficiency, all while keeping their unwavering focus on the ultimate goal: enhancing the quality of life for patients.

Among this year’s awardees is David Cheetham, the CEO of LifeScience Logistics. Cheetham is a highly experienced healthcare distribution executive with over 25 years of experience, including co-founding Sonexus Health, LLC, where he navigated a successful acquisition transition to Cardinal Health Corporation. Next, we have Andy Moye, a seasoned commercial leader and corporate development executive who has worked across the molecular diagnostics, biotechnology and life sciences industries. Moye currently serves as the CEO of Paige. During his time with the company, Moye’s accomplishments include the U.S. launch of Paige Prostate, the first and only AI-based pathology product to receive FDA approval for in vitro diagnostic (IVD) use in detecting cancer in prostate biopsies. Additionally, Mike Grazer, the Vice President of Distribution Operations for Patterson Companies, has served the company for over 20 years. In his current role, Grazer is responsible for all distribution and logistics for the Dental and Animal Health business units, overseeing more than 70 sites and approximately 1,400 employees.

Please join us in celebrating The Top 25 Healthcare Technology Leaders of Dallas for 2023.

This year’s awardees include Shawn LaRocco (Olympus Corporation of the Americas), among other notable industry leaders. To view the full list, visit https://thehealthcaretechnologyreport.com/

About The Healthcare Technology Report

The Healthcare Technology Report provides market research and insights, business news, investment activity updates and important corporate developments related to the healthcare technology sector. Based in New York City, the firm is run by a seasoned team of editors, writers and media professionals highly knowledgeable on healthcare technology and the various companies, executives and investors that make up the sector.

Media Contact

EDITOR, The Healthcare Technology Report, 1 609-365-7014, [email protected], https://thehealthcaretechnologyreport.com/

SOURCE The Healthcare Technology Report

Strategies for Accelerated Enrollment, Data Insights and Trial Success, Upcoming Webinar Hosted by Xtalks


  • Match enrollment tools with personalized patient characteristics for maximum impact
  • Illuminate the patient story with data-driven insights to achieve effective enrollment outcomes
  • Craft enrollment strategies that resonate with diverse patient demographics
  • Humanize participant assessment by analyzing demographics to identify ideal study candidates
  • Decode the optimal contact frequency and engagement channels for each participant
  • Nurturing support throughout the patient journey to ensure a meaningful study experience

Be part of this insightful discussion where the featured speaker navigates the crossroads of patient advocacy, data-driven insights and cutting-edge technology. Witness the transformation of enrollment into an experience truly centered around patients, creating a meaningful and genuine impact.

Join this webinar to gain a fresh perspective on patient-centric clinical trials to achieve enrollment success.

Join Paul Eure, Senior Technical Product Manager, Patient Acquisition, StudyKIK, for the live webinar on Friday, October 6, 2023, at 1pm EDT (10am PDT).

For more information, or to register for this event, visit Patient-Centric Clinical Trials: Strategies for Accelerated Enrollment, Data Insights and Trial Success.

ABOUT XTALKS

Xtalks, powered by Honeycomb Worldwide Inc., is a leading provider of educational webinars to the global life science, food and medical device community. Every year, thousands of industry practitioners (from life science, food and medical device companies, private & academic research institutions, healthcare centers, etc.) turn to Xtalks for access to quality content. Xtalks helps Life Science professionals stay current with industry developments, trends and regulations. Xtalks webinars also provide perspectives on key issues from top industry thought leaders and service providers.

To learn more about Xtalks visit http://xtalks.com
For information about hosting a webinar visit http://xtalks.com/why-host-a-webinar/

Media Contact

Vera Kovacevic, Xtalks, +1 (416) 977-6555 x371, [email protected]

SOURCE Xtalks

Experiences with a Rapid Multiplex NAT System for Bloodstream Infections at a Tertiary Cancer Center, Upcoming Webinar Hosted by Xtalks


In addition to showcasing some interesting case studies, she will detail how well the molecular rapid diagnostic test performs compared to culture while also highlighting how comprehensive the ePlex BCID Panels are in detecting the pathogens causing bloodstream infections.

