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Particularly now, as efforts are being made to accelerate scientific research in support of cures and prevention of COVID-19, the importance of access to early-stage research has been magnified, — Lauren Kane, Morressier Chief Strategy Officer.
ST. THOMAS, U.S. Virgin Islands (PRWEB)
January 12, 2021
Today Morressier, which accelerates scientific breakthroughs by providing early insights into the research lifecycle, announced that it has chosen MEI Global LLC (MEIG), a leader in helping publishers monetize their digital assets, to create third party licensing and dissemination partnerships.
“Particularly now, as efforts are being made to accelerate scientific research in support of cures and prevention of COVID-19, the importance of access to early-stage research has been magnified,” said Lauren Kane, Morressier Chief Strategy Officer. “MEIG’s expertise in identifying, negotiating, and managing deals with licensing partners in order to expand the reach of Morressier’s conference content means more researchers will find emerging data that can make a significant difference.”
MEIG was founded by Randall Marcinko to expedite the ability of publishers to identify, negotiate, and manage third party licensing opportunities, which can be challenging when resources for in-house licensing personnel are limited. “It can be frustrating for publishers who recognize that the demand for their quality content has never been higher, but who may lack the time and focus necessary to develop strategic distribution relationships,” said Marcinko. “MEIG’s deep industry knowledge of content licensing across vendor families can help their publisher clients reach end users in profitable new ways. We are excited to work with Morressier to make available data that has previously been undigitized or inaccessible. Morressier’s unique offering of text, images, video, and datasets from the world’s leading conferences serves an unmet market need.”
“Having applied its rigorous content and market analysis process to Morressier’s rich database of conference abstracts, posters, and presentations, the MEIG team is eager to collaborate with vendors on creative approaches to broaden the impact of this important content set,” says Chris Broekhoff, MEIG’s President. “We’re pleased Morressier selected MEIG for this critical role, and look forward to building the same long-term, lucrative relationships that we share with our existing publisher clients.”
About MEI Global LLC:
MEIG provides a suite of services to help publishers monetize their digital assets. MEIG’s expertise includes prospecting, negotiating, relationship management, and extensive knowledge of vendors and their needs, thanks to decades of industry experience within MEIG’s dealmaker team. The company assists publishers with strategic decision making through a lens of revenue growth, brand extension and intellectual property protection. For additional information, please contact Vice President of Business Development Nancy Davis Kho at ndkho@marcinko.com, +1 510 336 1119.
About Morressier:
Morressier is the leading platform for conferences designed for enduring value. Since 2014, more than 200 of the world’s leading professional and scientific organizations trust Morressier to support their virtual and hybrid meetings, engage their users, and amplify their content. Morressier offers its clients a powerful platform, granular data and analytics, and extensive possibilities for revenue generation. At the same time, by increasing access to previously ephemeral content, Morressier helps accelerate breakthroughs and innovation. For additional information, please contact Michelle Kuepper, michelle.kuepper@morressier.com, +49 172 1074 155
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