Los Angeles TV and Innovation Week and CMO Summit
The two-day event offers a first-mover advantage to attendees and celebrates creativity and innovation media, marketing and advertising for those in technology, automotive, sports, retail and other key sectors.
LOS ANGELES (PRWEB)
October 08, 2019
LA TV and Innovation Week (#LATVIW), a global conference focused on innovation, technology and their effects on the advertising industry, will bring CEOs and CMOs of Fortune 500 companies to Los Angeles for an explorative and practical look at cutting-edge tools of the future. The two-day event offers a first-mover advantage to attendees and celebrates creativity and innovation media, marketing and advertising for those in technology, automotive, sports, retail and other key sectors.
Co-hosted by industry influencers Monica Karo, Chief Client Officer at OMD and Louis Jones, EVP, Media & Data Practice at the American Association of Advertising Agencies, the world-class forum will be held November 11 and 12 at the Beverly Hills Hotel, in Beverly Hills, CA.
“Los Angeles is the veritable intersection of Silicon Beach, the evolution of television and home to Hollywood and to those from Madison Avenue. It is has become a massive Innovation center of the world and the perfect location to offer the global business and marketing community a comprehensive, hands-on forum for education on new, inventive consumer technologies,” said #LATVIW founder and President Gabe Greenberg. “We are thrilled to bring global leaders from MasterCard, the NFL, Formula E, Ford, Essity, Fox, L’Oreal and many more to share their expertise and to solve today’s issues.”
#LATVIW will feature over 40 speakers, keynotes, fireside conversations, closed door leadership meetings and a series of panel discussions focused on marketing, advertising, media and tech issues facing the industry. As part of the panel discussions, home team CMO Ronalee Zarate-Bayani, from the Los Angeles Rams will helm a keynote on Setting a New Standard with Sports, to share how disruptive sports brands will impact the next generation of fandom; Why Do Agencies and Brands Find Change So Damn Difficult, will be debated in a candid conversation by MasterCard’s SVP and Head of Global Media Benjamin Jankowski and Publicis Media’s Shenan Reed; Fox President Marianne Gambelli will be joined by Julie Haddon, NFL SVP Global Brand and Consumer Marketing to discuss the next generation of live sports on Television and their impact on the overall media marketplace, Media Measurement Priorities will bring together 4A’s EVP, Media and Data Louis Jones, Jonathan Steuer, Chief Research Officer, Omnicom Media Group and Radha Subramanyam, CBS Chief Research and Analytics Officer to share their views on how to solve the vast measurement dilemma marketers face in today’s marketplace, while Formula E Racing CMO, Jerome Hiquet joins us from London to discuss how Formula E is using new tools to gamify racing in Innovative Digital Experiences and Racing. For a full list of thought leaders and industry experts and to see the full event schedule visit https://bit.ly/LATVIWPress.
LA TV and Innovation Week events will kick-off with a marketer and agency c-suite only closed-door working session (CMO Summit) where brand and agency leaders will work on major issues facing the industry including measurement and how to make the most of new technologies followed by the 2019 ABBI Awards and reception for all delegates on Monday, November 11 from 6:00pm-9:00pm, PT. The celebratory event will toast industry innovators, brands, media agencies, publishers, AdTech companies, media owners, full-service creative agencies, digital agencies, mobile agencies, content creators, production companies, industry associations and research businesses.
LA TV and Innovation Week, #LATVIW, is produced and owned by GABBCON, the Global Audience Based Buying Conference and Consultancy. The industry and business leadership conference is brought to Los Angeles in part by supporting sponsors including MadHive, Premion, Spectrum Reach, TUBI, Canoe, iSpot TV, Inscape, Cadent, FOX, NBC Universal, HULU, USIM, Omnicom Media Group, and Horizon Media and media partners MediaVillage, MyersBizNet, Variety, The 4A’s and TV[R]EV.
For more information about LA TV and Innovation Week and to purchase tickets to the conference please visit https://bit.ly/LATVIW. Follow the conversation at #GABBCON, #LATVIW, and #ABBIawards.
About GABBCON: Global Audience Based Buying Conference and Consultancy, GABBCON occupies the intersection of Madison Avenue, Hollywood, Silicon Valley and Silicon Beach. As traditional program and medium-based marketing and advertising transitions to people-based, cross-platform opportunities, GABBCON draws upon its consummate network of top intra-industry leaders to forge mutual agreement and broker common ground on everything from nomenclature to standards, methodology and best practices and, developing, producing and distributing the world’s most popular video and audio content.
GABBCON consults for and on behalf of a blue-chip portfolio of clients (brands, agencies, DSPs, broadcasters, OTT providers, media companies and more) on advanced television, blockchain, programmatic and people based marketing; manages brand agency reviews, while helping the brands and advertising companies to enable their specific businesses to best navigate ongoing market disruption via individual consulting, education and other more customized executive training services. GABBCON hosts a series of globally recognized executive-seminars, bespoke events and exclusive conferences alone and in partnership with preeminent industry organizations including MediaVillage, major business publications and other authoritative independent voices.
For media inquiries please contact:
Martine Charles, GABBCON PR, 206-295-9114
martine@marcglobalcommunications.com