Undefeated Tribe, a Crunch Fitness Franchisee, Names Nick Bach Chief Growth Officer.


Undefeated Tribe, a Crunch Fitness franchisee, announced a significant investment in their executive leadership team with the appointment of Nick Bach as Chief Growth Officer. In this position, Bach will be charged with accelerating new club opening success and talent development. Bach joined the team on July 5, and will oversee all new store opening projects, including $25 million in projects already in the pipeline.

Previously, Bach was the COO at Orangetheory Austin Fitness Group and is a seasoned professional with over 20 years of experience. He helped build a strong culture of care and teamwork while implementing consistent execution across studios. Additionally, he implemented systems for successful onboarding, talent development, and leadership training.

“Nick is an experienced executive and transformative leader who has helped scale his recent company to over 100 locations. He is an expert in leading end-to-end operational strategies and is a champion of people development. Nick has the experience and expertise in leadership, management, and overall capability to accelerate the Crunch Fitness brand throughout Texas, Oklahoma, New Mexico, Colorado, and Cincinnati,” said Tony Hartl, CEO and Founder of Undefeated Tribe, and owner of Crunch Fitness Austin.

With each new opening, Undefeated Tribe brings new jobs to the markets they operate in, including another 1,100 jobs that will stem from 15 more clubs in development over the next 18 months.

“The Undefeated Tribe management team has demonstrated the ability to maintain growth, all while executing on a strategy that continues to deliver industry leading results. Having Nick on board overseeing the new store opening projects will allow us to take hold of these opportunities at a faster pace, accelerating our overall growth rate and pushing to our ultimate goal of owning and operating 50 Crunch Fitness locations by 2026,” said Hartl.

Nick has been married to his college sweetheart Danielle for 19 years and they have four children together.

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of ‘No Judgments.’ Crunch serves a fitness community for all kinds of people, with all types of goals, exercising all different ways, working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves two million members with over 400 gyms worldwide in 34 states, the District of Columbia, Australia, Canada, Costa Rica, Portugal, Puerto Rico, and Spain. Crunch is rapidly expanding across the U.S. and around the globe.

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