All posts by imreal

SMC National partners with Sunbit to help dental practices drive patient growth and treatment acceptance at scale


SMC National educates, trains and supports dental practices of all sizes with its comprehensive patient acquisition marketing solutions that are custom-built for today’s market. By bringing more patients into practices, the company reduces the significant time typically spent on patient recruitment, allowing dental leaders to better focus on their clinical and financial objectives. However, it is also critically important that those patients are able to agree to necessary care.

When it comes to improving treatment plan acceptance and production, Sunbit outperforms. The company’s technology offers lightning-fast access to personalized financing options to virtually every patient, and everyone who is approved is offered fair, transparent, and fee-free choices. In three years, Sunbit has enabled 400,000 patients to access patient financing, with more than $560 million in production generated across the industry.

“Partnerships are critically important to us, helping us to reach more patients, faster,” said Robert Nunziato, Head of Strategic Alliances, Sunbit. “SMC is an exciting force in dentistry, with an approach that is as effective as it is creative. SMC National’s customers are already seeing incredible results, and we’re thrilled to be a part of their future.”

About SMC National:
SMC National generates new revenue for growth-minded dentists and dental group leaders. A three-time INC 5000 company, we partner with hundreds of practices to create new patients, improve conversion and case acceptance, and build lasting patient loyalty. Learn more at smcnational.com.

About Sunbit:
Sunbit builds financial technology for real life. Our technology eases the stress of paying for life’s expenses by giving people more options on how and when they pay. Sunbit offers a next-generation, no-fee credit card that can be managed through a powerful mobile app, as well as a point-of-sale payment option available at more than 20,000 service locations, including auto dealership service centers, optical practices, dentist offices, veterinary clinics, and specialty healthcare services. Sunbit is a two-time Inc. 5000 honoree. The financial technology company has also been named a Most Loved Workplace®, Best Point of Sale Company, a Deloitte Technology Fast 500 company and a Top Fintech Startup by CB Insights. Loans are made by Transportation Alliance Bank, Inc., dba TAB Bank, which determines qualifications for and terms of credit. The Sunbit Card is issued by TAB Bank, pursuant to a license from Visa U.S.A. Inc. Use of the card is subject to the cardholder agreement.

Media Contact

Sunbit, Sunbit, 8133002905, [email protected], www.sunbit.com 

SOURCE Sunbit

BigRio Launches GenAI Innovation Hub For Custom LLM Applications


“Our GAI Innovation Hub will be focused on building teams that can demonstrate what GAI is, what it can do, and how it might enable new business models and strategies,” said Rohit Mahajan, Managing Partner and CEO of BigRio.

Ritu M. Uberoy, another Managing Partner with BigRio, added, “AI and now GAI has always been our primary focus at BigRio. With this Innovation Hub, our aim is to provide a unique talent pool for our US clients while at the same time supporting GAI education and advancement in India.”

Uberoy added that the GAI Hub will also be supported by BigRio’s resources in the US and will be ideally suited to serve US-based clients as well as have the unique ability to deliver globally.

BigRio’s announcement of the creation of their GAI-centric Innovation Center comes on the heels of unprecedented interest and investment in AI and, particularly, GAI. In April, PwC US announced plans to invest $1B over the next three years to expand and scale its artificial intelligence (AI) offerings and help clients reimagine their businesses through the power of generative AI. More recently, Andreessen Horowitz, a well-known venture capital firm based in Menlo Park, California, has been investing in a steady stream of startups that are looking to capitalize on the GAI boom, particularly how GAI and LLMs can be used to advance medical care and accelerate drug discovery.

AI and healthcare have always been of specific focus for BigRio, and much of the Hub’s work will be focused on providing innovative GAI solutions to the healthcare sector. Mahajan says BigRio intends to do this by providing unique talent from India that can be nurtured across various GAI and LLM applications. “Accessing these teams will result in significant cost savings and an accelerated pace of software development for our clients,” he said.

Mahajan added that clients at any stage of development are encouraged to leverage the Innovation Hub’s resources, “PoCs and Pilot projects, smaller and experimental projects — all are welcome.”

Companies looking to incorporate GAI into their business models and who wish to benefit from the vast resources of the new GAI Innovation Hub are encouraged to contact BigRio.

