Health

Stirista Aids the Ad Council and American Lung Association with Pro-Bono Digital Awareness Campaign for Early Detection Lung Cancer Screening

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From strategic planning to optimization throughout the duration of the campaign, Stirista utilized its market-leading technology to create a highly customizable and effective program that gave us invaluable insight for future efforts – Ad Council Chief Campaign Development Officer Michelle Hillman


SAN ANTONIO (PRWEB)

Stirista, the leader in data-driven SaaS marketing solutions, recently completed a successful pro-bono, customized digital ad campaign with the Ad Council in support of their “Saved by the Scan” initiative with the American Lung Association. The campaign’s mission was to raise awareness of the benefits of early detection through lung cancer screenings and drive users to a lung cancer screening eligibility quiz at SavedByTheScan.org. Targeting areas with the highest rate of lung cancer, including Indiana and Kentucky, Stirista donated ad inventory, critical campaign findings and use of their self-serve media buying platform AdStir.

“We’re ecstatic to play even a small part in the American Lung Association’s mission to spread the word about the importance of early detection lung cancer screenings to as many individuals as possible,” said Stirista EVP of Product and Marketing Hamid Quayyum. “Collaborating with the Ad Council to implement and manage the campaign, we were able to provide critical insights for future campaigns including more precise targeting and increased engagement.”

In Indiana – a state with one of the highest rates of lung cancer – the campaign yielded a 13% Google search lift for lung cancer screenings during the duration of the four-week campaign with high CTR and engagement rates. Notably, the video content in the campaign for the state received a View Through Rate of 75% or higher based on the unskippable CTV format.

“Being able to drive such substantive results on this lifesaving campaign has been an incredibly rewarding experience,” said Michelle Hillman, Chief Campaign Development Officer, the Ad Council. “From strategic planning to optimization throughout the duration of the campaign, Stirista utilized its market-leading technology to create a highly customizable and effective program that gave us invaluable insight for future efforts.”

About The Ad Council

The Ad Council is where creativity and causes converge. The non-profit organization brings together the most creative minds in advertising, media, technology and marketing to address many of the nation’s most important causes. The Ad Council has created many of the most iconic campaigns in advertising history. Friends Don’t Let Friends Drive Drunk. Smokey Bear. Love Has No Labels.

The Ad Council’s innovative social good campaigns raise awareness, inspire action and save lives. To learn more, visit AdCouncil.org, follow the Ad Council’s communities on Facebook and Twitter, and view the creative on YouTube.

About Stirista

Stirista is a data-driven marketing cloud that combines the power of authoritative identity data with the execution of omnichannel marketing. Through its data and customer-centric approach, Stirista is helping Fortune 500 and mid-market brands including Great Clips, Oracle and Verizon, among others, increase brand loyalty and acquire new customers. Stirista’s privacy compliant data insights help clients interact with customers and prospects via digital, email and social channels. For more information, please visit http://www.stirista.com.

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