HAYWARD, Calif. (PRWEB)
September 25, 2019

Calls to action (CTAs) come in many forms. Now, they can come through smart speakers in a way that makes it easy for consumers to respond in real-time, and gives marketers total tracking attribution.

CTAs can resonate for a long time. President Ronald Reagan’s call to action in 1987, “Mr. Gorbachev: Tear Down This Wall” is an iconic example. And who will forget Nike’s “Just do it” CTA established a year later in 1988?

Voice-activated technology that enhances customer engagement is revolutionizing the entire call-to-action arena. The newest service is Respond Fast, a next-generation voice technology using smart speakers for offline offers, information sites, surveys, reviews, and other interactive platforms. It also helps track campaign attribution.

Respond Fast’s proprietary Voice Activated Call To Action (VACTA) technology provides a compelling way to drive customer response and track down where campaign responses come from. Founded by direct marketing veteran Mike Gunderson, Respond Fast is both a noteworthy stand-alone call-to-action system and a compelling complement to offline marketing.

Respond Fast uses a unique phrase or code printed or announced on offline advertising media, such as a direct mail piece, print ad, collateral piece, TV/radio spot, billboard, signage and product label/packaging. Responders simply say, “[Alexa/Google], Launch Respond Fast,” then are prompted to provide their phrase or code tied to a campaign or prospect outreach. Relevant marketing messaging and calls to action follow.

A multichannel campaign featuring TV, radio, direct mail, and print ads can effectively incorporate a unique VACTA code into each of its avenues. Depending on the nature of the interaction, the smart speaker can fulfill the request, or gather information needed to follow up via phone, shipping, or digital communication (e.g., text, email, website).

Frictionless Response

Part of VACTA’s appeal is its “frictionless nature,” says Gunderson. “People already are finding that calling out to their smart speaker is easier than searching on their phone. Rather than look up when a movie was made, they call out to Alexa or Google for the answer. When looking for a word definition or synonym, people can call it out instead of looking it up. It’s easier, it’s cool, and it’s taking off as smart speaker sales skyrocket.”

He adds that such call to action tools as QR codes, once considered innovative and interesting, are very limited in what they can offer in terms of channel usage and the ability to offer a uniquely personalized experience. “VACTA is the coming wave,” Gunderson points out.

Pair VACTA with Tried-and-true Tactics

Armed with a cool, trendy new technology, find the words that will bring it home. Decades ago, Burger King discovered that their iconic CTA “Have it your way” empowered customers to customize their buying experience. Following are other ways to make CTAs resonate:

• Make it memorable. Both the words themselves and techniques that help recall are worth considering.
• Make it evocative. Tug on heartstrings. Exploit enthusiasm. “Yes, We Can! Vote Obama” and “Make America Great Again” are both powerful slogans and calls to action.
• Make it exclusive. CTAs that sound exclusive can drive considerable response. “Be among the first 100 people to order” can be compelling when tied to some types of special bonus offers.
• Make it meaningful. “Save the animals,” “Save the oceans,” and “Save the planet” are three generic examples of meaningful CTAs.
• Make it urgent. “Buy now to get this limited-time offer” is designed to impel immediate, impulse buying. In another vein, “If you see something say something” can drive people to report abuse, neglect or suspicious behavior immediately.
• Make it pay. Personal injury attorneys have honed this CTA into a fine art. “You’ve been wronged or victimized. Now, get payback (literally and figuratively)” is their overarching approach. On a more basic level, “Save 25% while they last” is an enduring and effective CTA.
• Make it free. Offer something, anything that’s free in an effort to spur a purchase. A free catalog or informational PDF are time-tested examples.
• Make it yours. Marketers willing to go the extra mile can tee up their VACTA and other CTAs to be a “unique offer code.” These are codes unique to an individual or business and tied to a specific campaign.

Quickly Set Up Campaigns and Review Results

Setting up a Respond Fast VACTA program is fast and easy. Through one convenient dashboard, users can create the offer, decide how to deliver it, launch the campaign, analyze results, and refine/improve subsequent efforts.

Visit RespondFast.com for more information, or just tell your smart speaker to “Launch Respond Fast” and use keyword “Trial.”

About Respond Fast

Respond Fast is part of Respond Now LLC, founded in 2018 to create the first Voice Activated Call-To-Action (VACTA) technology that uses smart speakers to respond to offline media campaigns deploying direct mail, TV/radio spots, print ads, collateral, TV/radio spots, billboards, signage and product label/packaging. Consumers simply ask their smart speakers to redeem an offer, download an app, respond to a survey, or speak with a salesperson. The company was founded by direct response marketing veteran Mike Gunderson.

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