Join Melvilí Cintrón, PhD, D(ABMM), Assistant Director, Clinical Microbiology Service, Memorial Sloan Kettering Cancer Center, for the live webinar on Friday, October 6, 2023, at 11am EDT (4pm BST/UK).

For more information, or to register for this event, visit Experiences with a Rapid Multiplex NAT System for Bloodstream Infections at a Tertiary Cancer Center.

ABOUT XTALKS

Xtalks, powered by Honeycomb Worldwide Inc., is a leading provider of educational webinars to the global life science, food and medical device community. Every year, thousands of industry practitioners (from life science, food and medical device companies, private & academic research institutions, healthcare centers, etc.) turn to Xtalks for access to quality content. Xtalks helps Life Science professionals stay current with industry developments, trends and regulations. Xtalks webinars also provide perspectives on key issues from top industry thought leaders and service providers.

To learn more about Xtalks visit http://xtalks.com
For information about hosting a webinar visit http://xtalks.com/why-host-a-webinar/

Media Contact

Vera Kovacevic, Xtalks, +1 (416) 977-6555 x371, [email protected]

SOURCE Xtalks

Patient Identification Crucial to Patient Safety and Quality Healthcare


“in a digital era of electronic health records (EHRs) and patient portals, patient identification proves increasingly complex,” stated Greg Smith, Vice President of Services Delivery at Messaging Architects. “Effective information governance can improve accuracy while addressing common risks and challenges.”

Below are a few excerpts from the article, “Patient Identification Crucial to Patient Safety and Quality Healthcare.”

“For example, when registering a patient with heart complications, a hospital employee found two patient records associated with the same EHR. Assuming one of the records was a mistake, they ignored it. However, two records for patients with the same name and similar birthdates had been mistakenly merged into the same EHR.”

“Not realizing the mistake, the hospital prescribed medication based on the second patient’s information. Because they did not properly verify patient identity, the patient receiving the medication suffered a life-threatening allergic reaction. The problem would have been avoided with proper patient verification and matching.”

Prevent Errors with Standardized Processes and Training

“To begin with, healthcare organizations must define and enforce standardized policies and procedures around patient registration and EHR management. This includes collecting and updating data. It also includes the processes around resolving duplicates, as well as protecting and sharing information.”

Improve Access Management

“It also includes authentication processes to verify the identity of anyone accessing the EHR. Laws like the Cures Act mandate that healthcare entities facilitate the access and exchange of electronic health information (EHI). To balance access with advanced data security, however, systems need to definitively verify that those who access EHI are who they claim to be.”

Information Governance Experts

By providing a framework for managing information throughout its lifecycle, information governance helps healthcare organizations ensure data quality, security, and compliance. Implementing an effective information governance strategy requires blending policies and practices with technology and training. Providers should contact the information governance experts at Messaging Architects to start gaining control of critical patient data.

Have you read?

Prevent Information Blocking and Ensure Cures Act Compliance

Support Diversity, Equity, and Inclusion with Proactive Information Governance

About Messaging Architects

Messaging Architects specializes in effectively managing and securing an organization’s most precious asset, its information. With over 20 years of information management and technology consulting experience, the Messaging Architects team has provided corporations, educational intuitions, health care facilities and nonprofits with methodologies, procedures, and technology to keep their data organized, compliant and secure.

About eMazzanti Technologies

eMazzanti’s team of trained, certified IT experts rapidly deliver increased revenue growth, data security and productivity for clients ranging from law firms to high-end global retailers, expertly providing advanced business cyber security, retail and payment technology, digital marketing services, AI, cloud and mobile solutions, multi-site implementations, 24×7 outsourced network management, remote monitoring, and support.

eMazzanti’s consistent growth landed them on the Inc. 5000 list 9X. Recognized as a 4X Microsoft Partner of the Year, the #1 ranked NYC area MSP, NJ Business of the Year, and 5X WatchGuard Partner of the Year, the company excels as a trusted outsourced IT partner! Contact: 1-866-362-9926, [email protected] or http://www.emazzanti.net Twitter: @emazzanti Facebook: Facebook.com/emazzantitechnologies.

