SAN JOSE, Calif. (PRWEB)
October 09, 2019

eInfochips, an Arrow Electronics company, a global provider of product engineering and semiconductor design services, has joined forces with Microsoft to enable smart solutions for connected appliances in the food & beverage industry.

The team is currently working with f’real foods, a leading provider of authentic milkshakes and smoothies in frozen pre-packaged cups, to enable a next-generation connected IoT solution for f’real blenders, located in over 20,000 retail stores globally.

The solution for f’real involves the development of a blender OS and IoT management platform, cloud data storage and management, and a retailer portal solution. The IoT solution will enable f’real to have real-time access to data, including blender screen content, devices, diagnostics, predictive analytics, among others.

“As the number-one frozen novelty brand in convenience stores, f’real continues to innovate in the category, offering great quality products and experiences to our customers,” according to Allison Lewin, senior vice president of marketing and sales. “We engaged with eInfochips and Microsoft to build an integrated management platform that will improve our blender reliability and connectivity, and allow us to quickly scale domestically and internationally, by enabling complete visibility to the data and allowing real-time control of our blenders.”

“Our digital engineering team, comprised of highly skilled IoT, cloud, and DevOps engineers, are working in tandem with Microsoft and f’real teams to develop a smart IoT connected blender platform,” said Parag Mehta, chief business development officer at eInfochips. “We have also enabled over-the-air update for migration to the new platform, which will help save millions of dollars for f’real on technical support visits.”

Interact with eInfochips at Arrow’s booth in Microsoft’s IoT in Action event, Santa Clara Convention Center.

“It is a privilege to work with eInfochips, who is leveraging our technology to enable customers’ digital transformation at scale,” said Nicole Denil, general manager, IoT Channel Sales at Microsoft. “eInfochips and Microsoft are teaming to provide a variety of Azure-powered edge-to-cloud solutions that empower customers like f’real to seamlessly build, deploy and scale connected appliances.”

About eInfochips:

eInfochips, an Arrow Electronics company, is a leading global provider of product engineering and semiconductor design services. In partnership with Microsoft, eInfochips offers Azure-powered IoT services for multiple industry verticals, including industrial, oil & gas, retail, healthcare, home automation, quick-service restaurants, consumer electronics, automotive, among others. Visit http://www.einfochips.com for more information.

About f’real foods:

Established in 1998, f’real foods designs, sells and markets blended frozen beverages in more than 20,000 locations across the U.S. and Canada including convenience stores, military bases and colleges & universities. The patented in-store blending systems blends delicious and authentic milkshakes and smoothies at the touch of a button in under a minute. As the #1 frozen novelty offering in convenience stores, f’real’s success can be attributed to continued innovation in the category and quality products. f’real foods is a wholly owned subsidiary of Rich Products Corporation and is based in Emeryville, Calif. For more information, visit freal.com.

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