Business: Executives

Kubb&co hires Will Rust as Executive Creative Director

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Will Rust – Executive Creative Director, Kubb&co

“Rust joining Kubb&co is a real creative coup for us, and points to the progress we’ve made as an agency over the past few years,” Kubbernus said.


COPENHAGEN, Denmark (PRWEB)

Will Rust joins from his previous posts as Global Director of Brand Design at Pandora and Executive Creative Director at Ogilvy.

He brings more than 25 years of experience in the creative industries, having held Executive Creative Director roles at various Ogilvy & Mather locations including Dubai, Prague, Budapest, Kyiv and most recently Copenhagen.

Every agency Will has led in those markets topped their national creative rankings and winning many ‘Agency of the Year’ titles. He also helped Ogilvy Ukraine become the “Most effective agency in Europe” according to the 2012 Effie Global index.

He has won accolades at nearly every award show including Cannes (Gold), D&AD (Graphite), Clio (Gold), Red Dot (Gold) & OneShow (Gold) for clients as diverse as NASA, Lenovo, Commerzbank, Tuborg, Intersport, IBM, Nestlé, Philips and the UNHCR.

He will be responsible for Kubb&co’s digital creative output, leading the creative team and building out the team’s global creative processes alongside Kubb&co’s founder and chief executive, Chris ‘Kubby’ Kubbernus.

“Rust joining Kubb&co is a real creative coup for us, and points to the progress we’ve made as an agency over the past few years,” Kubbernus said.

“Our agile approach to digital and social is attracting major global brands to our portfolio and Will’s heavyweight experience is a perfect fit for both them and Kubb&co.”

Rust said the agency’s immediate focus is to help clients navigate the ongoing global crisis, but looking to the future is key.

“Given the current COVID-19 pandemic there’s a lot of questions around what is important for brands in terms of marketing and communications. They need to both mitigate the potential negative impacts and explore the opportunities of the current situation without being opportunistic.” 

“Our focus at Kubb&co at a time like this is not only to steer clients through the current challenges, but to do so through strategies that will build solid foundations for the future when the crisis is over,” he concluded.

More about Kubb&co at http://www.kubbco.com

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