Do you have what it takes to be an industry analyst? Are you an expert in your field? Do you love the search for knowledge? Do you like writing and speaking about your industry? If so, this book will help you on your way.
BIRMINGHAM, Mich. (PRWEB)
July 28, 2020
IT-Harvest Press, an imprint of IT-Harvest, today announced the release of “Curmudgeon: How to Succeed as an Industry Analyst.” The author is industry analyst and founder of IT-Harvest, Richard Stiennon. The new book is available for immediate shipping from Amazon.
“Curmudgeon” is the definitive guide to becoming an industry analyst. It will be a must read for anyone who has contemplated a career as an industry analyst or is currently an industry analyst.
Started in 2012, “Curmudgeon” was set aside as Stiennon wrote what is still the best selling book on industry analyst relations: “UP and to the RIGHT: Strategy and Tactics of Analyst Influence.” Curmudgeon is a companion book written for analysts instead of marketers. Laced with Stiennon’s own experience and drawing on contributions from some of the most influential analysts from Gartner, ESG, and META group, “Curmudgeon” is the guide to becoming and succeeding as an industry analyst.
“Do you have what it takes to be an industry analyst? Are you an expert in your field? Do you love the search for knowledge? Do you like writing and speaking about your industry?” asked Richard Stiennon. “If so, this book will help you on your way.”
In addition to chapters on how the role evolved and the history of the large firms, there are chapters on A Day in the Life of an Analyst, The Influence Funnel, and a detailed list of the products and services an independent firm can take to market.
Those who have been in the technology industry for years will recognize the names of the famous analysts who have contributed to “Curmudgeon”: Duncan Chappel, Tom Austin, Jon Oltsik, Greg Young, Anton Chuvakin, Mark Bouchard, and Bob Hafner.
There are two appendices. Appendix I lists resources for tackling one of the tasks assigned by the author: Writing a Book. Appendix II lists 100 industry analyst firms ordered by number of analysts employed, provided by ARinsights.
“Curmudgeon: How to Succeed as an Industry Analyst” is available for purchase on Amazon.com.
For review copies reach out to leslie@kesscomm.com.
About Richard Stiennon
As one of the foremost industry analysts in cybersecurity Richard Stiennon has presented on the topic of cybersecurity in 33 countries on six continents. He is the author of Stiennon on Security: Collected Essays, Security Yearbook 2020: A History and Directory of the IT Security Industry, Secure Cloud Transformation: The CIO’s Journey, and Surviving Cyberwar (Government Institutes, 2010) and Washington Post Best Seller, There Will Be Cyberwar. He writes for Forbes and The Analyst Syndicate. Stiennon has been a key influencer in the industry as a former vice president of research at Gartner, Inc. and in executive research, strategy and marketing roles at a variety of public and private cybersecurity technology companies. He has a BS in Aerospace Engineering and his MA in War in the Modern World from King’s College, London.
About IT-Harvest
IT-Harvest was founded in 2005 by former Gartner VP Research Richard Stiennon. The firm researches all of the IT security industry. For more information visit https://www.it-harvest.com/.
Share article on social media or email: