Monthly Archives: November 2021

Health

Techstars Announces Future of Longevity Class of 2021

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WASHINGTON (PRWEB)

Techstars has announced the Class of 2021 Techstars Future of Longevity Accelerator, in partnership with Pivotal Ventures, an investment and incubation company created by Melinda French Gates to advance social progress in the United States. The Accelerator, which has quickly emerged as the premier ecosystem for supporting early-stage innovation in the category, focuses on innovative solutions to address the unmet needs of older adults and their caregivers. Program themes include aging in place, caregiver support, care coordination, financial wellness, preventive health, and social engagement.

The 13-week program, which began on November 8th, marks the culmination of months of sourcing and interviewing, to select ten of the most promising startups in the category among the hundreds of applicants and thousands of startup profiles reviewed.

The founding teams of the selected companies will build strong relationships with thought leaders in the longevity space and leverage a mentor network of industry experts, successful entrepreneurs, investors, and prospective partners. Each company will use the program to accelerate the development of their solutions, and by the end of the program, the companies will have engaged with over 100 mentors, formed deep relationships across the Techstars and Pivotal Ventures’ global networks, iterated on their product, business model and growth milestones, and mastered the ability to communicate their vision.

The class will showcase their progress in a Demo Day the week of February 14, 2022.

“The care management of older adults is broken, and HealthHive’s audacious goal is to create a community of caregiving around the individual by moving them, as well as their caregivers, to the center of care and engagement,” said Stephen Farber, CEO of HealthHive, a 2021 Techstars Future of Longevity company. “We could ask for no greater team to help us refine and fulfill our objectives than the highly complementary combination of Techstars and Pivotal.”

The 2021 Techstars Future of Longevity Class represents the experience, tenacity, and deep connection to finding solutions in this space during a time when isolation, financial security, and care navigation have an outsized impact on seniors and caregivers. The class also demonstrates our commitment to investing in diverse-led teams with the majority of the companies being led by underrepresented CEOs, including half by women.

ABBY by GOGOTECH

ABBY is an all-new lightweight, portable, personal electric vehicle for people with reduced mobility. Designed for daily life and loaded with groundbreaking advanced features including power-assist, machine vision & IoT, ABBY makes powered mobility affordable for all those who need it regardless of their insurance coverage or income.

Better Coliving

Better Coliving is the first platform for single-family home coliving for the 55+ demographic in the U.S. Better Coliving enables homeowners to earn income by sharing their homes, and provides guests with naturally affordable housing in neighborhoods they love, all while building community and addressing the challenges of loneliness that many face.

BRIGHT

BRIGHT is a health and technology company that designs products and develops habits for brain health. BRIGHT fast-tracks cutting-edge scientific research for families battling Alzheimer’s disease and those who want to prevent it. With BRIGHT BEACON40, users can tap into the benefits of 40Hz light therapy to improve sleep, mental acuity, memory and attention.

HealthHive

HealthHive is a digital platform that creates a “community of caring” around older adults. By integrating into existing clinical systems and workflows and involving a broad care team, HealthHive allows both caregivers and care recipients to feel empowered throughout the care coordination journey, resulting in both improved outcomes and cost savings.

MyFitPod

MyFitPod has built a business in the box solution which includes a platform and Saas marketplace for independent fitness & wellness professionals to serve and connect with the aging population and their caregivers.

OndeCare

OndeCare reinvents in-home dependent care, providing families a flexible solution to their caregiving needs, professional caregivers worthwhile jobs, and businesses a timely employee benefit.

Saeidan

Saeidan’s Ask Claire and Claire’s List are digital platforms that transform the Medicare plan-selection process. Saeidan uses data and technology to tailor guidance to beneficiaries’ needs and values, enable more confident decisions, and drive change for older adults and those caring for them.

The Ilera Companies, Inc.

Ilera’s LIV™ (Life in View) platform brings the joy back into family caregiving by supporting active, independent older adults in maintaining and improving their health, happiness, and social engagement. LIV™ is a people plus technology solution that combines the personal touch of a CareConcierge™ with the convenience and scalability of a digital platform that allows older adults and their caregivers to more seamlessly request services, manage appointments, and track health goals all in one place.

