Francis X. Acunzo, founder and CEO of Acara Partners

Virtually, Aesthetic Next brought industry leaders from across the country together to educate attendees on the clinical, business and technology aspects of aesthetic medical practices. Acunzo led two webinars… The sessions had great turnout, with over 350 attendees at each.

BRANFORD, Conn. (PRWEB)
September 26, 2020

Acara Partners founder and CEO, Francis X. Acunzo, had the privilege of presenting two virtual webinars on the state of the industry at the Aesthetic Next Conference which ran over the weekend of September 11.

Aesthetic Next was hosted by Aesthetic Record, an aesthetic-focused EMR and practice management software company. Virtually, Aesthetic Next brought industry leaders from across the country together to educate attendees on the clinical, business and technology aspects of aesthetic medical practices. Acunzo led two webinars: “The State of the Industry” and “The Keys to Success for Opening a New Medspa.” The sessions had great turnout, with over 350 attendees at each.

In the State of the Industry webinar, Acunzo detailed how practices have had to adjust to conducting business in the age of COVID-19. Included were the effects of the recent shutdowns, the new normal inside practices, demand theories, the government support available to businesses, and the possible factors impacting the industry’s growth.

In partnership with PatientNOW, Acara Partners looked at the sales of 450 practices across the nation. Year over year sales for a specific set of procedures (injectables, non-invasive body contouring, surgery, clinical skin care, laser skin rejuvenation and retail products) were compared from August 2019 to August 2020 for both core and non-core practices. The results showed that core practices dropped 7.4% in August and non-core practices had a slight 1.6% increase in August. Both core and non-core had very strong increases in year over year sales in June and July.

The Keys to Success for Opening a New Medspa webinar detailed Acara Partners’ comprehensive process for launching medspas. As the team that founded the nation’s first medical spas, they have developed and launched over 150 practices. This includes concept development, market assessment, sales forecasting, architectural and interior design, financial planning, developing the business plan, branding, marketing and promotions planning, service development, equipping the practice, choosing management systems, hiring and training staff and finally, physically opening the practice.

Learn about the state of the aesthetic medical industry and Acara Partners’ process for launching medspas by visiting the Acara Partners blog page today.

Acara Partners is a full service consultancy and marketing agency dedicated to the aesthetic medical industry. Their team of expert consultants and communications professionals make Acara the industry’s comprehensive business advisory, marketing, advertising and digital agency. Founded by husband and wife team Francis X. Acunzo and Colleen Acunzo in 2003, Acara has decades of experience in launching and developing aesthetic medical practices across the country. For further information about Acara Partners, go to https://acarapartners.com/.

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