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AAVRANI Indian-inspired skincare collection
The idea of quick-fix solutions and instant gratification is constantly perpetuated in beauty. At AAVRANI, we want to challenge that narrative with guided practices that demonstrate the importance of intention, as it relates to fostering beauty from the inside out.
NEW YORK (PRWEB)
July 22, 2021
AAVRANI—the Indian-inspired skincare brand connecting time-honored ingredients and modern science—approaches beauty with intention, dedicated to best-in-class, clean skincare formulations. As a force in modern Ayurveda, AAVRANI acknowledges beauty is wellness with the introduction of Holistic Beauty Rituals.
The Holistic Beauty Rituals are guided, easy-to-follow skincare practices, designed to maximize product performance and engage with beauty in a deeper, more meaningful way. These practices honor the mind-body-soul connection and foster beauty from the inside out with an intentional yet simple approach.
“The idea of quick-fix solutions and instant gratification is constantly perpetuated in beauty. At AAVRANI, we want to challenge that narrative with guided practices that demonstrate the importance of intention, as it relates to fostering beauty from the inside out. We believe creating this new interpretation of holistic beauty is the most authentic way to have a relationship with customers.” says Rooshy Roy, AAVRANI Co-Founder and CEO.
Developed as the ultimate self-care experience, the Holistic Beauty Rituals unite centuries of Ayurvedic wisdom and modern science. Launching with Mask & Meditate to coincide with the brand’s best-selling Glow Activating Exfoliator, which sold out three times over three months, there will be a holistic skincare practice to coincide with each product in the AAVRANI collection.
“Holistic beauty extends beyond any one brand, product or ingredient, but redefines what it means to pursue beauty. I-Beauty, or Indian-inspired beauty, is rooted in the same principles,” Roy adds. “The 5-minute guided meditation, for example, turns an otherwise surface-level beauty routine into a self-care experience by encouraging intention, presence and mental clarity as part of the masking process.”
AAVRANI will introduce one holistic skincare practice per week, four in total, at AAVRANI.com. To launch on YouTube and Spotify thereafter, in both video and audio-only formats. The Holistic Beauty Rituals are a free resource for all, and can be followed with any product line.
HOLISTIC BEAUTY RITUALS (in order of launch):
Mask & Meditate | Multi-task with intention and restore your inner peace with this guided application & meditation before rinsing off your face mask
Hug Yourself & Your Skin | Nourish your skin and your soul via words of affirmation with this guided exercise that inspires self-love and confidence upon applying your serum
Face Yoga | Take the benefits of your moisturizer to the next level with this guided exercise that activates specific facial muscles for a toned and radiant complexion
Manifesting Beauty | Stimulate your skin and your mind upon applying your eye treatment with this guided exercise that activates your creative subconscious and reduces the appearance of dark circles, fine lines and wrinkles
ABOUT AAVRANI
AAVRANI skincare is rooted in Indian rituals with products that leverage the power of time-honored ingredients. Developed by Rooshy Roy as a way to share the secrets of Indian beauty rituals, AAVRANI combines Ayurveda and modern science for clinically-proven, results-driven products.
AAVRANI products are safe for all skin types, including those with sensitivities and women who are pregnant or nursing. All products are made without mineral oil, parabens, sulfates, irritants, synthetic fragrances, or animal cruelty.
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