Vivo

Vivo is an online, live & interactive fitness program for adults 55 and older with a focus on increasing strength and function. Vivo uses assessments to measure progress, includes cognitive training, and creates community and social engagement that drive participation and retention.

Wave Therapeutics

Wave Therapeutics has developed disruptive, affordable smart cushioning technology to prevent bedsores, save lives, and significantly reduce a major healthcare expense for patients and facilities alike.

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About Techstars

The Techstars worldwide network helps entrepreneurs succeed. Founded in 2006, Techstars began with three simple ideas—entrepreneurs create a better future for everyone, collaboration drives innovation, and great ideas can come from anywhere. Now we are on a mission to enable every person on the planet to contribute to, and benefit from, the success of entrepreneurs. In addition to operating accelerator programs and venture capital funds, we do this by connecting startups, investors, corporations, and cities to help build thriving startup communities. Techstars has invested in more than 2,700 companies with a combined market cap of more than $206.9B. http://www.techstars.com

Please follow the Future of Longevity Accelerator on LinkedIn and Twitter!

About Pivotal Ventures

Pivotal Ventures is an investment and incubation company created by Melinda French Gates to advance social progress in the United States. At Pivotal, we view innovation in the caregiving space as a huge market opportunity. Our goal for this accelerator is to advance solutions empowering older adults to live with greater well-being and dignity, while alleviating the pressures on the people who care for them. By supporting the development of new caregiving solutions for families, we are headed toward a future in which:

● Women are no longer the de facto caregivers for their families

● Everyone has access to the quality care solutions they want and need

● Care is a source of comfort and joy, rather than stress and sacrifice



Health

As Veteran’s Day Approaches, Paybotic Shares Some of the Benefits of Cannabis Use and Payment Solutions for Dispensaries

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Cannabis payment processing and cannabis credit card processing, cannabis cashless atm

Cannabis Card Processing and Banking Solutions


WEST PALM BEACH, Fla. (PRWEB)

As Veteran’s Day is approaching, Paybotic turns the attention towards those who can significantly improve their quality of life through cannabis. Cannabis has demonstrated effectiveness in treating a wide range of medical issues, including conditions, injuries, and illnesses.

Veterans are eager to share how cannabis has provided them with effective relief from a range of symptoms, restoring and improving the quality of their daily lives.

Injured veterans are especially grateful for the accessibility to a healthier, natural alternative for pain relief.

Military veterans who acknowledged using cannabis, 41 percent classified their marijuana use as medical which is two times higher as is reported by adults in the general population according to a sample provided by the National Library of Medicine. Cannabis has demonstrated effectiveness in treating chronic pain and difficult to treat nerve pain.

Doctors had previously prescribed many of these individuals addictive, damaging opioid pain medications. Because of their ability to purchase cannabis products many have been able to stop taking these dangerous substances.

Relief from these symptoms and PTSD has helped veterans become active again, giving them the ability to participate in once-loved activities. Cannabis has also been shown to increase productivity and improve an individual’s overall outlook on life.

Cannabis is effective because it interacts with the body’s endocrine system. The active compounds in the plant, CBD and THC, contain properties that when ingested attach to cells and promote healing from within.

In states where cannabis use is legal, individuals who are new to cannabis can experiment with different forms of the plant and methods of ingestion, as advised by medical professionals. Different types of marijuana contain varying amounts of each compound, causing differing effects.

It has been reported that the highest level of relief can be obtained with products that offer equal levels of both compounds. However, some individuals do not enjoy the euphoria caused by THC, opting for CBD-only products. These have been shown to provide effective relief for some individuals.

Veterans in the area are able to purchase this healing medication at marijuana dispensaries. These stores sell a range of cannabis options, including:

  • Smokeable Flower

  • Capsules

  • Lozenges

  • Topical Treatments (Creams, Lotions, Transdermal Patches)

  • Edibles

  • Vaporizers

  • CBD Oil

It is important for dispensaries to offer their consumers a wide variety of products that meet their needs and quality standards. One of the major complaints from consumers is the lack of payment options that are available at the majority of cannabis dispensaries.

It can be difficult enough for veterans to get to the dispensary to pick up their much-needed cannabis. There is nothing more frustrating than to commute to a dispensary, only to discover that their form of tender is not accepted. A call to action exists for cannabis dispensaries to provide consumers with more payment options that meet their needs.