Media Contact
Ritu M. Uberoy, BigRio, 1 617 500-5093, [email protected], https://bigr.io/

SOURCE BigRio

Servicon is Officially Certified as a Women’s Business Enterprise (WBE) by the Women’s Business Enterprise National Council


Servicon’s certification was conducted and approved by the WBE Council-West, WBENC’s regional certifying partner. Attaining the certification is a meticulous process, including an in-depth review of the business’ history, current operations, a comprehensive legal and financial document review, and a site inspection. The certification process confirms that the business is at least 51% owned, operated, and controlled by a woman or women and that the business has appropriate structure and strategic business planning and implementation in place. Servicon is 60% woman-owned owned and its chief executive is female.

“It is a tremendous honor to receive WBENC certification,” says Servicon President, CEO, and member of Servicon’s ownership, Laurie Sewell. “We are proud to be recognized as a woman-owned and operated company, especially given Servicon’s long history of strong women leadership, starting with our company’s co-founder, Gloria Mahdesian. Servicon’s past president and CEO, Terry Sweeney, was my mentor.

“WBENC certification exemplifies the strength of women in leadership roles and the great value they bring both to the business world and the historically male-dominated commercial cleaning industry. I also think it serves as an example for other women entrepreneurs of the business success they can attain.”

Sewell plans to participate in the WBENC mentor program to help other women owners and operators who are starting out to grow and improve their operations.

Stakeholder Benefits

Servicon’s head of environmental, social, and governance (ESG) initiatives, Maritza Aguilar, also sees great value in the WBENC certification. “I am proud to be part of a woman-owned and operated business,” she says. “Laurie has always used her leadership to elevate women. It’s important for the women in our organization and our communities to see this ability to grow and be successful as a woman entrepreneur. Our certified status also aligns with our customers’ supplier diversity programs and helps them meet their supplier diversity goals. Many companies want to do business with underrepresented minorities, especially women-owned and operated companies as reputable as Servicon.”

By including women-owned businesses among their suppliers, corporations and government agencies demonstrate their commitment to fostering diversity and the continued development of their supplier diversity programs, which, in turn, empowers women as leaders and brings about a more diverse and sustainable economy.

About WBENC
WBENC is the leading U.S. women’s business development and third-party certifier of women-owned and operated businesses. WBENC includes more than 18,000 certified WBEs, 14 national RPOs, and more than 500 corporate members, most of which are Fortune 500 entities. Thousands of corporations as well as states, cities, the federal government, and other entities seek suppliers with WBENC certification. For more information, visit http://www.wbenc.org and http://www.buywomenowned.com.

About Servicon
Proud to be WBENC-certified, Servicon is a leading commercial cleaning services provider specializing in healthcare, life sciences, aerospace, and facility maintenance.

At Servicon, we live by our purpose to elevate the industry and provide healthy environments for people to thrive. As a privately held, women-owned and operated company, we work and live by our vision of creating a better working future. We do well by doing right by our people and the communities in which we and our employees work and live. To learn more about Servicon, visit servicon.com or contact us.

Media Contact

Frak Tortorici, Marketing Maven, 908-875-8908, [email protected], https://www.marketingmaven.com/ 

SOURCE Servicon

KIC Ventures and The IRA Club Partner to Empower Physicians to Use Their Retirement Funds to Become Owners in Medical Technologies


KIC Ventures has several attractive portfolio companies, which feature the AxioMed viscoelastic disc replacement and NANISX, a profitable revenue-generating growth company focused on outpatient spine technologies.

“The IRA club offers our clients a straightforward procedure to rollover their retirement funds and self-direct their investments into high growth alternatives such as private equity.” says Aditya Humad, CFO of KIC Ventures.

“We offer “white-glove concierge service” with our flat-fee model which includes a personal account manager to handle the customer needs and keep the self-directed IRA account compliant with IRS regulations” says Ramez Fakhoury, Vice President of the IRA Club.

Key Highlights of this Partnership:

  • Waived First-Year Membership Fee: By joining the IRA Club through KIC Ventures, physicians can enjoy the exceptional privilege of waiving the first-year member fee, saving on initial investment costs.
  • Diverse Investment Choices: Physicians can diversify their investment portfolios by exploring a wide array of alternative investments, a substantial advantage over traditional IRA options.
  • Stellar Customer Service: The IRA Club is renowned for its exceptional customer service. Trusted support is vital when navigating the complexities of nontraditional investments, making the journey smoother and more successful.

