In-n-Out Burger continues to dominate the burger sector, with standout performance winning in both overall food quality and beverage quality.
Five Guys Burgers and Fries continued its longstanding trend of appearances at the top of the rankings with high scores in food quality, staff friendliness, and a first-place finish in the Speed of Service category. Considering the burger customizations possible at Five Guys, it’s impressive to see them execute both high quality and speed.
As in previous studies, Culver’s continued to impress customers. Culver’s was voted the friendliest brand inside the QSR sector across all cuisine types, a nice feather in their cap considering the challenging labor market.
Congratulations to each of the brands above! Consumers evaluate their experiences and reward standout brands with better ratings and more frequent dining.
A summary of the QSR results can be accessed at:
https://www.marketforce.com/qsr-research-2023-download
Join our growing consumer panel at:
https://panel.marketforce.com/become-a-panelist
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