Melanie Elturk Named in Inc.’s 2019 Female Founders 100 List


We’re determined to make hijabs Muslim women always wished they had—or the ones they never imagined were possible.

Melanie Elturk Named in Inc.’s 2019 Female Founders 100 List

Melanie Elturk joins the second annual list of women building America’s most inspiring businesses, along with Rebecca Minkoff, Sallie Krawcheck, Serena Williams, Audrey Gelman, Rihanna, Alli Webb, and Eileen Fisher.

Inc. announced its second annual Female Founders 100 list, honoring an influential, ambitious, and diverse group of 100 women who have transformed every major industry in America.

The final list honors entrepreneurs of every age, background and locale. These women are building and leading innovative companies in a vast range of global industries, including tech, fashion, finance, fitness, consumer products, food, and more.

“As the leading US hijab brand, we serve the hijab-wearing woman with products that elevate her hijab, and more importantly, empower her to feel comfortable and confident in her identity as a Muslim woman,” says Elturk.

Haute Hijab made headlines with their Luxury Collection, launched in early 2018, featured in Elle, Glamour, and Vogue Arabia. The next major collection was Underscarves – merging cutting-edge fabric technology with meticulous design. With this collection they spearheaded a new category of sustainability and wellness-focused hijabs.

The Heritage Collection is the most recent that fuses the brand’s vintage legacy with Islamic art elements. Currently, Haute Hijab is focused on an athletic option to rival Nike’s foray into the hijab market expected to launch in 2020. With almost a year into research and development, they understand an athletics hijab is not a one-size-fits-all approach.

“We’re creating different options depending on the level of athleticism with an emphasis on innovative textiles and sleek design. It’s not enough for us to make good hijabs; we’re determined to make hijabs Muslim women always wished they had—or the ones they never imagined were possible,” explains Elturk.

Inc. editors and writers spent the past year researching a wealth of exciting and accomplished candidates for the list. The founders selected have each made their mark on their industry in the past year, by setting audacious goals or by achieving business milestones. Taken together, they represent the female-led future of business.

“This year’s Female Founders 100 showcases the vast and diverse array of female entrepreneurship in America. From the young women whose startups are transforming financial services and tech, to veteran CEOs who have run iconic fitness and food companies for decades, these women are leading many of the most innovative businesses today,” says Maria Aspan, editor-at-large of Inc.

To see the complete list go to:

https://www.inc.com/2019-female-founders-100

Introduced in 2018, the Female Founders 100 list quickly established itself as one of Inc.’s most esteemed franchises. This year’s package includes a cover story on The Wing co-founder Audrey Gelman, who makes history as the first visibly pregnant CEO on the cover of a mainstream business magazine; and a survey, done in concert with Inc. sister publication Fast Company, of more than 600 of the world’s top female founders discussing the state of women and entrepreneurship.

Contacts: press@hautehijab.com

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