To join the movement, physicians are encouraged to explore the offerings provided by KIC Ventures and the IRA Club and take the first step toward securing a brighter financial future.

For further information on this collaboration and join as a member, please visit https://www.iraclub.com/partner/kicventures/

About IRA Club
With over 15 years of industry experience, the Chicago-based IRA Club seeks to help customers open and maintain self-directed IRA accounts while investing in alternative assets. Offering a flat free pricing structure, The IRA Club offers a straightforward process of investing in assets as a way of diversifying your retirement funds. There are several fees and charges that can be incurred in IRA Club products, including an annual membership fee of $195.

About KIC Ventures
KIC Ventures is a healthcare investment holding company focused on innovative spinal technologies. Founded by a visionary physician and graduate of Harvard Medical and Business Schools, who has been a trailblazer in healthcare spinal technology investment since 2000. With transformative successes, notably a 100x return on our inaugural venture acquired by Stryker, our portfolio is positioned for near-term exits. We have generated $300+ million in total revenues and raised $25 million in investments from individuals globally, including significant contributions from fellow physicians. NANISX leads in profitable outpatient spine technologies, while AxioMed, post its IDE viscoelastic lumbar disc study, is targeting a 2024 USA release. Join us in shaping the future of healthcare investment—an exciting journey marked by innovation, growth, and impactful change.

Media Contact

Aditya Humad, KIC Ventures, 978-232-3990, [email protected], www.KICVentures.com

SOURCE KIC Ventures

Mashup Media, The Uromigos to Hold Second Annual Live Event in GU Oncology Space


Experts in genitourinary cancers will gather Nov. 3-4 in Nashville for an intimate and innovative experience

MANALAPAN, N.J., Oct. 19, 2023 /PRNewswire-PRWeb/ — Mashup Media, LLC, in partnership with Drs. Thomas Powles and Brian Rini of The Uromigos, is excited to prepare for the second annual Uromigos Live & Unplugged. This year’s meeting will take place at the Virgin Hotels in Nashville, Tenn., Nov. 3-4, and will once again gather the best minds in genitourinary oncology to discuss clinically impactful topics.

Building on the success of the inaugural event in 2022, as well as The Uromigos’ long-running weekly podcast and dedicated partnership with Mashup Media’s leading property, GU Oncology Now, this meeting will continue to extend their effective platform to a live format.

Uromigos Live & Unplugged will deliver high-quality content via conversations moderated by The Uromigos founders, Powles and Rini. They will be joined by key opinion leaders focusing on the fields of bladder, prostate and renal cancer. The slate of exciting speakers has been announced.

Unlike traditional conferences, which rely on slides and didactic lectures, Uromigos Live & Unplugged will use interactive engagement tactics to foster deeper and more meaningful interactions with leading experts. “We’ll cover a variety of topics, including the latest updates around novel drugs and treatment approaches, critical analysis and visions for the future. Practice-impacting data from ASCO and ESMO will also be discussed,” said Rini, co-host of the meeting.

The innovative format will result in robust discourse and valuable insights into key clinical data on genitourinary malignancies. “Last year, we established a new model for academic interaction and learning, featuring debate and discussion of the most important topics,” added co-host Powles. “We plan to continue that innovation in 2023.” He noted that this year’s agenda will include the inaugural Uromigos Cup, an engaging game show-style round following each panel session.

“The 2022 meeting was a huge success, and we’re excited to build on that success and continue to uphold our mission to provide platforms for physicians to share their data and insights,” said Courtney Leonard, Chief Business Officer at Mashup Media. “We’re also looking forward to including junior faculty at this year’s event and hearing commentary from a wide range of experts,” Leonard added.

Uromigos Live & Unplugged will comprise faculty members, local community doctors, invited oncologists, patients, and industry partners. While the event is invitation only, the expert panels will be livestreamed. Visit GU Oncology Now for livestream details, updates from the meeting, and more discussions from The Uromigos.

