“Increasing operational efficiency so agencies and advertisers can focus on higher value work has always been our goal,” said Nick Sadler, CEO of DOmedia. “This integration puts more options in the hands of buyers; that means more effective campaigns and happier brands.”

Apparatix users can activate the integration directly within their Apparatix account. This will allow them to automatically populate relevant inventory when creating proposals for global agencies like Kinetic, Billups, and Rapport. Additionally, operators can automatically generate sales through BillboardsIn.com, though operators always have the right to review these opportunities before media is contracted.

“OOH media operators choose our software to help improve their businesses,” said John James, CEO of Apparatix. “Any time we can directly help generate new revenue and compete for more business, that’s an opportunity we’re excited about.”

About DOmedia

DOmedia is the out-of-home advertising industry’s largest marketplace platform for planning, buying, and selling media. The world’s leading ad agencies and media companies rely on DOmedia’s enterprise solutions, while small businesses use http://www.BillboardsIn.com to plan and execute OOH campaigns online. Learn more at http://www.DOmedia.com. For press inquiries or further questions, please contact Ian Bowman-Henderson, Director of Marketing at [email protected].

About Apparatix

Apparatix provides the leading enterprise software solution for Out-of-Home operators, offering unprecedented efficiency and scalability. Founded in 2010, Apparatix clients are able to leverage powerful automations and integrations to maximize revenue through local, regional and national demand sources. For more information, visit https://apparatix.com

Media Contact

Ian Bowman-Henderson, DOmedia, 1 5135084237, [email protected], DOmedia.com

SOURCE DOmedia