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OrthoNu™ Launches as First Known Company Created to Advance the Orthodontic Industry as it Hits an Inflection Point Driving Massive Opportunity for Practices and Patients

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“As orthodontists, we recognize that our industry is rapidly evolving. We need to look beyond the status quo to improve the patient experience in our offices and at home, and that is why I founded OrthoNu,” said Dr. Sima Yakoby Epstein, DMD, OrthoNu Founder and CEO.


RUMSON, N.J. (PRWEB)

Created by an orthodontist, OrthoNu™, the first company entirely focused on developing new, dynamic science-driven discovery to support the orthodontic community and patients, is redefining the orthodontic standard of care with a new category of self-care solutions for real life. OrthoNu is delivering a full line of premium, professional-grade self-care tools, including Tweakz® for Braces and Tweakz® for Aligners, to meet the daily oral care needs of orthodontic patients and enhance practice efficiencies.

The orthodontics market is undergoing a seismic shift due to the massive growth in patients of all ages seeking orthodontic treatments and the occurrence of new technologies. Still, nearly 9 in 10 patients experience urgent oral care issues during the course of their treatment.1 OrthoNu gives patients the ability to better care for their oral health so unplanned and urgent appointments can be minimized. This provides orthodontic practices with the opportunity to create office efficiencies such as reduced use of clinical chair time and additional tools sterilizations, so care teams have more time to see scheduled patients, potentially leading to greater profitability.

“As orthodontists, we recognize that our industry is rapidly evolving. We need to look beyond the status quo to improve the patient experience in our offices and at home, and that is why I founded OrthoNu,” said Dr. Sima Yakoby Epstein, DMD, OrthoNu Founder and CEO. “By embracing and staying ahead of this shift, we’ll create efficiencies that will enable our practices to do more for more patients and ultimately have an even greater impact on each patient’s overall health.”

Patients in orthodontic treatment are in a constant inflammatory state with an ever-changing microbiome, making it critical to maintain comfort and oral hygiene. OrthoNu is working with renowned researchers, medical centers, and developers of orthodontic concepts and solutions, to ensure the OrthoNu products are scientifically driven and of the highest quality.

“We are pleased to collaborate with OrthoNu to test and validate the science that could enable better sensors, so that it can be applied to their unique line of orthodontic care products to establish oral health and potential preventive medicine biomarkers for disease states found in the mouth,” said Shu Yang PhD, Joseph Bordogna Professor and Chair of the Department of Materials Science and Engineering in the University of Pennsylvania’s School of Engineering and Applied Science. “This research will help us identify and discover new ways that the orthodontic experience can be optimized to improve patient experience, outcomes, and overall health.” Dr. Hyun (Michel) Koo, co-founder and co-director of the Center for Innovation & Precision Dentistry (CiPD), a joint initiative from Penn Dental and Penn Engineering, will be providing inputs to Shu Yang’s team to help the phases of research move forward.

OrthoNu’s line of products focus on emergency care, oral hygiene, oral aesthetics, and oral health, reducing the massive impact of emergency visits and elevating the patient experience throughout treatment.

For more information about OrthoNu including to see What’s #NU4U, please visit http://www.OrthoNu.com.

About OrthoNu™

OrthoNu is the first company to focus on driving innovation in oral care to support both patient experience and practice efficiencies. OrthoNu is creating a new category of professional-grade, self-care products, including its hero product Tweakz® for Braces and Aligners, for orthodontists to provide to their patients, redefining the orthodontic standard of care. With an advisory board of industry leaders and developing partnerships with the University of Pennsylvania’s School of Dental Medicine, Center for Innovation & Precision Dentistry,

and the Penn Center for Innovation, OrthoNu is committed to advancing the science of oral health, which has a significant role in improving overall health.

1 Bilder L., Hazan-Molina H., Aizenbud D. Medical emergencies in a dental office: inhalation and ingestion of orthodontic objects. J Am Dent Assoc. 2011;142:45–52

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