Pure for Men® Now Available at Rite Aid Stores Nationwide


Pure for Men

Pure for Men®

“If straight folks can access their sexual health products so easily, the same access should be available for the LGBTQIA+ community,” says Pure for Men® CMO & Co-Founder Fabian Prado.

Pure for Men®, the leading lifestyle brand for gay men, is proud to announce their top selling supplement line will now be available for purchase in Rite Aid stores nationwide.

Rite Aid, one of the largest pharmacy and wellness chains in the United States, is now carrying Pure for Men®’s best-selling Stay Ready® Fiber Capsules in 120 count, and Multivitamin in 120 tablets in retail stores nationwide and online. Their top-selling supplements are currently in all 2350+ Rite Aid stores across 17 states, with a strong presence in California and New York– two of Pure for Men®’s top 5 selling markets. Pure for Men® plans to grow the number of products offered in Rite Aid, bringing brand awareness as well as widening product accessibility. As Pure for Men® is introduced to Rite Aid customers, their products will be available at a promotional price in-store and online, retailing for $26.99 each (regularly $29.99) and can be found in their men’s wellness and vitamin section.

This is the second partnership announcement with a major wellness chain in Q3 for the brand, with plans for one more by the end of the year. “We’re seeking one final major retail partner this year to ensure folks in every zip code across the United States can walk or drive to their nearest wellness store for their next bottle of Pure for Men®,” says Pure for Men® CEO & Co-Founder Lawrence Johnson. “We envision wide accessibility, with Pure for Men® products being available on every corner in every major wellness chain.”

Previously only available at PureforMen.com and Amazon.com, customers will now be able to run to their local Rite Aid store for Pure for Men® supplements with same day accessibility to sex wellness products– something that has been overlooked for an underserved community in the past. “If straight folks can access their sexual health products so easily, the same access should be available for the LGBTQIA+ community,” says Pure for Men® CMO & Co-Founder Fabian Prado. “We don’t want to always have to rely on sex shops for products, and it’s disheartening that in 2022 the LGBTQIA+ community is still left with a limited selection of products because of the lack of access.”

As the brand continues to grow their product lines and partnerships, they plan on keeping the momentum going with their sights set on getting into additional big-box doors, and growing their brand internationally. “Along with ensuring the highest quality standards across the board for our products, we’re going to expand focus on cementing our international footprint and customer experience,” says Pure for Men® Co-Founder and CEO Lawrence Johnson.

Since 2015, Pure for Men® has helped men ‘Stay Ready’ with a complete line of sexual wellness essentials, skincare and body care designed with the needs of gay men at the forefront. The brand is positioned to help people get ready and stay ready at a moment’s notice, and now, on an even wider scale.

About Pure for Men®

Debuted to mass market in 2015, Pure for Men® is the first fiber supplement created for bottoms promising clean sheets and zero stains by streamlining preparation for anal sex. Founded by best friends Lawrence Johnson, Fabian Prado and Naaman Esquivel, the Austin, Texas-based company now boasts a full collection created by gay men to help men feel, look, smell and taste great such as multivitamins, lubricants, wipes, scented candles, body care and skincare collections. The brand regularly contributes to causes within the LGBTQIA+ and Austin, TX, community, including the Equality Alliance, in addition to local drives and outreach programs. Follow along with Pure for Men® on Twitter @PureForMen and Instagram @PureForMen. For more information and educational resources on the benefits of fiber, please visit PureForMen.com.

Media Contact: Melissa Vitale; info@melissaavitale.com

Pure for Men® Product Images

Pure for Men® Founder Headshots

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