Swiss Purifier LANG Taps Into Eco-Friendly Side of the Mineral Water Market with TheWell


TheWell, By LANG

“Switzerland is known for its pure drinking water, so we knew our machine could deliver no less,” said Lundberg. “Our hope is that it will become a replacement for both those who drink bottled water for the taste and those who drink it out of necessity.”

LANG, the Switzerland-based, beverage brand headed by technology innovator Jan-Erik Lundberg, is excited to announce it’s helping cut plastic consumption at home while providing spring fresh mineral water with the tabletop filter TheWell.

“I was watching a documentary on the bottled water industry when I felt the need to do something,” explained Lundberg. “Our plastic consumption and reliance are taking a toll on our oceans and rivers and health. TheWell is my chance to make a positive change.”

TheWell has just launched in the US market and is a 3 step reverse osmosis filtration system that is capable of filtering out sediment, odors, flavors, harmful particulates, and micro plastics. After filtration, it then replenishes the water with micro-doses of essential salts and minerals that one’s body needs to function optimally as well as a pure mountain spring flavor that sets it apart from the competition.

“Switzerland is known for its pure drinking water, so we knew our machine could deliver no less,” said Lundberg. “Our hope is that it will become a replacement for both those who drink bottled water for the taste and those who drink it out of necessity.”

In addition to providing quality drinking water, LANG has unveiled a line of naturally flavored waters and teas that are compatible with the machine. To date, users can enjoy the Lemon LANGWATER+ featuring zero sugar, no artificial ingredients, and zero calories. A black tea option is expected to launch this July with more flavors under development.

About

LANG is on a mission to change how bottled water and beverages are sold and distributed by bringing the bottling plant to the consumer. The result of a decade of development, its breakthrough filter TheWell is the ultimate all-in-one drinks system that’s reducing waste and lowering the long term cost for the individual consumer.

Share article on social media or email:

Leave a Reply