“Research shows that prescription hearing aids can help in maintaining a social lifestyle, which contributes to a healthy brain and possibly lowers the risk of developing dementia.”
SOMERSET, N.J. (PRWEB)
October 11, 2022
HearingLife, a leader in delivering life-changing, personalized hearing care in 42 states, today announced a corporate partnership with the Alzheimer’s Association. HearingLife will donate $100,000 to the Alzheimer’s Association to help advance research and fund the Association’s care and support programs.
“We are committed to supporting this important cause by joining forces with the Alzheimer’s Association to support their mission and to educate the community about the cognitive risks associated with hearing impairment and loss,” said Dean Pappous, President of HearingLife. “Research shows that prescription hearing aids can help in maintaining a social lifestyle, which contributes to a healthy brain and possibly lowers the risk of developing dementia. Through this partnership, we’re eager to support the Alzheimer’s Association’s mission to drive risk reduction, accelerate global research and promote early detection.”
According to the “Dementia prevention, intervention, and care: 2020 report of the Lancet Commission,” untreated hearing loss can lead to lowered mental stimulation, as your brain is not working to identify different sounds and nuances. The portion of your brain responsible for transmitting sound becomes weaker, making memory loss and cognitive decline more likely. HearingLife and the Alzheimer’s Association are working together to bring this life-altering medical condition into focus. According to the World Health Organization, 1 in 4 individuals are expected to have hearing loss by 2050. HearingLife will also create awareness in their hearing care centers and through media efforts, while offering its customers the opportunity to make personal contributions to the Alzheimer’s Association cause during the duration of the campaign. Visit hearinglife.com/alz to learn more.
“The Alzheimer’s Association is grateful for the commitment and enthusiasm HearingLife brings to supporting our mission of reducing the risk of Alzheimer’s and all other dementia,” said Liz Adams, Chief Development Officer, Alzheimer’s Association. “There is emerging evidence showing that hearing loss may contribute to a person’s risk of cognitive decline and possibly dementia. This funding will enable researchers to better understand contributors to cognitive decline.”
About HearingLife
HearingLife is a national hearing care company and part of the Demant Group, a global leader in hearing healthcare built on a heritage of care, health, and innovation since 1904. HearingLife operates nearly 700 hearing care centers across 42 states. We follow a scientific, results-oriented approach to hearing healthcare that is provided by highly skilled and caring professionals. Our vision is to help more people hear better through life-changing hearing health delivered by the best personalized care. To learn more, visit: https://www.hearinglife.com.
About the Alzheimer’s Association®
The Alzheimer’s Association leads the way to end Alzheimer’s and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Our vision is a world without Alzheimer’s and all other dementia®. For more information, visit alz.org or call the 24/7 Helpline at 800.272.3900.
PRESS CONTACT:
Kaplow Communications
(646) 747-3551
hearinglife@kaplow.com
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