About Mashup Media, LLC

Mashup Media, based in Manalapan, N.J., is a multimedia publishing company passionate about providing health care professionals with a platform to further publicize their work. Driven by data and analytics, Mashup Media produces cutting-edge products that deliver content from trusted sources and industry thought leadership. To learn more, visit mashupmediallc.com.

About The Uromigos

Drs. Brian Rini and Thomas Powles are international thought leaders in genitourinary oncology. Each episode of their podcast delves into the latest data and clinical news relevant to the care of genitourinary oncology patients. Join them for fascinating discussions with leading experts from around the world on these topics and more.

About GU Oncology Now

GU Oncology Now is a robust platform that delivers current genitourinary oncology-specific news, with the goal of informing oncology decisions and improving patient outcomes. The website highlights essential clinical content, providing health care professionals with the opportunity to evaluate the latest clinical trials, cutting-edge research and case studies. Other key features include conference coverage, roundtable discussions and access to The Uromigos podcast. In addition to its powerful website, GU Oncology Now leverages email and social media to highlight the best insights from key opinion leaders in the field.

Media Contact

Courtney Leonard, Mashup Media, 1 7327793368, [email protected], https://mashupmediallc.com/ 

SOURCE Mashup Media

Cancer Nursing Today Announces Winner of Inaugural CARE Award


Elly Sangermano, BSN, RN, of Tufts Medical Center, takes the top award

MANALAPAN, N.J., Oct. 19, 2023 /PRNewswire-PRWeb/ — Cancer Nursing Today, a Mashup Media, LLC property, is pleased to announce the winner of the inaugural Cancer Nursing Today CARE Award, a recognition created to thank and give back to the oncology nurses who provide such important cancer care across the continuum.

Congratulations to Elly Sangermano, BSN, RN, of Tufts Medical Center, Boston, Mass., for being voted the first recipient of the CARE Award. Following an initial round of peer nominations, a Selection Committee determined three finalists. The Cancer Nursing Today readership and oncology nursing community voted on Sangermano as the winner.

On receiving the award, she said, “After 30 years of caring for oncology patients, this award validates the reason I became an oncology nurse and my continued commitment to my patients and their families through their cancer journey. I hope I’m able provide them a little bit of comfort and reassurance that they are not alone.”

Kathleen Coughlin, ANP-BC, BMTCN, also of Tufts Medical Center, nominated Sangermano for the award. Upon learning Sangermano had won, she added, “I have worked with Elly for over 20 years. She has a way with patients to make them feel supported and cared for. This award is all about who she is as a professional and a colleague. Well deserved.”

Cancer Nursing Today established the CARE Award to remind and affirm for these nurses that resilience and role modeling are not only necessary but essential to providing high-level patient care.

“It is important for us to recognize the essential work oncology nurses do and the significant contributions they make to patient care and the oncology community,” said JC Landry, CEO of Mashup Media. “The CARE Award is a way for us to show our support for these indispensable members of the health care team.”

The award recognizes an oncology nurse who demonstrates:

  • Commitment to professional growth
  • Attention and dedication to role modeling
  • Resilience in uncertain and strenuous times
  • Emotional intelligence in every situation

It honors individuals who demonstrate role modeling and/or advocacy within their community or organization related to clients, patients, colleagues or the environment.

Visit the Cancer Nursing Today website to learn more and follow Cancer Nursing Today on X @cancer_nurses.

About Mashup Media, LLC

Mashup Media, based in Manalapan, N.J., is a multimedia publishing company passionate about providing health care professionals with a platform to further publicize their work. Driven by data and analytics, Mashup Media produces cutting-edge products that deliver content from trusted sources and industry thought leadership. To learn more, visit mashupmediallc.com. 

About Cancer Nursing Today

Cancer Nursing Today delivers critical news and information to support oncology nurses throughout their education and careers, with the goal of advancing oncology treatments and care and promoting the nurse’s role in enhanced patient outcomes and quality of life. The robust digital platform provides cutting-edge cancer research, conference proceedings, practice updates and published literature. In addition to its powerful website, the property leverages e-newsletters and social media to highlight the best content from key opinion leaders in the field. Learn more at cancernursingtoday.com. 