Paybotic understands that is easier said than done. There are many barriers in place that hinder financial efforts for cannabis dispensaries. Paybotic recognized the need for cannabis-specific payment processing solutions and has rushed to meet this need.

Paybotic offers their clients custom-tailored payment solutions, including rewards programs with the potential to engage and please their customers. Contact Paybotic for more information about cannabis payment solutions.

More About Paybotic

Paybotic is one of the largest payment processing solution providers for high-risk merchants in the United States. The company specializes in helping high-risk industry businesses process customer payments and maintain compliance amid evolving regulations.

As innovators in the FinTech space, products such as the Cashless ATM have been obvious solutions for Paybotic to implement across high-risk industries.

The company actively works with a variety of sizes of businesses—from single store locations to multi-state operators and even publicly-traded companies. Some other services that Paybotic offers include:

1. Debit Processing

2. eCheck/AHC

3. Gift Card Programs

4. Merchant Cash Advance

5. Cannabis Banking

6. Cannabis & Hemp Business Insurance

7. Smart Safe Depository Banking

Business owners or decision-makers with interest in one or several of Paybotic’s full suite of modern payment processing services can call 844-420-4729 for more information. Those interested can also visit the Paybotic website to speak with a live agent at https://www.paybotic.com/

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Health

Elegance Living to Open Senior Living Community in Spring 2022

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BERKELEY, Calif. (PRWEB)

New Urban Amenities and Safety Net of Care Meets Underserved Senior Housing Market

Senior living provider Elegance Living announced the opening of its leasing center for Elegance Berkeley, a new assisted living and memory support community set to welcome residents in late spring 2022 between the West Berkeley Design Loop and the International Marketplace District. The four-story new construction will offer 96 apartments available in studio and one- bedroom floor plans. Residents can select from 66 assisted living and 30 memory support apartments.

“I’ve lived in Berkeley for almost 20 years so I’m thrilled to offer East Bay seniors looking for holistic care, unique engagement opportunities and a modern, boutique environment that will make living in Berkeley even easier and more accessible,” said Elegance Berkeley’s Executive Director, Andrew Badoud.

Elegance Berkeley is a collaboration between Capital Health Group, a private equity firm focused on making investments in Senior Housing, – Spirit Living Group, a San Francisco Bay Area owner and developer of senior housing communities, and Elegance Living, a national senior housing management company, to bring top quality senior living management services and amenities to the Bay Area.

“We are pleased to grow our Northern California portfolio and offer a unique urban senior housing option that includes assisted living, memory care, and mixed-use ground level retail to the underserved Berkeley market,” said Ken Assiran, Capital Health Group’s Managing Principal.

“We are so excited to see seniors integrating into a vibrant Berkeley neighborhood. It has been such a collaborative process and we feel grateful for all the local support,” said Amir Kia, principal of Spirit Living Group.

The community will offer a wide range of amenities including a full-service restaurant, bistro with wine bar, group fitness center, art lab, library and listening lounge, theater, onsite salon, courtyard with mobility and balance fitness equipment, outdoor grill and theater, a wellness and telehealth suite, and a physical and occupational therapy center with spectacular views of the San Francisco Bay and Berkeley Hills. “Elegance Berkeley is designed to help the East Bay’s active seniors continue to contribute, participate and inspire future generations. The amenities are designed with their lifestyle and values of continual learning and contribution in mind,” Josh Krull, CEO Elegance Living.

Residents will have access to Elegance’s engagement program offerings designed to help residents stay safe, connected, and socially active. These programs will include continual learning, music, and intergenerational arts programs.

Residents in the community’s secure, memory support neighborhood will benefit from strong staff-resident relationships and an individualized approach to service and care. It features a music room, demonstration kitchen, sensory relaxation room, and active engagement stations.

Those interested in visiting the leasing center at 2043 San Pablo Ave. can call 510.988.5560 or email ED@elegance-berkeley.com for a personal appointment.

To schedule an interview, please contact Linda Schuster at linda@qtheagency.com or 502.592.5400.

About Elegance Living

Elegance Living is a senior living management services company headquartered in Baltimore, Maryland. The company operates communities across the U.S. In addition to Elegance Berkeley, Elegance Living operates Elegance Hamilton Hill and Elegance at Dublin in the Bay Area. For more information visit http://www.elegance-living.com. For career opportunities visit http://www.elegance-living.com/careers.

