“Location data has myriad applications, all of which become more valuable as the data becomes more reliable. With this new advancement, we’re helping the advertising industry increase its confidence in targeting ads based upon the location of mobile devices.” – Brian Handly, CEO of Reveal Mobile.
RALEIGH, N.C. (PRWEB)
April 28, 2020
Reveal Mobile, a leader in location-based analytics, audiences and attribution, today announced it has been awarded a U.S. patent for a system that determines the quality score of a mobile device. This quality score is assigned based on the reliability and accuracy of a mobile device’s location data.
“Determining Device Quality Score” (U.S. Patent No.: 10,536,823) describes a method and system for scoring the reliability of a predictive determination regarding the assigning of a geographic location to a mobile device.
The patent has two important implications for the location data industry: users of location data, including institutional and public sector organizations, can more effectively model, predict and mitigate the spread of infectious diseases, such as COVID-19; and commercial location data providers can better price location data offerings based on higher device quality scores.
“Location data has myriad applications, all of which become more valuable as the data becomes more reliable,” said Brian Handly, CEO of Reveal Mobile. “Whether you’re an advertiser, a researcher or a scientist, data quality determines the quality of your work. With this new advancement, we’re helping the advertising industry increase its confidence in targeting ads based upon the location of mobile devices.”
New Funding
In addition to the company’s latest patent, Reveal Mobile has closed on a new round of funding. Following record growth in 2019 and a strong start to 2020, even amidst the COVID-19 outbreak, the Series A is led by Bull City Venture Partners and includes investors from Alerion Ventures, IDEA Fund Partners, VentureSouth, Wolfpack Investor Network, and Carolina Angel Network among others.
“This new round of funding comes at a time when the advertising industry is doubling down on audience targeting because of its efficiency and its effectiveness,” Handly said. “Even as people are staying home due to the pandemic, advertisers are continuing to spend in key retail segments, from apparel and electronics to personal care and pharmaceuticals. All of our location data products provide agencies, brands and retailers the ability to understand and reach the right audiences at a time when they most need to reach them. We’re solving the right problem in downturns and in boom times.”
This new funding will go towards R&D and sales to stay ahead of market requirements and the rising demand for location-based marketing software.
Leadership Promotion
Reveal Mobile has also appointed Jason Crocker to Chief Technology Officer. Having served as the company’s vice president of technology since June 2018, Crocker has been instrumental in key innovations while keeping technical costs down, as the company has seen unprecedented growth in transaction volume and data processing.
The increase in data volume is critical to addressing the advertising industry’s location-based marketing needs.
“Jason is a key player in helping Reveal Mobile grow efficiently,” said Handly. “His technical leadership is fundamental to our ability to deliver innovative products to a dynamic and demanding market. He is also able to rapidly understand complex technical concepts, break them down, and then communicate them to a diverse audience. He has been great at helping to shape our technical vision and is a collaborative, can-do leader.”
About Reveal Mobile
Reveal Mobile is a leader in location-based analytics, audiences, and attribution. Creator of VISIT Local, VISIT Match and VISIT Data, the company’s products help marketing agencies, brands and retailers of any size leverage location data to understand & reach the right audiences. Reveal Mobile is CCPA compliant and a member of the Network Advertising Initiative, which conducts an annual privacy certification. The company is based in Raleigh, NC. For more information, visit https://revealmobile.com.
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