Functional mushrooms are used by many holistic veterinarians for their tremendous potential value for all pets, They contain many various beneficial compounds, antioxidants, proteins, and have anti-viral, anti-bacterial, and anti-tumor properties,” said Tony Shields, Founder and CEO of FreshCap.
EDMONTON, Alberta (PRWEB)
October 19, 2022
FreshCap, an emerging producer of various functional mushroom products, announced they plan to launch Shroomies, a functional mushroom treat for dogs, into the intersection of the $800M Pet Supplement Market and $23B Functional Mushroom Market.
Shroomies are fungi-filled treats made with organic mushrooms aimed to support your beloved pets’ health; the treats consist of 7 functional mushrooms combined with other health enhancing ingredients such as Kelp, Turmeric root, L-theanine, EPA, DHA and black pepper extract to promote healthy joints, heart and cognitive health, and total immune support.
Each functional treat features:
- Mushroom extracts made from 100% pure mushroom fruiting bodies, with no myceliated rice, oats, or other grains.
- EPA and DHA: Omega-3 fatty acids that may support cardiovascular health and brain function.
- L-Theanine: Naturally calming and may help to reduce effects of normal environmental stress.
- Turmeric: A powerful antioxidant. Contains compounds that may promote healthy joints.
- BioPerine®: Used to help improve the absorption of curcumin from turmeric.
- Kelp: Contains iodine which may help support normal thyroid function.
“Functional mushrooms are used by many holistic veterinarians because they hold tremendous potential value for pets such as dogs, cats, and horses. Functional fungi contain many various beneficial compounds, antioxidants, proteins, and have anti-viral, anti-bacterial, and anti-tumor properties,” said Tony Shields, Founder and CEO of FreshCap.
The company is leveraging the explosive growth in the functional mushroom space to expand into the premium pet food category. Supplements are typically easily administered to pets in a variety of ways such as a powdered extract topped onto food or through a capsule. FreshCap has created a more palatable and exciting option for pets; Shroomies – tasty mushroom bites into daily treats your pets know and love.
In addition to Shroomies, FreshCap offers a wide range of both human and pet-grade products including powders, capsules, gummies and ready-to-mix stick packs that consist of both individual mushrooms and unique blends for all mushroom lovers to enjoy.
Tony and Tegan, the founders of FreshCap, are passionate not only about their products, but also sharing their knowledge about the power of fungi. They have become world-renowned educators of functional fungi and have amassed a cult-like following on YouTube with over 16.6 million views and over 270k active subscribers. The FreshCap YouTube channel aims to educate consumers and become a leader in the explosive growth of the mushroom boom. The audience consists of neophytes, newcomers, and educated consumers that are eager to learn more about the benefits of mushrooms, how they are cultivated and extracted, what to look for in terms of quality and therapeutic value and so much more. You can view their channel at: https://www.youtube.com/c/FreshCapMushrooms/featured.
FreshCap Mushroom Shroomies for dogs are currently available for purchase at freshcap.com and Amazon.com. FreshCap is building a retail launch plan that includes their entire line of human and pet products.
ABOUT FRESHCAP
Based in Alberta, Canada, FreshCap is on a mission to bring mushrooms to the masses without compromising on quality or purity. As a purpose-driven business, FreshCap uses the power of mushrooms to improve people’s (and pet’s!) lives to help them feel their best. All FreshCap mushrooms are intentionally sourced using sustainable and certified organic practices from regions around the world that produce the highest quality products. Using only whole fruiting bodies, FreshCap thoroughly extracts all beneficial compounds which are third-party tested to ensure their customers get the mushrooms they deserve. To learn more, visit https://freshcap.com/
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Media Contacts:
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