About Capital Health Group

Capital Health Group, LLC (“CHG”) is a private equity firm that was founded in 2006 to make capital investments in senior housing communities nationally through acquisition and development. Headquartered in Baltimore, Maryland, CHG is led by founders Ken Assiran and Jack Dwyer. With over 60 years of combined experience in the senior housing and real estate industries, the management team has the breadth of contacts and reputation that yields opportunities ahead of its competitors.

About Spirit Living Group

Spirit Living Group develops, owns and manages senior housing communities in the San Francisco Bay Area. The Company was founded by two brothers, Ali Kia Shabahangi and Amir Kia, who have devoted the past 25 years of their career to building exemplary housing and care models in seniors housing. For more information visit http://www.spiritlivinggroup.com.

Media Contact: Linda Schuster

Email: linda@qtheagency.com

Contact: 502-592-5400

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Health

The Clinic for Dermatology and Wellness in Medford, OR Welcomes Advanced Aesthetician Mikaela Ford

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Headshot of Mikaela Ford, Advanced Aesthetician.

The Clinic for Dermatology and Wellness in Medford, OR is excited to announce the expansion of their expert team with Advanced Aesthetician Mikaela Ford.

“What sets me apart from other aesthetic practitioners is the willingness I have to learn and keep up with the newest and upcoming modalities,” says Mikaela.


MEDFORD, Oreg. (PRWEB)

The Clinic for Dermatology & Wellness is thrilled to welcome Mikaela Ford, an advanced aesthetician, to their team. Mikaela attended Rogue Community College in which she earned a general associate degree in basic studies before pursuing her passion for aesthetics. She first received her aesthetics certificate before pursuing the state’s rigorous Advanced Aestheticians licensure. Not all states recognize advanced aestheticians. In Oregon, this license can only be obtained after undergoing 500 hours of theory and practical education and a minimum of 110 procedures before passing a certified state board test through Oregon’s Health Licensing Office.

At The Clinic, Mikaela performs many advanced aesthetic procedures including body contouring with EMSCULPT NEO® and CoolSculpting®, microneedling with the RejuvaPen®, BBL® photofacials and laser hair removal, chemical peels, HydraFacial® and more.

“What sets me apart from other aesthetic practitioners is the willingness I have to learn and keep up with the newest and upcoming modalities,” says Mikaela. “I am passionate about understanding the best products for skin health and continuing to enhance my education in the newly advancing industry of aesthetics. I am inspired to stay current with the various modalities in order to customize treatments to cater to the cosmetic needs of my patients.”

In addition to Mikaela, The Clinic for Dermatology & Wellness is proud to have David Richardson, PA-C, on the team. David speaks both Spanish and English fluently. With an undergraduate degree in Spanish Language and Literature and a master’s degree in health sciences from the Duke University Physician Assistant program, David is uniquely qualified and passionate about working directly with patients to help them achieve optimal skin health and overall wellness.

The Clinic for Dermatology and Wellness in Medford, Oregon offers medical, surgical and aesthetic dermatology, in addition to advanced Mohs micrographic surgery for skin cancer. For patient convenience, The Clinic also offers virtual visits with teledermatology. Whether visiting The Clinic for an annual skin cancer screening, a CoolSculpting® non-invasive fat reduction session or a skin brightening treatment with HydraFacial®, patients will receive the warmest and most attentive care, administered with the highest level of expertise in the industry.

The Clinic’s main location is located at 2924 Siskiyou Blvd., Suite 200, Medford, OR 97504. The Annex at The Clinic is located at 2937 Siskiyou Blvd. Ste. 1, Medford, OR 97504. Both locations have the same phone number: 541.200.2777. To learn more or to schedule an appointment, please call 541.200.2777 or request a consultation online today.

About The Clinic for Dermatology & Wellness

Founded in 2016, The Clinic is a patient care experience not found anywhere else in the Rogue Region. The Clinic is a state-of-the-art dermatology practice in the heart of East Medford, offering medical, surgical and aesthetic dermatology services, as well as Mohs micrographic surgery. At The Clinic, we pride ourselves on providing high quality medical services in a patient-centered care setting, where our patients become our family.

