The cross-platform campaign, “Diabetes Awareness,” launching November 25, 2020, advocates for an increased emphasis on how to manage the disease, especially in ways it has shifted due to the pandemic.
NEW YORK (PRWEB)
November 14, 2020
The cross-platform campaign, “Diabetes Awareness,” launching November 25, 2020, advocates for an increased emphasis on how to manage the disease, especially in ways it has shifted due to the pandemic. By featuring the most prominent industry thought leaders, the included stories and interviews highlight the challenges of having a high-risk condition with a lack of resources amidst a global pandemic. The campaign aims to educate those with diabetes or prediabetes, healthcare providers, healthcare professionals, and those with loved ones that are diabetic on innovations in diabetes management.
The print component of “Diabetes Awareness” will be distributed in the November 25th edition of USA TODAY in New York; Los Angeles; San Francisco; Minneapolis; Chicago; Atlanta; Washington, D.C.; the Carolinas; Dallas; and Boston. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. The digital version of the campaign will launch on FutureofPersonalHealth.com, Mediaplanet’s prominent online health content hub.
This campaign was made possible with the support of the American Diabetes Association, JDRF, American Podiatric Medical Association, American College of Preventive Medicine, Allergy & Asthma Network, Dr. Mark Hyman, Mary Ellen Phipps, Vanessa Rissetto, Rebecca Ditkoff, Medtronic, Medela, LifeScan, Companion Medical, and ExpressionMed.
About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit https://www.mediaplanet.com for more on who we are and what we do.
Press Contact:
Katie McNerney
katherine.mcnerney@mediaplanet.com
646-619-0195
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