With Vaccines Looming, Activated Insights Speaks Upon Fortune’s 50 Best in Aging Set to Transform Elder Care


Machines…and government rules will likely not solve deeply-rooted problems quickly. This FORTUNE BEST WORKPLACES. IN AGING SERVICES award showcases 50 of the best providers most likely to transform elder care in America for the better

This year, aging care companies reeled under the scourge of the pandemic. Today, with the FDA’s highly anticipated approval of the first COVID-19 vaccines, the elderly and their providers alike are breathing a sigh of relief. The CDC’s advisory committee recommended workers and the elderly in congregate care be prioritized, almost assuring them a place in the first phase of each state’s vaccine distribution plans.

Against this background, the stage is perfectly set for today’s announcement of FORTUNE’s 50 BEST WORKPLACES IN AGING SERVICES. With media from The Economist to Wall Street Journal predicting a radical transformation of aging in the U.S., many experts believe these 50 best providers are among those who will lead the charge on innovating. Because their employees are less likely to fear harm for trying new ideas, employees of these “Innovation by All” cultures generate more high-quality ideas, realize greater speed in implementation, and achieve greater agility. Research indicates this results in better outcomes and 5.5 times the growth of peers with lower scores. As a group, these 50 Best in Aging Services are blazing the way for better elder care in America.

This 3rd annual FORTUNE’s 50 BEST WORKPLACES IN AGING SERVICES list is one of the largest and most innovative surveys of its kind, representing the voices of 189,159 senior care employees across nearly all 50 U.S. states. Employees answer a standard set of 60 Trust Index™ questions that reflect their workplace experience in areas such as respect, integrity, and leadership competence. The data showcases the differences between good and bad aging service providers, particularly around an “Innovation by All” culture. They also highlight the differences between nursing homes and other types of providers (i.e. life plan communities, assisted living, memory care, home care, home health, and others).

“Ultimately, aging services is people caring for people. This award showcases 50 of the best providers most likely to transform elder care in America for the better,” explains Dr. Jacquelyn Kung, CEO of Activated Insights. “Machines cannot replicate much of the personal intimacy of caregiving, and government rules will likely not solve deeply-rooted problems quickly. Instead, we are focused on helping to improve workplaces – and thereby stabilize employee turnover, increase innovation, and significantly improve quality of care.”

Great Place To Work® is the global people analytics institute that has surveyed more than 100 million employees worldwide and helps companies of all sizes produce better business results by focusing on the work experience for every employee. Research using this data is published by professors at Wharton, Columbia, Duke, and Harvard, with their studies showcased widely, including in TEDTalks. Activated insights (activatedinsights.com) is the elder care technology company partnered with Great Place to Work to coordinate entrants for Fortune’s 50 Best list in the aging services category. Dr. Jacquelyn Kung is the CEO of Activated Insights and earned her BA/MBA from Harvard and gerontology doctorate from Johns Hopkins University. She is a frequent speaker on issues in long term care and has published two books, including Old is the New Young which has been featured on the Today Show.

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