LoCascio received this honor following 15 remarkable years at Heartbeat and 20 years overall in the healthcare marketing industry. Throughout this tenure, he has been a driving force of innovation in an oft-stagnate industry, leading a multitude of award-winning advertising campaigns.
With a staggering stack of creds, LoCascio has worked with brands both big and small and on products both blockbuster and niche. His boundary-pushing influence can be seen across the entirety of Heartbeat’s portfolio, and his work has garnered more than 70 major industry honors. Most notably, LoCascio’s work for XenoPort’s Horizant earned more than 20 awards during the 4-year client engagement, including a Clio Award for Best Pharmaceutical Digital Campaign, a Med Ad News Manny Award for Best HCP Campaign, and an OMMA Award for the brand’s groundbreaking rich-media campaign.
Beyond his vast healthcare expertise that spans nearly every therapeutic category, Kris is also a skilled technologist with a wealth of knowledge about every corner of the online world. His efforts have opened doors to inventive methodologies that embrace emerging technologies such as AI and machine learning, all while upholding the exceptional craft that Heartbeat is renowned for.
Taking the Creative leadership reigns from Heartbeat President and current Chief Creative Officer, James Talerico, LoCascio is only the second person to hold the distinguished title of Executive Creative Director at the agency. Talerico noted that “Kris is a brilliant creative mind who will help all of us generate better, more compelling, more powerful communications—communications built to thrive in our multiplatform reality.”
LoCascio is the fifth Heartbeat executive to receive Agency Vanguard recognition. Group Creative Director Chris Whaites received the same distinction last year, following EVP of Marketing and Public Relations Janelle Starr in 2019, SVP of Strategy Hudson Plumb in 2018, and President & Chief Creative Officer James Talerico in 2017.
LoCascio and other Agency Vanguard Award recipients will be honored at a ceremonial dinner on October 27, 2023, at the W Hotel in Hoboken, New Jersey.
ABOUT HEARTBEAT
Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please.”
The agency is known for serving up distinctive strategies and differentiating approaches, ensuring a client’s market position is uniquely owned. They house strategy, creative, media, and technology under a single roof for the tightest, most integrated campaigns possible. And Heartbeat looks to understand and extract maximum value from every dollar spent, constantly. From launching big, breakthrough therapies to helping companies commercialize their very first product, Heartbeat provides all the necessary elements for Challengers to triumph.
That’s the philosophy, here’s the creds: 200+ employees between NYC & LA; 6 agency leaders with a decade+ of Heartbeat tenure; a pile of awards from the likes of the Mannys, MM+M, OMMA, and Clio, not to mention an Agency of the Year nom to boot; and a President who dared to be quoted as follows, “We celebrate people who stand up and say, ‘You know what? This is dumb.'” Damn straight.
Media Contact
Jared Watson, Heartbeat, 1 6467016256, [email protected], www.weareheartbeat.com
SOURCE Heartbeat