About Joe Gatti, MPAS, PA-C

Joe is a founding member of The Clinic for Dermatology & Wellness and focuses his passion for excellence to his ongoing pursuit of better health, inside and out, for his patients, staff, friends and family. Joe Gatti is a native of the Pacific Northwest who moved to Medford to focus on his family and his love for dermatology after 15 years of active duty military service in the United States Army.

After graduating from Del Norte High School in Crescent City, California, Joe earned a Congressional appointment to the United States Military Academy at West Point. Following his graduation and commission as a Second Lieutenant in May 2005, Joe then applied to and excelled in the military’s Interservice Physician Assistant Program through the University of Nebraska Medical Center. After graduating with a master’s degree in physician assistant studies (MPAS), then-Captain Gatti spent the next four years serving the soldiers of Schofield Barracks, Hawaii, as a dermatology focused physician assistant.

Joe is highly passionate about medical, surgical and aesthetic dermatology, with a particularly keen interest in excellent aesthetic results with dermatologic surgeries and procedures. “I don’t want my patients to only LOOK healthy,” he says, “but after healing, know they ARE healthy!”

He is certified and trained in aesthetic dermatology, including body contouring (CoolSculpting®), neuromodulators (Botox®) and dermal fillers (Juvéderm®), as well as advanced dermatologic surgical procedures. Joe takes great pride in his ability to offer patients maximum flexibility for their dermatologic needs while minimizing the necessity of seeing multiple clinicians at multiple facilities.

About Kevin Wright, MD, FAAD

Dr. Kevin Wright recently joined the team at The Clinic for Dermatology & Wellness as medical director and a board-certified staff dermatologist. Dr. Wright currently splits his time between Medford and San Diego, where he is an active duty United States Naval Officer serving as the staff dermatologist at the Naval Medical Center San Diego (Balboa). Dr. Wright and his family have long been interested in the Rogue Valley and plan to settle here after his time in the Navy concludes.

Dr. Wright received his medical degree from Uniformed Services University of the Health Sciences in Washington, DC, after graduating with a double major from the University of Colorado. After running a hyperbaric chamber for US Navy dive teams in Micronesia, he then completed three years of dermatology training at the Naval Medical Center San Diego, the last as chief resident. He received the Alfred Hollander Memorial Award for teaching, as well as professional and personal integrity. Dr. Wright specializes in all facets of complex medical and surgical dermatology, with an extra focus on aesthetic and sun care regimens, acne, tattoo reactions, anogenital disease, infectious diseases of the skin, and precancerous and cutaneous oncology.

Society: Disabled Issues / Disabilities

Jingles A to Z” is a fun alphabet learning tool for both mainstream and special education students

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EAST HAVEN, Conn. (PRWEB)

Elizabeth Anne Stark Rakiec, an educator who has taught special education for over thirty years, has completed her new book “Easy as Can Be: Jingles A to Z”: an entertaining and alliterative alphabet book for novice readers.

The children’s book “Easy as Can Be: Jingles A to Z” is a fun and engaging way for children to learn the alphabet. The children’s book can be used by regular and special education teachers as well as parents to help their children learn the letters of the alphabet. It also teaches short and long vowel sounds and to move to the actions of each alphabet letter.

Published by Page Publishing, Elizabeth Anne Stark Rakiec’s engrossing book is a delightful addition to any children’s library.

Readers who wish to experience this engaging work can purchase “Easy as Can Be: Jingles A to Z” at bookstores everywhere, or online at the Apple iTunes Store, Amazon, Google Play, or Barnes and Noble.

For additional information or media inquiries, contact Page Publishing at 866-315-2708.

About Page Publishing:

Page Publishing is a traditional, full-service publishing house that handles all the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing understands that authors should be free to create, not mired in logistics like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and so on. Page’s accomplished writers and publishing professionals allow authors to leave behind these complex and time-consuming issues and focus on their passion: writing and creating. Learn more at http://www.pagepublishing.com

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health and fitness

4Period Addresses Menstrual Product Shortage By Offering Highly-Absorbent Washable Period Panties

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4Period sustainable, eco-friendly period underwear.

The sustainable underwear that is woman-owned, tested and approved!

“With the current climate, our underwear is easing much of the frustration among women and giving them the peace of mind knowing they won’t experience any disruption when stocking up on menstrual supplies.”


