Simple Skincare: Market America | SHOP.COM Breaks Down Skincare Routines and Why Each Step is Important


Simple Skincare: Market America | SHOP.COM Breaks Down Skincare Routines and Why Each Step is Important

You know what will never go out of style? A great skincare routine! No one can argue with the fact that everything feels better when your skin feels great. Also, who would say no to treating themselves? If you have struggled with any skincare concerns, you know what it feels like to spend years—yes, we literally mean years—finding the “perfect” skincare routine. Let us tell you that there is no such thing as perfect, especially when it comes to skin. From troubling teenage acne to stubborn skin in your 20s, we have all dealt with a variety of skin problems. The most important part of skincare is knowing the basics or, as many like to call it, “simple skincare science.” Let’s start with a little history!

Our standards of beauty have been around far longer than you might think. If you rewind all the way to 6,000 years ago to the time of the Egyptians, you’ll find our earliest archeological evidence that humans were using cosmetic and skincare products. With natural resources such as water, animal fats and red ochre – a natural clay earth pigment, which is a mixture of ferric oxide and varying amounts of clay and sand – they made cosmetics such as eyeliner and lipsticks. Using other resources from the earth such as olive oil, Dead Sea salts and aloe vera, the Egyptians created various ways to care for their skin in their harsh elements of sun, sand and insects. Even men had skincare concerns 6,000 years ago. With Egypt being notoriously hot, many men would shave their heads and use oils and exfoliants to make sure their skin stayed cool and hydrated after hours in the sun. Skincare has been traced all over the world. From Asia to Africa, every culture has adapted skincare to fit their specific beauty standards. For example, red ochre was and still is a staple for many cultures around the world. It’s used amongst the Xhosa people in the Eastern Cape of South Africa, and has also been traced all the way to Australia where the aboriginals have used it for body painting for hundreds of years. Every culture has skincare and cosmetic products that are specific to their area, a lot of which we still see today. So, where are we now? Skincare hasn’t always been used to meet beauty standards, it actually was—and still is—a way to protect our skin. With endless options out there, it’s important to know the basics. So, let’s get started with the six essential steps to a good skincare routine.

Step one: Accept that you are flawless as is! Dry skin or oily skin, acne or no acne, you are perfect. It’s important to remember that we should take care of our skin as a way to take care of ourselves, not because we think we need to “fix this one thing” to achieve beauty. You’re already beautiful! So, with those words of encouragement in mind (because at some point, we all need them), let us move to the fun stuff: products.

Step two: Find a facewash you like. Every effective skincare routine starts with washing your face. It’s the best way to make sure all the dirt, oil, and other gross stuff that collects on your skin during the day is gone. If your skin leans towards the dry side, facewashes like the Lumière de Vie® Facial Cleanser are ideal because they are moisturizing as opposed to harsh cleansers that strip all of the moisture from our skin. If your skin is a bit oily, try a cleanser like Skintelligence® Hydra Derm Deep Cleansing Emulsion that penetrates beneath the skin’s surface to get rid of dirt and oil. It also uses natural ingredients like lavender and chamomile to soothe your skin.

Step three: Apply your toner. This is a step many people skip, thinking it couldn’t be that important. Boy is that wrong! Toners like the Lumière de Vie® Toner basically allow you to double-check that all the dirt, makeup and other grime is completely gone. You can also try a toner like Cellular Laboratories® De-Aging Toner if you’re looking for one with moisturizing and anti-aging benefits.

Step four: Apply a serum and/or treatment. This is a step that has some wiggle room in it. Some may use a serum once a day; nighttime application is common because you know you won’t sweat, and you can let it sit and do its job. But, there are serums that are good for morning use as well. Serums are great because there are so many options that you can choose from based on what your skin priorities are. If you’re looking to reduce the appearance of dark spots, brighten the skin and reduce the appearance of fine lines and wrinkles, then the Lumière de Vie Brightening C-Serum would be for you. If you’re looking for a serum that’s great for promoting glowing skin and supporting your skin’s natural healing process, then check out the Cellular Laboratories® Rebirth Serum. As far as treatments go, if you’re looking for something with anti-aging benefits, check out Pentaxyl®. This product has proven skincare reviews and aids in moisturizing as well as firming the skin, all while helping to decrease the appearance of fine lines and wrinkles.

Step five: Apply a moisturizer. Moisturizing is key to maintaining healthy skin because washing your face to remove the excess dirt and oil also gets rid of most of the natural oils that aid in keeping skin firm and hydrated. That’s why most products now, including facewash, toners, serums and more, have moisturizing properties within them. However, it is always a safe bet to have a separate moisturizer incorporated into your daily routine. Moisturizers like Skintelligence® Daily Moisture Enhancer are great for most skin types to use both in the morning and evening. If you’re looking for a moisturizer with more anti-aging benefits, then check out the Lumière de Vie® Intense Rejuvenation Crème that supports healthy collagen and skin elasticity.

Step six: In the morning, apply sunscreen. Think like a mother: never, ever skip sunscreen. Rain or shine, it is crucial to apply an SPF of 30 or higher every day for many reasons. One important reason is preventing skin cancer; another is to aid in preventing premature aging. With a sunscreen like Cellular Laboratories® De-Aging Sunscreen Broad Spectrum SPF 50+ you can make sure you are protecting your skin as well as providing it with some anti-aging benefits. Make sure to be informed on the longevity and proper use of sunscreen. For example, knowing how and when to reapply it will help you stay protected!

Bonus Step: Look into a skincare fridge! While this may sound a little lavish, in the past few years many influencers, skincare fanatics, celebrities and the like have posted about investing in a mini fridge that is meant for your skincare products. While the topic of a skincare fridge is a bit divisive, many are saying it can be worth it for certain products such as eye creams because the cooling affect can aid in de-puffing. With that being said, always make sure you check the labels of your skincare products to see if they can be refrigerated before you decide if a skincare fridge is right for you!

If you’re new to skincare, this was probably a lot to soak in, but knowing the basics helps. Our skin changes as we age, therefore our skincare needs will as well. As long as you’re familiar with the basic steps, and why they’re important, all you need to do is find your favorite products. If you’re curious about more products, check out SHOP.COM’s Skincare page!

Market America |SHOP.COM is a global product brokerage and internet marketing company that specializes in one-to-one marketing and is the creator of The Shopping Annuity®.

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