Media Contact

Kent Sorensen, Messaging Architects, 14803345403, [email protected], www.messagingarchitects.com

SOURCE Messaging Architects

The Trevor Project CTV Campaign with GumGum Gives Boosts Ad Recall by 21%


“The Trevor Project provides lifesaving resources and support for LGBTQIA+ youth and is an advocacy program that is dear to our hearts at GumGum,” said GumGum CEO, Phil Schraeder. “We are seeing tremendous success with brands using our new in-video ad units to capture consumer attention. The ad appears directly in the content they came to consume, therefore not triggering a commercial break check-out but attention and acknowledgment of the ad. Finding new ways to drive attention but also make the consumer experience better is a key driver for GumGum and we are excited to bring more solutions like this to the table for organizations like The Trevor Project to use to drive awareness and advocacy.”

The Trevor Project’s campaign with GumGum using the in-video ad unit significantly increased recall, with strong shifts across all audiences, most notably amongst the 18-34 age group. The brand lift study conducted by On Device Research (ODR) demonstrated remarkable impact and surpassed ODR benchmarks set for charity-based campaigns. The brand lift study showed:

  • +21% lift in ad recall; +31% amongst the 18-34 age group
  • +20% lift in prompted awareness; +30% amongst the 18-34 age group
  • +17% lift in likelihood to recommend; +23% amongst the 18-34 group
  • 2 in 3 viewers had a positive response to the creative (+8 pts above non-profit campaign benchmarks) where the ad particularly resonated among those who felt that more should be done to support the LGBTQ community (83%).
  • Amongst those who felt more should be done to support the LGBTQ community, 1 in 2 felt curious to learn more
  • 3 in 4 took or intended to take some form of action after exposure to the ad (+16 pts above non-profit campaign benchmarks)

Speaking about the initial success of the campaign, Abie Peacock (she/her), Senior Director of Integrated Marketing at The Trevor Project said, “We’re thrilled that The Trevor Project’s life-saving work is resonating with the campaign’s audiences. LGBTQ young people need support now as much as ever, especially as we’ve seen a record number of anti-LGBTQ bills introduced in states across the country this year. Through this campaign, we’ve been able to reach new target audiences who are moved to take action in support of our mission to end suicide among LGBTQ young people.”

GumGum’s In-Video unit provides a way for advertisers to seamlessly connect with consumers without disrupting the viewing experience and extend reach utilizing existing creative for display ad units. The overlay ads capture a viewer’s attention with personalized ad placements integrated directly into the programming when they are most engaged. In-Video runs ads in contextually relevant moments across video-on-demand (VOD) and free, ad-supported TV (FAST) inventory leveraging an accredited CTV solution, Verity™. Verity™ is the industry’s only content-level accredited technology for contextual analysis, brand safety and suitability.

If you are an advocacy or nonprofit organization that aligns with GumGum’s social impact pillars Diversity, Equity, Inclusion, and Belonging (DEIB) or Sustainability, and are interested in potential pro-bono CTV campaign opportunities, please reach out to [email protected].

About GumGum

GumGum is a contextual-first, global digital advertising platform that captures people’s attention, without the use of personal data. We believe that an advertising ecosystem based on understanding a consumer’s active frame of mind rather than behavior builds a more equitable and safer future for consumers, publishers, and advertisers alike. Founded in 2008, GumGum is headquartered in Santa Monica, California and operates in 19 markets worldwide. For more information, please visit www.gumgum.com.

About The Trevor Project

The Trevor Project is the leading organization working to end LGBTQ youth suicide in the U.S. and beyond. The nonprofit operates several programs to help prevent and respond to the public health crisis of LGBTQ youth suicide, including 24/7 free crisis services, research, advocacy, education, and peer support.

Media Contact

Kayla Smalls, GumGum, 1 6074318490, [email protected], GumGum.com

SOURCE GumGum