Media Contact

Kerrie Keegan, Mashup Media, 1 646-894-2833, [email protected], Mashup Media

SOURCE Mashup Media



Play Yellow Celebrates its 5th Anniversary with a Commitment to Children’s Hospitals


The 5th-anniversary celebration of Play Yellow took place earlier this week at the annual Play Yellow Invitational in West Palm Beach, FL, from October 15 to 17, 2023. The event was a testament to the enduring legacy of Jack and Barbara Nicklaus’s commitment to children’s hospitals, with the aim of helping the 12 million children treated at local member hospitals each year.

At the 2023 event, celebrating the spirit of giving back and championing the cause of children’s hospitals, professional golfer Brandon Matthews was honored with the prestigious Play Yellow Ambassador of the Year award.

Matthews has a strong affinity for children’s hospitals and the impact they have on local communities. His annual Play Yellow golf tournament, the NEPA Invitational, supports the Geisinger Janet Weis Children’s Hospital, a member hospital of Children’s Miracle Network Hospitals. Since 2021, the event has distributed over $350,000 to benefit the hospital and provide care for kids across Northeast Pennsylvania, where Matthews was born and raised.

“I’m truly honored to be an ambassador for Children’s Miracle Network Hospitals’ Play Yellow campaign. I’ve seen firsthand the impact of our fundraising efforts on kids and their communities,” Matthews said. “I am just so thankful to have the opportunity to be involved with Mr. and Mrs. Nicklaus, and playing a small part in a very important endeavor.”

In addition, the 2023 Corporate Partner of the Year award was given to the PGA TOUR Superstore, and the 2023 Best Play Yellow Event was given to the Drew Neville Charity Classic.

The Nicklaus’ have devoted their lives to supporting philanthropy, including children’s hospitals. The Play Yellow program is already leaving an indelible mark on member hospitals in the U.S., including:

  • Shodair Children’s Hospital: In 2021, Shodair Children’s Hospital set out to create a Play Yellow event as their one and only golf fundraiser in Montana. Initially, they didn’t think they could surpass $50,000 in fundraising, but with the support of Play Yellow, their event eclipsed $300,000 in donations last year. This significant support enables Shodair to provide acute and residential psychiatric services for the youth of Montana.
  • Carilion Children’s Hospital: Inspired by their daughter Charlotte’s battle with rare pediatric liver cancer, Kelly Woolwine and his wife Jess organized the Charlotte’s Play Yellow and Children’s Miracle Network Hospitals Celebrity Invitational. The Play Yellow team provided unique support by enrolling celebrity friends to participate, and the event aims to raise a substantial portion of the $20 million goal for a new pediatric cancer center in Roanoke, VA.
  • Children’s Health Foundation of Oklahoma: The Children’s Health Foundation of Oklahoma set out to create a signature golf event in 2023. Play Yellow and Jack and Barbara’s legacy helped create an elite-level event that generated over $700,000 in its first year for their Pediatric Cardiothoracic Surgery Center.

“Play Yellow was born out of our love for children and our passion for making a difference,” said Jack and Barbara Nicklaus. “We’re deeply grateful for the support this program has received, and we look forward to making a continued positive impact in children’s healthcare for many years to come.”

Play Yellow allows the golf community to give back to the areas in which they play and support. Funds raised benefit local member hospitals and are used where they are needed most, making a significant and encouraging effect on patients and their families.

To further their vision, the Nicklaus’s are calling on the entire golf community to step up and join them in raising funds to support member children’s hospitals across the U.S. and Canada.

Join Play Yellow to change kids’ health to change the future. Visit PlayYellow.org to learn more and make a difference today.

About Children’s Miracle Network Hospitals:
Children’s Miracle Network Hospitals was founded more than 40 years ago with the vision to Change Kids’ Health, Change the Future. We’ve raised over $8.5 billion for 170 children’s hospitals by empowering and engaging with local communities and businesses – and we’re not done yet. All donations benefit local member hospitals to fund what’s needed most, like critical life-saving treatments and healthcare services, innovative research, vital pediatric medical equipment, child life services that put kids’ and families’ minds at ease during difficult hospital stays, and financial assistance for families who could not otherwise afford these health services.

Together, we can change kids’ health. Together, we can change the future. To learn about Children’s Miracle Network Hospitals and your local member children’s hospital, visit cmnhospitals.org.

