Stereo East Home Theater Moves to New Location in Frisco, Texas


We look forward to many more decades of serving the DFW community, and we welcome you to our newest home in Frisco, Texas.

After fifteen years at the same address, Stereo East Home Theater is moving to a brand-new showroom in Frisco, Texas. Their latest state-of-the-art facility, located at 5933 Preston Road Suite 100 (southwest corner of Preston and Wade), is now open and ready to welcome visitors.

As home technology solutions continued to evolve, Stereo East’s showroom underwent numerous renovations throughout the years. When presented with the opportunity to move, the team at Stereo East looked forward to the challenge of starting over from scratch. “Planning for a new space forced us to reevaluate our floor displays and demo rooms,” explains Mr. Gary Montagna, President of Stereo East. “We listened to customer feedback in order to determine what to keep, what to eliminate, and what should be reimagined. In fact, we used this opportunity to expand in to the exciting world of low-voltage LED lighting. By not requiring electrical wiring, these sleek, color-changing light fixtures are a great way to set the scene in any room of the house.”

The latest Stereo East Home Theater showroom features:

  • Three 4K Ultra HD home theater demo rooms with a total of ten different surround sound configurations
  • A high-performance audio demo room with top-of-the-line speakers and receivers/amplifiers
  • A Control4 Home Automation Certified Experience Center
  • 4K Ultra HD LED and OLED TV displays
  • An outdoor living A/V entertainment system
  • Low-voltage LED lighting systems
  • Security and surveillance options for any-sized home

The company also used this opportunity to launch a redesigned website. The new site allows visitors to request a quote, browse and research products, submit a support request, and chat with a team member for live help.

Stereo East Home Theater is an authorized dealer for top brands, like Sony, Epson, Screen Innovations (SI), Control4, Bowers & Wilkins (B&W), GoldenEar, NAD, Anthem, Texas Theater Seating, and more. “These productive, long-term partnerships with trusted manufacturers allow us to confidently recommend solutions to our clients,” says Mr. Montagna. “We know there will be support after the sale for us and our customers.”

Stereo East is proud to be a local destination for those in the market for home technology solutions, whether it’s for an impressive home theater or simply boosting a home network. “We realize many families are looking for new ways to enjoy the extra time being spent at home, and we strive to be an invaluable resource for them,” Mr. Montagna says.

Stereo East Home Theater’s many accolades include Living Magazine’s Readers’ Choice Award for Best Home Audio/Video Company in 2019 and 2020, a Sony Diamond Dealer Award, a Control Diamond Dealer Award, and being recognized as a CE Pro Top 100 Integrator for the past fifteen years. Mr. Montagna expresses gratitude for loyal customers and their continued support and dedication to shopping locally, even in these unprecedented times. “We look forward to many more decades of serving the DFW community, and we welcome you to our newest home in Frisco, Texas.”

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