MEMPHIS, Tenn. (PRWEB)

The massive disruption in the global supply chain industry affects many industries, including personal care and menstruation products. 4Period is aware of the dilemma and is actively working to ensure its clientele receives its essential high absorbency underwear in a timely and cost-effective manner.

With consumer goods manufacturers raising prices due to the scarcity of items, the public is increasingly looking elsewhere for affordable solutions. 4Period has not needed to increase their price tags, with offerings starting at $13.50. Orders ship from Canada within 24 to 48 hours, with consumers receiving items in three to five business days. Overseas orders are accepted as well. The brand also sells on Amazon.

4Period says they have planned ahead with material manufacturers and shipping resources to guarantee no interruption in product delivery. Its consumer base includes those looking for moisture-wicking leak protection for menstruation, postpartum, or urinary incontinence.

“We all recall the recent surge to stock up on toilet paper,” says Cristian Clements, Founder of 4Period. “Now the focus has shifted to overall personal care items, and we see drastic results because of it, with skyrocketing prices and the inability to stock store shelves. At 4Period, we founded the brand to bring economical and sustainable offerings to consumers globally. With the current climate, our underwear is easing much of the frustration among women and giving them the peace of mind knowing they won’t experience any disruption when stocking up on menstrual supplies.”

4Period is a woman-owned brand that has long been at the forefront of encouraging women and teens to switch to period panties for the good of the environment. Women will spend approximately 6.25 years of their life, equaling 2,280 days, on their period. Menstrual products negatively affect the environment when thrown in landfills and our oceans. 4period is an eco-friendly and practical protection option that works to make a difference.

For more information, visit http://www.4period.co.

About 4period:

4period offers eco-friendly, absorbent, leak-proof panties with front and back protection for teens and adults. Wear, wash, repeat. Not looking for leak-proof panties? They also offer a traditional line of panties with a black inside gusset.

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Health: Mental Health

Behavioral Medicine Can Reduce Health Disparities for Greater Health Equity

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Patients from racial/ethnic minority groups face greater healthcare challenges such as poorer access to high-quality care, more difficulty accessing pain medication, and longer wait times for treatment.


MILWAUKEE (PRWEB)

On World Science Day, the Society of Behavioral Medicine urges everyone to work together for health equity.

Patients from racial/ethnic minority groups face greater healthcare challenges such as poorer access to high-quality care, more difficulty accessing pain medication, and longer wait times for treatment. Behavioral medicine experts work within clinical settings to ensure the healthcare system benefits every patient. Clinicians collect information on patients’ social histories to better understand additional factors that can influence prevention or treatment. This helps patients change unhealthy behaviors while considering their specific needs, including behaviors in place due to unjust social circumstances beyond their control.

Behavioral medicine experts also help create safer spaces in communities to improve physical activity for all, and they are instrumental in shaping policies that make produce more readily available for patients with chronic conditions where food is a key component of management.

Everyone can play a role. Some key ways you can improve health equity include:

  • Do not assume everyone has equal access to resources that can improve or maintain their health.

  • Learn about your personal biases (blind spots we all have) and use that knowledge to promote fairer work, education, or neighborhood environments.

  • Do not hesitate to make stress management and self-care a priority when faced with racism-related stress, and encourage others to do the same.

  • When interacting with the healthcare system, speak up about issues like racism that might affect health or health care to advocate for yourself, your family members, and others.

  • Communicate and demonstrate anti-racist attitudes and actions in your spheres of influence such as your social circle, place of employment, and local community.

  • Become a champion and ally by supporting health policies that address structural racism and other social determinants of health.


About SBM

The Society of Behavioral Medicine (SBM) is a 2,400-member organization of scientific researchers, clinicians, and educators. They study interactions among behavior, biology, and the environment, and translate findings into interventions that improve the health and well-being of individuals, families, and communities (http://www.sbm.org).

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Health

CMI Media Group Launches PROACT™ Rep, First and Only Offering Integrating Media and Reps in Real Time

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KING OF PRUSSIA, Pa. (PRWEB)

CMI Media Group, a WPP company (NYSE: WPP) announces the completion of a successful pilot program and official launch of PROACT™ Rep, the first and only multi-channel media SaaS application allowing pharmaceutical sales reps to have full control over digital media to support the communication and support needs of their customers.