Media Contact

Brooke Uberty, Children’s Miracle Network Hospitals, 8012147500, [email protected], cmnhospitals.org

SOURCE Children’s Miracle Network Hospitals

Mashup Media Adds to Its Growing Portfolio With Launch of New Brand: GI Oncology Now


Fast-growing publisher of health care-focused platforms launches website dedicated to covering the latest news and advancements in cancers of the gastrointestinal tract

MANALAPAN, N.J., Oct. 19, 2023 /PRNewswire-PRWeb/ — Mashup Media, LLC, publisher of premier health care-focused platforms, is pleased to announce the launch of its new brand, GI Oncology Now, dedicated to curating cutting-edge research, clinical trials, conference coverage, and more, highlighting the important advancements in treatments and technologies for gastrointestinal (GI) tract cancers.

GI cancers account for more than a quarter of cancer diagnoses globally and 35% of all cancer-related deaths, making them an essential area of focus in the oncology space. GI Oncology Now delivers critical information to support oncologists, gastroenterologists, and other health care professionals, offering the latest study data, treatment innovations, and research breakthroughs related to colorectal, gastric, liver, pancreatic, and esophageal cancers.

The brand is led by a team of experienced editors who curate relevant and authoritative content, with guidance and input from health care leaders in the field. New content is added daily on topics including:

  • Late-breaking research on therapies and treatment modalities
  • Comprehensive coverage of conferences relevant to GI cancers
  • Commentary and insights from expert physicians, investigators, and educators
  • Features and interviews with key opinion leaders and decision makers
  • And more

GI Oncology Now joins a growing list of Mashup Media brands—GU Oncology Now, Blood Cancers Today, Cancer Nursing Today, DocWire News, MashupMD, and Urban Health Today—that provide the engaging, ethical, and informative content health care professionals need to enhance their professional capabilities and support positive patient outcomes.

“Mashup Media believes in disseminating news in a detailed and compelling way, offering an invaluable resource for providers across the health care spectrum,” said JC Landry, CEO of Mashup Media. “The launch of GI Oncology Now represents another step in our mission to create authoritative brands that health care professionals can trust. We are proud and excited to see this brand come to fruition, and we are confident the platform will be a game-changer in the GI oncology space.”

Learn more about GI Oncology Now.

About Mashup Media, LLC

Mashup Media, LLC, based in Manalapan, N.J., is a multimedia publishing company passionate about providing health care professionals with a platform to further publicize their work. Driven by data and analytics, Mashup Media produces cutting-edge products that deliver content from trusted sources and industry thought leadership. To learn more, visit mashupmediallc.com.

Media Contact

Kerrie Keegan, Mashup Media, 1 646-894-2833, [email protected], Mashup Media

SOURCE Mashup Media

Economic Uncertainty Report Finds 80% of Americans Worry About an Upcoming Recession


  • 82% of respondents are concerned about a potential recession in the near future.
  • 47% of respondents are financially preparing for a recession
  • 52% of respondents said they would likely explore borrowing options to navigate through a recession
  • 75% of respondents have experienced financial difficulties in the past year
  • 2 out of 5 respondents said $500 or more expense would have a significant negative impact on their overall financial situation.

According to the survey, a majority of respondents would hold off on making major purchases in the face of a recession. Their biggest areas of concern during a recession would include housing expenses and income stability.

Those looking to borrow money to tide them over during a recession would most heavily rely on credit cards and personal loans, while trying to avoid borrowing money from family members or pulling money out of their retirement accounts.

A more detailed write-up of the Economy Uncertainty study can be found here. This research was commissioned by leading loan provider, Advance America

Founded in 1997, Advance America is the country’s leading state-licensed consumer lender, with over 900 storefronts in communities in 24 states and online. A member of the Purpose Financial, Inc. family of brands, Advance America seeks to help each and every customer achieve their version of financial stability in the moment and in the future through a variety of innovative, regulated, and transparent small-dollar credit options. Please visit www.AdvanceAmerica.net for more information.

Media Contact

Media Inquiries, Advance America, 1 864-342-5600, [email protected], https://www.advanceamerica.net/ 

SOURCE Advance America