Face time with healthcare providers has been a growing challenge, and the “new normal” the pandemic created requires reps to prioritize digital tools that go beyond details and email. PROACT™ Rep empowers reps to directly influence media based on their unique insights and operate as territorial brand managers. Reps have first-hand intelligence of customer needs, behaviors, attitudes, and this tool allows them to utilize multi-channel media (third-party email, display/programmatic, custom programs, direct mail, audio, video and social media) – everywhere health care providers (HCPs) consume digital and physical media.

“Rep access continues to trend downward, and yet reps still offer great value to healthcare communication, so we wanted to give better tools to our clients’ sales reps to be able to maximize their strong relationships with HCPs. Our ability to match technology to client needs has been a hallmark of our vision in healthcare marketing,” said Dr. Susan Dorfman, President & CEO, CMI Media Group.

PROACT™ Rep is the first and only healthcare media orchestration and automation platform to get from data to insights to action immediately. It allows users to make real-time media investment decisions for their customers through an intuitive user interface that provides actionable intelligence and a host of media sequencing options. The rep doesn’t have to be an expert in all media channels, instead they only need to know their customer and the application automatically executes based on the user’s input and insight.

Here’s how it works: The rep is in the driver’s seat – communicating a media execution need to the home office through the easy to access application. The menu of multi-channel media sequence options is fully customizable based on the unique needs of each brand, limiting the cases accessible to individual reps and the amount of money allocated for media investment. The rep prompt data is automatically transmitted to CMI Media Group’s PROACT™ next-action engine. It is evaluated against other media programs within the omnichannel ecosystem and rules to determine the action taken, which are developed and approved at the home office/administrative level. Automated and turnkey media execution makes the application scalable with minimal ongoing management.

PROACT™ Rep addresses a major pain point for healthcare marketers and embraces digital opportunities like never before. It represents the convergence of two important trends in the healthcare marketing industry – digital first and omnichannel. It is truly the only application of its kind in existence and the beginning of a new paradigm in healthcare marketing.

CMI Media Group’s in-depth knowledge of consumers and prescribers, the media landscape, innovation, and customer-specific analytics allow us to create seamless multi-channel marketing campaigns for our clients, yielding superior customer experience and incremental positive ROI. CMI Media Group has brought many firsts to healthcare marketing as the leading healthcare-focused media buying and planning resource to the world’s game changers in pharma and life sciences. The company delivers game-changing media performance and precision solutions to clients, fueled by talent, data, technology and amplification of creative.

About CMI Media Group

CMI Media Group, a WPP company (NYSE: WPP, http://www.wpp.com), is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group’s core offerings include Audience Strategy, Planning, Development, and Insights; Data and Analytics; Buying and Investment; and Direct Response and Customer Experience. As the leading media resource for the world’s top healthcare companies, CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients. CMI Media Group has been recognized as a leader in DE&I, talent retention and employee development as well as one of the industry’s best places to work. To apply for a position within our teams visit https://www.cmimediagroup.com/careers

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Society: Disabled Issues / Disabilities

Winston-Salem Disability Lawyers Sponsor Twin City Santa

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WINSTON-SALEM, N.C. (PRWEB)

The Winston-Salem disability lawyers at Collins Price, PLLC announced today their sponsorship of the city’s largest and most beloved holiday celebration, Twin City Santa.

On Friday, December 3rd, Twin City Santa will host its 18th annual Toy Drive and Semi-Formal event at the Millennium Center in downtown Winston-Salem from 8:00 p.m. to Midnight. In exchange for an admission ticket ($30 per individual pre-sale online or $35 the day of) AND a new, unwrapped toy donation, attendees will celebrate the holiday season with a night of live entertainment provided by Winston’s own DJ HEK YEH.

Complimentary beer, wine, soft drinks, and light Hors d’Oeuvres donated by local restaurants and businesses will be served. And, a cash bar will be available. In the last 20 years, Twin City Santa has provided more than 40,000 toys to children in Forsyth County.

“We’ve attended this event in years past and are grateful to be in a position to give back by sponsoring Twin City Santa this year,” Collins Price Attorney Brad Collins said.

Guests are encouraged to purchase tickets in advance this year as guest numbers are capped due to Covid-19 restrictions. If you are unable to attend the event but wish to donate a toy for a local child, you can drop off your toy earlier on Thursday, December 2nd from 5:30 – 7:00 p.m.

Collins Price Attorney Andrew Price encourages other Winston-Salem business owners to consider including Twin City Santa in their sponsorship plans for 2021 and beyond.

“There’s nothing more meaningful than supporting local children in need during the holiday season,” Price said. “The Twin City organizers make the sponsorship process as simple as possible with packages that fit every budget. We hope to see you at this year’s event!”

For more information about sponsorship and volunteer opportunities, visit http://www.TwinCitySanta.org.

About Twin City Santa

Twin City Santa is a local 501(c)3. The organization is 100% volunteer-run. In a little less than two decades and with your help, Twin City Santa has provided more than 40,000 toys to children in Forsyth County. The event would not be possible without the continued support and financial giving from the community that continues to make an impact on the littlest members of Winston-Salem and the Forsyth County community. For more information about Twin City Santa or to visit us online at: http://www.twincitysanta.org

About Collins Price, PLLC

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Murrieta Genomics Spinout simplSEQ Receives Notice of Allowance from U.S. Patent and Trademark Office for Core Technology Patent

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We’ve taken a Six-Sigma approach to library preparation eliminating error prone steps to streamline QA/QC and turn-around time.


MURRIETA, Calif. (PRWEB)

Murrieta Genomics is pleased to announce that U.S. Patent and Trademark Office (USPTO) has issued a Notice of Allowance for its subsidiary simplSEQ’ s patent application No. 17/331,532 for certain claims related to the isolation and immobilization of nucleic acids and uses thereof. This novel approach to isolation of nucleic acids in a biological sample by enzymatic tailing to the 3’ end and attaching to a solid support offers several advantages over the current methods employed by laboratories worldwide.

There are two key advancements from this to-be-issued patent. The first is having the 3’ end of nucleic acid strands attached to a solid surface without size bias. This allows laboratories a new level of flexibility and options for molecular applications. The second key attribute is the ability to create high fidelity copies of the full length attached DNA and RNA. Researchers and clinicians can now analyze specific segments of the DNA without depleting the original source material. This provides the opportunity to re-interrogate additional genomic regions as needed or share copies of the input material they are analyzing with other labs.

The simplSEQ attached nucleic acids can be used directly in standard PCR and NGS based assays and are platform agnostic.

“We are developing a number of applications based upon this technology,” stated Brandon Young, inventor of the to-be-issued patent and Chief Science Officer of simplSEQ. “We have already filed an additional patent application based on our core technology and have several more in process. The more we work with this technology, the more applications and advantages emerge. We are now working with several outside labs to explore further innovations based on our patented technology.”

John Powers, CEO of simplSEQ, said that the company is in the process of manufacturing its first set of kits to begin commercialization. “We’ve taken a Six-Sigma approach to library preparation eliminating error prone steps to streamline QA/QC and turn-around time. We will continue to work with collaborating labs to fine tune our kits and get external data for validation,” he stated. “We anticipate having kits ready for commercial use in early 2022.”

“I am constantly having conversations with medical and technology colleagues about our process and how it can impact medicine,” said Dr. John Spinosa, Chief Medical Officer. “I am at the whiteboard on a daily basis thinking of new things that can be done and get more excited about the potential of this every day.”

About Murrieta Genomics

Murrieta Genomics provides access to next generation sequencing technology for researchers in the health, veterinary, agriculture, forensics and direct to consumer industries. The company is a true business incubator, offering mentorship and guidance from both the scientific and business perspective to aspiring genomic-related entrepreneurs. The founders of Murrieta Genomics have extensive background in business, finance, science and technology. They are supplemented with a prestigious advisory board from both business and science. In addition to low-cost incubation, the company provides hands-on consulting and will provide seed funding to qualified incubator graduates and connections to next-stage funders. For more information visit http://www.murrietagenomics.com.

About simplSEQ, Inc.

simplSEQ fuels precision medicine by enabling medical researchers and clinical laboratories to isolate and analyze a person’s genetic and other cellular content to better understand health and disease. This patented technology platform addresses known issues with standard methodologies for nucleic acid purification and serves as the basis for other applications. The simplSEQ cNAPI (circulating nucleic acid purification and isolation) kit will be the first commercial product. For more information visit https://www.simplseq.com

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